Latest / The Bob Lefsetz Podcast / Jac Holzman
Transcript
- 0:08Speaker 1: Welcome, Welcome, Welcome back to Bob Leftet's podcast. My guest
- 0:14Speaker 1: today is Cruly, a legend in the pian era. Mr
- 0:18Speaker 1: Electra Records, Pano Vision, and so much more. Jack Holsman, Jack,
- 0:23Speaker 1: it's a pleasure to be here. Okay, first question, why
- 0:26Speaker 1: is there no kay On Jack? Because the name was
- 0:29Speaker 1: originally Jacob and my dad, I'm a junior, Jack Holsman.
- 0:34Speaker 1: It's Jacob Holsman, and my dad said that when he
- 0:38Speaker 1: was going to school up in Portland, Jacob was a
- 0:42Speaker 1: Jewish name, so he decided to get rid of that
- 0:46Speaker 1: in terms of talking to other students that he named
- 0:49Speaker 1: himself Jack and I inherited on my birth certificate is
- 0:53Speaker 1: Jacob Easton Holsman the second But you are Jewish and
- 0:57Speaker 1: were raised Jewish? Correct? Yeah? I was Okay, So he
- 1:00Speaker 1: was doing it, Uh, just so he wouldn't experience anti
- 1:04Speaker 1: semitism in Portland. What was he doing in Portland? Well,
- 1:07Speaker 1: the whole family had come across the United States, had
- 1:10Speaker 1: settled in Denver, and at one point I thought that
- 1:13Speaker 1: Portland was new, fresh open territory, and uh, they opened
- 1:18Speaker 1: up second hand stores there. Okay, we'll get back to that.
- 1:22Speaker 1: But h in our conversations previous to this, you said, well,
- 1:26Speaker 1: you didn't know whether you could schedule because you were
- 1:28Speaker 1: doing work for Warner Music. What exactly, how exactly and
- 1:32Speaker 1: what are you doing involved with Warner today? Well, what
- 1:36Speaker 1: happened was that I was with the company for twenty
- 1:41Speaker 1: three years, and I knew I couldn't leave the company
- 1:44Speaker 1: until we had a solid distribution system. And I had
- 1:48Speaker 1: made a promise to myself to quit my at midlife.
- 1:52Speaker 1: I saw a movie once, uh, and it was a
- 1:56Speaker 1: story of about a guy who decide that he wants
- 2:00Speaker 1: to stop at midlife and figure out what he's doing
- 2:03Speaker 1: and then pick up and go from that. And I
- 2:06Speaker 1: thought that was in uh, incredibly smart, And so I
- 2:12Speaker 1: knew that I wanted to stop in my forties and
- 2:15Speaker 1: take how many years to do whatever I wanted. There
- 2:17Speaker 1: were things I longed to do. I was a pilot.
- 2:21Speaker 1: I loved airplanes. I like to fly airplanes. I love
- 2:25Speaker 1: to scuba dive, I wanted to travel. I just wanted
- 2:28Speaker 1: to have time off and see what comes into my
- 2:33Speaker 1: perspective and figure out what I'm going to do later.
- 2:37Speaker 1: I did that for seven years, uh, and then in
- 2:41Speaker 1: the end of that seventh year, I UH called the
- 2:46Speaker 1: chairman of the company and I said to him, I'm
- 2:49Speaker 1: ready to come back. And he said, what do you
- 2:50Speaker 1: want to do? And I said, I want to come back,
- 2:52Speaker 1: not in the music group, but as as a technologist,
- 2:56Speaker 1: your chief technology. As he said, You're hired. And then
- 2:59Speaker 1: we got into cable and a whole bunch of interesting
- 3:04Speaker 1: things and I was there as part of that group,
- 3:07Speaker 1: and when we had problems, I knew how to solve them. Okay,
- 3:10Speaker 1: so you're rehired at Warner is the chief technologist? What
- 3:14Speaker 1: does that ultimately leave you? That ultimately led me into
- 3:18Speaker 1: cable TV. I had a friend who had done a
- 3:23Speaker 1: video which I thought was quite amazing, and Uh, I said,
- 3:29Speaker 1: I think there's something here. One of the things that
- 3:32Speaker 1: happened that was material was that somebody gave me a
- 3:36Speaker 1: film of his performing a song and I thought it
- 3:40Speaker 1: was wonderful, and I got it up on one of
- 3:43Speaker 1: the UH Warner cable channels and there was excitement about that,
- 3:50Speaker 1: and then that turned itself into MTV over time, and
- 3:55Speaker 1: that was just wonderful because suddenly the record companies had
- 4:00Speaker 1: an outlet for making people aware of their records and
- 4:04Speaker 1: promoting their records without having to go through radio stations
- 4:08Speaker 1: and all the nonsense that went on with getting your
- 4:11Speaker 1: thing on the air, and it was a more complete
- 4:14Speaker 1: emotional picture or emotional experience of what the song was.
- 4:19Speaker 1: So MTV was was was the happy outcome of what
- 4:25Speaker 1: I had started. I got it to the right people
- 4:27Speaker 1: at the right time, and it just happened. So from
- 4:30Speaker 1: there you go to Piano Vision. You go through many iterations,
- 4:35Speaker 1: but before we go literally you're still working for the
- 4:38Speaker 1: company today. Yes, that's a longer story, but what happened
- 4:45Speaker 1: was that after we got the MTV up, Warner Communications
- 4:50Speaker 1: became Warner Communications. They immediately acquired a company called Pani
- 4:54Speaker 1: Vision at the recommendation the man who was running the
- 4:59Speaker 1: uh the studios. And the thing about Panavision was that
- 5:03Speaker 1: it made cameras. It was very profitable at least cameras
- 5:07Speaker 1: and lenses to all of the picture companies. The picture
- 5:11Speaker 1: companies had sent their equipment back. And what happened at
- 5:14Speaker 1: Panavision is that it was upgraded. There were new lenses,
- 5:18Speaker 1: everything was guaranteed. They rented it, you had somebody standing
- 5:22Speaker 1: by to fix it if it needed fixing. That was
- 5:24Speaker 1: all wonderful then suddenly they were spending a lot of
- 5:28Speaker 1: money and nobody could find out what the money was
- 5:31Speaker 1: being what the money was being spent on. And since
- 5:35Speaker 1: I knew something about cinematography, Steve Ross, who was the
- 5:40Speaker 1: chairman of the company, asked me to go out and
- 5:42Speaker 1: find out what the hell was going on. So I
- 5:44Speaker 1: went to Panavision and I sat with the man who
- 5:49Speaker 1: was in charge of the company, Bob got Schalk. He
- 5:54Speaker 1: was very tightly woven. I couldn't get any answers. And
- 5:58Speaker 1: then he took me into room where all of the
- 6:02Speaker 1: pan division equipment was showing, and I looked around and
- 6:07Speaker 1: I saw a camera that had a red light flashing,
- 6:11Speaker 1: and it had it had film in it, but I
- 6:15Speaker 1: didn't hear anything. So I said, is that a silent camera?
- 6:19Speaker 1: He said yes. I said, in effect, what you did
- 6:24Speaker 1: was didn't try to muffle the noise. You tried to
- 6:26Speaker 1: eliminate it before it happened. He said, exactly right, And
- 6:30Speaker 1: that was the Panaflex. So suddenly movie making change. Everybody
- 6:35Speaker 1: wanted a Panaflex because it was a smallish camera, it
- 6:39Speaker 1: could be moved around and you didn't hear it. It's
- 6:42Speaker 1: it saved all kinds of time and money. Gotchawk was
- 6:46Speaker 1: running it. He was running it moderately well, but then
- 6:50Speaker 1: he was killed by a living male lover. And I
- 6:55Speaker 1: got a call from Steve Ross saying, we've heard that
- 6:59Speaker 1: Gotcha talk was was killed. Can you find out what's
- 7:03Speaker 1: going on and try to come up with something that
- 7:05Speaker 1: you think we should do. So I was up at Atari,
- 7:09Speaker 1: where I was in a where I was a director
- 7:13Speaker 1: because I had been involved in the evaluation, the technical
- 7:16Speaker 1: evaluation of that company. And I called into the got
- 7:21Speaker 1: Shocks UH secretary and I said, Michael, and he said
- 7:26Speaker 1: it's true. And I said, what's happening? He said, everybody's
- 7:29Speaker 1: going around crazy with rumors. I said, I'd like you
- 7:33Speaker 1: to stay off the phone for five minutes. I need
- 7:36Speaker 1: to think, and he said I'll do that. And I
- 7:40Speaker 1: as he stayed off the phone for five minutes, I
- 7:43Speaker 1: asked myself, do I really want to take over this company?
- 7:46Speaker 1: Do I think I can do that job? Well? I
- 7:49Speaker 1: have some fun, it's so totally different from anything I've
- 7:52Speaker 1: ever done, and yet it's in the business that I
- 7:55Speaker 1: admire so much. And I called him back and I said, well,
- 7:59Speaker 1: tell everybody I'm taking over the company. And I'll be
- 8:02Speaker 1: there at ten o'clock tomorrow morning. And you picked the
- 8:05Speaker 1: executives you think I need to meet with first before
- 8:07Speaker 1: we meet with everybody. He said fine. And then I
- 8:11Speaker 1: called Steve Ross and I said it's true. And he said,
- 8:15Speaker 1: you have any ideas? I said, I've taken over the company,
- 8:18Speaker 1: and he said, what can I do for you? I said,
- 8:21Speaker 1: don't call me cash my checks and he said, agreed,
- 8:28Speaker 1: will do that. I said, I need I'll talk to
- 8:30Speaker 1: you when I think I've got my arms wrapped around it.
- 8:34Speaker 1: But these are people I don't know, and I'm going
- 8:37Speaker 1: to have to earn my way into their confidence, and
- 8:41Speaker 1: that's going to take time. And that's what we did,
- 8:45Speaker 1: and I took over the company. We brought in all
- 8:48Speaker 1: of the people from around the world who were releasing
- 8:52Speaker 1: agents for us, and uh. They all were helpful. And
- 8:57Speaker 1: when I was in the company two or three months,
- 8:59Speaker 1: I could see the defects and what we needed to
- 9:02Speaker 1: do and where we needed to go. And we had
- 9:05Speaker 1: optics that were too old and some optics that weren't honest.
- 9:09Speaker 1: So we got it all fixed. And three years later
- 9:13Speaker 1: Ross decided he didn't want the company anymore, and he
- 9:16Speaker 1: was going to sell it. I had money and was
- 9:19Speaker 1: willing to buy it with a people, with people I
- 9:22Speaker 1: could raise money from. But he never sold any company
- 9:25Speaker 1: to any person who would run it on the grounds
- 9:29Speaker 1: that you knew stuff that he didn't know, and so
- 9:32Speaker 1: you had an advantage. So he turned me down and
- 9:36Speaker 1: that was it. And Uh. Eventually I left Warner Communications
- 9:42Speaker 1: and stayed out while I took a vacation that I
- 9:47Speaker 1: had promised myself. I had seen a movie called Holiday
- 9:52Speaker 1: with Carrie Grant. That was a wonderful movie about a
- 9:55Speaker 1: guy who was from the wrong side of the tracks
- 9:58Speaker 1: when he was on the rights I had of the
- 10:00Speaker 1: tracks and beginning to make some money if he made enough,
- 10:03Speaker 1: he wanted to take a break for a period of time,
- 10:06Speaker 1: figure out where he was going and what his life
- 10:09Speaker 1: was all about. And at nineteen years old, I saw
- 10:13Speaker 1: sat in the back of the theater and I said, God,
- 10:15Speaker 1: that makes so much sense. I don't want to forget that,
- 10:19Speaker 1: and I didn't so that. When my contract was up,
- 10:23Speaker 1: UH and I was asked to renew, I said, look,
- 10:26Speaker 1: you can put a lecture with Asylum. You've got Geffen,
- 10:29Speaker 1: You've got all of these good people. You don't need
- 10:32Speaker 1: me anymore. I need time for myself. And I had
- 10:36Speaker 1: discovered Hawaii and a holiday trip, and I knew that's
- 10:40Speaker 1: where I wanted to be. And I moved to Hawaii
- 10:43Speaker 1: and I lived there for seven plus years and did
- 10:47Speaker 1: everything I wanted to do, so all the people I
- 10:49Speaker 1: wanted to see and meet and have all of the adventures,
- 10:54Speaker 1: and I I loved my life. But I knew it
- 10:58Speaker 1: was time for me to go back to work and
- 11:00Speaker 1: called Steve Ross and that's when we got into the
- 11:04Speaker 1: stage of being the chief technologist. But let's go back
- 11:09Speaker 1: to the beginning. So your parents were they born in
- 11:13Speaker 1: the US? Were they born in the so called Old Country? No,
- 11:16Speaker 1: they were born in the United States. My mother was
- 11:19Speaker 1: born in Cincinnata. My father was born in Portland. Where else? Okay,
- 11:25Speaker 1: So they met in Portland, Um, actually they did. My
- 11:30Speaker 1: mother came there with her mother, a stell Sternberger, who
- 11:34Speaker 1: was a real personality. She had a program, a weekly
- 11:38Speaker 1: political analysis program on CBS network which was broadcast on
- 11:43Speaker 1: Saturday mornings. And that was a big piece of my
- 11:48Speaker 1: actually going into music because when I asked to sit
- 11:51Speaker 1: in the studio with her, they said, oh no, you
- 11:53Speaker 1: can't do that. But you can sit in the control
- 11:56Speaker 1: room and in the control room where all the lads
- 11:59Speaker 1: and earned tables and uh everything. It was used in broadcasting,
- 12:05Speaker 1: and I was intensely curious about it, and I'd ask
- 12:08Speaker 1: a lot of questions and they'd explained it to me.
- 12:11Speaker 1: So that when I was reading Life magazine and saw
- 12:15Speaker 1: an article uh that showed the inventor or the creator
- 12:21Speaker 1: for CBS Labs of the LP record, I knew that
- 12:26Speaker 1: it was going to be a winner, and that small
- 12:28Speaker 1: independent labels could start because we would do stuff that
- 12:33Speaker 1: was not related to the major labels at all. I
- 12:37Speaker 1: thought I would do folk music in baroque music. Baroque
- 12:40Speaker 1: music was too expensive for me. I only had six
- 12:43Speaker 1: hundred dollars, and so I tried folk music. Glenn Yarborough,
- 12:48Speaker 1: who turned out to be a star later and a
- 12:50Speaker 1: member of the Limelighters, was one of my first early artists.
