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171 | Your Business And Black Friday
Originating in the USA as a post-thanksgiving sales event, Black Friday has, over the last decade, become a major, and sometimes divisive shopping event in the UK retail calendar - and based on last year's figures it’s only getting bigger.
As a small business, you shouldn’t feel obligated to take part in a sales event that’s traditionally a mainstay of larger retailers, but you also shouldn’t feel guilty or ashamed to get in on the action. Either way, it’s important to understand Black Friday’s effect on consumer behaviour, the scepticism buyers might have around certain deals and the pros…
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