75. Lead Generation Reinvented: Inside the SDR Engine with Robert Karpovich
Lead generation isn’t dead — it’s evolving. In this episode of the B2B Sales Trends Podcast, Harry Kendlbacher sits down with Robert Karpovich, Global VP of Sales and Operations at Pharos IQ, to unpack how SDRs can cut through digital noise, build real conversations, and become the 2% that buyers actually remember. 🔗 Explore more insights: www.globalperformancegroup.com You’ll learn: – Why SDR as a Service is changing the way companies approach pipeline building – How Conversational Selling outperforms outdated scripts – What it really takes to create human connection in sales – Why cold…
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