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Jake Steinfeld · On with Mario Interviews

• 0:00
  Speaker 1: This is on with Mario.
• 0:02
  Speaker 2: Lopez tebron Mario Lopez jording right now, actor, TV personality
• 0:07
  Speaker 2: and legendary fitness I call my man, Jake Steinfeld.
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  Speaker 1: How you doing, Jake. Wow, I'm gonna tell you Mary.
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  Speaker 1: You know, we go back a long way.
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  Speaker 3: Yeah, I mean, like you know where you before kids,
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  Speaker 3: And I mean I was just thinking about all the
• 0:24
  Speaker 3: different times that that you interviewed me, and we've done stuff,
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  Speaker 3: and then you were a spokesperson for body buy Man,
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  Speaker 3: you kick Dans on Home Shopping Man, you sold a
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  Speaker 3: whole lot of product. But I mean, like I remember
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  Speaker 3: one of the moments. I think we're at the grove.
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  Speaker 3: I had just gotten back from running the twenty twelve
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  Speaker 3: Summer Games, right, and I had the torch. I was
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  Speaker 3: one of twenty two Americans that were you know, actually
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  Speaker 3: chosen to do it, and I came to the grove
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  Speaker 3: and we did the interview, and I mean, man, we could.
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  Speaker 1: Just keep going on and on. But I'm super proud
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  Speaker 1: everything you've done, man, And thank you, my friend. I'm
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  Speaker 1: part of the iHeart family now.
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  Speaker 2: I love it not a little bit, and the feelings mutual.
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  Speaker 2: I've always been a big fan and getting to know
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  Speaker 2: you you were just as cool in person, and so
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  Speaker 2: I love you. Know you're part of the family. Congratulations
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  Speaker 2: on that, Hey, Jake. Before we get into all that stuff,
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  Speaker 2: I just wanted to address I know you lost your
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  Speaker 2: house in the Palisades fire. Is the rebuild coming along
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  Speaker 2: or wherever is that?
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  Speaker 1: Yeah?
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  Speaker 3: You know, listen, we are we are in my wife
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  Speaker 3: Tracy and I if you remember Tracy, and we live
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  Speaker 3: in Century City. Now I'm going to pan the camera
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  Speaker 3: around where where we're on the thirty.
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  Speaker 4: Eighth floor, beautiful view a building called ten K where
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  Speaker 4: they're building the Aman whatever that is over there, and
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  Speaker 4: there's lacc and the ocean goes back that way.
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  Speaker 1: But you know what, it's not home, and it was a.
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  Speaker 3: It was a very surreal moment, Maryo. You know we
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  Speaker 3: lived in that home for thirty one years.
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  Speaker 1: Wow.
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  Speaker 3: Our four kids grew up there, you know, having your children.
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  Speaker 3: I mean, what are the most important things to you
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  Speaker 3: in your life? Are the little hand prints when they
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  Speaker 3: made or the little pictures or the you know, report cards?
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  Speaker 1: All that burned?
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  Speaker 3: And you know, it's an interesting thing when you really
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  Speaker 3: lose everything, and especially you know in this town, we're
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  Speaker 3: also defined by material things, you know, and I mean
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  Speaker 3: we have Ferraris melted and all the different you know,
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  Speaker 3: all the stuff that made you feel like a tough guy.
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  Speaker 3: You kind of have to look in the mirror what
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  Speaker 3: it all goes away? And you got to ask yourself
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  Speaker 3: the question what are you made of?
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  Speaker 1: Right? What are you really made of? And I remember
• 2:53
  Speaker 1: standing at well, what was my home?
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  Speaker 3: All melt melt like melted steam, and like you just
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  Speaker 3: it was apocalyptic, right, And something came over me. Look,
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  Speaker 3: you could go one of two ways. You could roll
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  Speaker 3: up in a ball and die, or you're persevere man.
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  Speaker 3: You know, my motto as I live by, is don't
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  Speaker 3: quit yep. That runs through my blood. And something, as
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  Speaker 3: I said, there was a moment where I felt this
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  Speaker 3: sense of lightness man like, like I felt this energy
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  Speaker 3: going through my body and like as almost like a
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  Speaker 3: born again moment. And I've had this electricity going through
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  Speaker 3: my body ever since. And for a short amount of
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  Speaker 3: time there was a moment that I was thinking about
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  Speaker 3: running a governor and you know, put the team together
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  Speaker 3: and did the whole thing, traveled up and down the state.
