Spotlight Series | Reinventing Omnichannel Performance Measurement With NielsenIQ
NielsenIQ recently unveiled its new Omnishopper solution to enhance the industry’s understanding of omnishopping consumer behavior across the U.S. marketplace. In the latest edition of their Omni Talk Spotlight Series, Chris Walton and Anne Mezzenga discuss the launch with Liz Buchanan and Natalie Williams of NielsenIQ and learn how the new Omnishopper solution works, what it does, and why it enhances the overall insights retailers and CPGs can glean from how today's shopper is actually shopping. For NielsenIQ, the solution also marks the first stage of a multi-pronged product release…
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