The Innovation Playbook: Three Global Business Leaders on AI, Data and Brand Growth
What does it take to turn innovation into meaningful brand growth?
In this live BrandWeek session of Adspeak with ADWEEK, host Mark Stenberg brings together global business leaders Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard; Nick Hammitt, CMO at Newell Brands; and Edwin Wong, Head of Global Measurement Science at Uber Advertising, to explore how AI, personalization, measurement, and emotional storytelling are reshaping modern marketing.
The conversation examines how brands can use AI to accelerate content production while preserving human judgment and brand…
The skinny
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