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  Speaker 3: It was very exciting. Uh Simultaneously, you know, I'm in
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  Speaker 3: a car more than Marrio. I mean, you know, look,
• 4:01
  Speaker 3: we live in a town where you're in a car
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  Speaker 3: all day long, but us more than ever now because
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  Speaker 3: I'm not a big Beverly Hills guy. So I pull
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  Speaker 3: out of this complaint, you know, this apartment, and I
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  Speaker 3: go left to the beach and you know, to see
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  Speaker 3: the house and see what's going on there. And you know,
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  Speaker 3: our friends are that down that way. And every day
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  Speaker 3: I'm kind of looking on the radio, whether it's Sirius
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  Speaker 3: or terrestrial radio, just for something kind of motivational. You know,
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  Speaker 3: something was a little bit different, and there was nothing there,
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  Speaker 3: and I started thinking. And you know, as an entrepreneur,
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  Speaker 3: when the hair gets up on you, you know in
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  Speaker 3: the back of your neck, you know something's happening. And
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  Speaker 3: Ted Turner, who just passed away, was my mentor. You know,
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  Speaker 3: he gave me my start the Fitness Break on Cable
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  Speaker 3: News Network back in nineteen eighty one, when.
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  Speaker 1: I had just moved to Westwood.
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  Speaker 3: And there was a message on my little answering machine
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  Speaker 3: from this guy Ted Turner, who had no idea. He says, hey,
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  Speaker 3: I just read an article on you in People magazine.
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  Speaker 1: And remember People, People was.
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  Speaker 4: In all right, yeah, I remember it.
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  Speaker 1: People.
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  Speaker 3: There was no social media, and the article was when
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  Speaker 3: Jake Barks, Spielberg, Ford and Presley jumped.
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  Speaker 1: And great headline.
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  Speaker 3: It was great, great headline man, and he said, I'm
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  Speaker 3: launching this new cable channel and I want to make
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  Speaker 3: it more family friendly. I like you to do a
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  Speaker 3: fitness show.
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  Speaker 1: Now.
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  Speaker 3: During that time, the people I, you know, were actually training,
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  Speaker 3: were casting me in movies and television shows. So I
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  Speaker 3: said to myself, first of all, this was a quick
• 5:46
  Speaker 3: moment Marrial, right, I said, I don't know who this
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  Speaker 3: guy is.
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  Speaker 1: Westwood didn't even have cable yet. I didn't know what
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  Speaker 1: cable was.
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  Speaker 3: I thought, I don't want to be Jake Lelayne, you know,
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  Speaker 3: because I'm an actor and you know, a legend. In
• 6:00
  Speaker 3: my own shower at twenty one years old, and I
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  Speaker 3: was literally on my way to go to the Playboy
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  Speaker 3: mansion to train HEF's girlfriend and I got over there,
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  Speaker 3: I did the workout as normal, and after the workout,
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  Speaker 3: you know, HEF and I he would always show me
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  Speaker 3: the llamas and the grotto and all the different crazy things.
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  Speaker 3: And I said, oh, hey, by the way, do you
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  Speaker 3: know this guy did turn them? He said, Yeah, he's unbelievable.
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  Speaker 3: He's a great entrepreneur. What did he call you? So?
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  Speaker 3: I said, yeah, he wants me to do some show
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  Speaker 3: and I go, I don't want to do it. He says, well,
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  Speaker 3: well take a second. And then we just started.
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  Speaker 1: Talking, him walking, and I said to him, I said.
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  Speaker 3: Hey, what if this guy paid me to promote me,
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  Speaker 3: to like do a commercial to promote me. I could
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  Speaker 3: do a fitness tip or something on the air. Hey,
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  Speaker 3: hev can I use twelve playmates?
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  Speaker 2: The best pitch ever?
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  Speaker 3: Right?
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  Speaker 1: And he goes, no problem.
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  Speaker 3: Now, Mario, you gotta understand this is nineteen eighty one,
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  Speaker 3: eighty two, this decade in Hollywood.
