Latest / Networking Unleashed: Building Profitable Connections / Networking Unleashed: S1E73 An Interview with Bruno Cignacco and Michael A Forman, Public Speaker
Transcript
- 0:16Welcome to Networking Unleashed, Building Profitable
- 0:20Connections, the show where you go beyond handshakes
- 0:24and hellos to unlock the real power of relationships
- 0:27in business. I'm your host, Michael Foreman,
- 0:31and today we're exploring a topic that's changing
- 0:34the way we lead, serve, and connect, psychological
- 0:38safety and compassionate communication. My guest
- 0:42is an expert in creating emotionally safe...
- 0:45workplaces, and delivering service with heart.
- 0:48And here's why that matters. The best connections,
- 0:52whether with coworkers, customers, or colleagues,
- 0:55only happen when people feel safe, seen, and
- 0:59supported. We're diving into how kindness, empathy,
- 1:03and trust aren't just soft skills, they're strategic
- 1:07advantages in today's business world. So if you're
- 1:11ready. If you're ready to build deeper connections,
- 1:15create safer spaces, and unlock the kind of networking
- 1:19that drives real results, this episode is for
- 1:23you. I'd like to welcome to the show today, Bruno
- 1:26Signac. I can't pronounce the last name. I'm
- 1:29going to have you do it. All right. So I would
- 1:32just like to welcome to the podcast. And Bruno,
- 1:34why don't you give us a little about your background.
- 1:36First, give us the correct pronunciation of your
- 1:39last name, and then tell us about your background.
- 1:42Thank you very much. The surname is very difficult.
- 1:45It's an Italian surname. It's Signaco. Signaco.
- 1:48And thank you, Michael, for your invite. I feel
- 1:50very honored to be here. A bit about my background.
- 1:53I have a PhD in management with focus on international
- 1:56marketing. I have been advising companies for
- 1:59more than 30 years on international marketing
- 2:02and lately over the last few years on compassionate
- 2:05business. I'm a university professor and best
- 2:08-selling author. My latest book is titled The
- 2:10Art of Compassionate Business, published by Ruth
- 2:12Leach in its second edition, and I'm very hopeful
- 2:15that this interview will be amazing and insightful.
- 2:18Thank you very much again for your invite. I
- 2:21hope it's going to be that way too. Okay, so
- 2:23let's jump right into the questions. How does
- 2:26creating a psychologically safe workspace improve
- 2:30internal networking and collaboration amongst
- 2:34teams? Very important question. Psychologically
- 2:38safe workplace, let's define this term that is
- 2:40a bit technical for some of the listeners. For
- 2:43example, psychologically safe workplace implies
- 2:45a work environment where employees can feel supported.
- 2:50They can express their voice without being ridiculed
- 2:53or censored. In this workplace, people are playing
- 2:58a lot of what we call positive side of politics,
- 3:01non -negative side of politics, which implies
- 3:03supporting each other. trusting each other, sharing
- 3:06resources. And in this workplace, you don't see
- 3:09the negative side of politics, which is one -upmanship,
- 3:12for example, slandering or any other type of
- 3:16turf wars, for example. And in this workplace,
- 3:19people feel free to express their voice. In some
- 3:22cases, they feel free also to express their voice
- 3:25in a very innovative way, proposing non -traditional
- 3:28ideas. And these people feel assisted when they
- 3:31have any problems. And in this workplace, you...
- 3:34usually see a lot of activities that are very
- 3:37supportive, such as coaching, mentoring, training
- 3:39on the job, shadowing. And in this workplace,
- 3:43according to research, when you develop a psychologically
- 3:45safe workplace, employees tend to be much more
- 3:48satisfied. Customers tend to be more satisfied
- 3:51too. Why? Because employees that are happy tend
- 3:54to serve customers more effectively. These workplaces
- 3:58have also lower stress levels. They have higher
- 4:01productivity, they have lower absenteeism, they
- 4:04have lower turnover, and this impacts positively
- 4:07on the bottom line. Why? Because when employees
- 4:10are satisfied, they are more prone to give their
- 4:13best, to work in an unconditional way, and to
- 4:16contribute to, for example, collective projects
- 4:19in a much more insightful and meaningful way.
