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Podcast: Martijn Timmermans reviews storyboarding for planning events
This week, Event Industry News’ journalist, James Dickson, welcomed first-time guest, Martijn Timmermans, to join our weekly podcast. Martijn is the co-founder and creative director at the Amsterdam-based, event experience design agency, The Red Line Project.
Martijn described his process of creating events as “storyboarding” – just as with creating films, he can use this technique to create a sequence of events that follow a timeline. Each ‘scene’ in his storyboard can be designed to create a mood/experience for the audience.
This process also allows organisers to easily understand and…
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