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  Speaker 1: If you didn't live it, you just don't get it.
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  Speaker 3: Man. Everything was done on a handshake and a hug.
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  Speaker 3: And I mean I made my first exercise video deal
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  Speaker 3: at MCA Home Video on a handshake. Wow.
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  Speaker 1: And I still get royalties wow from that deal.
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  Speaker 3: I love it. So I have twelve playmates. I went
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  Speaker 3: to go see Spielberg that weekend on broad Beach. He
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  Speaker 3: had a house there, and you know, I called him
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  Speaker 3: Wheels and we were talking and I said, oh, hey, Wheels,
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  Speaker 3: By the way, can I use the backyard, which was
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  Speaker 3: the beach.
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  Speaker 1: You know.
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  Speaker 3: I said, I'm going to shoot a couple of things
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  Speaker 3: back here. He sayd yeah, don't worry about it, go ahead,
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  Speaker 3: done so, Ted Turner, I gave me thirty thousand dollars
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  Speaker 3: to shoot two hundred one minute vignettes.
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  Speaker 1: It's a lot of money.
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  Speaker 2: Nine and eight one by the way.
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  Speaker 3: Okay, but two hundred one minute vignetta which I shot
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  Speaker 3: in three days, and I still remember how it went.
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  Speaker 3: It was literally it was me and two models, right,
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  Speaker 3: and the two girls. And if you remember back in
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  Speaker 3: the day, everything that I did. What I started with
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  Speaker 3: was a broomstick, a towel right, resistance training right, and
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  Speaker 3: two cans of Momas to make a paste, and a chair.
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  Speaker 1: Right, push ups, dips, the whole fleet.
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  Speaker 3: Because at that time women were very intimidated by using weights,
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  Speaker 3: right had Jane Fonda had just come on the scene
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  Speaker 3: with the high impact aerobics, and my thing was more
• 8:38
  Speaker 3: mod you know, was really more muscular, and so that
• 8:43
  Speaker 3: was my workout. And basically the bit went like this,
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  Speaker 3: Hey gang, I'm Jacobody by Jake, and here's the fitness
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  Speaker 3: tip of the day today. We're going to work the
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  Speaker 3: old buttissimo. And I always gave a nickname to a
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  Speaker 3: body part, you know. I called the abs Abba dabas
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  Speaker 3: and I just made it fun.
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  Speaker 1: Exercise was boring, right your personality?
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  Speaker 3: Sure? And I have my two friends Marilyn and Brenda,
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  Speaker 3: you know, and we're going to show you how to
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  Speaker 3: do the Jake squad and let's go for ten repetitions
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  Speaker 3: and we go eight nine, ten, And remember to stick
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  Speaker 3: to the fight when your honest hit.
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  Speaker 1: It's when things seem worse that you must not quit.
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  Speaker 1: Don't quit. See you tomorrow.
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  Speaker 3: And the spots ran four times a day in the States,
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  Speaker 3: but it ran ten times an hour around the world
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  Speaker 3: because Ted used it as filler.
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  Speaker 1: And that's what really put me on the mat.
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  Speaker 2: This is an unbelievable story. And then you're dropping names
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  Speaker 2: just lit no, no, but.
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  Speaker 1: That's a real night. But it's real, That's what I'm saying.
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  Speaker 2: Ted Turner Wheels, uh yeah, wheels with Spielberg, Hugh Hefner,
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  Speaker 2: I mean icon did people that define their generation. And
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  Speaker 2: you've been talking about motivation and discipline literally for decades.
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  Speaker 2: As far as the iHeartRadio station that you just launched,
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  Speaker 2: are you is it more of the same or what
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  Speaker 2: will that be covered?
• 10:00
  Speaker 1: Well, let me just take you.
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  Speaker 3: So I started just to give you the sort of
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  Speaker 3: the beginning of the relationship and the mentor ship with Ted.
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  Speaker 3: Right then, you know, I went from the fitness breaks
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  Speaker 3: to doing I had a syndicated body by show. You know,
• 10:18
  Speaker 3: I did a Body by Jake show at Sam Goldwyn Junior,
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  Speaker 3: and I did it I don't know how many episodes
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  Speaker 3: on ESPN, and really just kept thinking, you know, I
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  Speaker 3: just owned thirty minutes of real estate. Actually I don't
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  Speaker 3: even own it, right, I rent thirty minutes of real estate.