- 4:22How do you develop these workplaces? First off,
- 4:25we have to understand that this... Workplaces
- 4:28are trust -based workplaces. And how do you develop
- 4:32trust? Trust takes some time to develop, but
- 4:35there are simple tips. For example, developing
- 4:38meaningful communication, interaction within
- 4:42the workplace. which implies in some cases asking,
- 4:45for example, how colleagues feel. There is an
- 4:48interesting research paper that observes that
- 4:50when you're working for a company with your colleagues
- 4:53and you observe that one of your colleagues is
- 4:56feeling a bit down, feeling a bit sad or in a
- 4:59bad mood, by asking a simple question, how they
- 5:03feel, or, for example, telling them that you
- 5:05assume that they're feeling a bit not so well,
- 5:08if you can help them, by this simple interaction.
- 5:12You can build trust. Why? Because you show interest
- 5:16in them, you show empathy and you show compassion
- 5:18for their problems. But also in these workplaces,
- 5:22people tend to look for agreements within the
- 5:26workplace that are win -win. This means that
- 5:29nobody is winning at the expense of others. This
- 5:31is quite relevant. Why? Because in many business
- 5:35environments and workplaces that people, in many
- 5:38cases, try to take advantage with their companies.
- 5:41take advantage of customers or take advantage
- 5:43of employees or take advantage of business partners.
- 5:46And these win -lose relationships or win -lose
- 5:49agreements tend to break up the bonds with these
- 5:53stakeholders. Another simple way to develop a
- 5:57very important trust -based environment in the
- 6:00workplace will be, for example, nurturing what
- 6:03I call in my book the qualitative aspect of business.
- 6:07Because in business there are two main aspects.
- 6:10Quantitative aspects, what can be measured, such
- 6:12as profit, market share, productivity, this can
- 6:16be measured in a very precise way. It can be
- 6:18counted very precisely. It can be compared, for
- 6:20example, interannually. But the qualitative aspects
- 6:24of business are as fundamental as the quantitative.
- 6:27What are the qualitative aspects of business?
- 6:30They include generosity, support, gratitude,
- 6:34care, empathy, compassion. And why these are
- 6:37so important? When you embrace these values,
- 6:42when you embrace these principles, you nurture
- 6:44this relationship with this stakeholder, with
- 6:47your colleagues, with customers. And we have
- 6:49to understand that in business, the most important
- 6:52factor is the building of relationship, strong,
- 6:57long -lasting relationship with different stakeholders
- 6:59within the company, employees, management, and
- 7:02outside the company, customer, supplier, business
- 7:04partner, community members. So focusing on...
- 7:08qualitative aspect of business that we call also
- 7:10relational aspect and quantitative aspect of
- 7:13business. Many companies focus only on the quantitative
- 7:17aspect of business. They try to obtain profit,
- 7:19productivity, market share, in some cases by
- 7:22all means, to the detriment of the relation.
- 7:25The days of the quantity is really... passe.
- 7:31It's the quality of the relationships. You hit
- 7:34on so many points for networking. Know you, you
- 7:37trust you, they'll do business with you. It's
- 7:40the creating the relationships, not just the
- 7:43clients. So not just the customers. So there's
- 7:46a whole lot, what you just said, but I have more
- 7:49questions. So we're going to go into a little
- 7:51bit further. What role does compassionate communication
- 7:55play in networking, and how can it be a competitive
- 8:00advantage in business? Very important. Compassion,
- 8:04communication, compassion and communication implies
- 8:07that let's define compassion first. Compassion
- 8:10is when you interact with others, you understand
- 8:12how they think, you understand how they feel,
- 8:17and you try to help them whenever possible, especially
- 8:21when others face difficult circumstances. For
- 8:25example, let's imagine that the supplier delays
- 8:29the delivery of goods to your company. And in
- 8:32the supplier, you have signed before a contract
- 8:35with the supplier. If you are not compassionate
- 8:38with the supplier, you will try to penalize the
- 8:41supplier for having delivered this good late.
