Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses
How Marketplaces Fight Fake Reviews With Human Audits
Marketplaces like Airbnb and Etsy have long relied on algorithmic filters to police their platforms, but as synthetic review fraud becomes more sophisticated, a new strategy is emerging: the human audit. This episode explores how major platforms are deploying teams of real people to verify high-value transactions and detect subtle patterns that AI misses. We look at the economics of manual verification, why some companies treat trust as a premium feature, and what this means for sellers who rely on reputation. From Airbnb’s dedicated trust and safety teams to Etsy’s nuanced seller support, we…
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