Latest / Whisky Stories Podcast / Knock Three Times for a Dram - The Lost Close with Simon Smith
Transcript
- 0:00Oh, right, I guess it's. The only thing that gets great
- 0:05more order. Right.
- 0:09We've got lights, we've got cameras.
- 0:11I guess I'm in a throne. Happy days.
- 0:15Clap us in. Welcome to the Whiskey Stories
- 0:21podcast. By the time you got through even
- 0:25just a group of 15 people, it was just like, so tasty Notes
- 0:28are to an extent, bollocks because everyone's so
- 0:32individual. And that's something that's
- 0:33nothing revolution I'm saying there.
- 0:35But it would be. So I would teach language around
- 0:38whiskey that was more descriptive and experiential, so
- 0:41it would give someone a real idea of what they can experience
- 0:44when they're drinking a whiskey, rather than telling them exactly
- 0:47what they should be tasting. Welcome along to the Whiskey
- 0:50Stories podcast myself Cream Cooker.
- 0:51We are underground. We are tunnelling our way
- 0:55through Adam Rangas as we are joining Simon Smith here in the
- 0:59Lost close of Edinburgh. We've found the lost close.
- 1:03We are. It's pretty spooky down here.
- 1:04We've had to muck around with a little bit of lighting.
- 1:06If you're watching on our YouTube channel, please do.
- 1:09It does feel a little bit like. Feels like somewhere the a lot
- 1:14of ghost tours in Edinburgh, yeah.
- 1:15It feels like the kind of place that they would love to come in
- 1:17and. Jump out.
- 1:19What was that shaky camera movie?
- 1:21Blair Witch, Bro? Blair feels about like The Blair
- 1:23Witch Project tonight. Yeah.
- 1:24And I am sitting in a throat and my leaves beside me.
- 1:28Yeah, young Ross Bar. At least I'm not the Jester.
- 1:31Well, it's going to be. The Jester.
- 1:32How do we get on, lads? You're right, you're right.
- 1:34I'm glad to be back in here, to be honest.
- 1:36This is somewhere that I think you started this last year,
- 1:40Simon. Almost the edge of the day.
- 1:42Yeah, Just about, yeah. And I basically made it my
- 1:46effort to support a good friend as much as I could and he
- 1:49supported me and giving me fantastic drams.
- 1:51Yeah, well. I wasn't here and all the rest.
- 1:54It's one of those things that was difficult, but it's such an
- 1:57amazing venue. Good.
- 1:57Tell us, just before we go into the DRAM for drinking, the
- 2:00actual history of the building that we're sitting in just now.
- 2:03So the history is kind of many fold and as you can imagine a
- 2:06little bit lost quite literally. But we know that part of this
- 2:10was a prison, which was the hostel upstairs is an old
- 2:14prison. And so there's a lot of the old
- 2:16fittings from said. There's a space at the back,
- 2:19which is if you if you walk right the way through and you
- 2:21can see the roof is all singed, it's all blacked out and there's
- 2:25little cast iron ducts in the walls, which was basically that
- 2:29was a furnace that would heat the prison.
- 2:31So the ducks would take their their heating up.
- 2:33This, they think, was a holding cell.
- 2:35Right. So we are sitting in the holding
- 2:37cell. See the meal?
- 2:38There's there's the court above us on Parliament Square as well.
- 2:40Yeah. So this would have been a
- 2:42holding cell as far as you know, but it goes back further than
- 2:45that. This was one of the closest that
- 2:46ran from the mile down to probably Cowgate.
- 2:49So obviously you're off the Royal Mile in Edinburgh.
- 2:52You know, you've got basically the top of a of a spine almost
- 2:55and down to the left and the right you've got and closest
- 2:58running down to kind of Market Street on one side and the
- 3:01Cowgate on the other. This was one of them that I
- 3:04think was kind of lost in the fire of Edinburgh somehow filled
- 3:07in refound, filled in refound. So basically it was filled in
- 3:10again after it was a prison essentially.
- 3:12So you'll see, you probably can't see on camera.
- 3:13There's kind of a bunch of just rocks behind me you can see.
- 3:16There's. Another chamber yet to be
- 3:19excavated. Someone, someone escaped.
- 3:22There used to be a poster there that's.
- 3:26Quite interesting sitting there in hundreds of years ago.
- 3:29Potentially somebody was sitting in here waiting to waiting.
- 3:32To yeah, I mean, just looking at the kind of, it's kind of almost
- 3:34like a vaulted rift, This, this looks like a very old belt, you
- 3:37know? Go and come tell us what the
- 3:38architect looks. Like a very old room.
- 3:40I suspect these kind of halls and passages were in.
- 3:43I've been here for a very long time.
- 3:45Yeah, well, I mean, Speaking of very long time Simon, you have
- 3:50you're a second guest on the podcast, although albeit during
- 3:53our escapades at Whiskey, Fringe and other sort of bits and bobs,
- 3:57we've bumped into each other. You've counted a few things, but
- 4:00you're returning. But you were on last on the
- 4:02podcast on the 16th of January 2024, episode number 13, episode
- 4:06number 13. Now can you tell why, what year,
- 4:10what 3 drams were? Can you remember them?
- 4:12Well, I think. Extraordinary luck for good
- 4:15podcasting. I believe it was the 1980s
- 4:17Valentine's. Yep.
- 4:19Is that what you're thinking? About in front of me at the
- 4:20minute. Fantastic.
- 4:24I think in a bout of narcissism, I picked the George's single
- 4:28cast Glen Scotia. Glen Scotia 10 year old, single
- 4:30cast yes. And then I think the third was
- 4:34an ardent Merkin. I believe it was a single cast.
- 4:39Paul Anwar, finish your cask. Absolutely.
- 4:43There you go. Your memory is in good shape at
- 4:44that somehow and it's fantastic. I think the last time we were
- 4:51on, we were building up to Burns Night because you are a busy man
- 4:53and Burns Night, we'll all come to that.
- 4:56But I guess another big interesting point is tonight is
- 5:00the night, which I believe, I think it was on your original
- 5:04podcast that we talked about the Star Wars Australian whiskey.
- 5:08It was it was probably one of the first episodes where we
- 5:11really dived into not just the world of Scotch whiskey, but the
- 5:15the world of whiskeys. And you have probably had a
- 5:18different. Attitude now, Yeah, absolutely.
- 5:20I remember talking about the starboard distillery, a
- 5:22distillery. If there is, please, if there is
- 5:25anybody from the Starboard distillery or even lives near
- 5:28the starboard distillery that listens to the podcast is
- 5:30they're definitely one of the most mentioned distilleries that
- 5:33we've had on this podcast. We've had a few people with big,
- 5:36big connections. That's absolutely.
- 5:38George. George Yeah.
- 5:41But yeah, we talked about a star word that is finished.
- 5:47Is it? Is it fully matured or finished?
- 5:50It's just as ginger beer cast on it, which implies a format.
- 5:53Because it won't be long. No, it's like 2 years minimum.
- 5:56Australia. Yeah.
- 5:57So it'll be so two years, yeah. A ginger beer matured cast.
- 6:01And I, I have had a sip of this. I had an initial set which was
- 6:05quite small and I didn't really get the ginger beer, and I had
- 6:08another set just when we were starting there and I really on
- 6:11the finish got that ginger beer real.
- 6:14We're talking Bundaberg ginger. Beer.
- 6:16Yeah, the famous kind of Australian.
- 6:18Ginger beer that way, Bundaberg, Budram, where you've got a lot
- 6:22of kind of ginger coming out that way.
- 6:24So. But what wasn't Bundy would be
- 6:26something. Along and they've done several
- 6:28batches of it now as well. Haven't.
- 6:30You well, I remember when it first came out, it was, I was in
- 6:33working Archie Rose Distillery and being 2 very new kind of
- 6:39urban distilleries in Sydney and Melbourne, we had a close
- 6:41connection. So I tried to it was under their
- 6:43old labels. They still might use it as new
- 6:45world projects, which is their kind of R&D experimental small
- 6:48batch label. But now it's under an official
- 6:51bottling label. So it has become part of the but
- 6:53the kind of core range. I think it is still batched, but
- 6:55it's a bit more available. But it's a really interesting
- 6:58drum because it does have, it is gingery, but it's got warmth
- 7:03from that as well. And obviously heat is something
- 7:05a lot of people associate with bad alcohol.
- 7:08Yeah, or bad experience with alcohol.
- 7:10So we have burns. It's a good.
- 7:12Thing so it's a little bit kind of like is it nice and warming
- 7:15or is it? Burning, yeah, yeah, no, I, I, I
- 7:18think that one in a way definitely for me, I think I
- 7:22guess a nice and warming. I I feel so as well, but I love
- 7:24ginger. Yeah, I do too as well.
- 7:26Like almost. It's almost like a.
- 7:30Would it go with a ginger ale or would it be a beer?
- 7:33Ginger beer. Oh.
- 7:34Yeah, or be great. Not Toddy.
- 7:36Hot. Well aye, that might be
- 7:37something my. Thing is, more so than the
- 7:40quality of the whiskey, which is obviously is from an established
- 7:43artillery that is doing well. It's a conversation point
- 7:46whiskey. Yeah, it's a whiskey.
- 7:48It's a whiskey that you hear about and you go, oh, I'd like
- 7:50to try that. And I remember you saying that
- 7:52and then go, where can we get it?
- 7:53And all the places we were going to, I was going to bars and
- 7:55asking for you. Yeah, Yeah.
- 7:56And they were saying, oh, we're sold out.
- 7:58And I was like, I'm sure Simon Smith will have this.
- 8:02And it's one of these things that come into the lost course.
- 8:04You get to try some really unusual fun stuff.
- 8:07Your selection you do is your selection.
- 8:09I've picked one of my favorite drinks to have and Simon's
- 8:12company. And I've not told you gentlemen
- 8:14about this. This is called a disco baby.
- 8:20Why does that not surprise me? I can't believe that I get a
- 8:23reputation for being a Shirley Time, it's called.
- 8:25It's called Disco baby. It's in a.
- 8:27It's in a small pink can. Yes it is.
- 8:29It's a vodka soda with watermelon and lemon thyme
- 8:32flavouring. 4.8% by the white box cocktails.
- 8:35Is is that an Edinburgh based company?
- 8:37Edinburgh based, so I do some amazing canned cocktails, yeah.
- 8:40And so I just thought I'd slap that in, you know, not tell you
- 8:42boys. I'm on the disco baby.
- 8:44On the disco baby. And then I think it's funny, you
- 8:46guys are trying something you've wanted to try.
- 8:47Simon's having one of his Walk 3 jams and 80s Valentine's.
- 8:50And I have also got an old blend because when I come here and
- 8:54when I started to come here, that's where I came in as a
- 8:58blank piece of paper and said, OK, Simon, I really don't know
- 9:00anything about this. You had a selection of whiskeys
- 9:03all at 4 lbs a gram. Yeah, so the the house whiskey,
- 9:06one of the fries is a selection of about 10 vintage strams at. 4
- 9:09right? Wow.
- 9:10So I'm on a White Horse from the 80s at the moment.
- 9:13Fantastic. And am I going to am I going to
- 9:15say the White Horse joke? I mean it.
- 9:16Would only be about the 5th time you mentioned.
- 9:19But they tell you a White Horse walked into the bar, the barman
- 9:22said. I've got whiskey in the
- 9:23afternoon, right? What Brian I?
- 9:27Mean. I have heard that before, right?
- 9:28Simon, I've told that too many times.
- 9:32Simon, you, yeah, you talk about your 1980s Ballentine's.
- 9:35And I think it was probably the first time on the podcast that
- 9:38unprompted, somebody else had mentioned Ballentine's, which
- 9:40really got me going because that's a, it's a, it's a brand
- 9:44of whiskey. It's a blender I hold very close
- 9:46to my own heart. But what you also talked about
- 9:48was sourcing these blends. And you cost me a small fortune
- 9:53in the sense that you've opened me up to the world on auctions
- 9:57of being able to. And I don't want to say it too
- 9:59many times because too many people might listen to this and
- 10:01start bidding against us. But there are some.
- 10:04And one of our indie bottler Spotlight, which as we're
- 10:07recording was last week. But as this goes out a couple of
- 10:09weeks ago, one of the whiskeys that we had purchased on the
- 10:13auction was used. It was it was.
- 10:16We had a whiskey ginger that was used with part of the 1.75
- 10:20litres of gold Smuggler that I'd accidentally purchased the.
- 10:26Novelty. Bottle.
- 10:27Yeah, the fire extinguisher bottle size.
- 10:29I didn't. Realise you'd bottle 75.
- 10:31Litres it was only because the irony of it was I bought it
- 10:35alongside like a 1970s dimple pinch bottle, 50 CL tiny.
- 10:39Yeah, tiny like so with the size of box around.
- 10:42What the hell they said to this one?
- 10:43But it has been an incredible eye opener for me to log into
- 10:48the, to the, the auctions. And that's now the first place
- 10:51to start to look. Because the value that you can
- 10:53get out of that. And I think number one, that the
- 10:57flavour is something that you're getting good value in because
- 11:01we're 100% you're tasting a completely different time of
- 11:04whiskey with different reasons. We'll come to what you, what you
- 11:06know, why you think that might be the case, but #2 is, you
- 11:11know, from a, I don't know. People often talk about old
- 11:14bottles and stuff like you're tasting whiskey history, aren't
- 11:17you? When you think about a 12 year
- 11:18old, what's as a 12 year old 1980s Valentine's.
- 11:22So when was that being distilled?
- 11:23Exactly. You know you're looking at stuff
- 11:25from the 70s, you're looking at a time when older vaults weren't
- 11:29as valued or as prized for their own bottling.
- 11:31So you know, if you've got a minimum age statement, you're
- 11:33obviously likely going to be creeping are fairway above that
- 11:37these bottlings and you have a high percentage of malt again
- 11:40because the demand wasn't there on the single malt market.
- 11:42But as you say they are, they're a time capsule.
- 11:45They are really fascinating look into and if you get one that's
- 11:48in really good condition with a good fill level being well
- 11:51sealed, you are tasting something almost as close as you
- 11:55can possibly get anyway to what happened if someone walked into
- 11:58a shop in 1982 and bought 1. You know, it's a really
- 12:00fascinating thing and that there is the very fortunate thing in
- 12:05which he compared to for even, you know, wine can, you know,
- 12:08it's a much riskier kettlefish with that kind of thing.
- 12:11So there's unfortunately whiskey that we can dive back into stuff
- 12:14from a long time ago and it's still drinkable and interesting.
- 12:18And the various nerdy reasons can often be, you know,
- 12:22absolutely delicious. The old bottle effect and
- 12:25various things like that that people talk about.
- 12:27You know, it's it can go wrong. I've had examples where it has
- 12:30gone wrong. But when it's when it's when it
- 12:33goes well, yeah, it's a really enjoyable experience.
- 12:36I'm just kind of, I'm going to say facetiously pointed out that
- 12:40I just read the cupboards of my dead relatives whiskey.
- 12:46But to be honest, it is funny because I've had people come to
- 12:50me and say, oh, my mum and dad have got this really old bottle
- 12:54in the house. It must be worth a fortune or
- 12:57I've I've been handed down this bottle.
- 12:59It was a friend, a friend of Stu Kirkang.
- 13:01Guess actually he, he said, oh, look like my dad has a bottle of
- 13:06Ballantine's from his dad gave to him sort of thing.
- 13:10When or when they were clearing the house out.
- 13:11They found it And I was like, oh, brilliant.
- 13:13And he was like, it must be worth a fortune.
- 13:15You just say. About. 10 or me.
- 13:17But it was it was literally just that bog standard.
- 13:19Like McCallum, one times gold, leg gold, whatever.
- 13:23It was from the 90s, it was a bottle that somebody picked up
- 13:26in the 1980s. It was a litre bottle as well.
- 13:28So it was probably through travel retail.
- 13:30And you know, he's going, that must be worth a couple of
- 13:33quiddie. And I was like, probably not.
- 13:35You'll stick that on the auction and I'll be sitting in the sort
- 13:38of 20 mid 20s to £30 until someone bids those.
- 13:41Bottles average about £22.00 for them roughly, and they are kind
- 13:44of often litre bottles or 1.13, you know, some bizarre old
- 13:49sizings and stuff. But you know, you get to point
- 13:51back on as well. You've got, you know, that, that
- 13:53that'll be 43%, you'll be more alcohol in them.
- 13:55So they, you know, they do kind of kick around a bit more.
- 13:59But yeah, they, they are when you compare to what's on the
- 14:01shelf for £25 and then you're talking 35 after Hammer, really.
- 14:05Yeah, what's everything comes through.
- 14:06But still what's on the shelf for £35 these days.
- 14:09If you can get something like that, then to me is just an
- 14:11everyday drinker. Yeah, yeah.
- 14:13Well, that's The thing is it's. Really understandable mistake
- 14:16for people to make. I remember working in the
- 14:18whiskey shop, 18 year old and a woman coming in saying you're
- 14:22starting an auction site, blah blah.
- 14:23I've got a 50 year old famous grouse.
- 14:25And I said I don't think that I didn't know they done a 50 year
- 14:27old. Yeah, because they might have
- 14:28done a blender. And she said, no, no, I've had
- 14:30this bottle for 50 years and you still want to break it.
- 14:34How do you say to somebody you've got a bottle of Famous
- 14:36Grouse? Yeah.
- 14:37Well, that's exactly, Yeah, probably, I mean.
- 14:38If anything from the before there's a 70s and then I'm sure
- 14:41you get about 50s and 60s. You might make a couple £100 if
- 14:44it's in good nick. Yeah, but your return on
- 14:46investment over 70 years isn't? Great.
- 14:48No, I mean, I'd say I was, I was looking at it, you know, with I
- 14:53was looking at some old bottlings and there's, I think
- 14:55we talked about it. Ally Baxter might have one.
- 14:58It's the Grand Slam DRAM which is the Glen Morton G I believe
- 15:02it's a special edition like monetary 10 that was brought out
- 15:06to celebrate in 1990 when Scotland won the Grand Slam in
- 15:09this five Nations back then. And I was looking at it and I
- 15:12was looking at the prices. So they're sitting around about
- 15:14two, £300 at the moment. Of course, that's just of what
- 15:18other people have potentially paid in the past.
- 15:20It's not you can go online and maybe buy, maybe you could, I
- 15:22don't know. But I mean, I was thinking
- 15:25about, I wonder like would that be worth buying?