- 12:55Speaker 1: And at the end of that third year, St. John's
- 12:59Speaker 1: College was an am using school. It it's had a
- 13:03Speaker 1: curriculum that did not use textbooks. It used the original books.
- 13:08Speaker 1: If you were studying geometry, you went all the way back. Well,
- 13:13Speaker 1: let's just let's go back. We'll get back to St. John's.
- 13:15Speaker 1: So you grew up in Portland. No, I didn't grow up.
- 13:18Speaker 1: I grew up in New York. My father came to
- 13:20Speaker 1: New York UH after his after his supremat he came
- 13:25Speaker 1: to medical school at Harvard. And after medical school at Harvard, UH,
- 13:31Speaker 1: he was taken in by Mound Sinai and was at
- 13:35Speaker 1: Mount Sinai for a number of years, and then he
- 13:38Speaker 1: went into private practice. And he called up my mother
- 13:43Speaker 1: our writer or a letter or whatever did and then
- 13:45Speaker 1: they started dating, and eventually I emerged. And how many
- 13:49Speaker 1: kids in the family? True? My brother and I my
- 13:53Speaker 1: brother Keith, who's the oldest. I'm the oldest. I'm And
- 13:59Speaker 1: to what degree be the oldest child? Were you in
- 14:03Speaker 1: the embodiment of their hopes and dreams? My father didn't
- 14:06Speaker 1: think I was very smart, and he said that, look,
- 14:10Speaker 1: I know you're gonna have a trouble finding a way
- 14:12Speaker 1: to make a living. So I'll buy a drug store
- 14:17Speaker 1: for you in this building. We'll put it up and
- 14:20Speaker 1: then you run the drug store, and we split the
- 14:22Speaker 1: profits at the end of the year. And I said,
- 14:24Speaker 1: that's not what I have in mind. He said, what
- 14:26Speaker 1: did you have in mind? I said, I don't know,
- 14:29Speaker 1: but I'm going to think on it. And Uh, I
- 14:33Speaker 1: started a little record shop for folk music and as
- 14:37Speaker 1: the office for a record company I named Electra because
- 14:43Speaker 1: I loved the name. Electra was one of the one
- 14:46Speaker 1: of the outer muses in the Solar system. And but
- 14:51Speaker 1: I wanted Electra with a C. Was. I wanted a heart,
- 14:55Speaker 1: more dramatic K. And so the lecture came with a K.
- 15:00Speaker 1: And I found my first folk singer, Geane Ritchie, and
- 15:05Speaker 1: she we made a wonderful album together. You could record
- 15:09Speaker 1: the artist in their own home. I had my own
- 15:12Speaker 1: tape recorder by that time, six hundred dollar Magna order
- 15:16Speaker 1: and a microphone. And so what we do was we
- 15:19Speaker 1: would set up the rooms, hang hang things on the
- 15:21Speaker 1: walls to keep the echoic nature of a room from
- 15:25Speaker 1: happening into the microphone. And I did that with a
- 15:29Speaker 1: whole bunch of artists, Oscar Brand, Frank Warner, uh And
- 15:34Speaker 1: slowly these were tenanth LPs. They kind of grew and
- 15:38Speaker 1: grew and grew. I still wasn't making money. I was
- 15:42Speaker 1: making debt. In nineteen fifty five, I was sitting in
- 15:49Speaker 1: a at a home with some friends and they were
- 15:52Speaker 1: having everybody brought their guitar and they're singing songs. And
- 15:55Speaker 1: they gave this guitar to this guy who was an actor,
- 15:59Speaker 1: and he just blew me away. It was Theodore Bickel. Uh.
- 16:03Speaker 1: He was doing Yiddish songs, he was doing Israeli songs,
- 16:07Speaker 1: he was doing Russian folk songs. And I knew those
- 16:10Speaker 1: genres had big audiences in the major cities. So I
- 16:13Speaker 1: sat theo down and we talked, and we made a
- 16:16Speaker 1: record deal together, and uh, we started making these albums.
- 16:22Speaker 1: And in the nifty six when twelve inch records happened,
- 16:26Speaker 1: we added more music to the album as they came
- 16:28Speaker 1: out as twelve inch LPs, and suddenly we were selling records. Okay,
- 16:34Speaker 1: let's go back. Uh, you're growing up. What kind of
- 16:38Speaker 1: kid are you? You have a lot of friends. Are
- 16:40Speaker 1: more of an introvert? I was a loner. I had
- 16:45Speaker 1: one friend named Adam Pinsker. Adam was smart and kept
- 16:49Speaker 1: me kind of straightened out. I was kind of loose
- 16:52Speaker 1: and banging at all kinds of edges. But when I
- 16:55Speaker 1: had something I love to do, I did it very well.
- 16:59Speaker 1: And when I went to St. John's College, which was
- 17:02Speaker 1: this great book school which Ahmed Errigan had gone to
- 17:07Speaker 1: eight years earlier than me. When we found out that
- 17:10Speaker 1: we had both gone to this very obscure school where
- 17:13Speaker 1: there are only one hundred students in it for all
- 17:18Speaker 1: all grades, big hugs and kisses because we had that
- 17:22Speaker 1: extremely important education and opportunity in hand. Why did you
- 17:27Speaker 1: go to St John's Because I had my only other
- 17:31Speaker 1: choice with another college. I had a promising date for
- 17:35Speaker 1: that weekend, so I they insisted upon an interview that weekend.
- 17:40Speaker 1: I said, the hell with it. I'll go to St.
- 17:42Speaker 1: John's whatever that is. I had no idea what I
- 17:45Speaker 1: was getting into what it turned out to be a
- 17:48Speaker 1: turning point in my life. And as I was there
- 17:52Speaker 1: and picking up some packages that I had sent to myself,
- 17:55Speaker 1: I noticed one to Adam Pinsker. He had also ended
- 17:58Speaker 1: up in this school. The child wildhood friend whom I
- 18:01Speaker 1: hadn't seen in years was in this school, and he
- 18:04Speaker 1: was enormous help to me. And so at what point
- 18:07Speaker 1: do you decide to start electra? Are you still at
- 18:11Speaker 1: St John's and don't you have a partner. I'm still
- 18:14Speaker 1: at St. John's. I had somebody who had come out
- 18:17Speaker 1: of the Navy who put up three hundred dollars and
- 18:20Speaker 1: they we were partners. Uh. He later didn't want to
- 18:25Speaker 1: be involved with this, and so I think I gave
- 18:29Speaker 1: a thousand dollars. I don't know where the hell I
- 18:31Speaker 1: got the thousand dollars, but I gave a thousand dollars
- 18:35Speaker 1: and he went his way, and I owned a hundred
- 18:37Speaker 1: percent of the company, but we were in about ninety
- 18:41Speaker 1: thousand dollars worth of fifty five debt before Theodore Bikail
- 18:49Speaker 1: the Theater or Pikail records between them sold about a
- 18:52Speaker 1: hundred thousand, but they were very profitable despite the fact
- 18:56Speaker 1: that they were very elaborately produced. Did you had a
- 18:59Speaker 1: Russian album? We had a book of liner notes. It
- 19:03Speaker 1: wasn't liner notes on the back so much as it
- 19:06Speaker 1: was liner notes. Inside the album. We would have the
- 19:08Speaker 1: songs in Russian in a transliteration, which is what if
- 19:12Speaker 1: you want to sing along with us and can read English,
- 19:15Speaker 1: you might be able to sing with with theo uh
- 19:19Speaker 1: and then the English translation. And because they were so
- 19:24Speaker 1: complete and the covers were so good, we did well.
- 19:28Speaker 1: And I had very good suppliers. They were really generous
- 19:32Speaker 1: with me. I owed him ninety thousand dollars, but my
- 19:36Speaker 1: strategy with them was not to put off paying them.
- 19:39Speaker 1: It was the opposite, to pay a small amount every
- 19:42Speaker 1: two weeks. So they saw a check coming every two weeks,
- 19:45Speaker 1: and the checks got bigger and bigger and bigger, and
- 19:48Speaker 1: then one day I wrote checks for ninety thousand dollars,
- 19:51Speaker 1: paid them off and kept them. Okay. Now, I certainly
- 19:56Speaker 1: remember growing up with Theodore Maquel records, and he was
- 19:59Speaker 1: very definitely a star. The reason I bring this up
- 20:02Speaker 1: is when you meet him in this party. Had he
- 20:05Speaker 1: been contacted by anybody else to make records? No, he wasn't.
- 20:09Speaker 1: He was an actor. He was on Broadway. I thought
- 20:12Speaker 1: he could be in a record artist. And I said, Jim,
- 20:17Speaker 1: come on over to the house and we'll record some stuff.
- 20:20Speaker 1: We'll see how it goes. And then I played it
- 20:22Speaker 1: back for myself a lot, and I said, this isn't
- 20:26Speaker 1: this is an artist. I think that will help get
- 20:28Speaker 1: me there. And about five years after he had helped
- 20:33Speaker 1: get me there, I said THEO we're doing well. Now
- 20:38Speaker 1: you deserve a reward as an appreciation, and he said
- 20:43Speaker 1: what I said, Well, I'll sell you five percent of
- 20:46Speaker 1: the company for the low price of twenty dollars and
- 20:51Speaker 1: he bought it, and when the company was sold, he
- 20:53Speaker 1: walked out with five hundred thousand dollars. But that's what
- 20:57Speaker 1: I felt. I owed him. He was there at that time.
- 21:01Speaker 1: You have a record deal. Today, record deals are very complicated,
- 21:05Speaker 1: never mind the streaming era. What kind of deal did
- 21:08Speaker 1: you cut the O back in the fifties. Well, I
- 21:10Speaker 1: cut the deal of no money down and a royalty
- 21:15Speaker 1: of seven on the price on which all records were sold,
- 21:21Speaker 1: because there was a ten percent federal tax at that time,
- 21:24Speaker 1: instituted during the war. So that was it. The contracts
- 21:29Speaker 1: were very simple. We had very successful series. We had
- 21:33Speaker 1: a series we did. Another artist, Oscar Brand, who had
- 21:37Speaker 1: a New York radio show every Sunday, came to me
- 21:42Speaker 1: one day and said, you know, I've been getting lyrics
- 21:45Speaker 1: and stuff with melodies from Air Force people. He said,
- 21:50Speaker 1: you know, we could make an Air Force album. I
- 21:52Speaker 1: said that kind of crazy, but let me listen to
- 21:54Speaker 1: the material. And the material was there, and so I said, okay,
- 21:59Speaker 1: we'll call at the y old Blue Johnder. We made
- 22:01Speaker 1: a record, we put it out, It did well, and
- 22:04Speaker 1: we sent a copy with a note to the unit
- 22:08Speaker 1: that bought all of the stuff for the stores that
- 22:11Speaker 1: they ran in each of the various locations the world,
- 22:16Speaker 1: and uh so we sent it and we didn't hear
- 22:19Speaker 1: from them, and then about three weeks later we got
- 22:22Speaker 1: a letter with an order for ten thousand copies. I
- 22:25Speaker 1: called him and said, do you guys make a mistake
- 22:27Speaker 1: with a zero? And they said, no, no, we think
- 22:29Speaker 1: we can sell ten thousand, and so that worked, and
- 22:32Speaker 1: then we did it for the Marines, we did it
- 22:35Speaker 1: for the Navy. We were doing well. No, nothing explosive,
- 22:39Speaker 1: but I was having fun and we were doing things
- 22:43Speaker 1: that other people didn't do. There was a moment when
- 22:47Speaker 1: I had there was nothing to record. I could not
- 22:50Speaker 1: find an artist I wanted just before Josh White, so
- 22:54Speaker 1: I said, what else can I record? I'm a Ham
- 22:57Speaker 1: radio operator and I have trouble with Morse code. So
- 23:00Speaker 1: I came up with a Morse code record that you
- 23:02Speaker 1: could play at thirty three, forty five, and seventy eight,
- 23:06Speaker 1: depending upon your how good you were in reading Morse code.
- 23:10Speaker 1: And we didn't sell it through record stores. We sold
- 23:13Speaker 1: it through stores that had big mail order departments. Uh
- 23:18Speaker 1: and they were located throughout the country of Concord was
- 23:22Speaker 1: one of them. There were about eight, and he sold
- 23:25Speaker 1: about five a month, So I was selling three thousand
- 23:28Speaker 1: a month of what I couldn't give away in fol
- 23:31Speaker 1: in folk music, and I never forgot that it's not
- 23:34Speaker 1: always about recording music, which came later on and proved
- 23:39Speaker 1: to be the most dynamic restart in a record company
- 23:43Speaker 1: that I know of. Okay, now, one thing we know
- 23:47Speaker 1: in the era of independent distribution as opposed to branch distribution,
- 23:52Speaker 1: that it wasn't always so easy to get paid even
- 23:55Speaker 1: if the records sold. What was that experience like for you?
- 23:58Speaker 1: I didn't have that experience very badly. I picked good
- 24:03Speaker 1: people who actually paid me, but took their time about it,
- 24:09Speaker 1: which was one of the reasons why I didn't have
- 24:11Speaker 1: enough money to pay off the manufacturers and people who
- 24:15Speaker 1: made the records assemble the albums. But I knew that
- 24:18Speaker 1: had to end, and that was one of the sparking
- 24:21Speaker 1: points with which I always lived. I've got to find
- 24:24Speaker 1: an opportunity for independent labels to be able to supervise
- 24:29Speaker 1: and handle the last thing between the record and the
- 24:34Speaker 1: person who buys it, so you ultimately form wea But
- 24:38Speaker 1: staying with the Electra story tell us the story of
- 24:41Speaker 1: Josh White Josh White. I got a phone call one day.
- 24:47Speaker 1: A man said to me, I represent Josh White, and
- 24:50Speaker 1: Josh White can't get a record contract because he's been blacklisted.
- 24:55Speaker 1: Why was he blacklisted? He performed at a Russian a
- 25:00Speaker 1: concert to raise money for Russia and special arms for
- 25:04Speaker 1: Russia during the Second World War, so he was blacklisted.
- 25:08Speaker 1: I said, that's no reason to be blacklisted. They well,
- 25:10Speaker 1: they calling him a communist. I said, well, I call
- 25:13Speaker 1: him Josh White, and I would love to have him.
