Doing Social Media Like a Human with Tom Christensen
Tom Christensen has spent nearly 30 years in government communications, including the last two decades managing more than 100 social media accounts for San Diego County. He's a CAPIO Communicator of the Year and past president of the organization. In this episode, Tom talks platform shifts (Facebook is back, X is complicated), how a hiking safety video starring Ranger Kyle became one of their biggest hits, why finding your on-camera stars sometimes requires baked goods, and why the most powerful thing a government communicator can do is also the simplest: be authentic.
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