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Podcast Training in Southern Africa, IBC 2025 Updates, and Australia's Podcast Rankings · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to the RedTech daily podcast, powered by artificial intelligence.
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  I'm Marguerite Clark, bringing you the latest in the global radio broadcast and digital audio
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  industries.
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  Here's what's on the docket today: a French-German initiative empowering Southern
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  African podcasters, the September Podcast Ranker unveiling top Australian shows and
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  listener trends, artificial intelligence and virtualization taking center stage at I.B.C.
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  twenty twenty-five, and D.R.M.
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  strides ahead.
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  A recent podcast training program in Johannesburg is helping Southern African
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  podcasters find their voice.
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  The Sound Waves Lab, co-hosted by the Goethe-Institut and the French Institute of
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  South Africa, aimed to equip podcasters from Malawi, Lesotho, and South Africa with skills
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  in storytelling, audio editing, and audience engagement.
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  Participants, including filmmakers and journalists, explored authentic African
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  narratives and embraced local languages and cultures.
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  The initiative, supported by the French-German Cultural Fund, is set to expand, fostering a
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  distinctively African podcast identity.
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  Commercial Radio and Audio, in collaboration with Triton Digital, has released the September
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  results for the Australian Podcast Ranker, the country's only official third-party verified
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  podcast measurement system.
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  The Ranker, governed by a cross-industry steering committee, provides advertisers with
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  verified data on who’s listening and what they care about.
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  Post–grand final season data shows Australian Football League fans lead in Sports podcast
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  consumption at 49.6%, while National Rugby League fans favor Music and Technology.
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  News remains the top genre with over five million monthly listeners.
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  Artificial intelligence and virtualization were the stars of the International Broadcasting
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  Convention twenty twenty-five, as exhibitors showcased cloud-based solutions and virtualized
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  hardware.
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  Norwegian company Appear's stand posed the question, "What will you do with your empty
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  rack space?" highlighting the shift away from on-site computing.
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  This trend allows broadcasters to scale operations without local hardware, with
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  artificial intelligence generating jingles, ads, and even fully automated radio stations.
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  IBC innovation co-lead Muki Kulhan emphasized audio's critical role in media experiences,
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  looking forward to more radio-based projects next year.
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  During I.B.C.
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  twenty twenty-five, Digital Radio Mondiale took the spotlight with advancements in receivers
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  and transmission.
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  The event, themed “Your connected future,” featured industry leaders discussing China's
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  recent adoption of the D.R.M.
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  standard.
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  Key announcements included new receiver models from Starwaves, a partnership between R.F.
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  two Digital and Fraunhofer I.I.S.
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  for automotive solutions, and Nautel's focus on D.R.M.
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  transmitters.
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  The D.R.M.
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  General Assembly is set for March twenty twenty-six in Jakarta.
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  That's all for today's RedTech daily podcast.
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  Remember, you can read the full articles and stay updated with the latest in radio and
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  digital audio by visiting our website at redtech.pro.
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  I'm Marguerite Clark, and I'll catch you in the next episode.
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  Have a great day!