- 25:17Speaker 1: He said, I'm not going to send him over if
- 25:18Speaker 1: you're going to disappoint him. I said, if he can
- 25:21Speaker 1: sing the way I remember he could sing, then you
- 25:24Speaker 1: have no problem. And he came over and we sat
- 25:27Speaker 1: down and we got along very well. And then he
- 25:29Speaker 1: began to sing, and I realized that all of the
- 25:32Speaker 1: recordings that had been done mono records were done very cheaply,
- 25:37Speaker 1: and he didn't sound like Josh White. I thought I
- 25:39Speaker 1: could make him sound like Josh White. And we talked
- 25:42Speaker 1: about this, and then we did the We did an
- 25:46Speaker 1: album called John Henry, which was two LPs. One was
- 25:51Speaker 1: just the story of John Henry and the other was
- 25:53Speaker 1: other songs from that same period and then we did
- 25:57Speaker 1: Josh at Midnight, which was the winner. We did it
- 26:00Speaker 1: late in the evening, a young lady would drop by.
- 26:04Speaker 1: We had to do it all with one microphone, so
- 26:07Speaker 1: I had I put the people where I thought they
- 26:11Speaker 1: belonged in front of the microphone and you know, take
- 26:14Speaker 1: something to the floor so that they wouldn't know we're
- 26:16Speaker 1: a step. We recorded, and that's when we made the
- 26:19Speaker 1: Josh White recording and it just took off. By take off,
- 26:24Speaker 1: I mean it was selling thirty thirty five thousand, which
- 26:28Speaker 1: for me was wonderful, and he got paid, so Josh
- 26:33Speaker 1: was easy to work with me. We made about seven
- 26:36Speaker 1: albums and all overtime. So this begs a question. Since
- 26:39Speaker 1: you were recording in Mono and you had the magnetone
- 26:42Speaker 1: tape recorder, were you also serving as the engineer and
- 26:46Speaker 1: do you have skills in that area. I did everything myself. Yes,
- 26:50Speaker 1: I was the engineer. I had the tape recorder, we
- 26:53Speaker 1: had the one microphone. They were placed strategically where they
- 26:58Speaker 1: should be in terms of distance. Uh. They were wonderfully cooperative.
- 27:02Speaker 1: But I recorded every album with my tape recorders. I
- 27:06Speaker 1: would go places by strapping my tape recorder onto the
- 27:10Speaker 1: spare seat behind me on my motor scooter. I didn't
- 27:13Speaker 1: have a car, but I motor scooted everywhere. I love
- 27:16Speaker 1: that motor scooter. Okay, So for those of us who
- 27:20Speaker 1: are a little bit younger, we remember Elektra being one
- 27:23Speaker 1: of the two kings of folk music, the other being Vanguard.
- 27:27Speaker 1: So as we start to hit the sixties and the
- 27:29Speaker 1: folk music eras begins with even Hood Nanny on DV,
- 27:34Speaker 1: you start putting out these folk records that start getting traction. Okay.
- 27:38Speaker 1: What happened was by nineteen sixty, I thought folk music,
- 27:43Speaker 1: the five to eight hundred songs that were folk songs
- 27:46Speaker 1: had all been recorded. They had been played to death
- 27:49Speaker 1: on radio and people would sit there clapping their hands,
- 27:52Speaker 1: which had nothing to do with folk music. And I said,
- 27:55Speaker 1: it's a different direction. If I find a folk artist
- 27:58Speaker 1: that I are, an artist like a Judy Collins, who
- 28:01Speaker 1: I think has has talent, I'll do that. But I
- 28:05Speaker 1: don't know what the hell to record, and I'm not
- 28:08Speaker 1: going to record crap. So I went back to my
- 28:13Speaker 1: time every of recording the Morse Code, and I said,
- 28:17Speaker 1: I said, what's not out there that needs to be done?
- 28:21Speaker 1: Because I'm not going to make any piece of ship.
- 28:24Speaker 1: I thought, and I thought, and I came home one
- 28:26Speaker 1: day and I was closing the door. I heard a
- 28:28Speaker 1: car crash which was on my wife's TV. And I said,
- 28:34Speaker 1: sound effects. There are no sound effects albums that I
- 28:39Speaker 1: know of that are available to the public. So I
- 28:42Speaker 1: did a lot of research, and I started started by
- 28:45Speaker 1: sitting down watching television and writing down every sound effect
- 28:50Speaker 1: I heard, and every sound effect I could think of.
- 28:52Speaker 1: When I had six hundred of them, I put together
- 28:56Speaker 1: a team of people who had for whom I could least,
- 28:59Speaker 1: the recorders and microphones and stereo, and we started recalling
- 29:04Speaker 1: recording all of these and it took about eight months.
- 29:08Speaker 1: And when I got them all together, I program them
- 29:12Speaker 1: into ten albums and you could buy them as a unit,
- 29:17Speaker 1: or you could buy them individually, but you could. You
- 29:20Speaker 1: ended up with forty some odd sound effects at a
- 29:23Speaker 1: course of about fourteen cents each, and it blew wide open.
- 29:29Speaker 1: I could not believe the numbers of sound effects I
- 29:32Speaker 1: was selling, and they were. They were obviously in record stores.
- 29:36Speaker 1: We made them available through mail order. We produced a
- 29:40Speaker 1: very good record, and we thought about everything to locate
- 29:44Speaker 1: a sound effect when you had twenty of them. On
- 29:46Speaker 1: one side. We had a little ruler which had a
- 29:50Speaker 1: little hole where which you put over the center hole
- 29:53Speaker 1: and then you wrote down which track that arrow was
- 29:58Speaker 1: entered into. So you had twenty arrows and you could
- 30:01Speaker 1: find the sound effect immediately. So you think about all
- 30:04Speaker 1: of that stuff beforehand, and then you do it. And
- 30:07Speaker 1: when you do it with love and intention and you
- 30:12Speaker 1: don't spare the money, you do well. We made a
- 30:15Speaker 1: million and a half dollars that year on sound effects.
- 30:18Speaker 1: That's a lot of money. Uh, sixty years ago, back
- 30:22Speaker 1: in nineteen sixty one, boy, that was a lot of money. Okay.
- 30:31Speaker 1: We also asks the question you're having these huge successes
- 30:34Speaker 1: are other people than imitating you? There's no point in
- 30:37Speaker 1: imitating a set that's got everything. You force them out
- 30:41Speaker 1: of doing it by making it so good and so
- 30:44Speaker 1: complete and so full that nobody wants to buy anything
- 30:48Speaker 1: but yours, because you have those little grace notes like
- 30:51Speaker 1: the thing that slips over the spindle on your turntable,
- 30:55Speaker 1: those kinds of thinking and talking about how we did them,
- 31:00Speaker 1: and then we would sell them in a special package.
- 31:02Speaker 1: You could get the package for fifty dollars and uh,
- 31:08Speaker 1: we would send it off to you. You got the
- 31:10Speaker 1: whole thing. We didn't collect for licensing. If somebody wanted
- 31:15Speaker 1: to use the sound effect, go ahead and use it.
- 31:18Speaker 1: We don't care. We made it for you to use,
- 31:22Speaker 1: and we're very satisfied with the profit we're making per album.
- 31:26Speaker 1: So with all of these benefits, who's going to come
- 31:30Speaker 1: out and try to compete with us, especially when we
- 31:33Speaker 1: did such a good job making them. You have this
- 31:35Speaker 1: big victory. What's your next step? My next step is Okay, folks,
- 31:41Speaker 1: music is going where do we go? And I'm beginning
- 31:45Speaker 1: to hear I heard about the Paul Butterfield blues band,
- 31:49Speaker 1: uh and that sounded really good and my uh but
- 31:54Speaker 1: but before we got to Paul Butterfield, you you recorded
- 31:58Speaker 1: Tom Rush. There are a lot of other people that
- 32:00Speaker 1: you recorded phil Oaks that were folk yaks before you
- 32:04Speaker 1: got into rock. You're you're absolutely right, So let me
- 32:07Speaker 1: start again. Knowing that there were no more folk songs anymore,
- 32:12Speaker 1: there was beginning to come forth. The generation of people
- 32:16Speaker 1: who inspired by Dylan were writing their own songs, and
- 32:21Speaker 1: they they were phil Oaks and Tom Rush, who was
- 32:24Speaker 1: also an interpreter, and any number of people who wrote
- 32:27Speaker 1: distinctively different songs, phil Oaks especially, and we recorded all
- 32:33Speaker 1: of those people. And then as we saw different things happening,
- 32:38Speaker 1: and and Dylan went electric at Newport and I was
- 32:42Speaker 1: standing right below him, and parts of the Butterfield Blues
- 32:47Speaker 1: Band were accompanying him, and I just shivered because I
- 32:51Speaker 1: knew exactly where I was going. I was going to
- 32:55Speaker 1: Los Angeles, and I was out the next day and
- 32:58Speaker 1: we started looking for things in the first group I
- 33:00Speaker 1: found was Love, and then Love turned me onto a
- 33:04Speaker 1: group that they thought was pretty good. That was the
- 33:07Speaker 1: second on their bill, which was The Doors. Now I
- 33:10Speaker 1: went to see The Doors four times before I got them.
- 33:13Speaker 1: If I got the means before, I understood because Jim
- 33:16Speaker 1: loved to sing the blues, and he'd sing the blues
- 33:18Speaker 1: for a whole set. And I don't need Jim to
- 33:21Speaker 1: sing the blues, but I need those musicians. They are
- 33:24Speaker 1: superb guitar, keyboards, drums, each superlative. I can get the
- 33:32Speaker 1: right material to them. And then one day they play
- 33:37Speaker 1: a song that it was so totally off the wall.
- 33:40Speaker 1: Show me the Way to the next whiskey bar. Yes,
- 33:43Speaker 1: that's the song. They just sort of slipped into the
- 33:46Speaker 1: Whiskey Bar song. And when I heard what they could
- 33:49Speaker 1: do with that, and I heard how Jim and everybody
- 33:54Speaker 1: was so locked in with each other, I said, I
- 33:56Speaker 1: have to have that group. And I went back and
- 33:59Speaker 1: introduced myself. They knew we were coming, and we talked
- 34:03Speaker 1: and we talked and we talked, and I made them
- 34:07Speaker 1: an offer, and we went back and forth. They were
- 34:09Speaker 1: taking their time. They had a contract with Columbia, but
- 34:13Speaker 1: Columbia dropped them. Uh. Columbia said, well, we'll keep you
- 34:19Speaker 1: if you'll record a single force and if we like
- 34:22Speaker 1: the single, and they said, the hell with this, we
- 34:25Speaker 1: don't want this. We got an offer from Electra, so
- 34:28Speaker 1: they started nosing around and talking to other artists about Electra,
- 34:32Speaker 1: and we had no problems there and we signed The Doors. Now,
- 34:36Speaker 1: the very first album was both a huge success and legendary.
- 34:40Speaker 1: Can you tell us about the experience of making that. Well,
- 34:43Speaker 1: my problems were that I wasn't the producer. I needed
- 34:47Speaker 1: somebody who was right and who keep them in line
- 34:51Speaker 1: and who was at least as smart as they were,
- 34:54Speaker 1: and I could manage the group. So we decided to
- 34:59Speaker 1: do two weeks of rehearsal and I asked Paul Rothschild
- 35:02Speaker 1: to do it. He said, well, look, I'll go out
- 35:03Speaker 1: there and I'll check it out. But they liked each
- 35:06Speaker 1: other a lot, and so there was a natural coming
- 35:09Speaker 1: together and he helped polish the songs a lot. He
- 35:13Speaker 1: would make suggestions about how to make changes and they
- 35:16Speaker 1: would do it, and the album was recorded in about
- 35:19Speaker 1: a week. Bruce Botnick, who had done the Love Album
- 35:22Speaker 1: with me and I was the producer of that, was terrific.
- 35:26Speaker 1: And so the combination of Rothschild and Bruce Botnick was
- 35:30Speaker 1: just magic and the band and we did it. It
- 35:34Speaker 1: was wonderful in many respects. I knew that Jim was
- 35:38Speaker 1: in love with the U forty seven microphone because he
- 35:41Speaker 1: was a big Frank Sinatra follower, and Frank Sinatra always
- 35:46Speaker 1: sang in front of this microphone. So when he came
- 35:48Speaker 1: into the studio and I said for the vocals, you'll
- 35:51Speaker 1: be in the booth or outside depending and this is
- 35:54Speaker 1: your microphone, he had tears in his eyes. He said,
- 35:57Speaker 1: you gave me Thank Sinatra's microphone. I said, we think
- 36:01Speaker 1: that's best for you. And uh, it went well. I mean,
- 36:07Speaker 1: there were all kinds of wild things that happened during it.
- 36:10Speaker 1: That Jim got mad and threw UH through some stuff
- 36:13Speaker 1: against the glass in the control room. I had to
- 36:16Speaker 1: take care of all of that and keep it quiet
- 36:19Speaker 1: without calling the police. I knew he was going to
- 36:22Speaker 1: be Uh needing constant watch. But we were finished the
- 36:27Speaker 1: album and it was scheduled to come out in November
- 36:30Speaker 1: of nineteen sixty six, and I said to myself, wrong month.
- 36:36Speaker 1: So I got the band together and I said, guys,
- 36:40Speaker 1: I might a mistake of promising you November. It's the
- 36:43Speaker 1: wrong month. They said, why Christmas is coming, people can
- 36:46Speaker 1: give it a Christmas present. I said, you're not gonna
- 36:49Speaker 1: You're not going to get the airplane that you need.
- 36:51Speaker 1: And I said to them, if you let me come
- 36:54Speaker 1: out in January January four, I promise you you will
- 36:59Speaker 1: be the only album we released that month. Now, you
- 37:03Speaker 1: could do that when you're only issuing eighteen albums a year,
- 37:06Speaker 1: but nobody out offers anything that crazy and on and
- 37:11Speaker 1: I had everything probe. We knew what we were going
- 37:14Speaker 1: to do. I had the idea I see these billboards
- 37:17Speaker 1: on Sunset Strip, but nothing had to do with music.
- 37:20Speaker 1: So I decided I'm gonna buy a year on that
- 37:23Speaker 1: billboard and we went up and when the record was
- 37:28Speaker 1: out there was this billboard on Sunset strip which was
- 37:31Speaker 1: you couldn't miss. And then we we did our job
- 37:34Speaker 1: and took it across very slowly, and the band was
- 37:38Speaker 1: an enormous success, and the doors were history and joy
- 37:43Speaker 1: and in history and not so much joy sometimes, but
- 37:46Speaker 1: the artist always comes first, and you take care of
- 37:49Speaker 1: the artists and the other The other three lads were
- 37:53Speaker 1: just beautiful to work with, and the ones who were
- 37:56Speaker 1: still alive are still very close friends. So do you
- 38:00Speaker 1: know that Late My Fire is going to be a smash?