- 8:44But if you are compassionate, you will relate
- 8:47to the supplier one -to -one, if possible in
- 8:49person, you will talk to the representative of
- 8:51the supplier to understand what difficulties
- 8:53they face. in this last delivery in order to
- 8:57help them, because you try to preserve the relationship
- 9:00and try to brighten this relationship with the
- 9:03supplier. You don't try to apply, literally define
- 9:06a print of the contract, because if you do, you
- 9:09might get the penalty from the supplier, but
- 9:11you will break up the relationship. You try to
- 9:13preserve the relational aspect. This is quite
- 9:16important. There is a very interesting study
- 9:18that observed that in the health sector, for
- 9:21example, health care sector, When doctors have
- 9:25a compassionate conversation before these patients
- 9:29are to be operated, go through surgery, one minute
- 9:33conversation, this patient during the operation
- 9:36process, during the surgery, has less anesthesia,
- 9:39they need less anesthesia, and they need less
- 9:43recovery time after the operation. Why? because
- 9:47they feel less stress, they feel more supported.
- 9:49One minute interaction only, this means understanding
- 9:53how they feel, how you can help them, try to
- 9:56help them soothe themselves. And this is quite
- 9:58important because compassionate is not only being
- 10:01nice to people, but it's bringing about a positive
- 10:04cycle of reciprocity. You try to support people,
- 10:08you try to understand, you try to connect and
- 10:10build deep rapport. And in return... You are
- 10:13more likely to receive a reciprocal treatment.
- 10:15Why? Because people, when they're supported,
- 10:17they're more prone to contribute spontaneously
- 10:20and conditionally. You can afford them to cooperate,
- 10:23but they're more prone to cooperate when you
- 10:25try to help them. Because when you help them,
- 10:27you help yourself. Because everything is interdependent
- 10:30in business. You cannot succeed without them
- 10:33and vice versa. Okay. Okay. So you speak about
- 10:37compassionate customer service. How can that
- 10:41same mindset be used when approaching new clients,
- 10:45partners, or networking opportunities? Very interesting.
- 10:49Compassionate customer service implies that you
- 10:51adopt an attitude of service. You try to add
- 10:56value. This means that instead of focusing on
- 10:58yourself as a seller, as a salesperson, you focus
- 11:02on them. You are customer -oriented. This means
- 11:05that you will try first to discover what are
- 11:08the specific unique needs that they have. not
- 11:11only need regarding the product, but for example,
- 11:14what we call emotional needs. In some cases,
- 11:16this customer to buy the product needs some reassurance.
- 11:19Maybe you can provide with some guarantee or
- 11:21maybe they need a trial period. They are not
- 11:24very sure. So you try to support them, not only
- 11:26offering the best product that is adequate for
- 11:29them and might not be suitable for other customers.
- 11:32And in some cases also implies that you interact.
- 11:37regularly with this customer, making them feel
- 11:39positive emotion before they buy the product,
- 11:43during the buying process, and after they buy
- 11:45the process. We call this interaction touch points.
- 11:48Every time that you interact with customers through
- 11:51emails, phone calls, in person, through the website,
- 11:55these are touch points. Every touch point should
- 11:58bring about positive emotions in customers because
- 12:01when you do, this customer is more prone to feel
- 12:04satisfied. which is related to positive emotion.
- 12:07And it's more prone to become loyal, committed
- 12:10to your company. And it's more prone to the positive
- 12:12reviews. Instead, one of these interactions,
- 12:15customer experience a negative emotion, well,
- 12:18this customer is more prone to leave your company
- 12:21or doubt or trying to return the product or look
- 12:24for competing product. So the only way that you
- 12:28can deliver a very good customer service, a compassionate
- 12:31customer service is to be very humble. Under
- 12:36-promise, over -deliver. Under -promise, this
- 12:40means that you promise less than they expect,
- 12:42and then you surprise them in a very positive
- 12:45way. We call it marketing delight in customers
- 12:48when you give more than they expect. For example,
- 12:52you are selling, let's say, some like this diaries,
- 12:57and then you are selling these diaries, and these
- 12:59diaries are very nice price, very nice quality,
- 13:03but... You give a pen, a very nice pen, a fine
- 13:07pen, free. You are giving a gift attached to
- 13:11this product and you are creating a positive
- 13:14imbalance. They feel indebted with you because
- 13:16you have been generous and they're more prone
- 13:19to respond in a positive way, recommending your
- 13:22products to others, leaving positive review online.
