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Marketing With Purpose Kit: Customer Connection in a Data-Driven World
A recent report by McKinsey found that companies leveraging customer analytics are 23 times more likely to outperform competitors in new customer acquisition.
Yet many brands still struggle to connect with their audience in meaningful ways, relying too heavily on data while overlooking human connection.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Liane Caruso, CMO at IMAGE Studios.
Liane brings deep expertise in franchise marketing, customer experience, and brand growth, and she shares how balancing data with genuine human connection can drive…
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