- 38:02Speaker 1: And how do you make it a smash? Back in
- 38:04Speaker 1: the days of indie labels competing with majors. I knew
- 38:07Speaker 1: that was the song, but it was very long. That
- 38:11Speaker 1: was the problem. So I sat down with Rathchild and
- 38:14Speaker 1: everybody and said, let's try some edits down and I'll
- 38:18Speaker 1: tell you what I'll do. I'll do two forms of
- 38:21Speaker 1: the song. I'll do a single which you can buy
- 38:25Speaker 1: that has the complete song, the short song on one
- 38:28Speaker 1: side and the complete song on the other side, and
- 38:33Speaker 1: or I will come out with one that has the
- 38:35Speaker 1: short version and then another song from the album on
- 38:38Speaker 1: the other side. Both of these will be out, the
- 38:41Speaker 1: public will buy what it wants, but I need to
- 38:44Speaker 1: get it heard. And what was happening in starting in
- 38:48Speaker 1: San Francisco, Uh there was FM radio for the kinds
- 38:54Speaker 1: of music we were recording. And uh so I knew
- 39:00Speaker 1: that if I could get the FM stations to begin
- 39:05Speaker 1: to back it, their A M counterparts would be forced
- 39:09Speaker 1: to putting it on the air sooner or later. And
- 39:12Speaker 1: that's what happened. Uh. It went on the air in
- 39:15Speaker 1: Los Angeles the same time were they were having the
- 39:20Speaker 1: nineteen sixty seven rock festival Monterey Pop Monterey Pop, and
- 39:28Speaker 1: they were all over the radio. They had not been invited,
- 39:31Speaker 1: Blood had been invited, but it turned it down. But
- 39:34Speaker 1: whenever you turned on the radio and everybody with nuts,
- 39:38Speaker 1: why aren't the doors here? They've got the hottest song
- 39:41Speaker 1: in California. And it moved slowly across the country. It
- 39:46Speaker 1: by the time it was not playing in Los Angeles,
- 39:49Speaker 1: it was number one in New York. And in June
- 39:52Speaker 1: of nineteen sixty seven, one of my people came and
- 39:57Speaker 1: said to me, your number one next week would light
- 40:02Speaker 1: my fire nationwide. I cried, was that your first number one?
- 40:05Speaker 1: That was my first really charted. I never had a
- 40:08Speaker 1: chart single before. It was my watch stopped. My watch stops.
- 40:15Speaker 1: So I later put the watch aside and bought an
- 40:17Speaker 1: expensive watch the next day, and that that that we
- 40:21Speaker 1: had had a number one. Considering what we had started from,
- 40:24Speaker 1: which was the smallest inkling of an idea, and how
- 40:28Speaker 1: it had grown mostly because we were We were straight
- 40:33Speaker 1: with everybody. We had a good reputation. The DJs would
- 40:38Speaker 1: come to the office in Los Angeles, what would they
- 40:41Speaker 1: pick up? They weren't picking up the rock records. They
- 40:43Speaker 1: were picking up the none such records. They had amazing
- 40:47Speaker 1: taste and we were very close to them, and we
- 40:49Speaker 1: didn't ask for favors. If it wasn't right for them,
- 40:52Speaker 1: it wasn't right for them, and they shouldn't play it.
- 40:54Speaker 1: But we started with the doors and then we grew
- 40:57Speaker 1: from that. Okay, Uh, did you get a piece of
- 41:00Speaker 1: the publishing on these acts? Yes, I had of the
- 41:06Speaker 1: publishing they had. When the contract was over and I
- 41:12Speaker 1: wanted to make one more album, the album that was
- 41:16Speaker 1: to become l a Woman. I had a hunch Jim
- 41:19Speaker 1: was going to go off to France. I didn't think
- 41:21Speaker 1: the group was going to stay together after that I
- 41:23Speaker 1: didn't know that he was going to die, but I said,
- 41:26Speaker 1: there is one more album to be had. And one
- 41:30Speaker 1: of the negotiating points from the lawyer, who said he's
- 41:34Speaker 1: not going to give this up, was that I give
- 41:36Speaker 1: up my of the publishing, which I said, we're not publishers.
- 41:42Speaker 1: They can have it, no problem. That's the all the deal.
- 41:45Speaker 1: And we had the opportunity to do the sixth studio album,
- 41:50Speaker 1: which I think is right up there with their first
- 41:53Speaker 1: is the best. But starting with that sixth album, uh,
- 41:57Speaker 1: they'd done Morrison Hotel but for which in retrospect is
- 42:02Speaker 1: legendary with Rhodehouse Blues and so many other songs Piece Frog,
- 42:06Speaker 1: but it wasn't quite as successful financially as what came before.
- 42:10Speaker 1: So they make a record l a Woman, and they
- 42:12Speaker 1: fired Paul Rothchild and they make it themselves. Aren't you afraid? No,
- 42:18Speaker 1: that he was on that record. He was not fired,
- 42:21Speaker 1: he quit, which is a very interesting story. We knew
- 42:24Speaker 1: we were going to make a sixth album, so we're
- 42:26Speaker 1: talking about what to do. The Doors start writing some
- 42:30Speaker 1: material and Rothchild goes, here's here's it and says, I
- 42:33Speaker 1: think it's awful. I don't want any part of it.
- 42:36Speaker 1: I don't want to produce this. I had somebody in
- 42:39Speaker 1: back in my mind to produce it, so I said, okay, sorry,
- 42:44Speaker 1: thank you for everything you've done. Will remain friends, and
- 42:48Speaker 1: we did very close friends. We worked together on projects
- 42:51Speaker 1: later on when he couldn't get work and I had
- 42:53Speaker 1: owned yet another label. But anyway, I didn't hear the
- 42:57Speaker 1: material for l a woman. I said to Bruce Botaniic,
- 43:00Speaker 1: you can produce this, who is traditionally an engineer. Yeah,
- 43:04Speaker 1: he's basically an engineer, but he had produced a great
- 43:07Speaker 1: deal of what became one of the great albums of
- 43:11Speaker 1: all time, the Love Forever Changes Album, which is just
- 43:15Speaker 1: so special. I knew he could do it, and he
- 43:18Speaker 1: did it very, very cleverly, and he got them back
- 43:21Speaker 1: in and I said, I think we need we need
- 43:24Speaker 1: some richer instrumentation. This is not a rock record anymore.
- 43:30Speaker 1: This is a record from a point in time. So
- 43:33Speaker 1: let's do what we think we should do. And there
- 43:37Speaker 1: was a song that I thought could be orchestrated, and
- 43:40Speaker 1: that's what we did. And it opens up the record. Uh,
- 43:43Speaker 1: and you have this grand, welcoming song that just overwhelms you.
- 43:48Speaker 1: And then the rest of the record is what we
- 43:51Speaker 1: intended it to be. We understood what was happening. It
- 43:56Speaker 1: became the record which every time I I cried because
- 44:01Speaker 1: I loved it so much. Uh, getting a record that
- 44:05Speaker 1: you hear sometimes for the first time, and I was
- 44:08Speaker 1: not allowed to hear this record until it was done.
- 44:10Speaker 1: We're talking forever changes, right, yeah, And but when I
- 44:16Speaker 1: heard it, I knew it was there. I knew the
- 44:18Speaker 1: sequencing was wrong. I reserved the sequencing for myself and
- 44:22Speaker 1: I would listen to any good argument, and sometimes I
- 44:25Speaker 1: would make changes if they were minor. But I knew
- 44:28Speaker 1: how to I knew how to sequence albums. I knew
- 44:31Speaker 1: about the keys. I knew about the mood structure, what
- 44:35Speaker 1: you want to do at the end of the first
- 44:37Speaker 1: side to get him to turn to the to the
- 44:39Speaker 1: second side. All of that stuff was inherent in me,
- 44:42Speaker 1: and so I took a crack at it, and they
- 44:44Speaker 1: would say we like it or we don't like it,
- 44:46Speaker 1: and maybe make a change or two. But that worked.
- 44:51Speaker 1: I was the final word. But I was not arrogant.
- 44:56Speaker 1: I was this is what I really believe in. Give
- 44:58Speaker 1: it free, give it careful, listen, and I could pick
- 45:02Speaker 1: out the songs that we're going to happen with the Doors.
- 45:05Speaker 1: L A woman was with a song that was going
- 45:08Speaker 1: to happen. It was destined, and I knew it was
- 45:12Speaker 1: worth giving up the publishing so I could get this album,
- 45:16Speaker 1: which was a statement, now we're not going to be
- 45:20Speaker 1: any more Doors albums. We did do a gym, a
- 45:24Speaker 1: gym album, his poetry album, and that's another story. So
- 45:28Speaker 1: that happened, and all of the songs hold up. The
- 45:33Speaker 1: sound effects that are used on the opening and closed
- 45:39Speaker 1: are found the sound effects library. So they got on
- 45:43Speaker 1: that record the Thunderstorm, it's all very much in the
- 45:47Speaker 1: distance and very polite, and then it's writers on the Storm.
- 45:52Speaker 1: What a wonderful song that Hey, every day it rains
- 45:55Speaker 1: in l A, they play it. Let's just let's go
- 45:57Speaker 1: back to the Butterfield Blues Band. Why did not not
- 46:02Speaker 1: break bigger than it did? Very influential, but not a
- 46:05Speaker 1: huge sales success. They didn't have any singles hits without
- 46:11Speaker 1: a single. It's very very tough. I mean it's possible,
- 46:14Speaker 1: look at but Dylan had singles. They had a strong
- 46:19Speaker 1: loyal group and their records did very well. And the
- 46:24Speaker 1: double records that that came out of the of the
- 46:28Speaker 1: folk festival. Was was just incredibly successful. This is after
- 46:34Speaker 1: the festival and things start falling apart. They had played
- 46:39Speaker 1: with with Dylan on stage. A couple of them had
- 46:41Speaker 1: played with Dylan on stage, but they were What happened
- 46:45Speaker 1: with them is that other artists would say, well, you
- 46:50Speaker 1: really worked and stayed with Butterfield even though they don't
- 46:53Speaker 1: have any hits. We're willing to take a chance with you.
- 46:55Speaker 1: And what about Mike Bloomfield, what can you tell us
- 46:57Speaker 1: about him? Who's in the Butterfield Blues. He he wasn't
- 47:00Speaker 1: the drugs so valuely he didn't know whether it was
- 47:02Speaker 1: going to show up or not. The story the album.
- 47:07Speaker 1: Rothschild made the album and after we had ten thousand
- 47:10Speaker 1: of them ready to go, they were in their sleeves.
- 47:13Speaker 1: He said, I didn't get it. I said, what do
- 47:16Speaker 1: you mean you didn't get it? We were flying up
- 47:18Speaker 1: to see Tom Rush and we're in my airplane and
- 47:21Speaker 1: I just gently lowered the nose of the airplane and
- 47:24Speaker 1: picked up speed, and he saw we were heading for
- 47:26Speaker 1: the ground. I said, what do you mean? He said,
- 47:28Speaker 1: I just didn't get it, And I said, convinced me.
- 47:31Speaker 1: And he talked for a few minutes with such passion.
- 47:34Speaker 1: I straightened the airplane back up and I kept some
- 47:40Speaker 1: of the records and I trashed the rest, kept the covers,
- 47:44Speaker 1: and then we went out and we did it three
- 47:46Speaker 1: times more and he got what he thought was the
- 47:50Speaker 1: record and it it was excellent. What it lacked with
- 47:54Speaker 1: some of the passion that was in the first album.
- 47:56Speaker 1: Years later, I got the first album re released on Rhino.
- 47:59Speaker 1: When when I heard it that this is I got
- 48:02Speaker 1: flu mixed. I shouldn't have done it, but it all
- 48:05Speaker 1: worked out and I got the first record out and
- 48:09Speaker 1: it was wonderful, and even Rothschild said, you know, maybe
- 48:13Speaker 1: I overdid it. And that was that. Okay. What about
- 48:18Speaker 1: Tim Buckley? Tim Buckley is comes in the mail. His
- 48:22Speaker 1: manager sends me an ascertate of He said, this is
- 48:29Speaker 1: someone who sings, and I think you should listen to it,
- 48:33Speaker 1: and it's I take him in the order in which
- 48:35Speaker 1: they come in and it flows to the surface. Three
- 48:38Speaker 1: days later and I hear Tim Buckley and I am
- 48:42Speaker 1: absolutely knocked out. He's doing the wrong material, But the
- 48:45Speaker 1: voice is there, and what can be done with that
- 48:49Speaker 1: voice if we figure out what's going to fit that voice?
- 48:53Speaker 1: And so I signed him, put together proper team. We
- 48:57Speaker 1: did the first album. I didn't think we hit it
- 48:59Speaker 1: with a first album. Then we did the second album,
- 49:02Speaker 1: and that's when we got it. The album was perfect,
- 49:04Speaker 1: happy sad with Buzzing Fly and all those other tracks. Yeah, yeah,
- 49:10Speaker 1: it was what I was looking for. And suddenly he
- 49:16Speaker 1: broke wide open and it was wonderful to see happen.
- 49:21Speaker 1: But there was a point when I knew he was
- 49:24Speaker 1: going to go downhill. He felt that his audiences owned him,
- 49:30Speaker 1: and that put him in a very depressive state, and
- 49:34Speaker 1: so he became more cautious and more cautious, and then
- 49:37Speaker 1: he stopped playing all together, which was a shame because
- 49:43Speaker 1: I don't think his audiences were trying to do that.
- 49:45Speaker 1: He was into drugs a lot. We made a fourth album.
- 49:50Speaker 1: I didn't think it was very good, but I released
- 49:52Speaker 1: it because I thought it was the right thing to do.
- 49:57Speaker 1: As time went over, I realized it was a much
- 49:59Speaker 1: better album that I thought it was, and I, uh so,
- 50:03Speaker 1: I was happy I did that. I'm always trying to
- 50:06Speaker 1: stay in congruence with the artist, to feel what they feel,
- 50:11Speaker 1: and if we have a problem, we just figure it out,
- 50:14Speaker 1: sit it out, talk it out or bargain it out.
- 50:19Speaker 1: I mean I've I've had some strange things happen with
- 50:22Speaker 1: artists and groups like what well, Arthur Lee in Love.
- 50:26Speaker 1: I had a problem on the second album. He said,
- 50:28Speaker 1: I don't have to record for you under my contract.
- 50:31Speaker 1: I was a minor when I signed the contract that
- 50:33Speaker 1: you would not believe. This guy was under eighteen years old.
- 50:36Speaker 1: And he said, I'm just gonna go find a better deal.
- 50:41Speaker 1: And his lawyer was a very good guy, and he
- 50:44Speaker 1: said I didn't know anything about this, and I said, look,
- 50:46Speaker 1: I absolutely trust you. I need only one thing from you.
