Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 quick questions with Amanda Klane, Founder of Yasso (part 2/2)

Transcript

6 quick questions with Amanda Klane, Founder of Yasso (part 2/2) · Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

• 0:00
  Welcome back. Here are the six quick questions. The question number one is what's your why? Why are you doing what you're doing?
• 0:17
  I think just to leave the world a little bit better place than I came into it. And that's through the products we create or the success we have and the ability to give back to the communities. I think it's just to hopefully do a little good. Did I also read you started a not-for-profit organization and you give back sporting equipment? You guys are doing so many things. Yeah, we try to give back as much as possible, especially to obviously the communities that helped make us who we were.
• 0:45
  I love that. Putting smiles on all the faces everywhere. So many faces. Question number two is what do you think has been the number one marketing moment in the journey so far? You know, I don't think we've had just one. I think it's a culmination of probably a bunch. You know, we didn't have that like one moment where Oprah was like, yeah, so it's the best. Although if you're listening, Oprah, you can still do that. But we didn't have like that. I don't say like one.
• 1:13
  pivotal moment. I think it was a lot of the sum of a lot of different moments together. Do you have a favorite moment?
• 1:23
  Like I joke, like early days, like, I don't know if you've ever seen these, but in the US, the big belly trash cans came to cities. They were like these big trash cans that like were new and they wanted to make money. So they started marketing on the sides of them and they were cheap because no one had ever seen them. And we were like, we'll do it. And it was surprisingly insane consumer awareness from it in the city of Boston. And then big companies started marketing on them and they got expensive to do.
• 1:51
  But I'd say like for me personally, that was a big moment because it was the first time you saw your brand like outside. But it's funny because it was trash cans, which seemed so wrong. But it was a great marketing tool back in the day. And then everyone started using them. Yeah, that's so random. Yeah. Look for the look for the underdog opportunities. No one wants the trash can weird. We'll take it. Yeah.
• 2:14
  Oh my gosh, that's so random. I love it. Question number three is what's your go-to business resource when it comes to a book, a newsletter, or a podcast? You know, I read a lot of different books. I'd say one of my favorite podcasts ever is like Guy Raw's How I Built This. I do love just any podcast really that I can listen to like the journey of entrepreneurs and why and how they created things is I think just super beneficial
• 2:43
  Absolutely. I love Guy. He's so great. Such a great interviewer. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and motivated and successful? Yeah, I think for me personally, it's just like working out. I think work-life balance when you're an entrepreneur in the early days sometimes gets really hard. And I think...
• 3:10
  What I learned is I'm actually, it may not seem like it's beneficial to take the time, but it is beneficial to take the time and focus on you, whether that's working out, reading, whatever it is that you would like to do to keep you straight. And then honestly, recovery is as important as anything. If you're not recovering at night, you're not working your best the next day. So nowadays it's like good sleep. I sleep solid eight hours a night.
• 3:38
  Yeah. I'm like on this sleep journey at the moment. I'm having like not great sleep and I'm trying to do all the things, new mattress, new roof band. I'm like on a journey to better sleep and more restful, like deep sleep. Yeah. I think in terms of time, I lost that during like our journey where like, you're just burning the candle on both ends and
• 4:01
  you will burn, you know, you will burn out. And I think if I could look back and tell myself, like, just recover, make sure you're recovering. I probably would have been more effective in some of those years, but easier to say now, but I think that on my go forward, that's really what I focus on. Yeah. Yeah. So key. Sleep is so key. It's great. Question number five is what is the most
• 4:32
  Your people. Yeah, I think honestly, no one will survive in this industry alone. Your team is everything. And we have an unbelievable team at Yasso. And if you're making sure you're taking care of them, you know, you'll see everything else just elevate. For sure. And last question, question number six is how do you deal with failure? What's your mindset and approach when things don't go to plan?
• 4:58
  learn from it and move on. That's it. Get over it. Learn from it. 100%. It's going to happen. It is. It's going to happen. It's going to happen most days. It's going to happen a lot. Like I always try to see what was the lesson, what I learned from that, and then just move on from it.
• 5:17
  Amanda, thank you so much for taking the time to come on the show today and share your journey and your learnings. I'm so excited to see what other brands you're going to be launching from the incubator this year. Awesome. Thank you for having me.
• 5:34
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 5:58
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 6:21
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
• 6:37
  Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
• 7:02
  And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
• 7:24
  As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.