17 - Safety First: Revolutionizing Ladder Sales with Purpose with Little Giant Ladder Systems' Terry Lucero
In this episode of The Leader's Edge: Authentic Conversations with Champions of Industry, HR Huntsman talks to the Vice President of Sales, Trade Division, NA at Little Giant Ladder Systems, Terry Lucero. Terry shares his 30-year journey in sales, starting from Black & Decker and DeWalt, and emphasizes the importance of relationship-building over transactional interactions.
He discusses Little Giant's culture, which values safety, innovation, and mutual respect among employees. Terry highlights the company's mission to prevent injuries through product design and the significance of ongoing…
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