- 50:50Speaker 1: I need you to get me in the room with
- 50:52Speaker 1: him when he's in a calm state. So uh, that happened.
- 50:58Speaker 1: And he said, well, I think AUTO have ten percent
- 51:04Speaker 1: for everybody that's in the band, and he said it's
- 51:06Speaker 1: going to be nine people. So I want we sit
- 51:12Speaker 1: down and we talk and he realizes that he's over
- 51:15Speaker 1: he's over pushing it, and so I increased the advances
- 51:18Speaker 1: and I increased the royalties and then Paul Rothschild does
- 51:23Speaker 1: the second album, which is not a good album. It
- 51:27Speaker 1: was experimental, but it wasn't the album I expected. And
- 51:31Speaker 1: then we started working toward a third album. I took
- 51:34Speaker 1: Rothchild off it and said to Botanick, you get along
- 51:38Speaker 1: with him, Why don't you guys try to put the
- 51:41Speaker 1: album together? And they did. Bruce brought in a lot
- 51:45Speaker 1: of other musicians. We brought in an arranger for the
- 51:49Speaker 1: opening song. That album was done, and then I worked
- 51:53Speaker 1: through it with him and we made some changes and
- 51:56Speaker 1: I got the sequencing right, and then we came out
- 51:59Speaker 1: with the album and that became a hit as an album,
- 52:03Speaker 1: but not with any singles. Would you ever tell any
- 52:12Speaker 1: of your acts once the record was delivered that you
- 52:15Speaker 1: were not going to put it out as is, or
- 52:17Speaker 1: that they needed to record a single. Uh No. I
- 52:21Speaker 1: wanted to get the singles from the album in some
- 52:24Speaker 1: form that it would promote the album, because that's where
- 52:28Speaker 1: their income wasn't It was true of me as well.
- 52:31Speaker 1: The singles were the calling cards for the albums. The
- 52:34Speaker 1: singles on Light My Fire did remarkably well for the album.
- 52:40Speaker 1: Suddenly the album was selling over a million and a
- 52:44Speaker 1: half records. But did you ever say the album isn't done,
- 52:49Speaker 1: you need one more song? Oh yeah? And what would
- 52:52Speaker 1: the ox say the well? Judy Collins as an example,
- 52:56Speaker 1: I let Judy and her producer, who was a staff member,
- 52:59Speaker 1: do the do the fifth album on her own. And
- 53:05Speaker 1: then they played the album for me and it was good,
- 53:09Speaker 1: but it didn't stand out. It was lacking a certain feeling.
- 53:14Speaker 1: I didn't feel she was as passionately in the materials
- 53:18Speaker 1: as I could wish her. But I had to show
- 53:20Speaker 1: that passion someplace on the album. So I said, uh,
- 53:24Speaker 1: we can't release what we have. We need to go
- 53:26Speaker 1: out and look for more. And she said, you know
- 53:29Speaker 1: how much trouble I've had. And I said, Judy, I know,
- 53:34Speaker 1: I'm I'm seeming like I don't care about the album,
- 53:38Speaker 1: but I really do. It just don't think it's finished yet,
- 53:41Speaker 1: So see if you can find some more songs. And uh.
- 53:46Speaker 1: Then I didn't hear from her. I figured, well, I'm
- 53:51Speaker 1: on the don't call thing. And then three weeks later
- 53:54Speaker 1: I got a call and she said, you won't believe it.
- 53:58Speaker 1: I met this wonderful poet who speaks French from Canada
- 54:04Speaker 1: and he writes these glorious songs and I have got
- 54:08Speaker 1: such and such and such and such, and she things
- 54:11Speaker 1: them over the phone for me, and you know who
- 54:13Speaker 1: that was. Of course, let her call it dude, what's
- 54:17Speaker 1: the story of both sides? Now that we that we
- 54:19Speaker 1: put it out because we thought it was a single,
- 54:21Speaker 1: there's no story behind it. How did you actually find
- 54:25Speaker 1: and signed Judy Collins? Uh? I found Judy Collins singing
- 54:32Speaker 1: in a club downtown and Columbia was looking at them
- 54:36Speaker 1: as well. I saw enough material that I knew we
- 54:41Speaker 1: had a starter album. I never thought that an artist
- 54:46Speaker 1: has to hit with The first album will build up,
- 54:49Speaker 1: we'll learn, we'll do better, and maybe around the third
- 54:52Speaker 1: album we'll hit it. But we'll do these things right
- 54:57Speaker 1: and with honor. And we all listened to each other,
- 55:01Speaker 1: and that's what happened. That's how we would do these things.
- 55:04Speaker 1: And then somebody, somebody would come up with an idea,
- 55:08Speaker 1: and Leonard Cone was an amazing choice. You put his
- 55:12Speaker 1: two songs in the album, and suddenly the glue flowed
- 55:17Speaker 1: throughout the record. You had him exactly precisely placed as
- 55:22Speaker 1: to where you wanted them to be. When you heard
- 55:24Speaker 1: it that way, then you knew you had an album.
- 55:27Speaker 1: I was loath to release anything that I didn't believe
- 55:31Speaker 1: was going to be good for the artists. If it
- 55:34Speaker 1: was not going to be good for the artist, that
- 55:35Speaker 1: wasn't going to be good for me. And the artists
- 55:38Speaker 1: were really very good in trusting me about this. If
- 55:41Speaker 1: I said no, they'd grumble a lot, but it always
- 55:44Speaker 1: worked out, and then they would always remember that and
- 55:47Speaker 1: they would tell that story to other artists. Though the
- 55:50Speaker 1: artist at a lecture were very were very chummy. Okay,
- 55:54Speaker 1: how do you end up with Bread, which is seemingly
- 55:56Speaker 1: a different kind of music than the rest of electra? Yeah?
- 56:00Speaker 1: How did I? How did I get Bread? That? You're
- 56:03Speaker 1: very astute, because that was everybody said, that was so
- 56:08Speaker 1: different from what you were doing When I had Trouble
- 56:12Speaker 1: with Love on the second album. Their lawyers said to me,
- 56:17Speaker 1: you handled it very well. If anything crosses my desk
- 56:20Speaker 1: that I think might be good for you, I'll give
- 56:24Speaker 1: you the first shot. And I got a call saying
- 56:27Speaker 1: he had this group called Bread, and so and so
- 56:31Speaker 1: and so and so was in it. And I knew
- 56:34Speaker 1: some of the names, David Gates, I knew from his
- 56:37Speaker 1: other recordings, and I said, I'd love to hear something.
- 56:42Speaker 1: Are they available to go to our studio? We by
- 56:46Speaker 1: that time, I had built a studio in California in
- 56:48Speaker 1: the studio was available, and they went over that day
- 56:50Speaker 1: and they recorded four or five songs and the song
- 56:54Speaker 1: was in the album or not the album, but the
- 56:56Speaker 1: disc was delivered to me the next day and I
- 56:59Speaker 1: listened to the songs, and yes they were popular, they
- 57:04Speaker 1: were not what intellectual, but they were beautiful. And how
- 57:10Speaker 1: hard is it to write a simple song? You write
- 57:14Speaker 1: a song like if? When I heard that, I cried.
- 57:17Speaker 1: I cried a lot and when I'm listening to music,
- 57:20Speaker 1: because it just gets inside me so quickly. And I said,
- 57:25Speaker 1: I'm going to make an offer. And I made an
- 57:28Speaker 1: offer and he called me back and he said the
- 57:30Speaker 1: boys accepted it. I said, we're in business. Let's get
- 57:34Speaker 1: started working on an album. And they made the first
- 57:38Speaker 1: album out at our studios and the album was quite wonderful,
- 57:43Speaker 1: but it got put out the at the wrong time.
- 57:47Speaker 1: Crosby Stilton Nash came out and that totally wiped any
- 57:52Speaker 1: attention anybody was going to pay to them. It was
- 57:57Speaker 1: bread just was gone. So I said, we lost the
- 58:00Speaker 1: first album. We're never going to get it back. But
- 58:04Speaker 1: Crosby Till the Nash aren't gonna last forever start writing.
- 58:09Speaker 1: And they started writing and they were in the studio
- 58:13Speaker 1: and I went into the studios and I would listen,
- 58:15Speaker 1: and one day I said to uh them, what's that
- 58:19Speaker 1: fourth track and they said it's Oh, it's called if
- 58:23Speaker 1: and it's I said, let me hear it, because I
- 58:25Speaker 1: think that that's got hit single capability. Now I never
- 58:31Speaker 1: pick hit singles in my life. If they happened, they
- 58:34Speaker 1: happened because they were part of something else. But I
- 58:38Speaker 1: listened to it again and I said, that's the single,
- 58:41Speaker 1: and we came out with it, and that was the single.
- 58:43Speaker 1: And suddenly all those bread records and everyone that came
- 58:49Speaker 1: after went platinum very quickly because they wrote they wrote
- 58:54Speaker 1: simple songs. These were guys who came in with their
- 58:57Speaker 1: briefcases in the morning record from nine to twelve, had lunch,
- 59:02Speaker 1: finished at five, picked up the briefcases and went home.
- 59:06Speaker 1: Now nobody was using the studio between nine and six.
- 59:09Speaker 1: They were all coming in at eight o'clock at night
- 59:11Speaker 1: to use it all night. So these guys were perfect
- 59:15Speaker 1: and we got along very well with him. Except there
- 59:18Speaker 1: was a part of their contract I didn't know about.
- 59:22Speaker 1: Their contracts said that if any band, any member of
- 59:25Speaker 1: the band left the band, the band was dissolved and
- 59:31Speaker 1: the drummer left the band, and I got a call
- 59:34Speaker 1: in from the lawyer about this and I said to him,
- 59:38Speaker 1: give me his phone number. I said, I have an
- 59:41Speaker 1: idea and let me go try it out. So I
- 59:44Speaker 1: went up to see him and he gave me all
- 59:47Speaker 1: the reasons and not giving him enough of the money,
- 59:49Speaker 1: and so and so and so and so, and I said, look,
- 59:51Speaker 1: you can wreck the group or you can make some
- 59:54Speaker 1: real money. He said, how I said, I will pay
- 59:58Speaker 1: you your royalty, whether you're on the album or not,
- 1:00:03Speaker 1: so you will collect on every album they sell, even
- 1:00:06Speaker 1: if you're not on it. Now, that was about one
- 1:00:10Speaker 1: and three quarter percent, which which I could easily afford.
- 1:00:13Speaker 1: It was going to be about seven cents an album,
- 1:00:15Speaker 1: but it was really big money down the line. So
- 1:00:18Speaker 1: by doing that I got him to sign off on
- 1:00:21Speaker 1: it and we kept the band alive. And did he
- 1:00:24Speaker 1: play on the record. Nope. I didn't want to see him.
- 1:00:28Speaker 1: But he got paid anyway. And was that the was
- 1:00:31Speaker 1: that the last Bred record? No, no, no, that was
- 1:00:36Speaker 1: the second Bread record, which was the hit. They did
- 1:00:38Speaker 1: about five or six of them. Okay, So he did
- 1:00:41Speaker 1: he get paid on every record thereafter? He got paid
- 1:00:44Speaker 1: on every record thereafter. So why do these bands after
- 1:00:48Speaker 1: they have success, why did they break up? Internal stuff?
- 1:00:52Speaker 1: Usually they don't think they want half of their songs
- 1:00:55Speaker 1: on the album because the writers were really the guitarist
- 1:00:58Speaker 1: and David. Sooner or later, it's just going to get
- 1:01:01Speaker 1: to the point where nobody's gonna want to play with
- 1:01:03Speaker 1: anybody anymore. We had five, I think albums with them. Uh.
- 1:01:09Speaker 1: I thought that if it's going to break up, it's
- 1:01:11Speaker 1: going to break up. We've got the best of what
- 1:01:13Speaker 1: they have, and so we'll just move on. But trying
- 1:01:18Speaker 1: to save trying to save a contract. Uh, it was
- 1:01:23Speaker 1: something that I was very conscious of. I didn't want
- 1:01:26Speaker 1: to see bands split up, and I was willing to
- 1:01:28Speaker 1: pay extra to keep the bands together. Do you remember
- 1:01:31Speaker 1: any other stories but like that. Nope. But there are
- 1:01:35Speaker 1: always stories of me going and quieting people down and
- 1:01:39Speaker 1: getting them back on track and getting them to talk
- 1:01:42Speaker 1: to talk together again. Uh. I mean the artists that
- 1:01:46Speaker 1: I worked with, we're wonderful. Harry Chapman was terrific. When
- 1:01:51Speaker 1: you go through the list of artists we had. While
- 1:01:55Speaker 1: we had Bread, we had the Stooges just developing. We
- 1:01:59Speaker 1: had Carly signed Man who was breaking out. We were
- 1:02:02Speaker 1: yet to get Queen. We had the Doors who were
- 1:02:05Speaker 1: continuing to make records. We had Tim Buckley, and we
- 1:02:11Speaker 1: had enough going two to do well. As we were
- 1:02:17Speaker 1: looking for new artists. New artists would come up just
- 1:02:19Speaker 1: when we needed them. Harry Chapin would come up a
- 1:02:23Speaker 1: year and a half after Carly Simon. That was a
- 1:02:29Speaker 1: hard That was a hard contract to get, a really
- 1:02:31Speaker 1: hard contract again, But the Carly Simon contract, Oh, Carly
- 1:02:35Speaker 1: Simon was easy. She always wanted to be on an
- 1:02:37Speaker 1: electric She thought of a lecture in book terms, because
- 1:02:41Speaker 1: she was the daughter of the of the partner who
- 1:02:44Speaker 1: ran Simon and Sister publishing. So she said, well, Electra
- 1:02:50Speaker 1: reminds me of a good publishing company that watches its roster. Uh.
- 1:02:57Speaker 1: And she was very easy to work with, ah, and
- 1:03:02Speaker 1: she would listen to two ideas that I had. At
- 1:03:05Speaker 1: first I wasn't sure she was a writer, but then
- 1:03:08Speaker 1: but then she became a writer. And when I told
- 1:03:12Speaker 1: her we needed a single from the first album to
- 1:03:15Speaker 1: move that forward, and I always thought, I always heard
- 1:03:19Speaker 1: that's the way it should be. Was the single. It's
- 1:03:22Speaker 1: a tongue twister of a title for a DJ, but
- 1:03:25Speaker 1: it opens light. No other single view have heard simple
- 1:03:32Speaker 1: piano notes and then it goes into this song which
- 1:03:36Speaker 1: women will understand. Men won't get it, but I knew
- 1:03:39Speaker 1: the women would understand. And my wife, my former wife,
- 1:03:42Speaker 1: told me that she heard this on the radio and
- 1:03:46Speaker 1: she saw cars pulling over to the side of the road.
