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Texas Tech Breaks Tradition on Friday Night | Texas Tech Red Raiders Football News
Texas Tech, ranked thirteenth, shocks tradition by taking on Houston on a Friday night — a day sacred to Texas high school football — as Coach Joey McGuire, a three-time state champion coach, dons his high school coaching cap in solidarity. The Big 12’s new TV deal is fueling this shift, with Friday games seeing a 64% viewership spike last season. This isn’t an outlier — the Red Raiders also play Thanksgiving night against TCU, and the conference has eight non-Saturday games this year, five in November. Despite the unconventional schedule, the crowd is electric: it’s their tenth straight home…
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