Episode 19: Should You Ditch the Niche in Marketing?

Live Well, Earn Well | Coaching Business Growth · Feb 10, 2022 · 3m

You've heard it all before. If you don't "find your niche" or narrow down the "right group of people" to market to, you're going to lose out in business.

However, I am going to say something very different to you today.

Ditch the niche.

Stop focusing on this "right type of client."

Instead do what my client family members and I do: Focus on transforming people's lives. Period. End of story.

Don't worry about if they are your exact target audience. Simply concentrate on the task at hand, impacting your fellow humans in a positive way.

Worry about one breakthrough at a time with the person in…