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  Speaker 3: Said I want to create a twenty four hour fitness
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  Speaker 3: television network. And once again I talked to Ted, and
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  Speaker 3: we look at headline news, remember the old headline.
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  Speaker 1: News, the wheel, the one hour wheel, international news. At
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  Speaker 1: the top of the order.
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  Speaker 3: It was national news, international news, and in between was
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  Speaker 3: all the different fun things. I said, that's what a
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  Speaker 3: fitness television work could look like.
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  Speaker 1: And I launched fit TV in ninety three.
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  Speaker 3: I remember that, and I sold it to Rupert Murdock
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  Speaker 3: in ninety eight and it was I mean, it was
• 11:11
  Speaker 3: an incredible moment in my life.
• 11:12
  Speaker 1: Wow, which I love basketball.
• 11:15
  Speaker 3: And I wanted to buy an NBA team, but everybody
• 11:17
  Speaker 3: in LA will buy in minor league baseball teams. So
• 11:21
  Speaker 3: I end up founding Major League Lacrosse. For another podcast,
• 11:25
  Speaker 3: we won't talk about that.
• 11:26
  Speaker 2: That's another thing.
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  Speaker 1: I got a nephew. That's great at that.
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  Speaker 2: It's such a fascinating story and you're such a great storyteller.
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  Speaker 2: I'm going to definitely check out your podcast just knowing
• 11:36
  Speaker 2: you and stuff. So essentially, Jake, are you talking about
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  Speaker 2: are you going back sort of like a memory lane
• 11:43
  Speaker 2: and just kind of these stories.
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  Speaker 3: So let me tell you what happens. I'm just sort
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  Speaker 3: of setting the stage. I'm kind of walking you through
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  Speaker 3: it up how we got here. Because I'm not the
• 11:54
  Speaker 3: smartest guy in the world. It's just simplicity, right, I'm
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  Speaker 3: always looking for where is there a soft spot?
• 12:00
  Speaker 1: Right?
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  Speaker 3: Where is somebody not taking advantage of something? So I
• 12:04
  Speaker 3: want to go back to me driving from Century City
• 12:08
  Speaker 3: to the West Side every day, right and trying to
• 12:10
  Speaker 3: find something to listen to that was motivational. There was
• 12:14
  Speaker 3: nothing there, And I thought to myself, wait a second,
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  Speaker 3: I can do the same thing that I did with
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  Speaker 3: the TV, but I can do it in an audio version,
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  Speaker 3: and I can create these nuggets mental health tips, wellness tips,
• 12:29
  Speaker 3: nutrition tips, fitness tips, right mindset minutes, fuel up tips,
• 12:34
  Speaker 3: all surrounded by great music in the late seventies, eighties,
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  Speaker 3: and nineties, which is my favorite stuff.
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  Speaker 1: Love it. So Universal Music has been a partner of mine.
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  Speaker 3: I did the first original soundtrack to an exercise video
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  Speaker 3: in nineteen eighty three. Okay, and that's for another time,
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  Speaker 3: another story. But I've been in a relationship with MCA
• 13:00
  Speaker 3: and then Universal Music, and I'll just say this.
• 13:03
  Speaker 1: You want to talk about about how easy business could be.
• 13:08
  Speaker 3: And you understand this, Mario, because you're such a smart
• 13:11
  Speaker 3: guy and the way you deal with people it's so
• 13:13
  Speaker 3: terrific because you're authentic and you can't buy authentic and
• 13:17
  Speaker 3: you can't buy trust. And that's really the name of
• 13:21
  Speaker 3: the game. Of the audience. The consumer sees that they
• 13:24
  Speaker 3: see your eyes and they know, Eh, that guy's a chucklehead,
• 13:28
  Speaker 3: or hey, that's the real deal. So I have this
• 13:33
  Speaker 3: idea that I want to put this network together, not
• 13:39
  Speaker 3: a show, not a podcast. I want to put a
• 13:42
  Speaker 3: channel together, a radio channel together. And I went to
• 13:47
  Speaker 3: Universal Music first, and the guy who's the chairman back
• 13:51
  Speaker 3: in nineteen eighty three, was a junior attorney, okay, and
• 13:56
  Speaker 3: he did something for me. I don't know what he did,
• 13:58
  Speaker 3: but I gave him credit on the album. I mean
• 14:02
  Speaker 3: I gave six hundred people credit, which is the easiest
• 14:06
  Speaker 3: thing in the world to do. Okay, to this day,
• 14:10
  Speaker 3: he's a big macha.