- 13:24Instead, some companies act in the opposite way.
- 13:27They act in a very stingy way. I want to give
- 13:29the product that will give me the highest commission.
- 13:32It probably is not the one that they are looking
- 13:35for, but I want to think about my own commission.
- 13:37This is an attitude of selling, not... of service
- 13:41always choose an attitude of service service
- 13:44implies adding value to customers very good okay
- 13:49so let's go to a little advice what advice would
- 13:52you give to someone who struggles to be vulnerable
- 13:55or genuine when networking very important in
- 14:01networking networking with any stakeholder or
- 14:04potential stakeholder could be a business partner
- 14:06could be a supplier could be an intermediate
- 14:08like a retailer You have to talk not only about
- 14:11business topics, but also you have to talk about
- 14:14non -business topics. You can say, this doesn't
- 14:16make any sense, because at the end you are networking
- 14:19with a person, a human being, and the commonality
- 14:22between you and the other one, the other person
- 14:25is, regardless of the role, regardless that you
- 14:27are the CEO and the other one could be a representative
- 14:30of the supplier and so on, so it's your human
- 14:34beings. When you connect on a much more human
- 14:36level, this means that you understand that you
- 14:39are both human beings with fear, expectation,
- 14:42aspiration, dreams. And you talk about not only
- 14:45about business topic, but you talk about at the
- 14:47beginning, like a small talk or at the end of
- 14:49the conversation about where they live, what
- 14:53the hobbies are and so on. You try to connect
- 14:56on a much more personal level. Many entrepreneurs
- 14:59in the Far East. for example, Japan, China, understanding
- 15:04the importance of building personal relationships
- 15:06first, and then, on the top of this, building
- 15:10solid business relationships. But the person
- 15:13comes first. Here in some individualistic cultures
- 15:16like the United States and the UK, We privilege,
- 15:19time is money, let's try to close the deal immediately.
- 15:22We then, in some cases, knowing the person and
- 15:24take the time to know the person on a much more
- 15:27humane level. This means that you talk about
- 15:29business, but also you interpret this in the
- 15:32conversation, what I call natural conversation,
- 15:34interpret some topic like, for example, talking
- 15:36about the weather or the hobbies, try to avoid
- 15:38controversial topic that could be, for example,
- 15:40religion or politics, but try to talk about how
- 15:44they are on a personal level. And this will...
- 15:47clear any hindrances that are on the way to get
- 15:51an agreement. And always look for ways to share
- 15:54common ground. This means that use a lot of words
- 15:57such as we, our agreement, our common goal. What
- 16:01I hear in many conversations that they use the
- 16:03first person of the singular, I, my, me, myself.
- 16:07This is very individualistic. Say when you talk
- 16:09about our agreement, our deal, our common goal.
- 16:14something that are obvious. We are both looking
- 16:16to develop robust relationships. You talk about
- 16:19we, and also try to identify their needs, because
- 16:22at the end you want to develop an agreement,
- 16:24if this is possible, that is a win -win agreement.
- 16:27If you don't know what the needs are, and you
- 16:29only think about your needs, you are more prone
- 16:31to developing a win -lose agreement, where you
- 16:33win at the expense of them. But these are short
- 16:36-lived agreements that cannot prosper over time.
- 16:39Very good. Very good. And I speak about so many
- 16:42of the same things because really we both talk
- 16:45about networking, but it's so similar. It really
- 16:48astounds me. But let's go on. How do emotionally
- 16:52safe environments lead to stronger, more profitable
- 16:57connections, both internally with teams and externally
- 17:01with clients or collaborators? Very interesting.
- 17:04Let's talk a bit about a very important phenomenon
- 17:06described by Daniel Goleman, that is the phenomenon
- 17:09of emotional contagion. Emotional contagion implies
- 17:13that when you feel an emotion and you start interacting
- 17:15with others, supposing that you feel happy, feel
- 17:18cheerful, you tend to infect others with this
- 17:21positive emotion and they tend to experience
- 17:23this emotion and act accordingly. Why this happens?
