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Kidults Revive the Toy Market with Play | Markets & Money News
The toy industry is experiencing a transformation as "kidults" drive a significant shift in consumer behavior. A recent poll revealed that 65% of American adults spent over $100 on playful activities last year, with adult-only households generating 55% of toy sales in early 2026. This trend reflects a broader acceptance that play has no age limits, fueled by nostalgia and the desire for stress relief. Retailers are responding by marketing adult-oriented games and toys, promoting a return to
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