Sprouts Brews Up a New Strategy | Fast Five Shorts
This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, covers Sprouts Farmers Market's announcement to open 20 in-store Klatch Coffee cafes across Southern California.
Anne explains why this move is perfectly aligned with Sprouts' destination shopping experience... customers who visit Sprouts are in a different mindset, taking time to discover new products and consult with specialized staff. Adding locally-sourced, independent brand coffee creates an elevated experience similar to getting champagne at a…
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