- 15:28Would it be worth buying and opening for a tasting or
- 15:30something like that? And at the end of the day,
- 15:32you're still going. It's just, is it not just Glenn
- 15:34Morgan 10, I think. It is 10, yeah.
- 15:37So really. Yeah, the label has on a font.
- 15:41Somebody who went on I could be there and put grand slat.
- 15:44It's not really fancy, it's just been label.
- 15:47So you could probably create it and make.
- 15:48It I mean, I shouldn't do that, no, but but the point is if
- 15:52you're suddenly thinking, I mean, the value of that bottle
- 15:55isn't in the whiskey, it's in the it's in the bottle.
- 15:58That's where you are to justify. But I guess it's if you're a
- 16:00rugby fan etcetera. That's what I thought.
- 16:02It's all that. It's that moment.
- 16:04The people that have maybe were at the games and, you know, we
- 16:07experienced it and then they get a bottle and it's not maybe a
- 16:10whiskey you would rush to drink. It is a whiskey that you'd
- 16:12happily have on your shelf. And your family members or
- 16:15friends come over and they go, what's that?
- 16:16And you. Well, let me tell you that
- 16:18Scotland could shut the egg of. It if you've been in one of the
- 16:21games with the power. Yeah, 100%.
- 16:24Great, you know, but it is one of those things that's that's a
- 16:27kind of a marking a moment whiskey, you know, you're not
- 16:29seeing it for the quality of the sakes.
- 16:31I mean, it's quite more 10, Yeah, like it's quite more 10,
- 16:33probably delicious. But yeah, it is just that.
- 16:36And so some of the old blends and stuff that you've
- 16:38highlighted and had in here, you're this is actually a very
- 16:42industry heavy bar when you're opening it, right?
- 16:45It's either people who know more about whiskey than I do a
- 16:48complete noise like. Yourself.
- 16:50Or tourists having their first jam ever.
- 16:52OK, good. Actually, it's one of the So
- 16:54how? Do people, first of all, I'm
- 16:56going to say how do people find you in two senses #1 how do
- 17:00people find out about the lost close and, and what, what
- 17:02they're what they're doing? Because there'll be people who
- 17:04listen to this or maybe people are planning a visit to
- 17:06Edinburgh and stuff like that. So how can they find you through
- 17:08social media and stuff like that?
- 17:10So, so the the the lost close is the building itself, the pop up
- 17:14bar. I run it in.
- 17:16It is called the desert island. So if you're on Instagram at the
- 17:20under score desert, under score Isle Isle.
- 17:23So follow me on that. You'll see that basically that
- 17:25acts as a menu. So all the drams are uploaded
- 17:27there and we'll do as I get more in and also we'll have all
- 17:30opening times on any other announcements about events,
- 17:33etcetera. So follow me on that.
- 17:35Otherwise, this space actually belongs to the hostel upstairs.
- 17:39They very kindly advertise in their reception, which sends
- 17:42some people down. They also, they are, there are,
- 17:44there are tours that come through here so I can pick off a
- 17:46few whiskey nerds from those. Apart from that, in normal
- 17:49training times for anyone in Edinburgh doesn't know exactly
- 17:53where we are because we have just said we're underground.
- 17:56So if you, if you're coming down the Royal Mile, you have some
- 17:58child's cathedral on your right. Behind that is what is
- 18:02essentially a car park, but it's actually called Parliament
- 18:04Square. And at the back left of that,
- 18:06you've got what's called Barry's close, and that is a an l-shaped
- 18:11stairwell that will take you from Parliament Square down onto
- 18:14Fish Market close, which on which you would then turn right
- 18:17to the Cow Gate. Halfway down that stair, on your
- 18:19left, there's a door. And it looks like you're coming
- 18:21into one of those bars that Shrek was going to.
- 18:23There's no window. It's a very old school door.
- 18:25And it will say knock three times.
- 18:27Right, it says knock three times for whiskey.
- 18:28So it's a bizarrely frequented close because it's an equally
- 18:32it's an easy cut down to the cow gate.
- 18:34So I do just get people who just see a sign and.
- 18:36Knock, three things. Well, Angus and I were trying to
- 18:40find the place and you mentioned the hostel up the stairs.
- 18:43Didn't realize it was a hostel, but we saw, like, lost clothes.
- 18:46I thought, like, we'll go through that door.
- 18:48That's the best place to start. And a big smell of food hit me
- 18:51and I went, oh, brilliant to do food here.
- 18:53I'm started not realizing that was just a hostel.
- 18:56And that was just the sort of people who are in the hostel
- 18:58making their dinner for tonight. Yeah.
- 19:00Smell absolutely fantastic. Staying in the hostel.
- 19:03Yeah, I remember when I was backpacking myself through
- 19:06Australia, the sort of the best part of it when you're in a
- 19:11hostel with our shared community kitchen type thing, is all the
- 19:15different people from all their different nationalities cooking.
- 19:18I befriended a lot of Italian and a lot of French guys because
- 19:21there would be but one of the things that, for example,
- 19:24Americans just could not understand the concept of beans
- 19:27on toast, right? And because you're you're,
- 19:30you're bad. That's an easier sell and store.
- 19:32These are minced and. Tie, but it's been.
- 19:34I don't. Really understand the concept.
- 19:35Beans. You're not beans I, but beans.
- 19:38Beans on beans on toast for breakfast.
- 19:41Fantastic. But but these guys, they, these,
- 19:44they're Americans and they just could.
- 19:45They could not. Beans and toast are the reason I
- 19:47have the physique that I have managed to that I have.
- 19:49Managed to. I love beans and fried cheese
- 19:52and my wife the American. Wife.
- 19:54Can't. Wife hates it.
- 19:56Hates me so lately. Hates doesn't get it.
- 19:59Doesn't get beans. A woman of taste and
- 20:00distinction, I would say. Well.
- 20:01Exactly, Angus. Exactly.
- 20:03Tony Ante beans, yeah. Simon, she did marry me.
- 20:09Simon, tell remind us, which part of Australia is it you're
- 20:12originally from? Southeast Queensland, just near
- 20:14the Gold Coast. So what area like so?
- 20:17As a small town called Tambury Mountain.
- 20:19Which Tambury Mountain? Tambourine Mountain.
- 20:22Yes, Tambourine Mountain. Is in the as in Wow.
- 20:24Yeah, so happy. Is there a lot?
- 20:26Quite a happy dippy place is it? Yeah, but probably I think, I
- 20:28think it now has become a bit more of a community town for
- 20:30Brisbane and. So.
- 20:32Yeah, like hippies, lots of musicians, lots of artists.
- 20:35So that's a great. Community.
- 20:36So in terms of you're talking about Brisbane then, so you're
- 20:39north or South of Bris? South so if you was so you've
- 20:41got Brisbane and then the next city down is the Gold Coast
- 20:43which borders the NSW border. And if you were standing on the
- 20:46beach at Surfers Paradise with your back to the waves about an
- 20:51hour in front of you as the hill I'm from, you could see the
- 20:52you'd be able. To see on because I, I, I spent
- 20:55quite a lot of time in Byron Bay that was so that's not too far.
- 20:58You're about 45 minutes further on from.
- 21:00Me, which is also quite a hippie dippie place as well.
- 21:02Yeah. I think it's not anymore.
- 21:03Yeah, yeah, a lot of money's moved in and stuff, yeah.
- 21:05Any whiskey stories in hostels? Well, I told you the one about
- 21:09the Johnny Walker Red Label, where we're you're.
- 21:10Carrying that around. Mr. McDonald, who's claimed his
- 21:13folks practically invented the the Scotch.
- 21:16And then he proceeded to down the whiskey that I'd got him and
- 21:20then vomit it straight back again.
- 21:22But I mean. It's not something I've ever
- 21:25done but I imagine again, if you're a young person that's
- 21:27travelling, that's a great way to meet people and share that.
- 21:30I say it comes back. I mean it's another example and
- 21:33you're you're OK because you're part of the you're Australian.
- 21:37But we've talked recently over the podcast.
- 21:40I think it goes that we talked about it with and Crawler and
- 21:44the Charles Kerr big show to Chuck what like the the
- 21:49Australia whiskey mafia that we have had coming onto this
- 21:52podcast. It seems that there are so many
- 21:55connections with Australia and whiskey, so many people, so many
- 21:59guests that we've had where they've travelled out to
- 22:01Australia, they've worked in the whiskey industry out there.
- 22:04And we are convinced that there, there must have been in the last
- 22:0710 years, a point where the majority of people have been on
- 22:10the podcast, were probably all in Australia at the same time,
- 22:13just didn't realise that one day in the future they're all going
- 22:16to be on the Whiskey Stories podcast.
- 22:17But from your own point of view growing up, then when did
- 22:21whiskey sort of cross your path? Kind of, I mean rarely to an
- 22:27extent, I guess. I remember like my dad giving me
- 22:29a drama maybe when I was about 16 when I was staying with him
- 22:31in Hong Kong. But then essentially the first
- 22:34job I ever had was working in a pub.
- 22:36And when I say an Irish pub, it was a pub owned by an Irishman.
- 22:40We've had some trad music and which is good fun.
- 22:42It wasn't for the clovers and to be sure to be sure or anything
- 22:44like that. But because of that, I kind of
- 22:48fell into a drank Guinness, drank Jameson's.
- 22:51So yeah, my first, the first whiskey I enjoyed and I drank
- 22:54kind of regularly was Jameson's on Ice.
- 22:56And that was kind of it. And then obviously it's it's
- 22:58triple to the young Irish, triple still really like really
- 23:00sweet, really easy thing to get into.
- 23:03And then from there just, and then not long after that, worked
- 23:07at that job for a couple of years and moved to the UK and
- 23:09within three months was in was in Scotland and.
- 23:13And that's where the story in very starts.
- 23:15And then started in. Very.
- 23:16And so people are new to the podcast.
- 23:19Go back and listen to the silence with Yeah, episode 1.
- 23:21You know, in this story of this mental Australian guy coming
- 23:23back after getting sent away and, and, and becoming this big
- 23:27whiskey character here in Edinburgh.
- 23:29Done the origin story. I mean, for people who are
- 23:32listening for the first time, haven't heard your previous
- 23:34episode, whiskey and cynicism is kind of what you are known for.
- 23:37That's my business. That's your business.
- 23:39That's what that's the kind of the bread and butter day in, day
- 23:41out. Yeah.
- 23:42How? How much more cynical have you
- 23:43become in the last year? I mean I.
- 23:46Try, I try to keep it taking over, but you know, it is one of
- 23:49those things you just find yourself the longer the tooth
- 23:52you get, the more you kind of, I think see through things and you
- 23:55kind of the industry and whether it be kind of the drinks
- 23:59industry at large or whiskey or whatever, you kind of start to
- 24:02be kind of, you see through the smoke and mirrors more.
- 24:05Yeah. Just as with anything in life,
- 24:06you know, and it's not because the industry is particularly for
- 24:09bullshit. It's just because that's just
- 24:11what happens. So you, so you, so you see right
- 24:12through these fancy sort of anniversary documentaries again.
- 24:20It does. It's a very good point.
- 24:22But. Before you go into that, that is
- 24:25a very good point. What I do, I love talking to
- 24:30Simon about whiskey because I like the way he speaks about
- 24:32whiskey and I like the way that you speak about whiskey and the
- 24:34way you approach whiskey is different to a lot of other
- 24:36people and the way that you'll kind of give anything a chance
- 24:38no matter what somebody tells you.
- 24:39See somebody try this. I hate this, you know, Why do
- 24:43you hate it? And why would you tell me to
- 24:44drink it if I was good, etcetera, etcetera.
- 24:46I think that's the thing for me is because, I mean, we talked
- 24:48about it again on the page, a lot of what I've done and, and
- 24:51do his training, especially in the on trade and trying to get
- 24:54people and venues to believe in Scotch, whether they like to
- 24:57drink it or not. And to then sell it.
- 24:59And then but also to talk about it in a way that's relevant to
- 25:02the customer and to the modern customer as well.
- 25:04We see the demographic of Scotch whiskey change, drinkers change
- 25:07hugely 10 years and obviously for the better.
- 25:11But it means that we, you know, the way we communicate about
- 25:13whiskey has to evolve. And there are there are too many
- 25:17anachronistic approaches to whiskey in in the on trade
- 25:20especially. But I've never ever said or said
- 25:23actually the person who knows most about whiskey.
- 25:25There's masters cells and blenders for that.
- 25:27But my goal is to always be to communicate about it well and in
- 25:31a really genuine way so people can understand not only what is
- 25:36in the glass, but why it's there.
- 25:38Why the culturally wide significant as well as the, you
- 25:41know, the value of it both kind of to to Scotland and to the
- 25:45wider world and to the person drinking it.
- 25:48And also the value in it monetarily, as you were talking
- 25:50about, you know, this, but you know, they don't always match
- 25:52up. You know, there's two, there's a
- 25:53lot of different values you can place on a given bottle.
- 25:56And then that's the thing that I think people needs that I hope
- 26:00to impart to people is that you want to believe in this product
- 26:02because it's, you know, it symbolizes a nation, but it's
- 26:05also bigger than that globally. It's a whole community
- 26:07community, you know, you think about any of yourselves, you how
- 26:10many friends have you got through the whiskey industry?
- 26:12How many people do you know that you could call on for a favour
- 26:15or to help or whatever? So it's, it's, it's a huge kind
- 26:18of fandom and that comes with its own bullshit that of course
- 26:21all fandoms do, but it's also a great community that that I
- 26:24think I'd say to people, you know, it's beyond, don't get
- 26:27caught up thinking Macallan 18 or download 18.
- 26:31That's what I need to kind of aspire to, which is these
- 26:32expensive bottles because that's, you know, the
- 26:35aspirational whiskey in the industry.
- 26:36They're great drams, and if you want to aspire to them,
- 26:38absolutely fine. But there's so much more to it
- 26:40than that. The people around it as well.
- 26:42And the love of hospitality is also a lot of education.
- 26:46And so it's the people come here.
- 26:48And if you've not been pleased as much as we go to the best
- 26:51with recording the best whiskey bar in the world every single
- 26:54week, we'll get some amazing people in the Facebook group
- 26:56from big fanatics come out for come out for a conversation,
- 26:59come out to drive some good dramas, but come out for a
- 27:01conversation with Simon because you'll just get an interesting
- 27:04perspective of products you've probably not had before.
- 27:07And at World Whiskey, you say started of Irish whiskey.
- 27:09You lads are having the Australian whiskey.
- 27:11You've got a really odd world whiskey on the table.
- 27:14I think you should introduce to us and we'll speak about some of
- 27:17the kind of collections of bottles we've got on the table
- 27:19as well. What the hell is it that I'm
- 27:21looking at here? So this, so this kind of goes
- 27:25back a little bit to what I was just saying.
- 27:27So I've got a a regular in the bar a little bit like I called
- 27:29Victor. He comes in most nights I'm
- 27:32open. He's been supported from kind of
- 27:34day one. I didn't really know him, but he
- 27:36was friends with friends and obviously found out about the
- 27:38place through that loves his old plans.
- 27:40Bit like yourself. Yeah, pretty much just hits that
- 27:42and then then tries everything new.
- 27:44But he was back home in Lithuania and he messaged me
- 27:46from the airport on the, on the business Instagram and said this
- 27:49is in the airport. I think you'll, I think it's
- 27:51just the only place nerdy enough to actually stock it is your
- 27:54bar. And I, I think it was €30 and I
- 27:58was like, perfect, Yep, that's very kind of you.
- 28:00So he brought it in. I knocked £30 off his next tab.
- 28:02And, you know, and that's just that nice little community
- 28:04lovely that builds in places. Like I've never had Lithuanian
- 28:08whiskey. So it says grain whiskey on it.
- 28:10It is, however, 100% malted barley.
- 28:13So that to me implies that either their classifications are
- 28:17different or definitely still that's so.
- 28:20So it is under some multi barley and it's finished in what I
- 28:23believe is a refill blueberry wine cask because I have had
- 28:28I've had a sample of the first batch, which was a first rule
- 28:30blueberry wine cask. I think I've, I think I've
- 28:33they've reused their cask blueberry.
- 28:35Light. So.
- 28:36They're also drinking they've. Got but it says it's a craft
- 28:40distilly if they're just. Reusing the cars, that really is
- 28:43craft. We're also drinking disco Baby
- 28:46after melon and lemon thyme vodka soda, and he's about to
- 28:49He's calling me a Sherry tart and he's a dreaded right wine.
- 28:53Blueberry wine. He's just.
- 28:55He's just getting. 5A day I think, with as many fruit as he
- 28:58can. I'm sorry to put people at White
- 29:00Box here and Disco Baby, but all I'm thinking of is when you
- 29:06offered me a taste of this which I won't have.
- 29:10And then give it. Another year, a pound.
- 29:12It's the. It's the the the office US when
- 29:16the. When he's got the the medium
- 29:19office, no. No, it's, it's, it's when they
- 29:22all, all the warehouse staff win the lottery.
- 29:24Yeah, and they all invest in a, a gay energy drink.
- 29:31And the guy asked what's the flavour?
- 29:33It's the flavour. It's just coconut and penis.
- 29:39I actually that must have been after me for Scotland because I
- 29:42stopped watching. It I never what episode is I
- 29:44never? Watched it, I remember the
- 29:45episode that I never read. The locker, I don't remember.
- 29:47That, yeah, yeah, yeah. I don't know what it's called
- 29:49so. What's the discovery called
- 29:51here? Sorry for the silence.
- 29:54Let me try and work at this can. I say it is that a good?
- 29:57Time. Yes.
- 29:58Gran Gran Dennis. Viscous.
- 30:02No, I think that's just with winning for grain whiskey.
- 30:05I think it's. Oh dear, some biscuits.
- 30:11Oh yeah. Santaro Seeno I'm guessing is
- 30:13the the. NECTAR yeah.
- 30:15So you put yourself a healthy drama, that stuff, not knowing
- 30:18that you're now. I'll be honest with you.
- 30:20If you gave me that blind I would swear it was right.
- 30:24OK, how we how we know see that, but just interest this it's a
- 30:27first I've never had never had. To musky that like, yeah.
- 30:30Yeah, it's called that real kind.
- 30:32Of like dirty I really. Have a taste, Angus.
- 30:34I'm nervous. You taste it first.
- 30:35Yeah, you research it. I was like a rye whiskey.
- 30:41But I mean, now you mentioned it's got that kind of almost
- 30:43like barnyards. It's a bit dusty.
