The Bilbao Blueprint

The David McWilliams Podcast · May 27, 2025 · 31m

We're in Bilbao this week, and it’s got us thinking. How does a football club that refuses to sign non-Basque players manage to qualify for the Champions League, raking in close to €100 million from TV rights, match days, and UEFA money, while Dublin’s best bet is a few fivers from the Conference League? The answer is in economics. The Basques were Europe’s forgotten industrialists, the only region in Spain to undergo a full-blown Industrial Revolution, powered by local iron ore, steel production, and a shipbuilding boom that made Bilbao Spain’s biggest port by 1900. Then they lost it all…