Latest / Outside the Box with Asendia USA: The International e-Commerce Podcast / 17 part 2: Unlocking e-Commerce Growth in Mexico – Logistics, Compliance & Innovation

Transcript

17 part 2: Unlocking e-Commerce Growth in Mexico – Logistics, Compliance & Innovation · Outside the Box with Asendia USA: The International e-Commerce Podcast

• 0:00
  And
• 0:00
  it
• 0:00
  was
• 0:01
  a
• 0:01
  new
• 0:01
  process
• 0:01
  for
• 0:02
  me.
• 0:02
  Some
• 0:03
  of
• 0:03
  the
• 0:03
  questions
• 0:03
  that
• 0:03
  were
• 0:04
  being
• 0:04
  asked,
• 0:04
  I
• 0:04
  thought,
• 0:05
  whoa,
• 0:05
  you
• 0:06
  know,
• 0:06
  this
• 0:06
  is
• 0:08
  pretty
• 0:08
  in
• 0:08
  depth.
• 0:08
  On
• 0:08
  the
• 0:08
  compliance
• 0:09
  side,
• 0:09
  this
• 0:10
  is
• 0:10
  Outside.
• 0:10
  The
• 0:11
  Box
• 0:11
  with
• 0:11
  Ascendia
• 0:12
  usa,
• 0:13
  a
• 0:13
  podcast
• 0:14
  educating
• 0:14
  US
• 0:15
  Based
• 0:15
  brands,
• 0:16
  marketplaces
• 0:16
  and
• 0:17
  e
• 0:17
  tailers
• 0:17
  on
• 0:18
  international
• 0:18
  shipping
• 0:19
  topics
• 0:19
  and
• 0:19
  how
• 0:20
  they
• 0:20
  can
• 0:20
  expand
• 0:20
  their
• 0:21
  global
• 0:21
  e
• 0:21
  commerce
• 0:22
  footprint.
• 0:24
  Welcome
• 0:24
  Back
• 0:24
  to
• 0:24
  part
• 0:24
  two
• 0:25
  of
• 0:25
  episode
• 0:25
  17
• 0:26
  of
• 0:26
  the
• 0:26
  Outside
• 0:26
  the
• 0:26
  Box
• 0:27
  with
• 0:27
  Ascendia
• 0:27
  USA
• 0:28
  podcast.
• 0:29
  We're
• 0:29
  going
• 0:29
  to
• 0:29
  be
• 0:29
  continuing
• 0:29
  our
• 0:30
  discussion
• 0:30
  about
• 0:30
  our
• 0:30
  new
• 0:30
  facility
• 0:31
  in
• 0:31
  Laredo,
• 0:32
  Texas.
• 0:33
  Compared
• 0:33
  to
• 0:33
  other
• 0:33
  options.
• 0:34
  Right.
• 0:34
  So
• 0:34
  there's
• 0:34
  postal,
• 0:35
  there's
• 0:35
  courier.
• 0:36
  But
• 0:36
  why
• 0:36
  is,
• 0:37
  and
• 0:37
  I
• 0:37
  know
• 0:37
  you
• 0:38
  mentioned,
• 0:38
  you
• 0:38
  know,
• 0:38
  a
• 0:38
  little
• 0:39
  bit
• 0:39
  more
• 0:39
  on
• 0:39
  the
• 0:39
  control
• 0:39
  side,
• 0:40
  but
• 0:41
  what
• 0:41
  are
• 0:41
  some,
• 0:42
  you
• 0:42
  know,
• 0:42
  maybe
• 0:42
  a
• 0:42
  few
• 0:43
  bullet
• 0:43
  points
• 0:43
  in
• 0:43
  having
• 0:44
  our
• 0:44
  own
• 0:44
  facility
• 0:45
  that
• 0:45
  really
• 0:46
  sets
• 0:46
  our
• 0:46
  network
• 0:47
  apart,
• 0:47
  whether
• 0:47
  it's
• 0:48
  control.
• 0:48
  You
• 0:48
  mentioned
• 0:48
  compliance.
• 0:49
  Can
• 0:50
  you
• 0:50
  highlight
• 0:50
  a
• 0:50
  little
• 0:50
  bit
• 0:50
  of
• 0:51
  that
• 0:51
  and
• 0:51
  why
• 0:51
  that's
• 0:52
  important?
• 0:53
  Yeah,
• 0:54
  I
• 0:54
  think
• 0:54
  anytime
• 0:54
  you
• 0:55
  limit
• 0:55
  touching
• 0:55
  a
• 0:55
  material,
• 0:56
  the
• 0:56
  better.
• 0:57
  Right.
• 0:57
  So
• 0:58
  in
• 0:58
  this
• 0:58
  scenario,
• 0:59
  we
• 0:59
  have
• 1:01
  the
• 1:01
  ability
• 1:01
  to
• 1:02
  accept
• 1:02
  things
• 1:02
  at
• 1:03
  that
• 1:03
  Laredo
• 1:03
  facility.
• 1:04
  So
• 1:04
  the
• 1:04
  first
• 1:05
  time
• 1:05
  anybody
• 1:05
  touches
• 1:06
  your
• 1:06
  material,
• 1:06
  it's
• 1:06
  going
• 1:06
  to
• 1:06
