Latest / Bold Business Podcast
Deep Story, One Objective: The Secret to BOLD Brands
Find out if your brand is built to last — or just chasing the next trend. Thinking with a longer horizon (even 20 years!) is the edge your business needs to withstand today's constant change. In this episode, Jess Dewell talks with Bob Rogers, Founder at BRC Imagination Arts and Author of "Deep Story A Masterclass in Experiential Story Making," about how practicing ruthless focus around one objective is what separates BOLD brands from the rest.
There is an art to the discipline of editing and removing all except the most essential elements from a project. This includes planning for where you…
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