- 17:26Because in our brain we have mirror neurons that
- 17:29tend... help us replicate the emotions that are
- 17:31of people around us. The opposite happens with
- 17:34negative emotions. When you experience anger
- 17:37and you treat people and you adopt an angry tone
- 17:40of voice and you try to dismiss them and so on,
- 17:44these people are infected by this negative emotion
- 17:46and they are less prone to cooperate, less prone
- 17:49to share with you the resources such as information,
- 17:52technology. We have to be aware, are we? bringing
- 17:55about positive emotion in this workplace into
- 17:57this relationship and why is so important bringing
- 18:00about positive emotion because according to research
- 18:03positive emotion expand your brain and help you
- 18:08become much more creative help you utilize what
- 18:11we call the internal resources such as critical
- 18:14analysis creativity and others instead constrictive
- 18:19emotions for example fear They make you adopt
- 18:23what we call the freeze, fight, fly mode, where
- 18:26you tend to be more reactive. You tend to trust
- 18:28less others. You tend to withdraw, tend not to
- 18:32cooperate. In some cases, this prompts you to
- 18:34compete with others instead of cooperating. And
- 18:37in any relationship, you have a basis of cooperation.
- 18:40If you are not willing to cooperate, this relationship
- 18:42won't prosper because all relationships in business
- 18:45and non -business environment are only prone
- 18:48to succeed when the needs of both parties are
- 18:51fully satisfied. If the needs of only one party
- 18:54are satisfied, this relationship is prone to
- 18:58fail, not to succeed. Absolutely. Absolutely
- 19:02correct. What's one thing most people get wrong
- 19:05about connection, whether in customer service
- 19:09or professional networking? Very wrong. What
- 19:12I observe is scripted conversation, mechanical
- 19:15conversation. Parrot, I call Parrot the style.
- 19:18For example, I see some company that I feel a
- 19:21bit of shame from outside when I see this company
- 19:24that they give script on a piece of paper to
- 19:27memorize and say, okay, when you meet the customer
- 19:30or the client, you have to say, hello, how are
- 19:32you? We have product case. This sounds so mechanical.
- 19:37You are talking to a robot, not to a person.
- 19:39And a scripted conversation hinders the spontaneity,
- 19:43the natural spontaneity that can be brought about
- 19:45in a conversation. And people feel it. They feel
- 19:48this impersonal. They feel that this is not natural.
- 19:51And people tend to withdraw from this type of
- 19:54sell people or this type of stakeholder. Instead,
- 19:56when you make the conversation more natural,
- 19:58which implies including emotion, talking about
- 20:01personal aspect, but also don't be so... aware
- 20:05of the timing because in some cases i see also
- 20:08some sales people that have a quota they have
- 20:10a quota they say you know what this conversation
- 20:12cannot last more than five minutes because you
- 20:15have to close up a six client per hour okay this
- 20:19means that you're limiting the conversation the
- 20:21other person feel the pressure of time they cannot
- 20:23expose their ideas fully so give time for the
- 20:26conversation to develop be natural be also others
- 20:29oriented this means that you don't focus so much
- 20:31on you but also you focus on others try to adopt
- 20:34a learning attitude. You're not there to close
- 20:38any deal. You're there to learn from them and
- 20:40try to see that you can develop an environment
- 20:42where a beneficial agreement for both can be
- 20:46unfolding. But don't get so focused on the sale
- 20:49or get so focused on closing the deal. Instead,
- 20:51learn from each other because learning from each
- 20:54other will help both of you arrive at an agreement
- 20:58that is more win -win. mutually beneficial. Instead,
- 21:02when you focus only on your needs or what you
- 21:05will say or how we can close the deal, you are
- 21:07self -centered. Other people can feel it. So
- 21:09very important, make this the conversation spontaneous,
- 21:12natural and non -mechanical. I feel in this case
- 21:15that artificial intelligence cannot substitute
- 21:18the natural conversation yet. You can see good
- 21:21votes, but you feel that it's a bit mechanical,
- 21:24a bit impersonal. And also... The conversation,
- 21:27try to make this as expressive as possible, expressing
- 21:30your idea clearly, but without monopolizing the
- 21:33conversation and making also your idea very clearly
- 21:35expressed, including your emotions. All right,
- 21:39now let's bring this podcast full circle. And
- 21:43can you share a personal or professional story
- 21:47where creating a safe, compassionate space led
- 21:51to an extraordinary connection or opportunity?