- 30:45Or you kind of, but. Almost the smell of goat.
- 30:48That is cool. You know that's the thing like
- 30:50I, I kind of, I guess when I kind of set this place up or the
- 30:54pop up within this place, the the idea for me was where would
- 30:57I love to drink or where, especially if I was in another
- 30:59city, if I start stumbled across the place, what would be my idea
- 31:02of heaven? Yeah, and it's a bar with drams
- 31:05like that for £4.00 that I would even if it was completely awful,
- 31:08which is not. But you know, you take a punt on
- 31:10something you've never had before.
- 31:11Quids. Can I taste blueberry?
- 31:14Yeah. There's a bit of blueberry in
- 31:15there. The Salisbury.
- 31:16'S. I don't know if I get blueberry
- 31:18kind of that kind of hay and. Blueberry, lovely.
- 31:22So it's nice. I mean, when you go back to
- 31:24Sony, I guess when you go well. I was going to say, you know, to
- 31:27kind of spin it on your head, you know, you're talking a lot
- 31:28about kind of whiskey geeks coming in and all the sort of
- 31:31stuff that you have behind the back.
- 31:32Barbara, what, what, what's the situation or how do you, how do
- 31:36you speak to somebody that comes in and says, like you said, you
- 31:39get people that are going to come in and say, oh, I'd like to
- 31:41have a whiskey, please. And I've never really had a
- 31:43whiskey. I'm here in Scotland.
- 31:45How, how does that usually go? I mean, what, what, where do you
- 31:48start with recommending somebody something when they're kind of,
- 31:53they maybe don't even really know themselves what they want
- 31:55to take, I mean. It's, it's a really interesting
- 31:57conversation because you have to kind of just asking a few things
- 32:00about the person. One of the first things I will
- 32:02do is discount anything car strength normally for.
- 32:05Someone. Yeah, Yeah.
- 32:06Which takes out of a lot of my back bar to me.
- 32:09But really it kind of I talk to people And the The thing is that
- 32:12the first thing I asked was like, do you drink?
- 32:14Have you ever drunk whiskey? You know, if I said no, do you
- 32:16drink meat spirits? That's the biggest thing for me.
- 32:18If you you know, if you're a tequila drinker or a cognac
- 32:20drinker. And especially like Americans
- 32:22these days, more and more people come and say I drink tequila.
- 32:24Yeah. And you know, someone like, do
- 32:26you mean by at pace or do you drink tequila?
- 32:28And all of them now are drinking to heal because obviously it's
- 32:32huge in in North America. So it's like, OK, so your body
- 32:35is or your palate is used to 40 percent, 45% alcohol.
- 32:38So that's sort of that's a start.
- 32:39So it's not going to it's not going to absolutely kind of it's
- 32:41not going to feel like paint strip it to you because of the
- 32:43other day. 40% alcohol is not what we're designed to be
- 32:46drinking. So if you got to pass that,
- 32:47they'll say, OK, what are we going to go for?
- 32:49And a lot of the time it's, you know, anything light fruity.
- 32:55But that's the thing that's kind of with the back bar I've got
- 32:58and it's changing nature, but also it's quite obscure nature.
- 33:01One of the the drams I sell people at entry levels actually
- 33:06in 1990s bottled 43% Percladi bottled under the label Lock and
- 33:13Dahl. But it's not Lock and Dahl as we
- 33:14know it as a beat of spirit for associated distillers.
- 33:18OK. So it's a really obscure
- 33:20bottling, but it happens to just taste like Peaches and
- 33:22nectarines. It's just really bright and
- 33:24dances on the pallet. It's it's really easy, entry
- 33:26level and. Then when they say that's great,
- 33:27where can I buy a bottle? Yeah, yeah, that's to be a lot
- 33:31of preface of look, but you know, I've, I've had people say
- 33:34like I love that, can I buy that?
- 33:35Or, you know, even you know, I had someone the other day say
- 33:38they had a blind summit, obviously.
- 33:40Friends in the pods. Friends in the.
- 33:42Pod they had one and so that's lovely, but we've only got hand
- 33:45luggage. Can I buy they do miniatures and
- 33:49I explained, you know, a lovely couple of lads based here in
- 33:51Edinburgh, but new business. They've they're barely
- 33:54releasing, you know, whiskey, let alone things like
- 33:56miniatures. I think they've got one hat as
- 33:57far as you know, for for merch. So I said, you know,
- 34:00unfortunately, but I went and found a sample bottle and, you
- 34:03know, poured them and poured them a DRAM and just saw them at
- 34:05a DRAM price and you know, you just try and help them enjoy it.
- 34:08They've enjoyed it. You know, you want to make sure
- 34:09so but it's that kind of thing. And but they again, they were
- 34:12people who didn't drink whiskey to wouldn't seem right where I
- 34:15am actually. So they like tequila they gave
- 34:17them. I think it was the blind, some
- 34:19of Ben Nevis and maybe a Glen Murray wine cast.
- 34:22But you know that Ben Nevis is 54.2%.
- 34:24Yes, it's hefty going. You know, but I always just give
- 34:26them more to prepare and say look, if it's too hefty, add
- 34:30water and just keep going until. You have to if.
- 34:33That becomes 1 to one before you start enjoying it.
- 34:35Fine, yeah, yeah. So once you get to a point where
- 34:37you start enjoying it, then we're happy.
- 34:39And that's that's the thing. It's like, and that's why I
- 34:41think people enjoy about coming here especially is because, OK,
- 34:45yeah, it's peak Edinburgh, amazing venue, It's hidden, it's
- 34:48all that kind of stuff. But it's also like there's no, I
- 34:51mean, you'll never feel intimidated if you don't drink
- 34:53whiskey or even if you do and you're still finding a way or
- 34:56whatever. It's like, look, drink whatever
- 34:59you like you. Know the educational side of
- 35:01things. I mean, we've touched upon it on
- 35:03your last podcast episode. We've also touched on it with
- 35:07Mark Thompson who was on and you know, that is a big part of the
- 35:10industry that not many people really understand or appreciate
- 35:13is the fact that with the exception yourself, Simon, if
- 35:16you know when you're talking about brand ambassadors,
- 35:18everyone looks at brand ambassadors and thinks they're
- 35:20doing like big. Then a lot of the job is going
- 35:23out and doing fancy tastings, being at dinners, you know, or
- 35:27being representing a brand big festivals and shows and stuff
- 35:31like that. But the other bread and butter
- 35:33of it is actually during the day going into bars that are stocked
- 35:37to the product and actually delivering training courses and
- 35:40things like that. And the education side of it is
- 35:42so important. Something that we've talked a
- 35:43lot, Angus, on the podcast about our education through it.
- 35:47Ross, we've we've kind of mocked you a lot about when you started
- 35:50out as this 18 year old doorman at the whiskey shop.
- 35:54But you know, you, you talked, we've talked about it.
- 35:57The fact that you would sit at the end of the bar and Scotch
- 35:59after a shift, you probably hear guys talking about explaining a
- 36:04process or something or a nice little quirk, and then knowing
- 36:07exactly that you could take that to your work the next day, pass
- 36:11on somebody else, and guess what?
- 36:13That person. But it's something really
- 36:15interesting about whiskey and it's dangerous because if it's
- 36:19not done correctly people, because what you'll get is
- 36:23you'll get somebody. My granddad was very big on that
- 36:26is he would go to a distillery, he'd buy a bottle, he'd sit down
- 36:29and then he would maybe share. And my granddad was, he enjoyed
- 36:33his whiskeys, but he wasn't a whiskey drinker.
- 36:35If you know, he didn't have a back bar collection of masters
- 36:37amounts of whiskey. But what he would do is he'd
- 36:39say, oh, if I've gone up north or if I'm going over to the
- 36:41West, I'll try and go at distillery, pick up a bottle,
- 36:44usually just a core range bottle.
- 36:47But what it would be, as amongst his friends, it would wouldn't
- 36:50be a whiskey that they would probably have ever drank before,
- 36:54but what he would enjoy doing is pouring on a drum and probably
- 36:56reciting a little bit of information about the distillate
- 37:00they picked up. But as we've heard, Cam talked
- 37:04about Tam Navulin and the guy that he said to him about the
- 37:06only reason he drinks Tam Navulin, it's the only whiskey
- 37:08in Scotland that doesn't have artificial colouring.
- 37:11Well, the nonsense, a lot of nonsense, but what's happened
- 37:15is. Somebody's told.
- 37:16Somebody's told, somebody's told, some Chinese Christmas
- 37:18and. The guy actually said tell the
- 37:19bottom. Yeah.
- 37:23So from your own point of view then when it comes to creating
- 37:26training courses and putting information to people and things
- 37:29like that, how do you go about doing that?
- 37:31And what is it about you, the information that you provide
- 37:33that makes you? Why should people seek your
- 37:37Yeah. Exactly.
- 37:38Yeah, I think counter intuitive is this mic sound is keeping
- 37:42things very general in a lot of ways.
- 37:45You know, it's like that'll keep it simple stupid.
- 37:47You know, it's that kind of you want to talk about tastings.
- 37:51One of the things I used to do would just be to say to
- 37:53everyone, you know, put pen and powder.
- 37:54I was going to phone on them his give them three drams and say
- 37:58pick up number one first thing, smell it.
- 38:01First thing that comes to mind, write it down, taste it, do the
- 38:03same. And you know, it might be, you
- 38:05know, a 12 year old classic space site and you'd go OK, go
- 38:10around the room and then invariably someone might say
- 38:13apples or pears or just all of a sudden you expect, but then
- 38:15someone would say Peacock feathers and someone, you know
- 38:17what I mean? Like there would be by the time
- 38:19you got through even just a group of 15 people, it was just
- 38:23like, so tasty notes are to an extent bollocks because
- 38:26everyone's so individual and that's something.
- 38:28And that's nothing revolutionary I'm saying there.
- 38:30But it would be. So I would teach language around
- 38:34whiskey that was more descriptive and experiential.
- 38:37So it would give someone a real idea of what they can experience
- 38:40when they're drinking a whiskey rather than telling them exactly
- 38:42what they should be tasting. And if you use words like, and
- 38:46it came from working in a wine shop and listening to the way
- 38:48lads talk about wine because they don't tend to talk about
- 38:51anything really specific. But you like see a well
- 38:55structured, muscular, elegant, you know, these kind of well
- 38:59poised, these kind of things. These are words that, you know,
- 39:02everyone can understand what that means.
- 39:04And it can mean something different to everyone as well.
- 39:06But it's much easier to to kind of if you if I if I pause you,
- 39:10This is what you wanted to write.
- 39:11Yeah, Yeah, I guess so. Help yourself some of that.
- 39:14But it's a little Freudian. PX cast, one of the PTS most
- 39:16intense series in the world with the richest Sherry cast
- 39:20finished. That's going to be what I would
- 39:22say a muscular or rich or, you know, full bodies, all these
- 39:25kind of things. And there was a, there was a
- 39:27time where I, I kind of, again, these are the things that get
- 39:30passed on to you. But my assumption was that the
- 39:32world of wine was complete wank and really kind of like
- 39:36impenetrable and elitist and spoke in ways that you can
- 39:41understand. But then having worked on it for
- 39:42a while during COVID, you kind of hear them and you go,
- 39:45actually you're using words that anyone can understand. an A
- 39:48nozmic person, someone who has no sense of smell, could still
- 39:51get what I'm saying. And I think that's really
- 39:53important. And that's where the bad side of
- 39:56fandom, the people who want to just know more than other people
- 39:59like to say. And the classic one, this is the
- 40:01one you'll hear more than anything, is someone drinks a
- 40:04whiskey and says, oh, that's a bit smoky.
- 40:07Yeah. And someone loves saying,
- 40:08actually, you'll find that's unpeated.
- 40:11And The thing is that creosols which are which is part of the
- 40:14the chemical combat Impeat. Is also created by the charring
- 40:18of cast. Yeah.
- 40:19So it can be essentially in everything, especially if it's a
- 40:21relatively new cast. And some people are much more
- 40:23sensitive to that than others. Yeah.
- 40:25A friend of mine, Luke Skipper, who, you know, if you open, if I
- 40:29open an old, old bottle of a hard beg on a Zoom call with
- 40:31him, he'd smell it. You know what I mean?
- 40:33Like he. Cannot.
- 40:35Stand Smoke. He will not, he will not have
- 40:38and and he's got me more times than not.
- 40:40That's Peters. I don't think it is.
- 40:42Yeah, and I'm not I'm not that he's tasty.
- 40:44I might. I think there's just a bit of
- 40:46there's a bit of cask in that. And then I've looked it up and
- 40:48it's like a blend with, you know, there's got 1% caliber in
- 40:51it. He's got super high percent.
- 40:53Can't stand it. Yeah, and that's so.
- 40:55And The thing is as well, what I don't understand in that that
- 40:59conversation of no, there's no, there's no fruit that's not
- 41:01peachy, that it's nectarini or whatever, whatever that kind of
- 41:05superior argument. It's like, how on earth can you
- 41:08think you can tell someone what they're smelling?
- 41:10Well, they just it's. So well, that you now that was a
- 41:13clip that I put up about you actually on on Reddit, believe
- 41:19it or not, I was trying to sort of promote the podcast.
- 41:21Reddit's a cruel, cruel place to be.
- 41:24It was a it was a really good clip.
- 41:26And I think, you know, for people who watch this podcast on
- 41:29YouTube and and hear you speak. And what's something that we've
- 41:32talked an awful lot about is that that when people are
- 41:35passionate and you can see exactly how passionate you are
- 41:37about talking about the whiskey industry and stuff like that.
- 41:39But one of the the clip was how you were saying there's no such
- 41:42thing as a bad whiskey. And you were talking about the
- 41:45subjectivity of, of tasting whiskey.
- 41:48And how can you tell? Who can you tell me that's a bad
- 41:51whiskey if I like it? And just this morning, I was
- 41:54listening to a podcast with Ricky Gervais on it, and he was
- 41:57talking about comedy. And he said the exact same
- 41:59thing. He said if if an audience
- 42:01doesn't laugh at your joke, it's not funny.
- 42:05They're not wrong. They're not laughing at they
- 42:07they don't. And but then the guy beside them
- 42:09is laughing at it and going it's funny.
- 42:11Again, he's not wrong or she's not wrong.
- 42:14So basically he was talking about that.
- 42:15You can't in his career, in his industry, subjectivity is
- 42:20subjectivity, people, of course. And that's where he was talking
- 42:23about his style of comedy with, again, I mentioned at the
- 42:26Office, but he was, you know, so many people when the Office
- 42:28first came out and extras came out and there were so many
- 42:31people saying I don't find. I can't stand it.
- 42:33There you go. Yeah, I saw that style humour.
- 42:36I can't do the cringe stuff, but I mean, comedy is a huge thing
- 42:39of mine and I especially stand up and I love stand up and I
- 42:41love a lot of different brands of it because I find the
- 42:43construction of it and when it's well, when it's well delivered,
- 42:47whether it's my humour as such or not, I find they are
- 42:49obviously. In fact, this room hosted a big
- 42:52group of some comedians for their In the Fringe party this
- 42:55year, which was me trying to be really cool and 77 drowns but
- 42:59actually completely fambling. But but you know, but it is the
- 43:04same thing. It's like, you know, it's like
- 43:06anything, any arts and music or whatever.
- 43:07And that's that's the joy of that's the joy of whiskey.
- 43:12I think I said this is something the other day is that it is a
- 43:14meeting of science and art. There is a little bit of of
- 43:17magic and there are whiskeys that taste better than others
- 43:20and you don't really know why. You know there's the old Glenn
- 43:23Grant too, which became capodonic, which you know across
- 43:28the road built same distance area can never get the juice to
- 43:30stay the same. Yeah, they were fascinated that
- 43:32way. There's all there's always that
- 43:34little bit of dust around whiskey that certain you taste
- 43:37certain things you go that's a 12 year old space side bourbon
- 43:40that's really that's on spec that's relatively round the
- 43:43mill. But you just there's certain
- 43:44cars or certain drams you go there's something magical about
- 43:48that. And other times you have a 35
- 43:50year old like rare Sherry this sat now that should be
- 43:53phenomenal and you go. Yeah, yeah.
- 43:56I love I love the debate and everyone with any of my kind of
- 43:59sad whiskey friends who can Chuck you.
- 44:01They speak about the floral fauna whiskeys because it's a
- 44:05selection collection of distilleries to many people are
- 44:07completely unremarkable. And I can go through and I can
- 44:12go through all the floral faunas and say probably try and list
- 44:15them from my favorite to least favorite, the 8 bourbons, the
- 44:18three cherries and try and list and I will come out of a reason
- 44:21for each of them. And even though, yeah, to most
- 44:25people it's a 10 to 14 year old bourbon whiskey, most of which
- 44:28from space side is that much difference when you spend time
- 44:32with what you give whiskey a chance.
- 44:33When you think about it, maybe more than you should.
- 44:36Did you find some stuff that you find really interesting?
- 44:39I am now manic more till I die. Manic more is my favorite for a
- 44:43bourbon. I know lots of people that are
- 44:45Glenn Lawsey daft. I like you know the smell of
- 44:48grass. But inch scale were 14 Great.
- 44:51Great listing. Well, you just.
- 44:52Poured as a drama right now, what have you, What have you so
- 44:55this. Is that's.
- 44:57Another project you've been working this.
- 44:58Is another project. So this is, I guess, almost an
- 45:01amalgamation of two of my drams from the last.
- 45:04So it's a George Butlin and it's not an American.
- 45:09So we went up, myself, Ivan Raba, the bar manager, and Ben
- 45:14Marshall, assistant bar manager, who I used to work with at
- 45:16Archie Rose in Sydney. So it's a nice little full
- 45:18circle moment for. US Eva rubber XMSMWX moved over
- 45:22to. Expo bar so we went to Arden
- 45:25American with the the intention to pick a single cast bottling
- 45:30for the George. So we went round the distillery,
- 45:35maybe selected, did a bunch of cars like about 6 into 100 mil
- 45:38bottles sample wise to take back to the accommodation and but I
- 45:44count to room temperature tasting glasses, try them all
- 45:46blind on which we wanted. And to be honest, this was going
- 45:52to get busted regardless of what anyone else said because if
- 45:54anyone disagreed with me, I was going to pull rank anyway
- 45:56because I just thought it was. So that was so phenomenal.
- 45:59There's no way we were passing this class.
- 46:01Fortunately though, in a blind tasting was a unanimous vote for
- 46:03this anyway, so there's no need for an argument.
