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How DoorDash saved millions with one A/B test
This episode of The Experimentation Edge unpacks how DoorDash's experimentation platform runs 12,000+ A/B tests per year across 42 million monthly active users — and now powers merchant-led testing on menu pricing and promotions. Ilya Izrailevsky, Senior Engineering Manager leading the platform, explains how feature flags, marketplace experimentation, and CEO-level experiment reviews built a multi-million-dollar experimentation culture across consumers, dashers, and merchants.
Summary
Most companies struggle to scale experimentation beyond engineering teams. DoorDash runs over 12,000…
The skinny
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