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Detroit Series: How Brand Trust and Loyalty Get Built with Lydia Michael
In this episode, Lydia Michael, a marketing and brand strategist, discusses the importance of emotion in branding, building trust, and loyalty. She shares insights on how brands can connect authentically with their audiences, the stages of brand love, and the significance of consistency and evolution in business growth.
About Our Guest
Lydia Michael, Owner of Blended Collective and Author of Brand Love
Blended Collective Website
Lydia's Website
Connect with Lydia on LinkedIn
Key Takeaways
The role of emotion in strategy and branding
Signals that build or erode trust
The 8 stages of brand love…
The skinny
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