- 21:55Yes, I have a recent example of a company that
- 21:58we were advising. This company has very bad reviews
- 22:01online. Obviously, the employees were a bit demotivated
- 22:05because sales were going down. And what we discovered,
- 22:09because there is a very important factor, when
- 22:11sales are going down, there is employee demotivation,
- 22:14there is low employee morale. In most cases,
- 22:18there is something about fear. Employees tend
- 22:21to feel fearful. losing their job or fearful
- 22:25of not closing sales or fearful of not achieving
- 22:27the quota or fearful of being penalized if they
- 22:30don't meet the objective or fearful of being
- 22:32outpaced by colleagues. So we discovered, and
- 22:35we were right, there were some pockets of fear
- 22:38within the company and the fear was so ingrained
- 22:42and the fear was about, for example, not meeting
- 22:44the quotas that were very strict and in some
- 22:46cases unachievable that put a lot of pressure
- 22:49and didn't allow employees to relax and also
- 22:52the conversation with customer was so short that
- 22:55the customer felt a bit forced because i observed
- 22:58one of the conversation in practice in person
- 22:59i was so sure that the customer couldn't even
- 23:02expose their idea it were a kind of constrained
- 23:05conversation and customers were not given the
- 23:07opportunity to express their view moreover customers
- 23:10were treated like little figures in the database
- 23:13to as a means to make profit instead of being
- 23:17treating this customer as a real human being
- 23:19that are spending their hard -won money on this
- 23:22company potentially and need to be treated with
- 23:24respect and they need to be recognized in a legitimate
- 23:27way. So what we did is we understand that the
- 23:30quota system, closing certain deals per hour
- 23:34was too strict. Employees felt much more relaxed,
- 23:37less stress, stress level went down because then
- 23:40there was a survey. And also we saw that the
- 23:43conversations were a bit descriptive too, kind
- 23:45of mechanical, the way the introduction. without
- 23:48adapting the style to each customer. In some
- 23:51cases, some customers needed one hour to talk
- 23:53about this. Some customers needed 10 minutes.
- 23:55Some customers needed to know more about this
- 23:57technical specification. So we introduced more
- 24:00flexibility with the approval of the manager.
- 24:03The manager was not very convinced at the beginning,
- 24:05I have to say, because there was a lot of resistance.
- 24:07But this was possible to introduce. And we gave
- 24:10a three -month period of time span to see there
- 24:14was an improvement. And we checked also the customer
- 24:16review. at the end of the three months. And we
- 24:19took also the employee morale with a very simple
- 24:21employee survey. We took also the reviews and
- 24:25the sales levels. So these were the three indicators.
- 24:28So employee morale, sales reviews, sales levels,
- 24:31and also the customer reviews. And so we observed
- 24:34that three months with these simple changes,
- 24:36customers were given a lot of time to talk. Employees
- 24:40will not be penalized with the strict quotas.
- 24:42Employees were also offering customers products
- 24:46that were not the most expensive ones, products
- 24:48that were the most suitable for this customer,
- 24:51because in the previous system, employees were
- 24:54pushing the products that were the most expensive
- 24:57ones, even when they were not suitable for customers.