- 46:05So it's a six year old fresh European Aloroso, but it's on
- 46:12golden promise barley and it was the first ever Arden American
- 46:15golden promise to be released apart from they did one in like
- 46:18a an octave in store in the distillery store.
- 46:22So it was the first ever proper release of golden promise from
- 46:24them. Fortunately, because we just got
- 46:26it out before which he exchange managed to get theirs on the
- 46:29market. So we just managed to claim that
- 46:32it was the first first collaboration they did with an
- 46:34on trade premise first, first Sherry, but they were released.
- 46:37So the problem then was we picked a cast that was a Sherry
- 46:41but. Yeah, hundreds of both, so.
- 46:43As you go back to the the owner of the George and convince him
- 46:46that that was going to be okay, which fortunately believes in,
- 46:48he believes in the process. So it wasn't that much
- 46:50convincing. So and we've got a bit of a
- 46:52kicking around. The thing gave birth to 712
- 46:55bottles. 700. 'Cause that, that is tough.
- 46:59That's a tough ask for anybody, never mind a singular venue.
- 47:02Well, are they all gone? Not quite.
- 47:05They're mostly gone. It it was funny, I suppose.
- 47:07So there are a few. Bottles available there are so
- 47:09they they are. They are only available via the
- 47:11George Hotel so. You have to literally drive past
- 47:14the hotel. Yeah, if you can, if you drive
- 47:16past the hotel, Yeah, and. It's online or.
- 47:18Not online. We we did, we did.
- 47:20Royal Mile Whiskey did very kindly take a good chunk of the
- 47:23cast, but they but they've sold. Through if this is really good,
- 47:26I've got a three or a four hour drive on my hands.
- 47:30Two and a half 22 1/2 hours there.
- 47:32Well, I mean, I just. Say I've just I've I have had up
- 47:34my glass for 5 minutes and I've still not tasted it but I
- 47:37absolutely love. The those you know and this is
- 47:39one of those things so so one of the couple quick stories where I
- 47:44I spoke to Connell McKenzie of yeah, on the market actually
- 47:48here when he came and visited me 50. 7.8.
- 47:51Percent. I hope he doesn't.
- 47:52It won't let me tell this story, but basically he'd because it
- 47:54was the first golden promise and they never released a buck
- 47:57privately either. So he went to Alex Bruce and
- 48:00said, what do you think? And there was a bit of a
- 48:02conversation. And because he did say to me,
- 48:04look, I think you can have that cast.
- 48:05But obviously it's it's the first, it's the first.
- 48:07I didn't talk to Alex. It was obviously fair enough.
- 48:10And he said to me and I, I'm going to try and not paraphrase
- 48:13it too much, but Alex said, well, who's it for?
- 48:15And comes it was the Georgia Tell and as you say, so there's
- 48:17one pub confident enough to buy a full bottle of whiskey.
- 48:21I can sell it to them really. That's absolutely, you know,
- 48:23fair pay for them. So that was very kind.
- 48:25As we were going around, Greg Mackay, wonderful sales manager
- 48:29for an American, was dipping casks.
- 48:31And at one point after dipping this very casks, looked around
- 48:35and said, who's got the lynch? And I went, you're 2 casks high
- 48:41up there, mate. None of us it's on.
- 48:43You've got it somewhere. And of course, it transpired
- 48:46that he had dropped the lynch into the into the cask.
- 48:49So the Lynch is for anyone just to explain everyone who's not
- 48:52aware of a dipping stick to to pull samples from a cask of
- 48:56whiskey. They normally have quite a bulky
- 48:58handle. So you can't drop them in.
- 48:59So you can't drop them in through the What's the bunghole
- 49:02on top of a cask? However, this being a Sherry
- 49:04butt and a much bigger cask, the hot the bunghole is bigger and
- 49:07therefore Graham let it go, expecting to stop.
- 49:09And it didn't. So the cask was then, So we then
- 49:12picked, I say in a blinded, we picked the the drowned the lynch
- 49:15cask. And when it was disgorged a few
- 49:18months later, Jenny Carlson very kindly with a coat hanger,
- 49:24fished it back out of the cask. And all who are president that I
- 49:27signed it and it's now mounted above the bar The George.
- 49:29Brilliant. That is a very cool.
- 49:32So that's. A very cool story.
- 49:33Who? Did we have on the podcast, I
- 49:36know exactly they say they tasted a blind cask and they
- 49:39said there's something wrong with that.
- 49:41Even have been George Keeble. It may have been and it was
- 49:44basically it was a steel rod or something had there was AI.
- 49:49Remember this story really clearly.
- 49:50You're right. There was a steel rod because
- 49:54they tasted the whiskey. They said it tastes metallic and
- 50:00they kind of sure enough, there was like I said, there's
- 50:02there's. Something, something in that
- 50:03casket. And everybody, they didn't know
- 50:05how not like that. They didn't know how long the
- 50:07steel could have been in there for a while.
- 50:09But I mean that, that that there is that, Yeah.
- 50:11And first of all, a. Story A.
- 50:13Fantastic story but also a cracking drama.
- 50:15I mean, do you know an age of the casket?
- 50:176 years I. Remember trying this when it was
- 50:20first released earlier this year.
- 50:23I'm retrying it now. It's absolutely stunning.
- 50:27Yeah. And the nose and palate are
- 50:28quite separate for me. Yeah, the nose was was initially
- 50:31quite chocolatey and rich and full bodied.
- 50:33The palate is like fruity and spicy and.
- 50:36I got loads of sandalwood, like really spy that kind of sweet
- 50:39spice. That's lovely.
- 50:40And I mean, aren't the American as a distillery?
- 50:42It's something that, you know, we've not spoken about too much
- 50:46in the podcast, but whenever we have, it's been high praise.
- 50:50Just. Everybody's just raving about.
- 50:54I'll be honest, I remember doing doing your episode and you're
- 50:58writing down that market and me being like I was a bit.
- 51:02I wasn't disappointed isn't the word to say because I want to
- 51:04keep everybody. I was absolutely fuzzing.
- 51:07No, I don't know what it was. I just felt like I was like,
- 51:10that's at the time of record in episode 16 here.
- 51:13I'm sort of going to myself. I thought, I thought I was
- 51:16expecting like a, a bigger whatever, you know out of that.
- 51:20Bigger name. And then Arden American, a
- 51:22distillery I've known very, very little about until maybe in the
- 51:26last two months I think I've on record said about the Ardermark.
- 51:31And Sherry, you had that Ardermark and immediately bought
- 51:33a bottle. And I also said that.
- 51:35In the chat with us that you'd fallen in love with a draft.
- 51:38Yeah, that's how they fill a bathtub I've.
- 51:39Filled a bath I've. Filled a bath tub.
- 51:41The most? Yeah.
- 51:42So I don't know if you've got any more that 700 odd box
- 51:46they've filled a bathtub. But but but no, but I mean, when
- 51:51you when you go through a process like that and I suppose
- 51:53two things there a huge leap of faith from the George to say
- 51:58we'll commit to that. I mean for people, listen, I am,
- 52:02you know, there'll be a few bottles left of our first
- 52:05release, the 25 year old blend as this is going out on the 19th
- 52:09of December. So I think most people probably
- 52:12have bought it now. So there'll be none left or if
- 52:14there are a few, just get in touch.
- 52:16But Kev very similarly came to us and said, let's let's you
- 52:21know, let's do something here. And we worked through through
- 52:24Kev to sell it through through diggers and that and that's how
- 52:27people can get still if there if there are the.
- 52:29Limits, you know, we produced 69 bottles.
- 52:31Yeah. So.
- 52:32And that was still it's a lot of overhead for 25 year old Lena
- 52:35whiskey, all of that. And so it was a massive kind of
- 52:39leaping faith and confidence from from Kev to support us but
- 52:43also to do your own thing. It's exciting to get involved in
- 52:45a project like that, but nobody can predict buying a 700 plus
- 52:51ball. And the thing was as well,
- 52:53because there's always that delay between you picking the
- 52:55cask and getting signed off and then it actually arriving.
- 52:58So I, I just started kind of, you know, getting your own head.
- 53:01You think it was at the romance of the day was, you know, was it
- 53:03the whole thing? And you know, was it the fact
- 53:05we'd had 6 drams in the warehouse?
- 53:07Yeah, that salesman does the von track everything.
- 53:09Go, David. Oh well, you're going to buy it
- 53:12every. Pass he's got.
- 53:14Covered full of them. I don't like he's saying it.
- 53:17We'll give it to you. If you saw a look on his face,
- 53:19you'd know it. Or he gets an Oscar, but and
- 53:24you're kind of worrying about going as good as I remember
- 53:26because I remember it being, you know, really quite phenomenal.
- 53:28And then it arrived, by just a twist of fate, it arrived into
- 53:34Royal Mile. They got their stock before we
- 53:36got ours and I was, I was in Edinburgh so.
- 53:41You've run to Rome. I was.
- 53:42Well, I was I was in here. I was opening at six at a
- 53:46private booking in the bar for six Icelandic political
- 53:48journalists. I remember that.
- 53:50That's just what all happens. Shout out to thorder if he's
- 53:53listening. But so I I I after.
- 53:56Do you need bottles ahead of time for so we tasting notes or
- 54:00any sort of social media that would be great.
- 54:02So Martin very kindly ran a couple of bottles down from the
- 54:05shop to me. I, I sparked 1 and I said to
- 54:08these guys, you're going to be the first people in the world to
- 54:10try this essentially. And I pulled them all the DRAM
- 54:12and and kind of celebrated because it was, it was the first
- 54:15really time I've really gone like start to finish with a
- 54:18project like this. And you try it and it tastes as
- 54:20good as you remember. You go, thank you for that.
- 54:24And Arthur Mott Williams very kindly said that it to him was
- 54:27reminiscent of old Macallan, which is wow, there's there's,
- 54:30you know, fewer high praises than that in the industry.
- 54:33So, and it has hit really well. We're really well received.
- 54:36You know, you can tell when people go out their way to say
- 54:39that was a builder. You know, it's so we're really
- 54:42happy with it. And anyone who bought the the
- 54:46Glenn Scotia will remember we had some very tongue in cheek
- 54:49tasting notes on the back of it and unfortunately without an
- 54:53American's labels we couldn't fit them on.
- 54:54But should you scan the QR code on the back of the bottle?
- 54:57If anyone has a bottle of this and hasn't done so, you'll find
- 54:59out. Trademark take the piss.
- 55:02We'll have to do this, I guess. Why don't you do that now,
- 55:06Graham? My phone, you've got your phone.
- 55:07My phone got my phone. You, you scan, I'll read them
- 55:10out. When it comes to, you know,
- 55:13doing these kind of bottlings and stuff like that, when, when
- 55:16you're approaching distilleries, it must be great when you have a
- 55:18receptive distillery that's happy to put in so much time and
- 55:21effort with you guys on that front.
- 55:23Because I'd imagine that the bigger the commercial, I mean,
- 55:26not that not necessarily every single one, but it must be very,
- 55:29very difficult to approach distilleries who are #1 willing
- 55:33to be so forthcoming with stock, first of all.
- 55:36But secondly, also the time to say, come up to the warehouse,
- 55:39spend some time and pick your cask and, and, and be part of
- 55:43that. Because ultimately it's, it's
- 55:46going on to a bar of a, of a very well established, a whiskey
- 55:50bar Now, you know, with the back bar that you've helped curate
- 55:54and craft at the same time, you know the amount of people that
- 55:57must go through there and they'll have never heard of
- 56:00Arden Merkin. Yes.
- 56:01Then trying it in the hotel and then being able to take bottles
- 56:04home with them to to show people.
- 56:06And, you know, I remember when, when the first box got up there
- 56:08and then there was a picture went on kind of one of the group
- 56:10chats that had been sparked and put on the public bar, and
- 56:13there's a picture of an empty about 28 minutes.
- 56:15Yeah. You know, stuff.
- 56:16That's great. You know, that's what were the
- 56:19actually we may actually do. We've got a couple of snippets,
- 56:21snippets score. It's to do we get through
- 56:23tonight, but what would you be? What's up price for a drama that
- 56:26then drama that? Run you between 7:00 and 8:00
- 56:30quid depending on the bar. And the bottle if so, for people
- 56:32who are? 8490.
- 56:33Five good value if you're a cycle cash from it.
- 56:36Yeah, right. I guess what they're tasting, I
- 56:37know. There's a couple of words I'm
- 56:39going to struggle with here, but.
- 56:42These are wanky tasting notes. So the tasty notes says the
- 56:45arrival of this whiskey heralds a bevy of delights.
- 56:48Suggestive biscuits incense from far accurate.
- 56:53So, so we intend to just use place names around the
- 56:56distillery don't have does have incense.
- 56:59I think we have like Campbelltown almonds or
- 57:01nectarines for the. I was going to say the art of
- 57:05our conference is not. Yeah.
- 57:11And raisins, Yeah, is just across the water from and in the
- 57:14Pala. It says that this builds into a
- 57:17crescendo, including minerally minerality akin to pink granite
- 57:20in the Egyptian style, and a touch of salinity.
- 57:23It is inescapably dry, oily and thick, much unlike the residents
- 57:27of its home dancers. With all the joy of being on a
- 57:31golden promise, you'll see verified.
- 57:33Yeah, sorry. There there Charles Kerry the
- 57:36pink granite in the Egyptian style was because that is the
- 57:40the an American potential lighthouse as the only
- 57:43lighthouse in the country that is in pink granite of the
- 57:45Egyptian style. Oh, there you go.
- 57:47It's all it's all coming. It's fun other projects because
- 57:51I you've been busy. Well, I mentioned earlier tongue
- 57:54in cheek about. So this is about working with
- 57:57the sort of anniversary it's. 2024 which means half the
- 58:02industry are having their two 200 year anniversary.
- 58:05Yeah, it's a big year for a lot of folk.
- 58:07Yeah. And so you're working on some
- 58:08some big brands this year? So yeah, that was very kindly
- 58:12invited to take part in Vatican's 200 year documentary.
- 58:15So again, like many have their anniversary and it was a it was
- 58:20a bit of a love letter to, to whiskey that the their kind of
- 58:23brand leads guy called Tom Watt, who I've known for a very long
- 58:26time. When I was doing a podcast in
- 58:27lockdown, he helped me edit some of my early videos and stuff
- 58:30because he was working in digital production.
- 58:33Lovely guy, but they basically decided to create something
- 58:35that's about it's about whiskey and culture and stuff.
- 58:39And yes, it features for the Cam, but genuinely it's not
- 58:41heavily branded and I think it it does it does speak to the
- 58:46category more than the brand. I feel I used about, you know,
- 58:49brand that master trainings before.
- 58:50The best people do it, the better people do category
- 58:52trainings and fit their brand into it.
- 58:54Yep. Rather the other.
- 58:55Way around, and I feel this is that.
- 58:56So basically it's a wonderful chef called Julie Lynn who owns
- 59:01Gaga Restaurant in Partick in Glasgow, which I sat down in
- 59:07recently for a meal and realized looking around that it was a
- 59:09place I used to gig in 10 years before when it was when it was
- 59:12in Velvet Elvis. So it took me about 15 minutes
- 59:14three times. But a wonderful restaurant if
- 59:16you're in Glasgow. But she's done a lot of work
- 59:18with telly and she interviewed Judi Dench up and in Ferrari
- 59:21Castle actually this year and kind of successful work for the
- 59:25BBC. So she was presenting it and she
- 59:27went spoke to production leads at Fedecan and the Distillery,
- 59:32some whiskey writers. And one of the segments was
- 59:34myself down at the bar in Nauticus doing some stuff about
- 59:37flavour essentially and flavour and WW cocktails, drinking
- 59:41whiskey and how important flavour is above really anything
- 59:45else. It was really lovely to be a
- 59:46part of. It was kind of a nice fun day
- 59:48filming and, and, and it's a lovely piece of production.
- 59:52And it is one of those things that, yes, it's for the 20% of
- 59:56us, but I think it will be relevant.
- 59:57Yeah. In perpetuity, you know?
- 59:58So that's on the Whiskey magazine, YouTube.
- 1:00:02Yeah. You just watch.
- 1:00:03It's about 25 minutes long. Yeah.
- 1:00:05It's great. I mean it's.
- 1:00:05A great doc. It's a great one thing.
- 1:00:07To be part of to say that, you know, when you actually break it
- 1:00:09down and you say that the way we're maybe going to talk about
- 1:00:13a little bit of the whiskey industry in the next few bit.
- 1:00:16But we've we've talked a lot of, you know, when we did an indie
- 1:00:21bottler spotlight speaking to Gregor Kurt, and we're talking
- 1:00:24about 10 year old Glenmore Spirits as an indie bottler
- 1:00:27becoming 10 years old. And that's a huge milestone for
- 1:00:31a lot of businesses. But at the same time, when you
- 1:00:33look at the industry, the backdrop of the industry, that's
- 1:00:35a drop in the ocean far, far. And then we talked about
- 1:00:38Kilhoman when we had Ken, Ken, when Ken was doing that, when
- 1:00:42we're at the glass House and we're talking about the when
- 1:00:45does a just a new distillery become an established
- 1:00:48distillery? And you're suddenly saying,
- 1:00:50like, brilliant, you know, next year Kilhomen will be 20 years
- 1:00:54old. And then you're saying, yeah,
- 1:00:57and then there's fair Karen, as well, as low, as low as have a
- 1:00:59space. I'd celebrate their 200th
- 1:01:02anniversary. And you're looking at a funeral.
- 1:01:03What you'd still you've had some tough times.
- 1:01:06Oh, I and but when you see and 100 years time, they'll maybe
- 1:01:11look back and say here's how we celebrated our 200th anniversary
- 1:01:15and you're part of that that. Was part of that all the fault?
- 1:01:20They could have asked, You know, I mean, it was very nice because
- 1:01:22there's, you know, plenty of people who would have done the
- 1:01:25job far. I love it, I did, but I
- 1:01:26actually. Do.
- 1:01:30Petacura is my favorite. I I honestly walked past it on
- 1:01:34the shelf 510. Yeah, yeah.
- 1:01:37And what they've done with the liquids, the new branding is
- 1:01:39nice and all that, but what they've done with the liquid,
- 1:01:41they turn it around. It's now so interesting.
- 1:01:43I mean the. I was incredible harsh on I was
- 1:01:46me too. I was harsh on the podcast
- 1:01:47because Jodi Buchan had mentioned fetter care and fast
- 1:01:50because one of his what free drams, and I think it was the
- 1:01:52first time that somebody I shouldn't have done it.
