
EP 97 — Teague's Matt McElvogue on Why Operators Stop Trusting the Tech & Start Working Around It
Matt McElvogue, VP of Design at Teague, doesn't talk about design as a polish layer. He talks about it as a mission-critical failure point. His clearest example: a $5,000 tactical device used by JTAC operators for calling in 9-line bombing runs, where zeroizing the device was buried so deep in the menu that soldiers in the field resorted to shooting it or blowing it up. That failure isn't a UX anecdote; it's the operational cost of ignoring the experience layer.
Matt lays out how AI and autonomous systems are now forcing a fundamental rethink of that layer, specifically the shift from…
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