S5 E6: USPs, survival mode and growth with Jen Fuller founder of Etta Loves

Bump to Business Owner · Feb 20, 2025 · 50m

Do you have that 'on the cusp' feeling? I think it's something that unites founders. There's always something on the horizon that helps keep the faith in your business, even when on paper it's not always clear.

My guest on the pod this week is Jen Fuller, founder of Etta Loves, science backed baby sensory products that are also absolutely beautiful. Jen is really open that it's the 'cusp' feeling that keeps her going rather than revenue or income goals.

I loved this conversation, as a service business owner, it's always fascinating to hear from product founders. Jen shares so much empathy…