- 1:01:55I said I said that's a shit. What a free DRAM, everybody.
- 1:01:59Do this story. It was a great story.
- 1:02:01His wife get Daniel. There's a Shannon Jodi.
- 1:02:05But. I was just like, that's
- 1:02:07terrible. But also I thought I was lucky
- 1:02:10because I wasn't. I'm not old enough to have
- 1:02:12experienced vesicas dark days and it.
- 1:02:15Wasn't even dark days. It was just very nondescript.
- 1:02:17I remember the first label I ever saw was just called it was
- 1:02:20just called 1824 non age statement.
- 1:02:23It had a stag on it but it was drawn by a child and crayons.
- 1:02:27I know it's just like it just looked.
- 1:02:28Yeah. Apathetic more than anything.
- 1:02:31I mean, it probably. Actually, it might have actually
- 1:02:33been. Decent liquid.
- 1:02:34Yeah, one. Of those things, you kind.
- 1:02:35Of was there a kind of inspiring, yeah.
- 1:02:37Was there like a particular rebrand at any point where
- 1:02:39where? Because they've now gone for a
- 1:02:41kind of definitely more premium look.
- 1:02:43They're nice, tall bottles, well edged.
- 1:02:44Yeah, but maybe. Production.
- 1:02:48Methods, Yeah, all that stuff, but yeah.
- 1:02:49Because actually, as it happens, Graham and I had an encounter
- 1:02:52with Feta Ken probably very early in our kind of whiskey
- 1:02:55journeys. We, if you remember Graham, we
- 1:02:59ended up, yeah, now you know what I'm talking about.
- 1:03:02We ended up in the border of Montrose Football Club and
- 1:03:05they're playing Ray Throwers and your brother done a bit of work
- 1:03:09for a company and it ended up saying you can have hospitality.
- 1:03:13But then they came back to any game you want and obviously
- 1:03:15being Ray Throwers. Was that all we have throw was
- 1:03:18away hospitality against Montrose?
- 1:03:20And they said yeah, no problem. And they said the hospitality
- 1:03:23lounge is sold out. Would you take the boardroom?
- 1:03:25Yeah, that's right. Was that effective candle?
- 1:03:28Sorry. We walked in and they had a kind
- 1:03:31of table with a bottle of feta. Ken, I can't tell you what it
- 1:03:34was beyond being fetter care. Yeah, and they kind of just said
- 1:03:37lads bash in and we did a few. Because, I mean, where's Fetter
- 1:03:40Care? And they're still in.
- 1:03:42The East Coast just a Just a. Very close.
- 1:03:44Yeah, but also it's not far from Arbroath, like it's, I mean.
- 1:03:47Yeah, yeah, yeah, very well like.
- 1:03:51Adam and Fetter care kind of a alone and our Biki and they're
- 1:03:56just a wee bit below your your your glengaries and your
- 1:03:59Glendronics. So they.
- 1:04:00Just they just released, you know, a fantastic anniversary
- 1:04:02selection. Within a few years, every part
- 1:04:05of their production will be coming from them. 50 miles to
- 1:04:07the salary. And So what?
- 1:04:09At the end of that documentary, Greg Glass shares a DRAM of
- 1:04:12Scottish estate, grown Scottish, old, matured Fettiker.
- 1:04:15And when I was last at the distillery, I think I had sample
- 1:04:20from that exact same parcel. There's two or three casks.
- 1:04:23Yeah. And I had it two years old.
- 1:04:25Well, actually it was. Because it's three years old
- 1:04:27when he gave us and it was exceptional.
- 1:04:30Yeah. And I always speak with Greg
- 1:04:31Glass being somebody who who would love to have on the
- 1:04:34podcast because of the way he talks about whiskey and what he
- 1:04:38and his passion for oak and Scottish oak is, is well made.
- 1:04:42We have to. Following, We have to listen
- 1:04:44back because actually ironically, 151617 days before
- 1:04:50you're recording, yes, Angus and I went to Distillers Fair.
- 1:04:54I was our first sort of venture out of Diggers really for a
- 1:04:58podcast recording. And there was a Feta can stand
- 1:05:02that was there. And I believe they did have a
- 1:05:03Scottish oak they were on. There was an Aberfelde.
- 1:05:07There were there. Maybe there was an Aberfelde
- 1:05:08Scottish oak as a nine year old. But I think there was a feta can
- 1:05:12one as well for the minute well. Yeah, 18 is finished in
- 1:05:16Scottish. Yeah, that might, that might
- 1:05:18have been a sample. That we tried, yeah.
- 1:05:20Well, I mean, on, on the subject of 200 years of the industry and
- 1:05:25you've mentioned Ross sort of no, no, I've been staying
- 1:05:31underground here for the whole time.
- 1:05:33But you've mentioned about sort of the ups and downs within the
- 1:05:36industry. And I think that's probably a
- 1:05:38great point to move on to, aside from hearing about Simon and
- 1:05:42what he's done and and drinking his lovely whiskies.
- 1:05:44But it's really up and down time in the industry.
- 1:05:46It's an interesting time at the moment and I feel like people
- 1:05:49for the last five years have been said.
- 1:05:50So when's this all going to start going downhill at the same
- 1:05:53time? I don't know if it is going
- 1:05:54downhill, but we're certainly seeing some kind of bigger,
- 1:05:57scarier headlines at the moment. Obviously my Camira was the one
- 1:05:59who mentioned in previous podcast with more who have been
- 1:06:03rescued by an old chair, you know, Mr. Hero, yeah, Mr. Hero
- 1:06:09saved by superhero and was that was the headline and but at the
- 1:06:12same time. To.
- 1:06:14Get to get to get to get themselves into that position.
- 1:06:17Yeah, it's skinny and it's almost unprecedented in the way
- 1:06:21that everybody else is quite naive to it.
- 1:06:23Mac Mira would have been the distillery that I naively would
- 1:06:25have assumed we're doing best in Sweden, because I know of it
- 1:06:28best because always been exported.
- 1:06:30And then we see the Waterford distillery in Ireland apparently
- 1:06:33has stopped production and staff loss of jobs.
- 1:06:37And that's again a distillery. Very distinctive bottling, very
- 1:06:40distinctive marketing. Certainly I remember when it was
- 1:06:43released, I think even Cam Scotch was a big fan of what
- 1:06:47they were doing and really interested in.
- 1:06:49And and it's that it's taken a sour turn.
- 1:06:53But at the same time this week we hear that Penal Ricard
- 1:06:56sheriffs have applied for planning permission to build
- 1:06:59another still there on Isla and. That's interesting because I
- 1:07:02don't think they're interesting. I don't think they've ever had
- 1:07:04an Isla distillery Pernor Ricard.
- 1:07:06Have they ever or you know that I mean, and it's kind of even
- 1:07:09its previous iteration. I would say it's quite a penalty
- 1:07:11to the owners of Ballantine's, Ballantine's own.
- 1:07:14But hiring Walker and at one point I'm sure hiring Walker own
- 1:07:17that beg. Yeah, yeah, 100% right now.
- 1:07:19As good as? That's pretty good by there.
- 1:07:21You go the. Assistant head of research
- 1:07:25Assistant to the head of. Research.
- 1:07:28But I, I mean you look at the industry now and you do wonder
- 1:07:33and it goes back to what we were literally talking about a couple
- 1:07:35of minutes ago. And something we've talked about
- 1:07:37a good bit on the last few podcasts about is new
- 1:07:40distilleries versus established distilleries, etcetera,
- 1:07:42etcetera, etcetera. And you see Perrin or icard that
- 1:07:46they've got Shiva sand Ballentines, right?
- 1:07:48That's that's two of the biggest brands in the world effectively.
- 1:07:54And then you've got Diageo, Johnny Walker and what have you.
- 1:07:57You do wonder that do the big dogs keep getting bigger?
- 1:08:01But it creates a gap between everybody else.
- 1:08:04I think what we're going to find is, and this is kind of maybe a
- 1:08:07little bit of blue sky thinking about I think what we're
- 1:08:12finding. And Dave Broome wrote a great
- 1:08:14article about this recently. So I hope I'm not just kind of
- 1:08:17riding his coattails. But wondering what the whiskey
- 1:08:19industry does to itself periodically is when there's a
- 1:08:22boom time, which we've seen recently, is that the whiskey
- 1:08:26industry is natural reaction from some or certainly some
- 1:08:30spaces within it is to then try and premiumize itself.
- 1:08:33Yeah. OK.
- 1:08:34So if you look at certain bottlings that were we were kind
- 1:08:37of fairly aspirational for folk or still are as like a landmark
- 1:08:41bottling, especially people who. Because what we've got to
- 1:08:44remember is a lot of people in the whiskey world or on their
- 1:08:45whiskey journeys that aren't us, that aren't doing this, that are
- 1:08:49like doing it themselves or in errant cities and towns without
- 1:08:52a whiskey culture, like we're so lucky to have it.
- 1:08:54Edinburgh. So they, they, they, they pick
- 1:08:56up a bottle of blend that they like, Yeah.
- 1:08:58And then they spend £30 on a bottle of malt and glass.
- 1:09:01Delicious. And then eventually they think
- 1:09:03for my birthday or whatever I might buy that 120 LB eighteen
- 1:09:07year old. That 120 LB eighteen year old is
- 1:09:09now 253. 100, yeah. You know what?
- 1:09:12So that kind of especially now feels out of touch.
- 1:09:13So what? What those people that for those
- 1:09:16people, my analogy is like if you're playing a video game, no
- 1:09:18matter how much you like it, if the if the boss that you can't
- 1:09:21beat actually gets harder and harder, you put the video game
- 1:09:24aside because you can't be fucked.
- 1:09:25And that's what we're seeing in the whiskey issues that with
- 1:09:27those demographics we've tried so hard to broaden into in the
- 1:09:31last 1015 years and now. And the less kind of people who
- 1:09:35are still on the fringes of the whiskey community but still
- 1:09:37trying to do it, even if their own way, are finding that what
- 1:09:40they thought they were aspiring to is now out of touch.
- 1:09:44You lose the interest, you lose the journey.
- 1:09:46And because they're not around. But you can't go to diggers.
- 1:09:51They can't go a bottle of Pintail 6 year old inch car
- 1:09:53Baniel cars, which is delicious for £70.
- 1:09:55They can't pick up this rating 495 that you know, they don't
- 1:09:59know that they haven't got access to these kind of amazing
- 1:10:01drams that are really valuable. They still exist in the
- 1:10:03industry. There's there's a, there's the
- 1:10:05majority of industry aren't aware of them.
- 1:10:06This, this we, we work in the 5%.
- 1:10:09Yeah, we are these. Kind of things, you know, so
- 1:10:11that's the problem. And then that's obviously
- 1:10:13someone's gone. Well, there's not people buying
- 1:10:14whiskey and they'll want to spend more money on it and
- 1:10:16that's kind of the problem. But what you'll what I think
- 1:10:18you'll find is independent bottlers, you know, Pintail
- 1:10:22doing really interesting stuff, really affordable, fragrant
- 1:10:24drops, blinds, some of these kind of guys on the mark.
- 1:10:27And locally these kind of salaries, they're doing
- 1:10:30interesting things at reasonable prices, but also in touch with
- 1:10:32the market, you know, really kind of modern that they are
- 1:10:35going to, they'll still keep hitting it because they'll just
- 1:10:37grow and grow and grow into those spaces.
- 1:10:40And if we have a whiskey lock again, I think it'll be full of
- 1:10:44a lot of really old shit that's become of a price we'll
- 1:10:47hopefully then filter back down into.
- 1:10:49So do you think? There's a chance that with all
- 1:10:52these new exciting facilities working as an example, perhaps
- 1:10:56some older distilleries that have outpriced themselves will
- 1:11:01start to go, my goodness, we can't do this anymore.
- 1:11:03Well, I mean, there's whiskey. I just want to ask, sorry.
- 1:11:08I mean, like I remember the fuel prices in the UK and people no,
- 1:11:14but people always said that when, and this is what I'm
- 1:11:16interested to know with whiskey, with the whiskey industry is
- 1:11:19when everyone says once fuel prices go up, they never come
- 1:11:22back down until. Just before the election.
- 1:11:24Yeah, but but, well, they'll never drop massively.
- 1:11:27You know you'll never seen it going right back back down.
- 1:11:29Yeah, so we've got here you just.
- 1:11:30Become so used to it. So I remember, you know, I'm
- 1:11:33only I'm 35, so there'll be people who are listening to this
- 1:11:36podcast who definitely are a lot older than us and stuff like
- 1:11:39that. But I can remember at the time
- 1:11:40when, when the fuel broke the night 9 pen smart, the ## a
- 1:11:45litre in Scotland, which everyone went mental about, and
- 1:11:48even as I was 18 at the time, being like this is ridiculous.
- 1:11:51A pound a litre now. And you look at it now and you
- 1:11:53go, you just become normalized to just come used to it.
- 1:11:55But what we're looking at with whiskey is will there be a time
- 1:11:58when we've talked a lot about Talisker 18?
- 1:12:01OK? We've talked about how one in
- 1:12:03literally a day or a week, Diageo can say that's gone from
- 1:12:07a 6070 LB bottle now to 100 and whatever # bottle it is now,
- 1:12:11right? Will there be a time when Diageo
- 1:12:13as you can suddenly say the Oscar 18 is now available for
- 1:12:16£95, which is probably dropping down?
- 1:12:19I guess excited because they think it's a good deal.
- 1:12:21Yeah, it's not. I don't think, I think what I
- 1:12:24mean because what you have seen them on the secondary market is
- 1:12:26a huge plumber secondary. Yes, for sure, that's already
- 1:12:29happened. So that would be people.
- 1:12:31What I pay for something down 22 years ago was like 1/2 for.
- 1:12:34A secondary being auctions. Auctions, yeah.
- 1:12:37But what I think what you'll find with Diageo is like they
- 1:12:40won't because the the the Scotch was history as two kind of
- 1:12:44elements are different to something like fuel.
- 1:12:46Is that not it's not necessity, not for a start, but there's
- 1:12:51also we. Need it for a podcast?
- 1:12:55There's also no independent bottlers, there's no independent
- 1:12:58fuel stations who soak up the excess or whatever.
- 1:13:00And you know, and no one's no one's going to the indie bottler
- 1:13:03of, of fuel for something interesting and different.
- 1:13:05You know, it doesn't. So what I think you'll find is
- 1:13:06once with those brands that you know, a talus creating is a
- 1:13:09great example. I don't know what it's retailing
- 1:13:11for now. 175. South, it's doubled in five
- 1:13:13years. For argument's sake, Jazzer's
- 1:13:16gone, right? That's Talus creating.
- 1:13:17That's the brand. That's its price.
- 1:13:19It's premium whiskey. That's what we need to sell it
- 1:13:21at. Yeah, they'll go, OK, that's
- 1:13:23what we need to sell it out. How do we get people to it?
- 1:13:26But also, if there's excess, it won't get to 18 years old.
- 1:13:29Yeah. That liquid will start getting
- 1:13:31sequestered into the 10s or special editions, or it'll be
- 1:13:34sold, yeah, sold into blending. It'll be sold into independent
- 1:13:38bottles. Because at the minute Diageo,
- 1:13:40from what I what I what I've heard around the traps is that
- 1:13:43Diageo have all the taps on for Indies apart from Peter's
- 1:13:47because Talisker and laggy Poland and something such.
- 1:13:49Yeah, they can't sell any Pete and stuff.
- 1:13:51And Kalilu is now becoming that way that because those because
- 1:13:54those brands are all single. So what you're saying now is
- 1:13:56that you are actually quite comfortable, because this is
- 1:13:58another question that always comes up through our indie
- 1:14:00bottler spotlight, is indie bottlers, for people who, like
- 1:14:03myself a couple of years ago, don't fully understand an indie
- 1:14:06bottler situation and say, and then my question is how you get
- 1:14:10in stock of this? And of course, part of the
- 1:14:12reason is that Diageo could probably keep themselves without
- 1:14:15having a whiskey lock by siphoning off a lot of their
- 1:14:18whiskey to keep for themselves, but also saying, well, we've got
- 1:14:22this and we can get rid of it and there'll be people who are
- 1:14:25happy to buy a decent market rate.
- 1:14:26Amy Bottles have played that wrong industry for 100 Odd.
- 1:14:28Years and it was, it was 670 odd years.
- 1:14:30It was highlighted at Greg Station where we had an Altmore
- 1:14:33and he said it was one of maybe 2 odd Moors he's ever had and I
- 1:14:35was this is amazing that I can't remember the last time I hadn't
- 1:14:38believe. Finally bought a lot more than
- 1:14:40he had an age Dean stint again, not so if you see that easily.
- 1:14:43Then he had his undisclosed Isla, which again, I don't know,
- 1:14:46but I actually do think it's from a Diazio distillery, right
- 1:14:49and. That's your own opinion.
- 1:14:51I did not pass. That on and so it's one of those
- 1:14:55things that because they have done secret Islas, I believe
- 1:14:59from desert styles previously and so and so it's difficult
- 1:15:02because when you go to most independent bottlers, you're
- 1:15:04going to see a little inkwood, you're going to see a lot of
- 1:15:07maniques yeah it. Makes me always think, you would
- 1:15:11almost think that a company the size of Diazio would be the
- 1:15:14least accessible to get whiskey from.
- 1:15:17If you just think, yeah, I know. But but in my mind, I'll look at
- 1:15:20that. And I think like Diazio are, you
- 1:15:23know, you're knocking on the door of the biggest dog in the
- 1:15:25industry. And Pete.
- 1:15:28Pete from Pete from woman. He he What was the second name?
- 1:15:35Pete. Allison.
- 1:15:36Pete Allison. That's it, Peter Allison, Pete
- 1:15:38said about how he talks about the gatekeepers in the industry,
- 1:15:41and often from a sales background myself, and you think
- 1:15:44about the gatekeepers, you always see these people as like
- 1:15:46the hard guys to get through. And he said the gatekeepers in
- 1:15:49the Scotch whiskey industry are some of the nicest people you'll
- 1:15:51meet. They're very pernickety about
- 1:15:53how you know and relationships. That's what all we keep hearing.
- 1:15:58So the fact is that you can go to like any indie bottler, if
- 1:16:01they can build up a relationship with someone the size of Diageo,
- 1:16:05the casks that they can get access to are huge.
