#117 How One Funnel Fix Took Joe Hoye From a 5% Conversion Rate to 27% Almost Overnight

Win With Paid Ads · Apr 30, 2026 · 27m

In this episode, Ashley sits down with Joe Hoye, co-founder of Nutritional Career and Coaching Institute and Impact Health Network.

Joe shares how he struggled with ads for years, got burned by agencies, and finally decided to take control of his own results.

In this episode, they break down:

📈 How Joe cleaned up his sales pages and got rid of what was stopping people from buying

📈 Why making his ads and landing pages consistent changed how people responded

📈 How his conversion rate went from 5% to 27% after one simple audit

📈 How his order bump went from 20% to 67% and upsells jumped from…