Latest / The Wealthy Gym Owners Podcast
Wealthy Gym Owners - 53 - Gym Marketing in 2026
https://wealthygymowners.com/
Strategies for Effective Gym Marketing in 2026
In this presentation, Doug discusses the future of marketing for brick and mortar gyms in 2026, focusing on what will and won't work. He emphasizes the importance of understanding your local market radius and using precise targeting over broad, shotgun approaches. He critiques the use of AI for lead follow-up and automatic replies, advising against vanity metrics like likes and views. Instead, he advocates for face-to-face engagements, leveraging Google reviews, refining social media content with real client…
The skinny
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