- 1:16:07And as you're saying Simon, if if all the distilleries similar
- 1:16:11to Diageo are quite happy to say rather than us keeping it and it
- 1:16:15just sitting and not doing anything, we can get that offer
- 1:16:18and that probably just keeps. And there's a demand for it if
- 1:16:22you're a bottler who's in Eastern Europe ourselves at
- 1:16:25Sofia's Whiskey Festival this year, which totally blew my
- 1:16:28mind. Yeah, you're a bottler that's
- 1:16:30controlling the market and Serbia and Bulgaria.
- 1:16:35And you can get a single cask of even if it is a liquid or Ben
- 1:16:38winners, whatever, that's a name they've not heard of.
- 1:16:41It's exclusive to your market and people are.
- 1:16:43Going to go. Crazy for it.
- 1:16:45There's so much global demand. Scotland is such a tiny.
- 1:16:48Tiny we become so I mean I think if I look at it's actually quite
- 1:16:51embarrassing when I do the weekend DRAM roll call and it's
- 1:16:54it's a very interesting point about the state levels of
- 1:16:57whiskey drinker and things like that is so I moved to Edinburgh
- 1:17:00three years ago, which about four years ago yeah, 2020.
- 1:17:05I'd like that DRAM before then. So a lot of the whiskey I was
- 1:17:09buying was, what do you probably say, supermarket stuff.
- 1:17:14Then I got to the COVID and I did what most people did and I
- 1:17:18started being a bit, you know, exploring a little bit, but at
- 1:17:21the same time, not even scratching the surface.
- 1:17:23What I was doing was I was, I was buying distillery bottles
- 1:17:27from fairly established distilleries that I just had
- 1:17:29never seen in the supermarket shelves.
- 1:17:31And it's funny, very early breaking this.
- 1:17:34I'm the villain, like you, maybe I know about Tam, the villain,
- 1:17:37but they have a really good value.
- 1:17:38Why is this thing something like I've never heard of in 2020?
- 1:17:42In 2020-2021, I'd never heard of Glenn Dronach.
- 1:17:45Right. So I'm suddenly hearing about
- 1:17:47Glyndronic. Well, that's it.
- 1:17:48I'm hearing about. I'm reading about Glyndronic.
- 1:17:50Yeah, distillery. I'm reading about this thing.
- 1:17:54What's going on? Sherry Can.
- 1:17:55I'm going, Right. So I buy Glyndronic 12 and I'm
- 1:17:58going, this is unique for me because it's not something I can
- 1:18:01go to Morrison's or Tesco and buy off the shelf.
- 1:18:03And then on the back of that, I'm think I'm hearing about
- 1:18:05Billy Walker and I'm going, well, let's try some Billy.
- 1:18:08Walker. Right, let's get because Ben
- 1:18:10reek then some buying Ben reeks and stuff like that.
- 1:18:13And again, I'm not breaking the 100 LB button now when I look at
- 1:18:17what and but also I've become tight as anything because I live
- 1:18:21850 yards away. Diggers, that's over 800 bottles
- 1:18:25I don't need to buy. But it always puts me under a
- 1:18:27lot of pressure because when I'm about to start weekend DRAM roll
- 1:18:29call and I'm sitting there looking in the cupboard going,
- 1:18:33that's not really like that impressive a bottle to start a
- 1:18:35weekend. Because I've felt the need to do
- 1:18:38different bottles. Yeah.
- 1:18:39So as I've said many things, but I don't, I've pretty much never
- 1:18:43drink at home. Yeah, I've enjoyed having two or
- 1:18:46three grams on a Friday night going to bottles I maybe opened
- 1:18:50two years ago. Yeah, yeah, I'm going to bottles
- 1:18:52I've not seen in a long time other than moving house and
- 1:18:55trying to explain why I've got so many bottles to the wife.
- 1:18:59That's all the reason I spoke about this.
- 1:19:01But and then I try it again and go, this is brilliant.
- 1:19:03I want to talk about it. And then everybody has their
- 1:19:05input. Another whiskey topic, I think
- 1:19:09we kind of briefly mentioned on one of the podcasts, but I'd
- 1:19:12like to get your opinion because you'll have thought about it was
- 1:19:14the purchase of Famous Grouse from Edrington to Wine Grant and
- 1:19:18Sons. Oh, it's like, because I know
- 1:19:20you'll have thought about it as much as I've thought about it,
- 1:19:22and I've got all my conspiracy theories and why I think.
- 1:19:25It's good and bad. Yeah, Yeah, I've got it.
- 1:19:26Yeah. So before we, before we move on,
- 1:19:28before we, before we go into this topic, yes, sure.
- 1:19:30We are looking for sponsorship. We've haven't talked.
- 1:19:35We've haven't talked a lot about your grandsons.
- 1:19:38I would also say the famous grouse has appeared plenty of
- 1:19:40times in the world. Three drums, I guess, but I
- 1:19:43would say we've even. Occasionally done the.
- 1:19:47I would actually see you guys do it every single time as
- 1:19:52mentioned, but. What I would say, what I would
- 1:19:57say is that if anyone from the William Grants and Sons are
- 1:20:01listening. T-shirt, few T-shirts.
- 1:20:03That's Tim. Walker big up.
- 1:20:04Tim Walker. Congratulations to Tim Walker,
- 1:20:06because I believe he's just had a boy.
- 1:20:08Yeah, yeah, There you go. Luxury brands he worked in.
- 1:20:11Well, not his son, but Tim does. Come on, sample.
- 1:20:16Come on, samples, Tim, you know big show out here.
- 1:20:18Congratulations. Head down and diggers.
- 1:20:21Luxury luxury BDM luxury brands. There you go where where the
- 1:20:25burn seed was. That's so we'd.
- 1:20:27Love to see him but yes, massive news in the West industry that
- 1:20:30happened months ago, maybe a couple months ago now and people
- 1:20:34might not know that famous grouse.
- 1:20:36You could argue Scotland's favorite blind to what it is
- 1:20:39here in iconic and has left the hands of Edmonton to go to.
- 1:20:44What's the biggest selling in Scotland?
- 1:20:46Yeah, as last I knew, I. Think even in the UK.
- 1:20:49And you look at the portfolio we had Danny Dyer on when he was
- 1:20:52global brand ambassador. I think not only were Famous
- 1:20:55Grouse the biggest in the UK, but most of their sales were in
- 1:20:58this very month of December as well.
- 1:20:59Oh yeah, that would make sense. Which makes sense, but I.
- 1:21:02Always heard his interest in that.
- 1:21:04Yeah, Grants. And we had Danny on, He spoke
- 1:21:06about how massive it is, four and a half million cases, mostly
- 1:21:11South America, Far East. Yeah, Scotland's market was
- 1:21:14always bells and grouse, as far as I was aware that was.
- 1:21:18Always in teachers was all dancing.
- 1:21:20Even white makai was was. Why we kind of lost so long ago,
- 1:21:24yeah. But what a massive move in the
- 1:21:27transfer market of whiskeys. Can we get, can we get the two
- 1:21:30aspects here right? Let's go down the two routes
- 1:21:32here, OK, Bearing in mind we are looking for sponsorship, right?
- 1:21:34Yeah, let's go down the cynicism route.
- 1:21:37Yeah, right. OK.
- 1:21:38But also let's go down the other the other route as well.
- 1:21:40Yeah. I mean, I'll, I'll preface
- 1:21:42everything that I'm about to say that it is pure conjecture.
- 1:21:45Yes, me to me, me kind of, I guess playing out scenarios
- 1:21:50rather than having any real knowledge of.
- 1:21:51This I wouldn't want you to say what I'm thinking, so that's why
- 1:21:54I want because. Even just some rugby tickets.
- 1:21:56I guess we would just love some rugby tickets.
- 1:21:57Don't worry, no. No, William Grant, he says.
- 1:21:59Have the gross we've. Just that's why I'm asking the
- 1:22:01question. So what do you think?
- 1:22:04Really one interesting thing. So for a long time, for example,
- 1:22:08I assume I assume they've acquired all of the.
- 1:22:11Naked Grouse and famous Grouse. So Naked Grouse is probably a
- 1:22:14good place to start. So naked grouse was for a long
- 1:22:17time. It may still be the best selling
- 1:22:18whiskey on Amazon or it certainly was a couple of years
- 1:22:21ago because then the main reason being you don't know about
- 1:22:24whiskey. Be a dad drinks whiskey.
- 1:22:26What can I buy for Christmas? I don't want to get in grouse
- 1:22:28all there's a posh. Grass, it says Malt.
- 1:22:31Exactly so naked grouse was. Yeah, it's now called Naked
- 1:22:34More, but it was naked Grouse and it and it, Yeah.
- 1:22:36You're the biggest selling on Amazon.
- 1:22:39You're selling a lot, right? So and it was and and it was is
- 1:22:41delicious as Sherid. Yeah, Edgington stock, it's
- 1:22:43great. And a really good one in Graton
- 1:22:45Sons and the brand that they have invested the most into the
- 1:22:48last 10 years. It's monkey short.
- 1:22:49It's monkey short. And that's the they're the only
- 1:22:52two real competitors in the butted malt scene.
- 1:22:54Absolutely butted malt scene. Really.
- 1:22:56I don't understand how it's really not become more of a
- 1:22:58category and I don't understand how so many people fucked it up
- 1:23:00as badly as they have. But it's also become untenable
- 1:23:04for some people. Barry brothers and Rod had a
- 1:23:06great but the malt range for a while they down turned into a
- 1:23:08single malt range because much of A much as price wise.
- 1:23:11So the buttermalt range is never or category is never really
- 1:23:13kicked off apart from monkey shoulder and Grass, yeah.
- 1:23:16So now effectively grants control both that category.
- 1:23:22So William Gratchell always said, how can we sell more
- 1:23:24Monkey Shoulder? Well, there's only one brand
- 1:23:26that's taking you go into a supermarket, there's two blended
- 1:23:29malts on the shelf. It's those two.
- 1:23:32My opinion would be, and it'll be interesting to see what
- 1:23:34happens because we don't know how much stock will inherit, how
- 1:23:36much stock they'll buy, whether Edmonton will continue to sell
- 1:23:39it, you know what they have. My opinion would be that we'll
- 1:23:44get some people get rid of naked.
- 1:23:45No, those diagio the basically what diagio where they bought
- 1:23:47all the old blends. They killed it all in favour of
- 1:23:49Johnny Walker like you white horses and you're all that.
- 1:23:52I would, I would assume that would be part of the plan or if
- 1:23:54it's or if it's two strong a brand that you're like, OK, well
- 1:23:57we can apply our own sales and at least it's all us.
- 1:23:58Because it is only one, only one brand that succeeds from yeah,
- 1:24:04just off the grouse and it's monkey shoulder which to put all
- 1:24:06this money and time and. If the two brands continue to
- 1:24:09coexist long term, they will probably essentially become the
- 1:24:12same liquid. Yeah, because why wouldn't?
- 1:24:14Yeah. I mean, when you talk about it's
- 1:24:16funny that the blended malt market hasn't really worked.
- 1:24:19And yeah, you do wonder if it is from a marketing perspective and
- 1:24:23for the way that and with William Grants and Sons, well, I
- 1:24:27think they've they've they've purposely in their lifetime of
- 1:24:32single malts. You know, even then when they
- 1:24:34had Grants at the same time bringing out, bringing out,
- 1:24:38going fill it pure malt and then saying you'll never stand for a
- 1:24:41blend again, whilst at the same time phoning a blend.
- 1:24:44That was probably the biggest producer, the biggest sell point
- 1:24:47around the world. But you just wonder, like the
- 1:24:49whiskey market, people in the market, the B word, there's a
- 1:24:54bad, sometimes it's wrongly looked upon, blended.
- 1:24:57Malt category was called. Anything else?
- 1:24:59Yeah. Multi malt, yeah.
- 1:25:01Yeah, I. Think it's exactly could.
- 1:25:03You call it pure malt. No, because what we can now
- 1:25:06after Brexit? So so.
- 1:25:07Pure wasn't EU regulation because pure couldn't be used
- 1:25:12because implied like health essentially.
- 1:25:15Yeah, because quite a lot of quite a lot.
- 1:25:17I didn't know that. Quite a lot of Japanese blended
- 1:25:19malts I'm thinking of like there's one that's the nika, but
- 1:25:23it's it's labeled as pure mole. There's very, very historically
- 1:25:28it was common. Here as well, yeah, and I should
- 1:25:30call it pure pot still, yeah, because it wasn't because.
- 1:25:32A monkey shoulder was called monkey shoulder.
- 1:25:34Pure mole would would do better. This is what I was going to say.
- 1:25:37I don't know if you can rebrand it now, but I mean like a
- 1:25:40political the irony of Brexit was, of course, we just adopted
- 1:25:42all the same laws immediately as we had from Europe anyway.
- 1:25:45Yeah. So I assume the laws are still
- 1:25:46the same, yeah, but could now effectively be changed.
- 1:25:49Well, I was just going. To say you're absolutely right
- 1:25:52people, I think they are not the uneducated, but the the, the,
- 1:25:56the, the the average buyer, the message seat sees blend, things
- 1:26:00blend. Yeah.
- 1:26:01I mean, we had it. We.
- 1:26:02Doesn't, doesn't we? We had.
- 1:26:03Somebody trying our 25 year old? Yeah, but it.
- 1:26:06Doesn't say the differential between blended whiskey and
- 1:26:09blended malt whiskey. You know it's.
- 1:26:11To a point that's positive because blend whiskey is so much
- 1:26:13more popular globally than single malt whiskey.
- 1:26:16Because it is what the repeat customer who buys a bottle of
- 1:26:18whiskey every weekend? They buy blended whiskey.
- 1:26:21But yeah, but The thing is that the difference is then how if
- 1:26:25someone who says how do you define if people are buying
- 1:26:29whiskey for what they like the taste of, right.
- 1:26:31And there will be a cost implication for a blend, a
- 1:26:35standard blend to a blended malt, Yeah.
- 1:26:38How do you then justify to the person if they're seeing it as
- 1:26:41the same? Yeah.
- 1:26:41It's basically like saying in some cases you could argue,
- 1:26:46could you tell somebody the difference between sirloin and
- 1:26:51AT bone steak and say, tell, there'll be plenty of people out
- 1:26:55there that can sit there and go, I'll tell you exactly what the
- 1:26:57difference is. SSSS.
- 1:26:59But just an average consumer, can you say, pay an extra fibre
- 1:27:03for AT bone steak than you would for a sirloin steak or vice
- 1:27:06versa? Because I wouldn't know the
- 1:27:07difference. And my issue is I don't think
- 1:27:09it's against the word blended because actually blended is far
- 1:27:13more successful than the word single.
- 1:27:15Yeah, and it is. But there must be a reason why.
- 1:27:17But but blended malt sets on this island where it doesn't
- 1:27:23belong to either popular group. Yeah.
- 1:27:26But I think what you're, what you're forgetting there is that
- 1:27:27the the blended is the most successful because of it being
- 1:27:31value, value and also volume. Yeah.
- 1:27:34Consistency. And to but also being able to
- 1:27:36see this to be drunk at volume and mixed and all the rest of it
- 1:27:38because those conceptions are still there.
- 1:27:40Also blended said to be lighter, easy drinking.
- 1:27:42So that's why they hit in the hot climates like South America.
- 1:27:46So that's a little bit different.
- 1:27:47So like I think what blended malt is perceived as as being a
- 1:27:54premium blend, whereas what it should work, whereas what it
- 1:27:57should be really perceived as as being a bargain malt.
- 1:28:00Yeah, yeah. Yeah.
- 1:28:01I mean, I think, yeah, we've, we've started 2 campaigns that
- 1:28:04really haven't taken it. Well, one campaign that hasn't
- 1:28:07really taken off the ground freeze.
- 1:28:08Oh, but I freeze a nipple. That was usually.
- 1:28:11The first one actually, I did see an Oscar.
- 1:28:14I wish I could go back and and try and find it.
- 1:28:16And because it has made a bit of news recently about 5 become a
- 1:28:20recognised whiskey. Yeah, very good thing.
- 1:28:22Yeah. Yeah, that was it.
- 1:28:23Yeah. Was it that make?
- 1:28:25Make my own. Bramble Yeah, yeah.
- 1:28:27And there was a there was a big article recently about that.
- 1:28:29There was a big thing about flags.
- 1:28:30Hazlehurst Yeah, Justin Hazlehurst was big.
- 1:28:32And I saw that float around social media the other day.
- 1:28:34There were fantastic. But then what I'm going to say
- 1:28:37is, so the two things of the flags that we are planting in
- 1:28:39the ground for 20/20. 5 right, You're going to create a 5
- 1:28:42blended. Malt no change blended malt to
- 1:28:45multi malt right so people know yeah the people need to know
- 1:28:52because there are as I say that the two things like the blend
- 1:28:55word we love we love blend right We've been very big first
- 1:28:59whiskey that we tried on this podcast 25 year old yeah but
- 1:29:02that's we love we love single grain We we also do.
- 1:29:05Probably. Pushing for the last round that
- 1:29:08we've not poured, which is. Well, we have.
- 1:29:09We got into this yet? We've got Pintail yet.
- 1:29:12Sorry. Go.
- 1:29:12I think the interesting matter, I mean, the thing about people
- 1:29:14say to me, I only drink single malts, not blends.
- 1:29:17Yeah, It'd be like saying I only eat ingredients, not meals.
- 1:29:20Yeah, exactly. And that's what I think the
- 1:29:24blended mold category has not managed to get across is that if
- 1:29:27the thing that you don't like about blended whiskey is it's
- 1:29:29got grated, which is the thing, you know you don't like about is
- 1:29:32it, then this doesn't have any. Yeah, this is just single malt.
- 1:29:34It might be two a teaspoon Burnside Which?
- 1:29:39All of us. Always receives a single malt.
- 1:29:41Yeah. From his purpose.
- 1:29:42It's technically a blended malt, Yeah.
- 1:29:44I mean, we we bonehead or whatever.
- 1:29:45Else we tried. Greg Urquhart talked about it.
- 1:29:47Whiskey Row is a blended malt, right I?
- 1:29:50Think I would change it to Malti.
- 1:29:51Malt's good. I think I would change the only
- 1:29:53malt. Only malt only Malt only.
- 1:29:56Malt monkey shoulder only malt, all malt and then you know.
- 1:30:00And just they just totally. Understand, because I think even
- 1:30:02from my own point of view is that you know you've got.
- 1:30:04I'll just call it malt whiskey. Blend this well.