• 14:11
  Speaker 1: All right.
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  Speaker 3: Guy's name is Bruce Resnikoff. He no one has ever
• 14:15
  Speaker 3: given him a credit on an album except except me,
• 14:20
  Speaker 3: and he talks about it over time, and it's something
• 14:24
  Speaker 3: so simple. Went to Bruce and he said, I'm all in.
• 14:30
  Speaker 3: And then I was introduced to the Ihawk guys. And
• 14:32
  Speaker 3: I have to tell you something, Guys like John Zellner,
• 14:35
  Speaker 3: Joe Robinson, Bob Pittman.
• 14:38
  Speaker 1: I mean, they don't you know you've been.
• 14:40
  Speaker 3: With them, man. I had as an entrepreneur. Man, I
• 14:44
  Speaker 3: have created everything on my own right, and I go
• 14:48
  Speaker 3: out there with my little pick and shovel and try
• 14:52
  Speaker 3: to make it work. Sometimes it works, sometimes it doesn't work.
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  Speaker 3: But this time to have a machine behind you and
• 14:59
  Speaker 3: a family behind you, man, Yeah, it's just amazing.
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  Speaker 1: I mean a week ago we were number five.
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  Speaker 3: Wow an old digital radio of all the digital radio
• 15:09
  Speaker 3: platforms out there.
• 15:10
  Speaker 1: Body by Jake Radio awesome.
• 15:11
  Speaker 2: That's awesome, and you couldn't have a better team. It's
• 15:13
  Speaker 2: funny because I took my kids recently to see the
• 15:16
  Speaker 2: Michael movie. Pittman got a shout out there because I
• 15:18
  Speaker 2: forgot he used to run MTV and they made the
• 15:21
  Speaker 2: whole thing, and and Mike Myers calls him pitt Middleist
• 15:23
  Speaker 2: and he goes off on him, and then he's responsible
• 15:26
  Speaker 2: for putting Michael on MTV because they weren't showing any
• 15:29
  Speaker 2: black artists during the time. They weren't, so he basically
• 15:33
  Speaker 2: and he threatened the CBS had who the Myers character
• 15:37
  Speaker 2: threatened to pull all his artists off MTV. So Pittman
• 15:40
  Speaker 2: actually is essentially responsible for making Thriller the super uh
• 15:44
  Speaker 2: the greatest on the album of all time because the
• 15:46
  Speaker 2: videos took it to another level. Jake, I could talk
• 15:48
  Speaker 2: to you all day about all these We're gonna have
• 15:50
  Speaker 2: to have you back, buddy, and I'd love to talk
• 15:52
  Speaker 2: to you about all this, but listen. I want everyone
• 15:54
  Speaker 2: to be sure to check out Body by Jake Radio
• 15:58
  Speaker 2: on the free iHeartRadio app for Jake's curated music playlist, motivation,
• 16:03
  Speaker 2: fitness tips, whole bunch of stuff. He's an awesome individual
• 16:07
  Speaker 2: and just a great, great guy. Jake again, we got
• 16:10
  Speaker 2: to talk again. It's so great to see you, and
• 16:12
  Speaker 2: I hope to see you in person soon, my man, and.
• 16:15
  Speaker 1: I appreciate you it. Man, let's get some food. Let's
• 16:17
  Speaker 1: do it all right, come on, you know, let's definitely
• 16:20
  Speaker 1: do it. But I'm proud of everything you're doing, man,
• 16:22
  Speaker 1: and thank you. Uh.
• 16:24
  Speaker 3: Let's uh, let's you and I do a show together
• 16:26
  Speaker 3: one of these days.
• 16:27
  Speaker 2: It's good, Jake, thanks again, buddy.
• 16:29
  Speaker 1: Don't quit, Yeah, don't quit With Mario Lopez