- 1:03:49Speaker 1: There were other ladies wanting to hear that song, and
- 1:03:53Speaker 1: it broke her out big. Because we're willing to be daring,
- 1:03:57Speaker 1: and because I was dead sure that was the song. Okay,
- 1:04:00Speaker 1: So why was it so hard to get Harry Chapin?
- 1:04:04Speaker 1: Because I was running into Columbia again. Columbia would go
- 1:04:07Speaker 1: against me on an act sometime, I think simply because
- 1:04:10Speaker 1: Clive liked to be in uh jousting with me. We
- 1:04:15Speaker 1: were we were friendly, We were definitely friendly. I had
- 1:04:21Speaker 1: been recommended to seek uh Harry Chapin. I went down
- 1:04:25Speaker 1: to see him playing at the village gate. I thought
- 1:04:29Speaker 1: there was a band there that his inclusion of a
- 1:04:33Speaker 1: cello player I thought was brilliant because that permitted us
- 1:04:36Speaker 1: to get a different kind of song into his repertoire. Um.
- 1:04:42Speaker 1: So I made an offer. And then when Clive heard
- 1:04:47Speaker 1: that I made an offer, he made an offer that
- 1:04:49Speaker 1: was much bigger than ours, and sat down and showed
- 1:04:53Speaker 1: them what their sales would be. His sales would be
- 1:04:57Speaker 1: someplace less than deal bit more than so and so uh,
- 1:05:03Speaker 1: And he decided to sign with A Clive and I
- 1:05:09Speaker 1: had to go to California, and he said. He came
- 1:05:12Speaker 1: out to see me at the airport. He said, I
- 1:05:14Speaker 1: have to tell you this. I'm gonna go with with Columbia.
- 1:05:18Speaker 1: And I said, Clive is good, We're better, but I
- 1:05:24Speaker 1: wish you well. And it ate away at me the
- 1:05:28Speaker 1: entire flight out to California, and it ate away at
- 1:05:31Speaker 1: me all week. And then I found out that the
- 1:05:35Speaker 1: numbers Clive had showed were numbers that they showed artists
- 1:05:39Speaker 1: on an inflated basis, or at least that's what I
- 1:05:42Speaker 1: was told. So I was revitalized. I never said it.
- 1:05:47Speaker 1: I never told him that part of the story, but
- 1:05:50Speaker 1: I gave him a ring and said, I'm coming in
- 1:05:52Speaker 1: on Sunday and I'll be at your door at six
- 1:05:56Speaker 1: seven in the morning, and I'm not going away until
- 1:05:59Speaker 1: you and I have a deal. You belong with Electra.
- 1:06:02Speaker 1: I understand what you're doing. I love the way you've
- 1:06:07Speaker 1: arranged the material. I love how you can write a
- 1:06:09Speaker 1: song quickly. I like the way the band unites in
- 1:06:14Speaker 1: their instrumentation. So I'll be there and I'm going to
- 1:06:18Speaker 1: bang on the door. And I was there, and I
- 1:06:20Speaker 1: banged on the door, and we made a tough deal,
- 1:06:24Speaker 1: made a deal and money far more than I expected
- 1:06:27Speaker 1: of that. I think a dollar advance. Um. But uh.
- 1:06:34Speaker 1: I then said, you know, I haven't produced a record
- 1:06:36Speaker 1: in a long time. I'd love to produce this record.
- 1:06:40Speaker 1: So I'll produce the record with you, will work it out,
- 1:06:44Speaker 1: we'll finish the record. I'll do my sequencing for which
- 1:06:48Speaker 1: I am famed for, and then we'll talk about and
- 1:06:51Speaker 1: if we don't have something right, we're gonna go fix it.
- 1:06:53Speaker 1: That record is not going out with me as producer
- 1:06:57Speaker 1: unless I know it is perfect. So he said, I
- 1:07:03Speaker 1: can't beat your offer, but we've got to take our
- 1:07:06Speaker 1: family with us. I said, I'll get a company yet,
- 1:07:09Speaker 1: because we were part of of of what was then
- 1:07:15Speaker 1: UH Warner Warner Communications, and so I got them to
- 1:07:20Speaker 1: give me the plane and the dogs and everybody got
- 1:07:23Speaker 1: on and everything happened, and we were in the studio
- 1:07:25Speaker 1: for three weeks and we did the album, and then
- 1:07:27Speaker 1: we did the mix, and then I lived with it,
- 1:07:31Speaker 1: and then when I thought we had it, Harry agreed
- 1:07:34Speaker 1: to everything that I had done, and we came out
- 1:07:37Speaker 1: with it, and I made him the same promise, I
- 1:07:40Speaker 1: won't issue any album the same month yours comes out,
- 1:07:44Speaker 1: because Clive can't do that. He's got fifty records. He's
- 1:07:47Speaker 1: got to get out that month. And I'm taking advantage
- 1:07:50Speaker 1: of what he can do, which I do on purpose,
- 1:07:53Speaker 1: but I wear them down and Harry, he sort of
- 1:07:58Speaker 1: pulls himself together and Uh, calls Clive and says, I've
- 1:08:05Speaker 1: got to go with the lecture. And he went with
- 1:08:06Speaker 1: the lecture, and Clive said, Jack will do right by you.
- 1:08:10Speaker 1: So all was peaced. We fought it out and the
- 1:08:13Speaker 1: rest worked exactly as we thought it was going to work.
- 1:08:16Speaker 1: But going back to that first album, the track, of
- 1:08:20Speaker 1: course is Taxi, but it's the better part of seven
- 1:08:23Speaker 1: minutes long. Yeah. Uh, we didn't care. We didn't. I
- 1:08:28Speaker 1: don't recall that we made a version of that, but
- 1:08:32Speaker 1: FM radio would play that like crazy, and AM would
- 1:08:36Speaker 1: pick it up. It happened, and the album happened because
- 1:08:40Speaker 1: we were within them eight weeks, we were a quarter
- 1:08:43Speaker 1: of a million albums sold. Yeah, and then I would
- 1:08:48Speaker 1: work with them on. What I like to do was
- 1:08:52Speaker 1: had people come over to a house I had in
- 1:08:53Speaker 1: the country, just from the weekends, and we would record everything,
- 1:08:59Speaker 1: very simple, and I would just sit and listen to
- 1:09:01Speaker 1: the songs and study of the songs and get myself
- 1:09:04Speaker 1: into the songs. And if I thought we had it,
- 1:09:07Speaker 1: we'd go into the studio. If I thought we didn't
- 1:09:09Speaker 1: have it, we might go into the studio anyway, because
- 1:09:13Speaker 1: when everybody was eating lunch, Harry was sitting in the
- 1:09:15Speaker 1: corner writing more songs. He was wonderful to work with.
- 1:09:19Speaker 1: How how does Richard Perry end up getting hooked up
- 1:09:23Speaker 1: with Carly Simon? Because that was my idea. After we
- 1:09:27Speaker 1: had a very good selling record from Carly, we needed
- 1:09:32Speaker 1: a hit single and I heard one, and I knew
- 1:09:37Speaker 1: it needed an experienced producer. So I called his lawyer,
- 1:09:42Speaker 1: who didn't particularly like me. He had been the doors
- 1:09:44Speaker 1: lawyer who said to the doors, Jack will never do this.
- 1:09:49Speaker 1: And then Jack did it, and he was embarrassed by it,
- 1:09:52Speaker 1: but he said, that's a good that's a good choice.
- 1:09:54Speaker 1: She's right for this, and so that that happened. It
- 1:09:56Speaker 1: was very easy. It was an off the wall choice.
- 1:09:59Speaker 1: From but I thought about it very carefully. I would
- 1:10:02Speaker 1: go through whatever publication I could go through. If a
- 1:10:06Speaker 1: producer was listed, I wanted to know who that was,
- 1:10:09Speaker 1: and I had a list of them together with knowing
- 1:10:12Speaker 1: the songs that they had recorded, like go check on,
- 1:10:15Speaker 1: and I had those records on file. So I just
- 1:10:18Speaker 1: thought he was right. She needed somebody tough and authoritative
- 1:10:24Speaker 1: because she didn't like making decisions much herself. But she
- 1:10:28Speaker 1: was very very good to work with, and they both
- 1:10:31Speaker 1: were good to work where there were some there were
- 1:10:33Speaker 1: some fights and stuff going on, but it all got settled. Now,
- 1:10:37Speaker 1: she famously has stage fright and doesn't go on the road.
- 1:10:41Speaker 1: To what degree did that affect you in terms of
- 1:10:43Speaker 1: thinking of signing her and how to break records? Well,
- 1:10:48Speaker 1: we didn't know that that was part of her her
- 1:10:52Speaker 1: disease that she did that she couldn't perform, and I
- 1:10:56Speaker 1: found out after the contract was signed. So I said,
- 1:11:01Speaker 1: we're just going to have to get her perform to perform,
- 1:11:04Speaker 1: because I need to see what the problem is. We
- 1:11:07Speaker 1: arranged to have her perform in West Hollywood at a
- 1:11:11Speaker 1: club everybody went to and told her she had to
- 1:11:15Speaker 1: do it. Well, she said, I'll only do it if
- 1:11:18Speaker 1: I can get ahold of these these band leaders whom
- 1:11:24Speaker 1: she knew were committed to be playing with somebody else.
- 1:11:27Speaker 1: It turns out that somebody else was not, uh, was
- 1:11:31Speaker 1: not going to do the recording at that time. So
- 1:11:34Speaker 1: we said they're all available. She said, then I'm going
- 1:11:37Speaker 1: to have to do it. We had someone who just
- 1:11:40Speaker 1: actually was with her all of the time, and when
- 1:11:43Speaker 1: she came in she was nervous on the stage, but
- 1:11:47Speaker 1: after thirty seconds she was in command of the room,
- 1:11:51Speaker 1: and you saw the nervousness, but she saw the love
- 1:11:54Speaker 1: of it, the appreciation she got. She could suck it
- 1:11:58Speaker 1: out of those people there and was a triumph. But
- 1:12:02Speaker 1: then she proceeded not to go on the road. Yes, uh,
- 1:12:06Speaker 1: she wouldn't. She did not go on the road very much.
- 1:12:09Speaker 1: But she did go on the road for big festivals,
- 1:12:13Speaker 1: but did not go on the road playing clubs. It's
- 1:12:15Speaker 1: a big difference because they have a big festival. You're
- 1:12:19Speaker 1: in command of that festival a lot of people. And
- 1:12:22Speaker 1: she learned that she would get over whatever negative feelings
- 1:12:27Speaker 1: she had in the first thirty seconds of performance. And
- 1:12:30Speaker 1: she was always a pleasure to work with. She never
- 1:12:32Speaker 1: argued with me about anything, and she had very good management.
- 1:12:37Speaker 1: It was a non sexual love affair. It was we
- 1:12:42Speaker 1: really cared deeply for each other, and I watched out
- 1:12:44Speaker 1: for her and she watched out for me. It was
- 1:12:47Speaker 1: an excellent relationship. So tell us the story of signing
- 1:12:50Speaker 1: Queen Ah. It's an interesting story. I had a call
- 1:12:55Speaker 1: from Trident Studios saying that they had been recording a
- 1:13:00Speaker 1: lot of artists and they thought they wanted their own
- 1:13:03Speaker 1: record label. Uh. And they were sending some tapes of
- 1:13:09Speaker 1: these artists. They were ten and all over with a
- 1:13:13Speaker 1: with the person who was going to be the manager
- 1:13:16Speaker 1: of this enterprise. The representative tried and came and he
- 1:13:21Speaker 1: put ten albums on my desk. By albums, I mean
- 1:13:24Speaker 1: ten tape boxes of ten different groups. And he said,
- 1:13:29Speaker 1: this is how we want to start. We want you
- 1:13:32Speaker 1: to do for us what you did for a lecture,
- 1:13:35Speaker 1: to go from nothing and take us someplace and we
- 1:13:37Speaker 1: have all this wonderful music. Uh. Now I knew I
- 1:13:41Speaker 1: wasn't going to do that. And I knew it because
- 1:13:44Speaker 1: I knew how those deals work. You put up all
- 1:13:46Speaker 1: the money, meaning elector puts up all the money. You
- 1:13:49Speaker 1: take your time away from your artists because your people
- 1:13:54Speaker 1: are doing stuff on this new label and you put
- 1:14:00Speaker 1: up all the money and you get half the profits.
- 1:14:02Speaker 1: Now that's dumb to begin with, but I figured I'll
- 1:14:05Speaker 1: listen to some of the stuff. So I listened to
- 1:14:08Speaker 1: a couple of tracks of about three or four different albums,
- 1:14:11Speaker 1: and then I see this thing with Queen, and I
- 1:14:15Speaker 1: listened to a whole side and there was something there.
- 1:14:19Speaker 1: I heard one or two singles. I don't remember what
- 1:14:22Speaker 1: they were. Keep Yourself Alive. Yeah, well that's for sure.
- 1:14:26Speaker 1: I just had a feeling that there was more to
- 1:14:28Speaker 1: this band. So when he came back the next day,
- 1:14:33Speaker 1: I said, look, I can't do that. I can't do
- 1:14:37Speaker 1: for my artists what I want to do for my
- 1:14:39Speaker 1: artists if I'm handling a label for somebody else. He said, yeah,
- 1:14:42Speaker 1: I can understand. I thought you'd come up with that.
- 1:14:45Speaker 1: I said, however, there is one group there, Queen, that
- 1:14:49Speaker 1: I think is very promising. I heard two songs that
- 1:14:52Speaker 1: I was happy with, and I said, it only takes
- 1:14:56Speaker 1: one or two songs to get a start in America.
- 1:14:58Speaker 1: I said, the album is not what i'd like it
- 1:15:02Speaker 1: to be for a first album, but I know it's
- 1:15:04Speaker 1: coming out in England, and there's nothing I can do
- 1:15:07Speaker 1: about that. But I would like to distribute and handle
- 1:15:12Speaker 1: Queen in America, but handled them as a label. We
- 1:15:16Speaker 1: we would be their label, not Trident, and we would
- 1:15:20Speaker 1: work together and you would be the manager. He said, well,
- 1:15:24Speaker 1: you know the Columbia is interested, And I said, I
- 1:15:26Speaker 1: know that Columbia is interested. And I'll tell you what
- 1:15:28Speaker 1: I'm gonna do. I'm going to come on over and
- 1:15:31Speaker 1: see the band and talk to them for a while.