- 1:30:06Yeah, I. Mean Monkey Shoulder malt
- 1:30:08whiskey. It is malt whiskey.
- 1:30:09It is malt whiskey. Yeah.
- 1:30:10You're not telling. You're not.
- 1:30:11You're not telling lies there. Yeah, right.
- 1:30:14Someone from this SWA, right? Get on to the podcast, come in
- 1:30:18here and tell us exactly why we can't call it multi mold, only
- 1:30:23mold. Or mold whiskey.
- 1:30:24Just mold whiskey, promise. We'll see what will happen with
- 1:30:27the brand, how it develops on their new ownership.
- 1:30:30Actually, once it was a decent whiskey story was at the Oron
- 1:30:33Moore in Glasgow, great venue and I was there and for an award
- 1:30:38ceremony with Edrington and. I was at that, yeah.
- 1:30:41Yeah, so I collected the award for Naked Vault despite never
- 1:30:46having worked for the company. I remember you collected.
- 1:30:53Did I see you that night? Yes.
- 1:30:55OK, I did see that, yeah. But I've seen two of me to be.
- 1:31:00Yeah. So you had to go up on stage and
- 1:31:02go. I was just the Edmonton.
- 1:31:04Team who? Who you didn't work for.
- 1:31:06Edmonton, we just done this, this McAllen deal at the ball
- 1:31:09model and it was a it was a good time.
- 1:31:11The people, Edmonton loved us, we loved people at Edmonton.
- 1:31:14And so it was Angus Hamilton, it was Lindsay, it was Teddy's now
- 1:31:18being, and I think Teddy was the one who didn't like the wine at
- 1:31:22the table. And he said, I don't like that
- 1:31:23this red wine's terrible. Let's finish it quickly.
- 1:31:28That's always a stunning. And so I was there getting.
- 1:31:32A strength response it. Would be incredibly rude
- 1:31:34different. Award ceremonies.
- 1:31:36Otherwise, he is. I'm good and quite, you know.
- 1:31:39What? Well, basically this photo of
- 1:31:40their work, it's me and Teddy who was at their prestige
- 1:31:43ambassador and we're both got an arm round the guy giving us the
- 1:31:48award and so great whiskey naked.
- 1:31:51But it will be sad to see if it goes because I've got that.
- 1:31:53That's a good whiskey. I don't understand you ended up.
- 1:31:57They won the award. Yeah.
- 1:31:58So that we get that. I'm like, oh great.
- 1:32:00And come on, Ross, of course. How old are you this time?
- 1:32:08That's. Just a couple of years ago, I
- 1:32:12think I was. I think I was 20.
- 1:32:15Three, I was independent by that point.
- 1:32:18I was working for myself. Two years ago.
- 1:32:20Well could only be 3 Max in Feb so.
- 1:32:22Yeah, I was 20. I was 22 or 6.
- 1:32:24Time a year must be two years ago.
- 1:32:26Yeah, I was. It was seasoned.
- 1:32:30Seasoned on the last. But wait, wait, wait.
- 1:32:32Just one more thing on the kind of this transfer of grouse, and
- 1:32:37this is. Well, that's what I was like.
- 1:32:39Oh, sorry, Are you? No, no.
- 1:32:40Yeah, well, it's just. Green situation.
- 1:32:41Well, not the greatest you you well, you well, what I was going
- 1:32:44to say we'll come to the green situation was Peter Allison
- 1:32:46second mentioned on the podcast for him today was was on here.
- 1:32:49He used to work for Edrington. Yes, and one of the things that
- 1:32:52he as a blinder, as somebody who started his own, you know, blind
- 1:32:56that he's created woven fantastic and things like that.
- 1:32:59And he, he, he spoke very passionately about how famous
- 1:33:03grouse has been bashed and bashed and bashed for what it is
- 1:33:06and the cost, etcetera. But what he did say was let's
- 1:33:09not forget the Edrington who owns Macallan, the cask
- 1:33:13selections that they have to choose from that can go in and
- 1:33:17to make. And what you've got to remember
- 1:33:19is that, OK, the grouse might be at the lower, lower, lowest end
- 1:33:24of the of the market on the retail front.
- 1:33:26They're not going to just, it's not an afterthought.
- 1:33:30It's not, no, it's not like people aren't going to be going.
- 1:33:33The people at Edrington are going aren't going.
- 1:33:36Just stick any old rubbish and that stuff.
- 1:33:38Like I said that last I was in the pod, no one works in the
- 1:33:40morning and sets out to make shit whiskey.
- 1:33:42Yeah, exactly the best which they can. 14 LB a bottle?
- 1:33:44Yeah, 15 or 16 or 400. And you've got to think about
- 1:33:48when we've had independent bottlers on and we've had other
- 1:33:50people and even smaller distilleries, we talk about the
- 1:33:52biggest challenge that people are having right now is sourcing
- 1:33:55wood right from from from a cross in Spain or from over in
- 1:33:58the States. So getting good wood to put
- 1:34:01liquid in is a real, real challenge.
- 1:34:03And then of course, when you are getting secondary casts,
- 1:34:06independent bottlers, they aren't getting first pack of
- 1:34:08what's available. And a lot of time they're even
- 1:34:10get samples. Edrington have such a wide
- 1:34:15variety of McAllen. Just went and bought Bodega in
- 1:34:17Spain. Correct.
- 1:34:17So we've got. Guaranteed we have control of
- 1:34:19our supply. Yeah, and which?
- 1:34:21Is how you make good whiskey. Exactly.
- 1:34:22But they will have had before buying that a fantastic trade
- 1:34:27for decades, decades and generations of and and so
- 1:34:32they're casts whether that's going into the McAllen or
- 1:34:36whether it's going into whether it's going at the famous Grouse.
- 1:34:39Yeah, it's, it's not going to be, it's going to be of the
- 1:34:42highest quality you could probably find in the country.
- 1:34:45Might be a second or third floor by the time it gets down the
- 1:34:47grass. Yeah, like you know, so we're
- 1:34:50going to go into the North British, is that what is that
- 1:34:53so? So so my so you're pushing me
- 1:34:54out. Yes, I am.
- 1:34:55I am my my opening statement will be that this this purchase
- 1:34:59of Famous Grouse is the death certificate of the North British
- 1:35:05Crane Distillery. Yeah, so it's a really, as I
- 1:35:08say, pure conjecture. This is me putting things
- 1:35:10together in my head that probably don't exist.
- 1:35:12Me too. Anyone who actually understands
- 1:35:13how the whiskey industry works will probably throw their
- 1:35:15monocles. Two guys to drink.
- 1:35:17Whiskey as I say this, but what I can.
- 1:35:19Stay this back up and Reddit. The last thing I was on Reddit
- 1:35:23was you and you got slaughtered. Whiskey is subjective.
- 1:35:26There's no such thing as a bad whiskey.
- 1:35:28I'll stick this back up. I'll.
- 1:35:29Do it magic. Alright, cool.
- 1:35:30Yeah, bring it on then Reddit. And no, I think because the
- 1:35:34interesting thing about it, if you look at the things that add
- 1:35:36up is that government has just been expanded by roughly the
- 1:35:39capacity of North British. So it's going from 90 something
- 1:35:43litres to 187 or something. N British from memory is about
- 1:35:4697,000,000 litres a year I think.
- 1:35:48It was producing. Less actually, but it's
- 1:35:51basically so like government can now as far as I know, and again
- 1:35:55this is what you hear in the pub, but is that government
- 1:35:58could basically take away, take N British contracts like that.
- 1:36:01And also their biggest contract is going to be famous.
- 1:36:03Grouse Well, certainly a big one because Edrington has a huge
- 1:36:05stake in North British and and the rest of it is basically
- 1:36:09diage worth. I think grants have a small
- 1:36:11stake in it and also the one on the street is that that N
- 1:36:13British is also fairly rundown. It's not a great Nick, but the
- 1:36:17really interesting thing about this is that government was
- 1:36:19first set up by grants whenever it was because they didn't want
- 1:36:24there there at the time grain whiskey supply coming directly
- 1:36:28from or being controlled by what was Allied Distillers, I
- 1:36:31believe, which is now Diageo. So if if what I am supposing
- 1:36:37could happen in that in that N British closes that no and the
- 1:36:40government can end up fulfilling those contracts, which would be
- 1:36:45because Diageo and such a huge stake in a quite a lot going to
- 1:36:48Diageo. Basically what's happened is the
- 1:36:50grants company or family or have you look at have played 4D chess
- 1:36:55for about 160 or G to now had to now control the supply of grain
- 1:37:00whiskey into Diage. You're having built government
- 1:37:02to not let Diage or what was. Other than Cambridge Other.
- 1:37:06Than Cambridge, but Cambridge, as we know, is not making that
- 1:37:09much with. 105 million litres a year and Tankery Jen's made
- 1:37:12there. I mean, if I'm right, I'm right
- 1:37:13saying government uses vacuum stills.
- 1:37:19That rings the bell. Now you say that.
- 1:37:20Yeah, I know. They're fucking big.
- 1:37:22Watch I remember. But I was there.
- 1:37:24But I was there. It was.
- 1:37:25It was, Cam pointed out to. You oh, it's a Cam.
- 1:37:29Sounds alright, sounds alright. But so basically my thought was
- 1:37:33exactly as having said famous grouse.
- 1:37:36Most of their. Most of the most of their grain
- 1:37:40whiskey, presumably almost all the green whiskey was coming
- 1:37:43from North British. Yeah.
- 1:37:45Now the owners of the Girvan Green distillery have bought the
- 1:37:48brand. They're obviously going to use
- 1:37:49their own. Grain, of course.
- 1:37:50Because it makes sense to use their own grain.
- 1:37:52Therefore Northwest choose the largest contract.
- 1:37:55We hear that it's a rarely fairly run their distillery
- 1:37:58anyway. Yeah, which would be sad
- 1:38:00because. I love I just.
- 1:38:03Love the smell. Well from a historical point of
- 1:38:08view, am I right in saying that William Grants and sons Bill
- 1:38:12Gervin on the basis and was it this 50s was they were told 18.
- 1:38:1765 or something and they got it up in.
- 1:38:19Two years, yeah. But it was because, was it not,
- 1:38:21they were going to put a television advert out.
- 1:38:23And they were told if you put a television advert out, we will
- 1:38:26cease to provide you with. That's right.
- 1:38:29There was. Yeah.
- 1:38:29Remember that being. So the first whiskey.
- 1:38:33Advert was was whiskey and it was Jewish.
- 1:38:36Yeah, so I think, I think it was one of those stories where I
- 1:38:40remember Danny Dyer mentioned it on the podcast where he's
- 1:38:45literally out of the meeting one of the members of the Grants
- 1:38:48family at a time, and he's on the phone to his brother saying
- 1:38:51how much grain stock, grain whiskey stock have we got?
- 1:38:55And he was like about two years worth.
- 1:38:57I said, well, we've got two years to build a bloody
- 1:38:59distillery to to get that so then we can have control over
- 1:39:02our own destiny because we can't be dictated to buy.
- 1:39:05Yeah, that we allied or just TCL or and.
- 1:39:08A great site. Now you get yeah, I I want, do
- 1:39:10you know what I want from 1 grandsons now?
- 1:39:12And it's amazing they've done this with a famous person.
- 1:39:14It is genuinely exciting and changes the landscape of blended
- 1:39:19whiskey in the Scottish market. But what's happening?
- 1:39:22We also be. I want them to do something else
- 1:39:23to be Brian. Who's not even about but.
- 1:39:26But Brian Councilman, that was just like baby.
- 1:39:29Before we go into Elsa Bay, which is amazing distillery, but
- 1:39:32the if you take the thing to the logical conclusion that we just
- 1:39:35have which is that you kill naked grouse for monkey
- 1:39:37shoulders superiority. Do you kill famous grouse for
- 1:39:41grants as? Well, no, because it's a.
- 1:39:43Different market. It's a different market, but
- 1:39:44it's an interesting. Thing it's a really.
- 1:39:46Interesting. Conversation because you go, OK,
- 1:39:48can we make grants what famous grouse is?
- 1:39:51Yes. And I see that argument.
- 1:39:54However, I think this and maybe we'll change in 50 years.
- 1:39:58I think famous Grouse is part of Scottish DNA and I don't think.
- 1:40:05You could kill but. It's really interesting to use
- 1:40:07the word DNA because if you're being, does the human element
- 1:40:10come in and something with your family's name, when it becomes
- 1:40:13more important, you want that to supersede.
- 1:40:15So yeah, goodbye famous. Maybe again, I'm just.
- 1:40:19That's true because at the end of the day, if you absolutely
- 1:40:21just killed the brand completely, but people that are
- 1:40:25buying famous creditors aren't going to stop buying whiskey but
- 1:40:28you. Look what the Azure did but.
- 1:40:29My issue there would be that you've already got does OK in
- 1:40:35the UK. It does amazingly everywhere
- 1:40:37else. My I think I think they would be
- 1:40:41confident enough to go or Grant could have that space in the UK,
- 1:40:46but I think white Mackay and they would pounce on that
- 1:40:48opportunity. I think yeah, White, Mackay and
- 1:40:51Bells rampant. What do you do with stuff like
- 1:40:54White Horse and a lot of those buttons They so White Horse
- 1:40:56still gets explored to Spain. Yeah, because when they when
- 1:40:59Judge bought, when they when Judge bought these brands, they
- 1:41:02went, OK, the more we can find from these into Johnny Walker
- 1:41:05essentially the better. But we'll still send Whitehall
- 1:41:08to Spain because it's so dominant in that market.
- 1:41:10We may as well just keep sending it there.
- 1:41:12And it's probably just Johnny, I don't know, but whatever.
- 1:41:14So, but if Grouse is so strong in the home market and Grant has
- 1:41:20so the export markets, do you kill grass in the export
- 1:41:22markets? And make grass the biggest grass
- 1:41:24whiskey in the world. Yeah, Scottish trying, trying
- 1:41:27to. Compete with Johnny Walker.
- 1:41:28I, I I don't know. What would what would you do?
- 1:41:31Yeah, you've just purchased Famous Grouse and Naked Grouse.
- 1:41:34We think you're getting rid of Naked Grouse.
- 1:41:37I think there's a place for both and I think there's a place for
- 1:41:40both in the same way that, you know, you have companies that
- 1:41:43own, I can't remember, you think of the chocolate market.
- 1:41:46You own Mars Bar and you own Twix and they quite happily
- 1:41:49sitting next to each other. Maybe I'm.
- 1:41:50Cool, this one I. I I, I don't think you have to
- 1:41:56kill one and kill. The other but.
- 1:41:57I I, I think, I think, I think a company like grants, I don't
- 1:42:01know, maybe maybe you take the spirit that's in one in a
- 1:42:05slightly different direction, but keep it a single malt, But
- 1:42:07maybe, you know, do something different that's.
- 1:42:10The production to 1 bottle in one label.
- 1:42:12One run and they are and also what I'll say and I want to be
- 1:42:17nice to everybody Diageo and when grandson's.
- 1:42:19But if you are you know some of these companies and CD as you'll
- 1:42:22see that move from Edinville and the wait wait.
- 1:42:26You know when Grant and sons got a lot of power.
- 1:42:33The ball is in their hand. They can do what they want, and
- 1:42:37that's why it's fun to have these kind of conspiracy
- 1:42:41theories and because immediately every goes out, well, that's
- 1:42:44naked girls done because we know they're pushing.
- 1:42:48Well, in one move to buy a brand and have that we are.
- 1:42:52Going to have to fast quickly move on because we are running
- 1:42:55out of time here and in case we end up getting locked away in
- 1:42:57these 200 year old prison cells. Definitely haunted.
- 1:43:00Absolutely haunted. I'm looking at this bottle here.
- 1:43:03Pintail single. So this is another project that
- 1:43:06you've been working? On So this is a bottler I do bit
- 1:43:08of work with helping them with some trade marketing and some of
- 1:43:11that stuff. So it's a guy called Keith Punch
- 1:43:14who's actually exaggerated and what he seems to be managing to
- 1:43:18do. Yeah, in Full disclosure, they
- 1:43:20are a client, but I'm not on Commission.
- 1:43:21I don't, you know, it's not sales roaring.
- 1:43:23So they it just seems to be sourcing some of the most
- 1:43:28amazing casks. Yes, the whiskey seller right
- 1:43:30the. Whiskey seller is so the whiskey
- 1:43:31seller is a brand which is a square bottle kind of wooden
- 1:43:34panelling, almost like a cask stage.
- 1:43:36And that small tradition is kind of bourbon, cast cherry cask,
- 1:43:40pretty kind of like whiskey as whiskey.
- 1:43:42Is and does very well in Europe. Yes, it's very well in Europe,
- 1:43:45Italy is a huge market. So pintails.
- 1:43:47So this brand, I don't know if, if you can see on camera, but
- 1:43:51look it up Pintail basically this was this was Globe's Sherry
- 1:43:55brands. So well back in the day when
- 1:43:57Sherry used to come over in cask, you had a lot of Sherry.
- 1:44:00So Globe's bottled this as pintail for that Sherry.
- 1:44:03So the brand is Keith bought the old brand and and gave it new
- 1:44:09life. If you look at the old label to
- 1:44:10the new, it's been touched up. Yeah.
- 1:44:14So this kind of retro look is very much not contrived.
- 1:44:16It is as it was. But what all of it is in wine
- 1:44:20casts for the most part. A couple of other interesting
- 1:44:23numbers. But what Keith seems to be doing
- 1:44:25is I've had to look up at least five of the casts he's produced
- 1:44:28going. I've never heard of that.
- 1:44:30Glenn Mossy And what was that? Picolite, which is a Italian
- 1:44:35dessert wine from North Italy. I remember what it was.
- 1:44:37He's on Lupiat. There's a Spanish fortified wine
- 1:44:39he's done which I could remember Fin Britain, which is Calvados
- 1:44:42but not from Calvados. They were done a blueberry.
- 1:44:44First ever independently bottled Lithuanian whiskey's on its way.
- 1:44:50No, but what he's just doing really interesting, and this is
- 1:44:52kind of what we were talking about before, is if you have
- 1:44:54access to these whiskeys, you can try this.
- 1:44:56Really interesting. This is inch gour and a Baniel
- 1:44:58cask which is delicious. Inch cow, bit salty was
- 1:45:02sweetness. Great, perfect.
- 1:45:03Banyos probably. Probably Most people haven't
- 1:45:05heard of Bang. Yeah.
- 1:45:07So Baniel is basically the South of France.
