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Exploring New Frontiers: Controversial PPC Tactics, AI Influencers, and Cookieless Advertising
Welcome to Digital Marketing TodayJoin host Rachel Kiley on Digital Marketing Today, the go-to podcast for the latest and most intriguing advancements in the digital marketing landscape. This week, we dive into a range of cutting-edge topics that are pioneering changes and setting trends within the industry.Highlights of Today's Episode: Controversial PPC Tactics on TikTok: Discover the controversial methods employed by @clicksnothits on TikTok. Using ingenious yet contentious pay-per-click strategies, they manipulate click-through rates, challenging the traditional metrics used to gauge ad…
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