Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
Behavioural science is a gold mine for service design and customer experience - Interview with Nicolae Naumof
Today’s interview is with Nicolae Naumof, an applied behavioural science specialist, who helps businesses to increase customer satisfaction and increase profitability. Happier Customers & Higher Profitability through Behavioural Science Applied in Service Design is his motto. I came across Nicolae (Nick) following a Twitter exchange between Wim Rampen and Graham Hill regarding ‘applied behavioural economics and #gamification in the design of services. Nicolae joins me today to talk about his ebook:It Makes (No) Sense: In between the Joy of Gaining and the Fear of Losing, which is a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.