- 25:00What made this customer, in some cases, feel
- 25:03pushed to buy this product, and then they left
- 25:05a lot of negative reviews. In both cases, we
- 25:08observed from the first scenario to the second
- 25:10scenario, improvement in sales. from a significantly
- 25:13very important percentage we saw improvement
- 25:15in positive reviews and decreasing negative review
- 25:19the negative review didn't disappear but they
- 25:21decreased significantly and we saw much more
- 25:24employee more higher employee morale and higher
- 25:27play satisfaction we saw that when you have an
- 25:30employee that is satisfied is more connected
- 25:32to customer satisfaction So this means that this
- 25:36thing was resolved. It's not fully resolved,
- 25:38but this was only three months span. And we support
- 25:41this company and keep on using this system and
- 25:44also introduce some small meetings in between
- 25:48calls, let's say once a day, at least a midday,
- 25:51where employees can relax and chill out. and
- 25:54can talk about not quota, not talk about the
- 25:58budget, not talk about the plans, business plan,
- 26:01marketing strategy. They can talk about themselves,
- 26:03having a coffee with colleagues in the call center
- 26:06so that they can feel much more at ease and they
- 26:09can come back to work in the second half of the
- 26:11day, more revitalized. So this means I know we
- 26:14need much more personal level because employees
- 26:17were so burdened with this demand of closing
- 26:23sales that They felt the stress and they didn't
- 26:25know their colleagues well. With this little
- 26:27meeting in the middle part of the day, every
- 26:31day, Monday to Friday, employees felt more relaxed
- 26:34and they can connect to colleagues in a much
- 26:36more meaningful way. And they came back to work
- 26:39in a less stressed state. And this brought about
- 26:42better relationships within the workplace, much
- 26:45more psychologically safe workplace because there
- 26:47was no fear. And also... higher customer satisfaction.
- 26:51What was a win -win? There was resistance from
- 26:54management. I have to observe because they were
- 26:56not very convinced. Can this be so simple? I
- 26:59say, it's not so simple because it's a big change.
- 27:01Appeared to be simple, but was a very significant
- 27:03change. And I'm very happy that we could help
- 27:05this company. Good, good. Bruno, we're out of
- 27:09time, but I'm really glad that you came on the
- 27:12podcast. If somebody wanted to hire you, get
- 27:15coached by you, or just say hello, how would
- 27:18they get hold of you? First off, all these ideas
- 27:21that we spoke today are compiled in my new book,
- 27:24The Art of Compassionate Beings, published by
- 27:26Ruth Leach. In the second edition, more than
- 27:29400 pages with hundreds of cases of compassionate
- 27:31organization. They can find me on LinkedIn or
- 27:34my website, www .brunosignaco .com. www .brunosignaco
- 27:42.com. They can contact me for services or consultancy
- 27:46or training related to this topic. Thank you
- 27:48very much. Bruno, thank you again for coming
- 27:51on. This is a great time. Thank you. Well, hold
- 27:58on, folks. Don't go anywhere. Let's hear from
- 28:01our sponsors. David Neal, co -founder, Revved
- 28:05Up Kids. Revved Up Kids is on a mission to protect
- 28:08children and teens from sexual abuse, exploitation
- 28:12and trafficking. They provide prevention training
- 28:15programs for children, teens and adults. To learn
- 28:19more, go to revvedupkids .org. Henry Kaplan,
- 28:24Century 21. When it comes to making the biggest
- 28:27financial decision of your life, leave it in
- 28:30the hands of a proven professional, Henry Kaplan.
- 28:33Henry is a global real estate agent with Century
- 28:3621, celebrating his 41st year in business. No
- 28:41matter where you're moving, Henry has the right
- 28:43connections for you. You can contact Henry at
- 28:47561 -427 -4888. Well, that's a wrap, folks. A
- 29:01huge thank you to our special guests for sharing
- 29:03such incredible insights today. And of course,
- 29:06a big shout out to you, our amazing listeners,
- 29:10for tuning in and spending your time with us.
- 29:13Remember, networking isn't about being perfect.
- 29:17It's about being present. So take what you've
- 29:20learned today, get out there, and make some meaningful
- 29:23connections. If you enjoyed this episode, don't
- 29:26forget to subscribe, leave us a review, and share
- 29:29it with someone who could use a little networking
- 29:32inspiration. Let's keep the conversation going.
- 29:35You can find me on Apple, Spotify, YouTube, or
- 29:40my website, Michael. Remember, until next time,
- 29:44keep practicing, keep connecting, and keep building
- 29:47those relationships. This is Michael signing
- 29:50off. Take care and happy networking.