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Seat At The Table: How To Establish My Firm’s Brand (Series Premiere) | Un-Billable Hour
In this episode’s Seat at the Table, let’s dig into the bedrock of your business: Your identity. That’s what branding is, it’s defining yourself. Who are you?
If you’re starting a new firm, or trying to grow your existing firm, start with your brand. Do you know what it is? And is what you thought you wanted
One part of your brand is easy to express and hard to deliver. Do what you say you are going to do. If you promise something, if you pitch something, live up to that.
Build your business on results, on meeting clients where they are, and on meeting client demands and expectations. A slick…
The skinny
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