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Impact Driven Marketing – a conversation with author Rich Kozak
The focus of marketing activities needs to change
Rich Kozak has worked in marketing for almost fifty years. Now he is the founder and CEO of RichBrands, a company that helps individuals and businesses create clear brands that deliver increased impact.
In this episode of the Abeceder podcast The Independent Minds Rich explains to host Michael Millward the seven steps that ensure a brand will impact people’s lives.
Their conversation covers
What a brand is
The two questions that define what your brand is
Define the impact you want your brand to have
How brands evolve
The role of perception in…
The skinny
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