- 1:15:34Speaker 1: When I saw them perform on stage, just as sort
- 1:15:37Speaker 1: of an audition stage, they didn't move, talk about dance.
- 1:15:41Speaker 1: They were frozen, stiff, and I remember writing a three
- 1:15:46Speaker 1: page letter to them, which I wish I still had,
- 1:15:49Speaker 1: about things that I thought they could do to improve
- 1:15:52Speaker 1: their performance. Little that I know that we were going
- 1:15:54Speaker 1: to have this explosion of Freddie Mercury. Uh. But then
- 1:16:00Speaker 1: I decided to make you comfortable. I'm going to send
- 1:16:04Speaker 1: over every week one of our other key people, so uh,
- 1:16:08Speaker 1: person who who did radio, who did normal publicity, anybody
- 1:16:14Speaker 1: that was material and they're moving forward. Went over and
- 1:16:18Speaker 1: spent three or four days with them, and I had
- 1:16:23Speaker 1: him pretty electra oriented, and I I said to the manager. Well,
- 1:16:30Speaker 1: I'm willing to make an offer. He said, well, we
- 1:16:33Speaker 1: haven't heard from Clive Davis yet. I said, how long
- 1:16:36Speaker 1: does it take for Clive Davis to make an offer?
- 1:16:39Speaker 1: He said, we don't know what's happening. And I sat
- 1:16:41Speaker 1: in with a meeting with them and somebody said something stupid.
- 1:16:45Speaker 1: So I have a little bit more orientation towards you now.
- 1:16:49Speaker 1: So I said, you have you seen the contract from
- 1:16:53Speaker 1: Columbia And he said no. I said, you better get
- 1:16:56Speaker 1: out to magnifying glass because it's going to be thirty
- 1:16:59Speaker 1: pages and someplace on page seventeen, it's going to tell
- 1:17:03Speaker 1: you what you get. I said, our contracts are different.
- 1:17:07Speaker 1: They're much simpler. And our contracts indeed were Our contract
- 1:17:11Speaker 1: was a letter. It started as a letter. It said
- 1:17:15Speaker 1: how much we wanted them on the label, why we
- 1:17:18Speaker 1: wanted them, the advances they would get, the royalty, they
- 1:17:21Speaker 1: would get, the territories we had. At the beginning, it
- 1:17:26Speaker 1: was just North America. It ended up that we had
- 1:17:29Speaker 1: the rest of the world outside of Europe. But then
- 1:17:32Speaker 1: it was accompanied by something called the small print, and
- 1:17:36Speaker 1: it had all of the things that the big companies
- 1:17:41Speaker 1: have in their contracts, and not all but many of them,
- 1:17:44Speaker 1: except they were written so simply and with with humor
- 1:17:48Speaker 1: that people liked reading them. And I never had any
- 1:17:52Speaker 1: lawyer called me and asked for any change from that
- 1:17:55Speaker 1: contract except the modification of one clause. The clause was
- 1:18:00Speaker 1: record company agrees to treat artists with love and affection
- 1:18:04Speaker 1: artists in terms agreed to treat record label people with
- 1:18:09Speaker 1: a modicum of respect. And that was it. But I
- 1:18:13Speaker 1: didn't send the contract off yet. I said, I want
- 1:18:17Speaker 1: to put myself in their shoes. What is Columbia not
- 1:18:21Speaker 1: going to do that I can do. And since the
- 1:18:23Speaker 1: contract was only a page and a half letter which
- 1:18:27Speaker 1: had all the money stuff in it, and four pages
- 1:18:31Speaker 1: folding of of small print, and we called it the
- 1:18:36Speaker 1: small print, I said, I'm going to write a check
- 1:18:39Speaker 1: for twenty dollars and sign it. Anybody's going to tell
- 1:18:43Speaker 1: me not to do this, but I'm going to do it.
- 1:18:47Speaker 1: So I didn't tell anybody, and I sent it and
- 1:18:50Speaker 1: they haven't heard from Clive, and here's twenty five dollars
- 1:18:53Speaker 1: sitting in front of them. When they're desperate, they deposit
- 1:18:58Speaker 1: the check. We have the artist. And then the first album,
- 1:19:03Speaker 1: Very Good. I bought it when it came out, but
- 1:19:05Speaker 1: you don't really have any success till the second album,
- 1:19:08Speaker 1: and then the third album goes wild. The third album
- 1:19:11Speaker 1: goes wild. But I believed in them now. I left
- 1:19:15Speaker 1: after the second album. But and there were some clean
- 1:19:18Speaker 1: complaints from David Geffen about the group, And I said,
- 1:19:23Speaker 1: have you ever had any experience where the first album
- 1:19:25Speaker 1: is promising, the second doesn't make it because they're not
- 1:19:28Speaker 1: sure of where they are. But by the third album
- 1:19:31Speaker 1: they maybe wait for the third album and uh, the
- 1:19:35Speaker 1: third album, was it? Okay? Just going to one more act?
- 1:19:40Speaker 1: Tell us the story of the Stooges. The Stooges. Ah, yes,
- 1:19:44Speaker 1: the Stooges. Now you've picked all the right groups in this.
- 1:19:47Speaker 1: I commend you on getting everything that I prepared for.
- 1:19:51Speaker 1: I had somebody working for me called Danny Fields. Danny's
- 1:19:54Speaker 1: job was to go to the clubs at night, sit around,
- 1:19:57Speaker 1: take the temperature of what was happening, all that stuff
- 1:20:00Speaker 1: that was essential, and come back to me with the
- 1:20:03Speaker 1: information because I was going to get my good night's sleep.
- 1:20:05Speaker 1: But if he wanted to start his day at eleven
- 1:20:07Speaker 1: o'clock at night, it was okay with me. He could
- 1:20:10Speaker 1: come in late in the afternoon, which is exactly what happened.
- 1:20:13Speaker 1: And he tells me about this group he had seen
- 1:20:17Speaker 1: because I had let him go to Detroit to check
- 1:20:20Speaker 1: out the m C five, and he said there was
- 1:20:23Speaker 1: this other band performing with them, and the m C
- 1:20:26Speaker 1: five say that if we're going to sign them, we
- 1:20:28Speaker 1: got to sign these guys. I said, well, get a
- 1:20:32Speaker 1: can set, get something on what they do and who
- 1:20:36Speaker 1: they are. And I heard nothing. I mean, it just
- 1:20:39Speaker 1: was a disaster. But I said, I trust you. If
- 1:20:45Speaker 1: you think they're that going to be that good, then
- 1:20:48Speaker 1: let's take a chance. I'll sign the contract, which called
- 1:20:51Speaker 1: for like fifteen thousand. Now it was much much less
- 1:20:54Speaker 1: than that. It was five thousand dollar advance. And you know,
- 1:20:57Speaker 1: the worst that can happen is they get the five
- 1:20:59Speaker 1: thousand dollars and I walk away. But they came into
- 1:21:03Speaker 1: New York and they came and loaded, and they had nothing.
- 1:21:07Speaker 1: I couldn't hear a thing, and so I said, to them,
- 1:21:11Speaker 1: as far as I'm concerned, you're still elector artist. Go
- 1:21:14Speaker 1: get clean and come back. And they came back a
- 1:21:17Speaker 1: month later and they had nothing to play for me.
- 1:21:19Speaker 1: I said, where are you going to get the material?
- 1:21:21Speaker 1: I said, oh, we're going to write it tonight. So
- 1:21:25Speaker 1: I said okay, and they did. So I had a
- 1:21:33Speaker 1: produced album and when they played it back for me,
- 1:21:38Speaker 1: the this, this, the tension and the strength weren't quite there.
- 1:21:43Speaker 1: It was on the corner of it, but not not inside.
- 1:21:48Speaker 1: So I said, give me the master tapes and the
- 1:21:51Speaker 1: master mixes, and they were eight track, and so I went.
- 1:21:56Speaker 1: And this is in New York, where we didn't have
- 1:21:58Speaker 1: a studio, but we had very good listen rooms. I
- 1:22:00Speaker 1: went into the main listening room eight track, turn them
- 1:22:05Speaker 1: all up as loud as I could go. I pinned
- 1:22:08Speaker 1: every every microphone, and my god, there it was. So
- 1:22:14Speaker 1: we came out with the album not knowing what to expect.
- 1:22:18Speaker 1: I was told that if I released this album, I
- 1:22:21Speaker 1: was ruining my record company. I said, I don't think so,
- 1:22:24Speaker 1: but you never know how these things are gonna work out.
- 1:22:27Speaker 1: And you know that Danny has going to knock himself
- 1:22:29Speaker 1: out trying to promote them, and so yeah, let's go
- 1:22:34Speaker 1: for it. And we did, and it started and it
- 1:22:39Speaker 1: got picked up lightly, but it was on the second
- 1:22:42Speaker 1: album where it really took hold. And after that I
- 1:22:48Speaker 1: was no longer at the company, and so they didn't
- 1:22:51Speaker 1: have me there, and they went and signed elsewhere. Yeah,
- 1:22:55Speaker 1: they went with raw power with Columbia. Tell us the
- 1:22:57Speaker 1: story of none such St. John's College. Again. I know
- 1:23:01Speaker 1: you've asked every question that I hoped you'd ask. The
- 1:23:06Speaker 1: stuff that was important to me, Not the stuff that's
- 1:23:09Speaker 1: gonna look glorious to anybody else, but the stuff I
- 1:23:11Speaker 1: lived through. My friend Adam Pinsker and I used to
- 1:23:14Speaker 1: buy records together. Twelve inh LPs were five dollars and uh,
- 1:23:21Speaker 1: in order to buy two, we each had to buy
- 1:23:23Speaker 1: a half. And you know, why do they have to
- 1:23:27Speaker 1: be this expensive? I love baroque music? Why can't I
- 1:23:30Speaker 1: get it to anyway? I forget, totally forget about it. Meanwhile. St.
- 1:23:36Speaker 1: John's College is giving me an education in baroque and
- 1:23:40Speaker 1: folk music, and I'm sitting in a delicate testin before
- 1:23:46Speaker 1: we had our own distribution, waiting for my New York distributor,
- 1:23:50Speaker 1: and noticed that there's a baroque concert happening in the
- 1:23:54Speaker 1: small theater next to Carnegie Hall. So I say to myself,
- 1:23:59Speaker 1: I get there's no tablecloth, it's just Butcher's paper. So
- 1:24:04Speaker 1: I start figuring out can I have a record? It
- 1:24:08Speaker 1: sells for the same price as the quality paperback that
- 1:24:13Speaker 1: is profitable. And do I know whether I have the material?
- 1:24:16Speaker 1: I knew I had the material, and by that I
- 1:24:19Speaker 1: meant I had been been collecting magazines over the years
- 1:24:24Speaker 1: UH from English, French and German German publishers, which would
- 1:24:28Speaker 1: list all of their serious music, and this music that
- 1:24:34Speaker 1: I love so much. If they had four stars, I
- 1:24:37Speaker 1: would make a circle. And I had a whole stack
- 1:24:39Speaker 1: of this information. So I knew these companies were in
- 1:24:43Speaker 1: the Europe but not able to get released in the
- 1:24:46Speaker 1: United States. And what if I make a release engine
- 1:24:50Speaker 1: for this? What am I going to call it? I had?
- 1:24:53Speaker 1: I thought of publishing company that went out of business
- 1:24:56Speaker 1: decades ago in England called none Such and said, there's
- 1:25:00Speaker 1: no possibility that this is gonna work, but I'm going
- 1:25:04Speaker 1: to give it a shot. We're gonna call it None Such.
- 1:25:08Speaker 1: And so I figure out that you can actually make
- 1:25:15Speaker 1: a record, and if you sold it, you would sell
- 1:25:18Speaker 1: it UH at about the two dollar and fifty cent
- 1:25:24Speaker 1: record would go out of US at about a dollar
- 1:25:27Speaker 1: fifty and the rest was the distributor which wasn't US UH,
- 1:25:34Speaker 1: and the dealer, so it would cost US ninety and
- 1:25:39Speaker 1: we could make sixty cents an album, and but I
- 1:25:44Speaker 1: knew we had to come out ten at a time.
- 1:25:47Speaker 1: So I had the first ten albums ready ready to go,
- 1:25:51Speaker 1: including a two two records set. UH. That was critical,
- 1:25:57Speaker 1: and my sales manager went to the key stores in
- 1:26:03Speaker 1: major markets and talked to them and said, we want
- 1:26:06Speaker 1: to do this. We want to sell it at to fifty.
- 1:26:10Speaker 1: They say it's a bastard price. It's got to be
- 1:26:12Speaker 1: to and I said, to strikes, it hits at the
- 1:26:16Speaker 1: quality of this, it's just another multiple. No, we're going
- 1:26:22Speaker 1: to do it at the price of a quality paperback
- 1:26:25Speaker 1: and that's how we're going to advertise it, which is
- 1:26:28Speaker 1: what we did. And we had ten records ready to go,
- 1:26:32Speaker 1: which I had gotten for many people overseas. We started
- 1:26:36Speaker 1: the project in November, and on February the following year,
- 1:26:41Speaker 1: nine sixty four, we released the first ten LPs. Now
- 1:26:46Speaker 1: I had ten LPs and ten LPs and ten LPs
- 1:26:50Speaker 1: already picked out and in the works going beyond that.
- 1:26:53Speaker 1: I committed about sixty to seventy thousand dollars of company
- 1:26:58Speaker 1: money to test this project out. UH. Fortunately I had
- 1:27:03Speaker 1: a young man from the Even Dozen jug band who
- 1:27:05Speaker 1: played kazoo, who knew this music cold, and was very
- 1:27:09Speaker 1: helpful in writing and writing record notes. And we came
- 1:27:13Speaker 1: out with the first ten records, and three weeks later
- 1:27:17Speaker 1: we hadn't sold any and little nervousness begins to set in,
- 1:27:23Speaker 1: and then suddenly they're disappearing. They're all selling off the shelves.
- 1:27:28Speaker 1: We have to make more. Nobody are advertisements didn't take
- 1:27:32Speaker 1: a page. They took a page and a third and
- 1:27:35Speaker 1: it said what we were doing. We were very good,
- 1:27:40Speaker 1: very competently made records at the price as an equivalent paperback,
- 1:27:46Speaker 1: and then we could come out with material. We came
- 1:27:48Speaker 1: out with ten records a month. We had nine records
- 1:27:53Speaker 1: out there doing phenomenally well before anybody else who had
- 1:27:59Speaker 1: all of the classical catalogs, like like Vanguard. Uh. They
- 1:28:06Speaker 1: they thought I was going to fall flat on my face.
