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Why You Buy Tech to Feel Smart (And How to Stop) | Women Who Invest

In this episode of Women Who Invest, host Sara Jenkins explores the psychological trap of buying technology to feel smarter and more competent. Many of us experience an electric rush when unboxing new gadgets, mistaking the acquisition of a tool for actual self-improvement. This episode dissects why we treat electronics as magic wands for identity change, explaining that while the purchase triggers a dopamine spike, the device itself does nothing until you do the work. It is designed for anyone who has ever bought a productivity app, a fitness tracker, or a smart home hub hoping it would…

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