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Building Ireland's Supercar Business: Nadia Adan on Social Media, Risk & Reputation | CEO Corner
“It's very easy to compete on price, and it's a race to the bottom. Or you could try and get a brand and a reputation.”
What does it take to build a premium supercar business from a rented yard, and to keep it growing when social media does most of the selling?
In this episode of CEO Corner, Nadia Adan, founder of Ashford Motors, joins Sarah McGrath for a candid conversation about risk, reputation and the hard work behind one of Ireland's best-known supercar dealerships.
From arriving in Ireland with nothing to selling everything from Lamborghinis to Range Rovers from a base in Wicklow and a…
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