- 1:28:08Speaker 1: They knew about it beforehand because I told them about it,
- 1:28:11Speaker 1: figuring that they might support it and come out with
- 1:28:13Speaker 1: their own stuff. So we were because I wanted to
- 1:28:16Speaker 1: create this price level, but they weren't for it. They said,
- 1:28:19Speaker 1: now we got to get five. I said, you have to,
- 1:28:22Speaker 1: but I don't have to because the music has already recorded,
- 1:28:26Speaker 1: it's paid for. I just have to pay these guys
- 1:28:28Speaker 1: at ten percent royalty, and that's going to be a
- 1:28:30Speaker 1: lot more money. And they got nice advances and the
- 1:28:34Speaker 1: result was exactly what I hoped it would be. And
- 1:28:38Speaker 1: then I started playing with the idea, what else can
- 1:28:41Speaker 1: we do with none such it just can't be baroque music?
- 1:28:43Speaker 1: What else am I interested in? I was interested in
- 1:28:46Speaker 1: the very nascent beginnings of electronic music, and I ran
- 1:28:51Speaker 1: into some gentlemen who did a basically an instruction manual
- 1:28:56Speaker 1: with information is how you can do this yourself. So
- 1:29:01Speaker 1: I had electronic music. But then I wondered, you know,
- 1:29:05Speaker 1: there's a there's got to be somebody out there recording
- 1:29:08Speaker 1: world music that we don't know about. And he walked
- 1:29:11Speaker 1: in the door about a month later. He had gone
- 1:29:14Speaker 1: to Sam Goodies and the interesting records to him were
- 1:29:19Speaker 1: our folk music record which were wide ranging. Uh, And
- 1:29:23Speaker 1: so he came in to see us and he had
- 1:29:25Speaker 1: all of this material, like music from the Morning of
- 1:29:27Speaker 1: the World, which was Gamalan music. And we signed him
- 1:29:33Speaker 1: up to do nothing but go out and record this
- 1:29:35Speaker 1: kind of music. We paid him to go out and record.
- 1:29:38Speaker 1: We improved his equipment and he went out and for
- 1:29:41Speaker 1: the next eight years recorded music all over the world.
- 1:29:44Speaker 1: This was what we would call world music. Yes, right,
- 1:29:48Speaker 1: so it music from all kinds of odd places where
- 1:29:53Speaker 1: you never thought you'd heard anything from. And then you
- 1:29:55Speaker 1: would meet people later in life and who said your
- 1:29:59Speaker 1: music change in my life. I was listening to music
- 1:30:02Speaker 1: morning of the world. I just fell into it, realized
- 1:30:06Speaker 1: I wasn't happy here and went to live in Europe
- 1:30:10Speaker 1: or I went to live in Asia. The music affected
- 1:30:13Speaker 1: people's lives and ways I never expect and the covers
- 1:30:16Speaker 1: were superb because graphics were big on my list, and
- 1:30:20Speaker 1: I had the best art director extant and we were
- 1:30:24Speaker 1: off and none such today is still alive and doing
- 1:30:29Speaker 1: business and has this great history. I released only in
- 1:30:32Speaker 1: the music I life, and I know I was arrogant
- 1:30:35Speaker 1: in that, but I did release the Stooges. But I
- 1:30:40Speaker 1: had to love it, or had to see a reason
- 1:30:42Speaker 1: in it. And I was very, very lucky in the
- 1:30:47Speaker 1: opportunities that came to me, and in the opportunities I
- 1:30:51Speaker 1: see by either creating them or getting somebody to go
- 1:30:56Speaker 1: with me who was already out there and needed help.
- 1:31:00Speaker 1: So how did you decide to sell the Warner Communications.
- 1:31:03Speaker 1: That's an interesting story. This distribution was always a problem.
- 1:31:08Speaker 1: You had every label going through independent distributors unless they
- 1:31:12Speaker 1: were Columbia Decca or r c A who had their
- 1:31:16Speaker 1: own controlled distribution. And you saw how much better that
- 1:31:19Speaker 1: was because they spoke with your voice. So I started
- 1:31:24Speaker 1: at about nineteen sixty six, I started bugging Ahmed, and
- 1:31:30Speaker 1: I started bugging Mo Washton, with whom I was very friendly,
- 1:31:34Speaker 1: and Ahmed and I had gone to both the St. John's,
- 1:31:37Speaker 1: so at least he would sit into what he thought
- 1:31:39Speaker 1: would be an intelligent idea, is that we have to
- 1:31:41Speaker 1: start our own distribution system. You have no idea how
- 1:31:44Speaker 1: much money is out there, and we do not have
- 1:31:47Speaker 1: control over the miss message in the product. I thought,
- 1:31:50Speaker 1: I don't know when to use the word product, but
- 1:31:53Speaker 1: there's a there's a message we need to get out,
- 1:31:56Speaker 1: and you only are going to get a message coherent
- 1:31:59Speaker 1: with what you want if their distribution is yours. You're
- 1:32:04Speaker 1: the ones who write the paychecks. And everybody said it
- 1:32:07Speaker 1: was a good idea, but they didn't have enough critical mass.
- 1:32:12Speaker 1: I said, you guys have got eight of it, and
- 1:32:16Speaker 1: my company is fifteen of it. My output doesn't it
- 1:32:22Speaker 1: doesn't compete with your your output. My output is my interest.
- 1:32:26Speaker 1: So it broadens the sense of what this new distribution
- 1:32:30Speaker 1: can offer. And we finally decided to do it, and
- 1:32:34Speaker 1: within about four months it was done, and it was
- 1:32:38Speaker 1: a miracle. Suddenly we were the number one sellers. The
- 1:32:43Speaker 1: Warner Music Group was just doing phenomenally well. We topped
- 1:32:48Speaker 1: the hundred million dollars our first year, which is what
- 1:32:50Speaker 1: I thought was the number we wanted to reach, and
- 1:32:52Speaker 1: then it went to a hundred and fifty or two.
- 1:32:54Speaker 1: We were and our money was critical to the parent company,
- 1:32:58Speaker 1: so they loved the idea. Steve Ross could look at
- 1:33:02Speaker 1: a wall of numbers and pick out the wrong one.
- 1:33:05Speaker 1: I've seen him do it, but he recognized something that
- 1:33:10Speaker 1: compared to the film company was so important to him.
- 1:33:14Speaker 1: His films required a lot of cash upfront. Our records didn't,
- 1:33:19Speaker 1: but our payroll, which was our own distribution generating all
- 1:33:25Speaker 1: that cash which we weren't taking back, he took and
- 1:33:28Speaker 1: used it to finance pictures. So he had an automatic
- 1:33:32Speaker 1: functioning we get it here, we place it there, we
- 1:33:36Speaker 1: grow and it was a brilliant Uh. I didn't know
- 1:33:40Speaker 1: he felt this way until it happened but I thought
- 1:33:43Speaker 1: it was extremely smart of him and it was great
- 1:33:46Speaker 1: for us. And once I had that done, I knew
- 1:33:50Speaker 1: my key to freedom was eventual because I could once
- 1:33:55Speaker 1: it was up and running, Geffen merged his label with Electra.
- 1:34:00Speaker 1: Great artists came with him. Everything was working, and that
- 1:34:05Speaker 1: happened in nine seventy, which was the thirtieth anniversary of Electra,
- 1:34:13Speaker 1: and I served my my three years there. I ran
- 1:34:16Speaker 1: the company's got to new the other guys. We got
- 1:34:19Speaker 1: to new each other. And when I had an option
- 1:34:22Speaker 1: that needed to be picked up and it wasn't, someone
- 1:34:25Speaker 1: forgot about it or it got lost in the shuffle,
- 1:34:28Speaker 1: and I waited politely, and then I sent him a
- 1:34:31Speaker 1: note since Steve rossa notes saying my option has not
- 1:34:35Speaker 1: been picked up, for which I am most grateful. You've
- 1:34:38Speaker 1: been wonderful. But I think it's time that I go
- 1:34:42Speaker 1: out on my own and do something that I dreamed
- 1:34:44Speaker 1: about for years. This movie, The Holiday with Carrie Grant
- 1:34:49Speaker 1: was just a fabulous movie, and it had left something
- 1:34:52Speaker 1: that I had promised I would do deep inside myself.
- 1:34:56Speaker 1: And I got to do it. And when was done,
- 1:35:01Speaker 1: and I had done all the explanation, I went back
- 1:35:04Speaker 1: to the people who had been good to me and
- 1:35:06Speaker 1: said I can do this job for you, and now
- 1:35:09Speaker 1: let me do it. Okay, come, okay, just to cover
- 1:35:12Speaker 1: though ultimately Warner Steve Ross bought all those three labels
- 1:35:16Speaker 1: though you know the Warner Music, the Atlanta Electra, so
- 1:35:20Speaker 1: that you actually sold Electra prior to the formation of
- 1:35:24Speaker 1: Warner of WIA the distribution company. How did you decide
- 1:35:28Speaker 1: to sell to Steve Ross? How did I decide to
- 1:35:31Speaker 1: sell it? It was an opportunity for me to get
- 1:35:33Speaker 1: out and to have and to have distribution we owned.
- 1:35:37Speaker 1: They both were equal uh of equal importance to me.
- 1:35:42Speaker 1: Knowing that I would have control and have an instrument
- 1:35:45Speaker 1: to work with, and that our records would be handled
- 1:35:48Speaker 1: the way we needed them to be handled was powerful
- 1:35:52Speaker 1: and the and the potential exit. I expected them to
- 1:35:55Speaker 1: pick up my contract and I've been five years instead
- 1:35:58Speaker 1: of three. But I was willing to do that. And
- 1:36:01Speaker 1: we made a tremendous amount of money on the way.
- 1:36:04Speaker 1: So all I was doing was making my company more
- 1:36:06Speaker 1: productive better we could we could. We had an argument
- 1:36:10Speaker 1: that we could give distribution that was equal to or
- 1:36:13Speaker 1: better than Columbius. Did you in retrospect do you feel
- 1:36:17Speaker 1: the number, Steve Paige, you was fair. I mean the
- 1:36:20Speaker 1: ten million dollars that they gave me the sale of
- 1:36:23Speaker 1: the company. I had to work them up to get
- 1:36:25Speaker 1: him there. But it gave me freedom because the money
- 1:36:29Speaker 1: of that money was taxable, and capital gains tax were
- 1:36:32Speaker 1: between twenty five and thirty at that time. Uh and
- 1:36:36Speaker 1: I had shareholders. Thearadore Bickel had five percent, which was
- 1:36:40Speaker 1: now worth a half a million dollars, and my mother
- 1:36:42Speaker 1: had five percent. There goes a million, and there was
- 1:36:45Speaker 1: about a million dollars I was giving to the staff.
- 1:36:48Speaker 1: I walked out with about four and a half million,
- 1:36:51Speaker 1: which was not a lot, but it was a lot
- 1:36:54Speaker 1: back then. But I was free. I was able to
- 1:36:57Speaker 1: build a life for myself, and I had no idea
- 1:37:00Speaker 1: about how I was going to do it, but I
- 1:37:03Speaker 1: knew the company was in good hands and that the
- 1:37:06Speaker 1: artists were in good hands. Okay, I know you're a
- 1:37:08Speaker 1: student of the game. So what do you think of
- 1:37:11Speaker 1: the business and music today? Well, it's totally different, and
- 1:37:15Speaker 1: today it's different from six months ago. The music has
- 1:37:19Speaker 1: always been broadened by the technology. CDs were imperative to
- 1:37:24Speaker 1: our growth and sales, and in the year two thousand,
- 1:37:28Speaker 1: our sales as record companies combined was about twenty four billion.
- 1:37:35Speaker 1: Today it's about twenty and it may be less because
- 1:37:39Speaker 1: we're not all back on our home basis. Record making
- 1:37:43Speaker 1: has changed, Contracts have changed, the opportunities for people to
- 1:37:49Speaker 1: bypass record companies have changed. They can go up online themselves.
- 1:37:55Speaker 1: They can hire people who were specialists in doing that,
- 1:37:58Speaker 1: who can sell eight of a download that record company
- 1:38:04Speaker 1: labels don't have. I think the artists have far more control.
- 1:38:07Speaker 1: I think that's okay because I think the artists who
- 1:38:11Speaker 1: are very concerned about the money, are very concerned that
- 1:38:14Speaker 1: we pay them fairly. We paid them exactly what they're
- 1:38:17Speaker 1: entitled to, and we have extraordinarily deep royalty statements which
- 1:38:23Speaker 1: they can go online and visualize. So I think there
- 1:38:27Speaker 1: are so many different ways that music gets across, and
- 1:38:30Speaker 1: I think all of these different ways are essential to mute,
- 1:38:33Speaker 1: for music to grow. Actually, when you think about uh, Spotify,
- 1:38:39Speaker 1: I remember conversation those of us who ran record companies
- 1:38:43Speaker 1: would have in the sixties, and the conversation went, boy,
- 1:38:46Speaker 1: what we really need is a jukebox in the sky.
- 1:38:51Speaker 1: But the problem was we had this great idea, but
- 1:38:54Speaker 1: We didn't know how to get it down to the people.
- 1:38:56Speaker 1: The technology wasn't there yet, digital technology where punch cards
- 1:39:01Speaker 1: you stuck them in a machine. But we had the
- 1:39:03Speaker 1: idea that you had to get directly to the customer
- 1:39:07Speaker 1: and we would talk about a lot, but nothing could
- 1:39:10Speaker 1: happen because the technology simply wasn't in place. But it
- 1:39:13Speaker 1: is in place now. I think having a many different
- 1:39:18Speaker 1: opportunities for artists to do it themselves, to make it up,
- 1:39:22Speaker 1: to create distribution of their own, to be their own commander.
- 1:39:26Speaker 1: I think that's there and I think that's good. Okay,
- 1:39:29Speaker 1: this has been wonderful, Jack, Thanks so much for taking
- 1:39:32Speaker 1: time out of your day to talk to me. It's
- 1:39:34Speaker 1: a story I wanted to tell, but it's the story
- 1:39:37Speaker 1: I wanted to have stimulated by good questions. Well, thank
- 1:39:41Speaker 1: you so much. We got most of the story, Like
- 1:39:43Speaker 1: I could still dig deeper. We didn't cover rhinoceros and Aprica, Brandy.
- 1:39:47Speaker 1: We didn't cover the original version of m C five
- 1:39:50Speaker 1: with that had to be edited after but we'll save
- 1:39:53Speaker 1: that for another time until next time. This is Bob
- 1:39:55Speaker 1: left Sets. Thank you, Jack. B