- 1:45:11So if you're in somewhere like Coolio or somewhere down that in
- 1:45:15the South of France near the Spanish border, so very much
- 1:45:19kind of towards like Perpignan, that kind of way in the Catalan
- 1:45:23area of France, Daniel is your local fortified 1.
- 1:45:26So, but basically, but what Keith is managed to do is
- 1:45:30because he will buy one cask of something that's interesting,
- 1:45:34whereas most people will go, that's not worth my bother.
- 1:45:37So he's he's he's buying one off cast of interesting whiskey and
- 1:45:41he's finishing stuff that I've never heard of.
- 1:45:42So he's. Buying it as a standard cask and
- 1:45:44finishing it in some. So he's so he's got a bunch of
- 1:45:46kicking about, gets a Baniel cask finishes himself, but I'd
- 1:45:50say a Baniel. There was a Bruno Harbin this
- 1:45:51year and that's not unique unique, but there's at least 4
- 1:45:55cask he's got other men or 4 bottle he's got the minute that
- 1:45:57he is 99% certain he's the only person to have ever.
- 1:46:01And. He's visiting himself and he's
- 1:46:04just got a great kind of power. This goes into this and ends up
- 1:46:08great. It's just always interesting and
- 1:46:11it's affordable and I don't really get how it's affordable
- 1:46:13because you're buying one of cars.
- 1:46:16So all of the releases are kind of between like 60 and maybe all
- 1:46:21the stuff maybe hits the three figures, but not much of it.
- 1:46:25Well, I think I've had a cognac. It was bought on the Pintail
- 1:46:28labeling as. Really said it was a 28 year old
- 1:46:30cognac. Yeah, so I remember going to a
- 1:46:32tasting in the Bow Bar, Yes. And I wasn't familiar with the
- 1:46:36brand at the time. Whiskey seller, they're kind of
- 1:46:40mainstay independent. Bottling looked fantastic,
- 1:46:43liquid was great. Every outer had an old grain,
- 1:46:45which again, always. Always.
- 1:46:47I think at the at the time I was really just piqued my interest,
- 1:46:51but I didn't know much about it. Totally underrated bottle and
- 1:46:55totally underrated brand. Yeah, yeah, actually some
- 1:46:57fantastic liquid. You poured me a Gervin, which
- 1:47:00was a Calvados, finished Gervin 17.
- 1:47:02No, that was the Finn Baton. Which was the Finn Baton, OK,
- 1:47:05yeah, which was exceptional. And I'm going to say it sounds
- 1:47:09like ridiculous, but 17 year old grain, fairly young grain for
- 1:47:12what I've been drinking the last like 17 year old whiskey is
- 1:47:15fantastic and dressing cashier is fantastic.
- 1:47:17But this was exceptional because it wasn't what I expected from
- 1:47:20the distillery. So a great brand that people
- 1:47:22should be seeing more of. I'll.
- 1:47:25Be honest with you. Every time I try it, I go.
- 1:47:27That's unbelievable. And the Baniel's Cask.
- 1:47:29What do you like? I love it.
- 1:47:30Probably the first time you've had this cat.
- 1:47:32I've had theory. French cows are a wee bit of
- 1:47:33favorite of mine, but you don't get very many bottles.
- 1:47:35Coastal spacing, so they say. And back, back to get yeah, I
- 1:47:39mean that like you say, the saltiness and the saltiness,
- 1:47:42great combination caramel type stuff.
- 1:47:44There you go. So yeah, just it's one of those
- 1:47:46things, you know, when you work, it's better.
- 1:47:47You know, you work with a brand like that.
- 1:47:50It looks good, it's intriguing and the liquid is good.
- 1:47:54It's really, kind of really easy and it's doing really well the
- 1:47:57on trade because if you have a customer coming to a bar, what's
- 1:48:01new, what's interesting, what's weird, what haven't I seen
- 1:48:02before? What can I get in the States?
- 1:48:04All these questions that pretty much a silly question had a good
- 1:48:07value. So really enjoy working with
- 1:48:09those guys, but it's worrying our time.
- 1:48:12What else is on you? You've got a.
- 1:48:12You've got a. Checklist there where there are
- 1:48:14stage where we are going to ask you for your second versions of
- 1:48:17your what 3? Burns Night, yeah.
- 1:48:19Burns Night We'll talk about the Burns Night.
- 1:48:21We'll do the We'll do the what, 3 drams first, Then we'll do the
- 1:48:23Burns. What 3 drams?
- 1:48:24OK, I do want to join this again so I haven't prepared but I'll.
- 1:48:28Finish on my complete recycling family, Shanta, yeah.
- 1:48:32We'll leave and we'll just. Leave you.
- 1:48:34So the the what 3 drams the Arden market obviously has to go
- 1:48:37on there because it was quite an amazing a journey and a lovely
- 1:48:42story and I genuinely think the liquid is very.
- 1:48:46Very thanks for sharing. It's great to be.
- 1:48:47Involved as well from, you know, seeing the cask and drawing it
- 1:48:51out and. Also, it's a bar that means a
- 1:48:53lot to you. Simon A. 100%, you know, and
- 1:48:55then no matter how long you've worked, the Whistling St. being,
- 1:48:57you know, being able to do all that process is, is special.
- 1:49:01Yeah, you know, it's really nice.
- 1:49:02Street. I mean, if we ever get lucky
- 1:49:03enough to do something like that, I'm sure.
- 1:49:06Right, to be, to be tasting whiskey in a warehouse, it's the
- 1:49:08sort of treat that we've heard so many people talk about.
- 1:49:11But at the same time, I mean, you're to be able to be in a
- 1:49:14position where you're at a stage where you're you're trying it
- 1:49:18and then picking it and saying, yes, that's the one to go
- 1:49:21through that process must be so exciting in the sense that when
- 1:49:24you walk into that, that warehouse, you're knowing that
- 1:49:28we'll be leaving, knowing that there's a project about to
- 1:49:30start. It's like, it's almost like
- 1:49:33breaking ground on a construction project.
- 1:49:36Yeah, a big moment spade goes in, you're breaking the ground.
- 1:49:39You know that in the next something's going to happen.
- 1:49:41To go into walking through the doors of a warehouse, knowing
- 1:49:44we're going to try a few casts here and we're going to walk out
- 1:49:46with one that is going to be ours must be a hugely exciting.
- 1:49:49Project. It's a big deal in it.
- 1:49:51It really is. Yeah.
- 1:49:53It's the dream, right? I.
- 1:49:54Mean and it's it's legacy content as well.
- 1:49:58Absolutely, it's a fantastic so that you believe in.
- 1:50:00It's a bar that gave you an opportunity in Scotland and
- 1:50:03you've ended up having this massive career and like then it
- 1:50:06all comes back round. You're able to do this with them
- 1:50:09and also it's a it's a cracking back and drive if you're in the
- 1:50:13West Coast. If you're going to remember it,
- 1:50:15I know I'm doing Campbelltown next summer.
- 1:50:17I'm going to message Evan and make sure there's a bottle aside
- 1:50:19for me because I need a bottle of this.
- 1:50:21Right drum #2, Simon. So I was fortunate to be up at
- 1:50:25the Donut Whiskey Festival recently with a lovely Thompson
- 1:50:27Brothers Lads and they had recently released a Ben Nevis
- 1:50:341996 and I can't have a speck on it.
- 1:50:38It's a bottle with the great mass Attack, Attack, attack at
- 1:50:41Suru drawn a label. Yeah.
- 1:50:44So I can't leave the spec on more than that.
- 1:50:46But it was those 9596 Ben Nevises are phenomenal.
- 1:50:51I've had a few over the over the time Thompson was released.
- 1:50:55A few. We did one with the Amber light
- 1:50:57film a few years ago. It was great.
- 1:50:58And they've been, they've been really, really good.
- 1:51:00But obviously this one's a couple years older than some of
- 1:51:03the others and they are getting rare and they are getting more
- 1:51:04expensive. But I tried that at the at the
- 1:51:08Whiskey festival and was blown away by really quite amazing.
- 1:51:12And then I'm struggling for 1/3. What have I had in the last year
- 1:51:16that would give me a moment? Give me a moment. 25 year old
- 1:51:23Sherid Aaron. The single cast they released
- 1:51:26because you want a bit of a Sherry bad boy.
- 1:51:27What a fucking drab. Yeah, yeah, really.
- 1:51:30Pardon my friend. Sorry, Mum.
- 1:51:31Yeah. That's right.
- 1:51:32No, I think I've been kinder on a bleak machine than I was last
- 1:51:34time this episode. No, I mean.
- 1:51:37It's an Australian tree. It's not your fault man.
- 1:51:38Get the Australian on, get the bleed machine out.
- 1:51:40Quick this assignment, it's always a pleasure to sit and
- 1:51:43chat to you. You know, I was, I was flicking
- 1:51:46through the the book like that. I've got here where we've, we've
- 1:51:50kept a note, I've managed to keep a note of everything.
- 1:51:52It's. Great to have an archive.
- 1:51:53That was done and I've got the whiskey friend recording it says
- 1:51:58intro walk in hard beg cut that to fit Alex Thompson, Mark
- 1:52:03Thompson, Conroe key fragrant drops, Stuart Dick Fraser and
- 1:52:06Dario Woody Dougie little Jodie and Shan and I've arrowed it
- 1:52:13that says starting to look and sound pissed because and then
- 1:52:19you were right after it. And if I remember correctly,
- 1:52:21going through the arc like the that was a so we recorded that
- 1:52:25on the Sunday and it was the following Wednesday.
- 1:52:28I was sort of sat down and I thought, right, I'm going to
- 1:52:30have to relay there's hours of content that we've.
- 1:52:33Got Must have been, yeah. And I'm thinking I did.
- 1:52:35I do remember sitting, stepping sweater.
- 1:52:37I'll upload the clip and it was like 17 minutes.
- 1:52:41So it was like, what were we saying?
- 1:52:43No recollection. Remember.
- 1:52:45Is there going. Simon.
- 1:52:46How? Thanks.
- 1:52:47Yeah. How?
- 1:52:48I think the only thing I asked you in my memory was how do you
- 1:52:52how do you attack a day like this?
- 1:52:53Yes, right. And you went through it, but
- 1:52:55that was it. But it was.
- 1:52:56It's been great. You've been an absolute
- 1:52:58fantastic guest. Now one of the last things going
- 1:53:00to finish on is that you are doing Burns Night.
- 1:53:03It's because it was, it was the Burns Night edition.
- 1:53:06Well, it wasn't the Burns Night edition.
- 1:53:07It was 16th. We recorded that.
- 1:53:09We recorded on Burns. It was released on Burns.
- 1:53:11Yeah, this is going out slightly earlier, but Burns Night is a
- 1:53:14big night for yourself. You'd be hosting it I'm sure
- 1:53:16events and things like that as well.
- 1:53:17Yeah. And talk about this is coming
- 1:53:18out in the 19th when this bar is open as well for people.
- 1:53:21Yeah, so I was surprised you this bar.
- 1:53:23This comes on the 19th and I'm still open every Friday and
- 1:53:26Monday all through December, so you'll have two full weekends.
- 1:53:30So tomorrow on the weekend after in December to come visit me,
- 1:53:33Barrys close off Parliament Square, not three times, get
- 1:53:35some drams, but some lukes for Burns Night.
- 1:53:39So this is the third general we've been doing it and it's
- 1:53:41really fast becoming one of my favorite nights of the calendar.
- 1:53:44It's so much fun. We do yo Barnes was a carouser,
- 1:53:48a drinker, a shy guest, you know, he was a great swordsman
- 1:53:50as we know. He kind of, he liked fun.
- 1:53:53So while while this is a Barnes that we do do some, there is
- 1:53:55some pros, there's some music, there's great fives, courses, 5
- 1:54:00drams. It's not every single element of
- 1:54:03a Barnes that you would always have.
- 1:54:05It's not rigmarole like that, but it's a night we've we
- 1:54:08started that's a night that we think he would have enjoyed.
- 1:54:10Good people and a great venue is from the church at Saint Luke's
- 1:54:13in Glasgow on the East End. If you don't know it, it's a
- 1:54:15beautiful old church, three kind of long tables.
- 1:54:18The chef pulls out all the stops his langoustine beast because
- 1:54:21the best I've ever tried 5 good drums from the kind of stories
- 1:54:25that I've been talking about today, though the stories I work
- 1:54:28with normally so that are the American or feature Pintail or
- 1:54:30feature and and some others. I would have liked as all the
- 1:54:33duties being paid on the whiskey.
- 1:54:35As well. Exactly.
- 1:54:35Yes, Yeah. So it's all yeah, Yeah, the
- 1:54:37excise man is happy and so and it's just a say.
- 1:54:41It's about whiskey, it's about Scotland, it's about Barnes.
- 1:54:43And as I've had the need to read more about him the last three
- 1:54:47years, it's been such a pleasure to kind of get to know what a
- 1:54:50character he was. And well then there's honestly,
- 1:54:53there's there's so many people who do amazing Burns nights
- 1:54:55where it's the full shebang and you get piped in.
- 1:54:57It's the Toast, the lads and the last season TMS and all this
- 1:54:59stuff and that's amazing. People do it.
- 1:55:00Well, we do it slightly differently.
- 1:55:02We're on the 22nd this year, which is a Wednesday in Glasgow.
- 1:55:06It's probably Wednesday everywhere, but it's we are in
- 1:55:10Glasgow on the Wednesday 22nd, so it's not on Burns night.
- 1:55:12So if you've got your full on rigmarole, all signal dancing,
- 1:55:15Burns night on the on the 25th, fancy there's a bit more low
- 1:55:18key. Come to us, it'll be on tickets
- 1:55:21go on are on sale. saintlukes.com/what's on it's
- 1:55:24Luke's glasgow.com/what's on or Google it or any of those kind
- 1:55:28of things. But it's a great night.
- 1:55:31It turned into an impromptu Caney last year.
- 1:55:33It's just fun, brilliant. And I say food's amazing.
- 1:55:35Jams are amazing. Come with whiskey, come with the
- 1:55:38bones, come for the food, come for the music, come for all
- 1:55:40four. It's.
- 1:55:41Been fast. Well, I, I same Thank you very
- 1:55:43much. Thanks for hosting us.
- 1:55:44How can people find out more about you?
- 1:55:46How can people keep in touch? So as I said at the top at the
- 1:55:50under score desert under score aisle, if you want to know about
- 1:55:52this venue in particular, what drams are available and one one
- 1:55:55more when I'm open at whiskey and cynicism on all social media
- 1:55:59for anything business related. So that's me.
- 1:56:02If you, if you need any trainings, any, you know, brand
- 1:56:05development, anything like that, you can find me there.
- 1:56:08And apart from that, wisconsinism.com.
- 1:56:11Find my e-mail and all that there and anything you need,
- 1:56:14drop your line. And probably also find you on
- 1:56:15sort of like the back pages of blended whiskey auctions.
- 1:56:20Yeah, exactly. I'm putting on them as well.
- 1:56:22So if the bins keep going up, you know, it's Simon's.
- 1:56:24You're getting that bin on the 19. 70s Valentine's.
- 1:56:26That's probably me too, so. Simon, that's been absolutely
- 1:56:28fantastic. Thank you so much.
- 1:56:30I can't stress enough. Go back, listen to episode 13.
- 1:56:32That's Simon's first episode that that way it originally had
- 1:56:35on him. Thank you so much for hosting
- 1:56:36us. Thank you very much for the
- 1:56:38jams. Absolutely fantastic.
- 1:56:39Don't forget. Yeah, you can keep up to date
- 1:56:41with everything that we're doing.
- 1:56:42Find us on the YouTube channel. The YouTube channel is growing.
- 1:56:45I think we're up to about 75 subscribers for fun text a month
- 1:56:49ago we're on 55, so we're doing not too bad.
- 1:56:52We're growing the whiskey. If you want to see what this
- 1:56:55place is actually like, see what Angus the whiskey fan looks like
- 1:56:58in real life. The header research for one
- 1:57:02episode only go to log in it I. Listen, I use Spotify.
- 1:57:05But as I said, we have. I have looked into the analytics
- 1:57:11on our YouTube channel. Believe it or not, the most
- 1:57:14watches that we have on our YouTube channel are from people
- 1:57:17watching on their TV. Right?
- 1:57:19So there you go. Set yourself down on a Friday
- 1:57:22night after work, pour yourself a reasonably sized DRAM, get
- 1:57:26onto the YouTube channel on your telly, and what to do is get
- 1:57:30onto the Facebook group Whiskey Stories Facebook.
- 1:57:32Group The best The best Facebook group in West Weekend.
- 1:57:35DRAM Rokoff. What about Glenn Burgie?
- 1:57:37It's the best. I've been in that the.
- 1:57:41Other day I was. Very good.
- 1:57:44Honestly, I can't stress enough. We've got such a great little
- 1:57:46community that's been grown with this.
- 1:57:48Thank you so much for everybody's listening.
- 1:57:49You'll get us on Instagram, Whiskey stories, pod.
- 1:57:52Yeah, just keep. Chance that our bottling is
- 1:57:54still available? The ball is very unlikely Get in
- 1:57:56touch. You'll either be able to find it
- 1:57:58through the the link in the bio. You'll also be able to find it
- 1:58:01over the bar at diggers if it's still available.
- 1:58:03Get in touch. There's there because we might
- 1:58:05have kept a few bottles there's. Only 69 bottles, 60 there.
- 1:58:09Were 69 bottles. Yeah, nine were sold.
- 1:58:12Five were bought for the outdoor only 69.
- 1:58:14In the world. In the world available, you are
- 1:58:16lucky enough to be listening to us and you have the opportunity.
- 1:58:19To get and wish you make it more bearable.
- 1:58:21Yeah, absolutely. 25 year old blended whiskey for £85.
- 1:58:26Absolute bargain. I mean, that's what, 8495, but
- 1:58:29you're out of the market. So yeah.
- 1:58:31For a 6 year old though, exactly. 19, yeah, 25 years.
- 1:58:35It's it's the same age as me. It's a 1999 vintage, very
- 1:58:38special year. You have to change the work.
- 1:58:41So let us know what you think about.
- 1:58:43Also say that I'm taking this throne back to athletic.
- 1:58:48Islands because. I mean in 90.
- 1:58:49Nine, everyone was terrified about their Millennium bug.
- 1:58:51They should have been worried about Ross Barr.
- 1:58:54Thanks for listening. Give us five stars.
- 1:58:57Thanks guys. Cheers Sajibar.