  be
• 1:07
  the
• 1:07
  people
• 1:07
  who
• 1:07
  are
• 1:07
  responsible
• 1:08
  for
• 1:08
  injecting
• 1:08
  it
• 1:08
  right
• 1:09
  into
• 1:09
  Mexico.
• 1:10
  We
• 1:10
  don't
• 1:10
  have
• 1:10
  to
• 1:10
  get
• 1:10
  it
• 1:11
  from
• 1:11
  a
• 1:11
  vendor
• 1:11
  who
• 1:11
  give
• 1:11
  it
• 1:12
  to
• 1:12
  another
• 1:12
  vendor
• 1:12
  to
• 1:12
  give
• 1:13
  it
• 1:13
  to
• 1:13
  somebody
• 1:13
  else
• 1:14
  to
• 1:14
  then
• 1:14
  do
• 1:14
  the
• 1:15
  clearance
• 1:15
  and
• 1:15
  send
• 1:15
  it.
• 1:16
  As
• 1:16
  soon
• 1:16
  as
• 1:16
  your
• 1:16
  material
• 1:17
  hits
• 1:17
  our
• 1:17
  location,
• 1:18
  it's.
• 1:18
  It's
• 1:18
  right
• 1:18
  online.
• 1:19
  Right.
• 1:19
  To
• 1:20
  get
• 1:20
  direct
• 1:20
  injected
• 1:21
  directly
• 1:21
  into
• 1:21
  Mexico.
• 1:22
  So
• 1:22
  I
• 1:22
  think
• 1:23
  that
• 1:23
  anytime
• 1:24
  in
• 1:24
  supply
• 1:24
  chain,
• 1:25
  you
• 1:25
  have
• 1:25
  the
• 1:25
  opportunity
• 1:26
  to
• 1:26
  trim
• 1:26
  down
• 1:27
  the
• 1:27
  number
• 1:27
  of
• 1:27
  people
• 1:27
  who
• 1:28
  have
• 1:28
  to
• 1:28
  handle
• 1:28
  your
• 1:28
  material
• 1:29
  before
• 1:29
  it
• 1:29
  gets
• 1:29
  to
• 1:29
  where
• 1:29
  it
• 1:30
  has
• 1:30
  to
• 1:30
  go
• 1:30
  is,
• 1:30
  is
• 1:30
  great.
• 1:31
  In
• 1:31
  this
• 1:31
  scenario,
• 1:32
  we
• 1:32
  are.
• 1:32
  We
• 1:33
  have
• 1:33
  cut
• 1:33
  everybody
• 1:33
  else
• 1:33
  out
• 1:33
  of
• 1:34
  it.
• 1:34
  Right.
• 1:34
  So
• 1:34
  your
• 1:34
  material
• 1:35
  is
• 1:35
  going
• 1:35
  to
• 1:35
  get
• 1:35
  delivered
• 1:36
  directly
• 1:36
  to
• 1:37
  the
• 1:37
  Ascendia
• 1:38
  facility
• 1:38
  in
• 1:39
  Laredo
• 1:39
  and
• 1:39
  then
• 1:40
  the
• 1:40
  direct
• 1:40
  inject
• 1:41
  right
• 1:41
  into.
• 1:42
  Into
• 1:42
  Mexico
• 1:43
  for
• 1:43
  a
• 1:43
  final
• 1:43
  mile.
• 1:44
  And
• 1:44
  I
• 1:44
  think
• 1:45
  that
• 1:45
  really
• 1:45
  sets
• 1:45
  us
• 1:45
  apart.
• 1:46
  Now,
• 1:46
  the
• 1:46
  customs
• 1:47
  clearance
• 1:47
  and
• 1:47
  all
• 1:47
  that
• 1:47
  other
• 1:48
  stuff
• 1:48
  that
• 1:48
  goes
• 1:48
  along
• 1:48
  with
• 1:49
  it
• 1:49
  from
• 1:49
  a
• 1:49
  compliance
• 1:50
  standpoint
• 1:51
  is
• 1:51
  vital.
• 1:52
  Right.
• 1:52
  Because
• 1:52
  there's
• 1:53
  ways
• 1:53
  that
• 1:53
  you.
• 1:54
  This
• 1:54
  process
• 1:55
  can
• 1:55
  go
• 1:55
  wrong.
• 1:56
  And
• 1:56
  we've
• 1:56
  seen
• 1:56
  it
• 1:56
  in
• 1:56
  the
• 1:57
  market
• 1:57
  over
• 1:57
  the
• 1:58
  last
• 1:58
  couple
• 1:58
  of
• 1:58
  months.
• 1:58
  We've
• 1:59
  seen
• 1:59
  companies
• 2:00
  get
• 2:01
  customers,
• 2:02
  brokers
• 2:02
  have
• 2:02
  their
• 2:02
  license
• 2:03
  to
• 2:03
  operate
• 2:04
  revoked.
• 2:04
  Right.
• 2:05
  Because
• 2:05
  they
• 2:05
  were
• 2:05
  not
• 2:06
  following
• 2:06
  the
• 2:06
  law,
• 2:06
  they
• 2:06
  weren't
• 2:07
  doing
• 2:07
  things
• 2:07
  the
• 2:07
  right
• 2:07
  way.
• 2:08
  And
• 2:08
  it
• 2:08
  really
• 2:08
  affected
• 2:09
  some
• 2:09
  major
• 2:09
  American
• 2:10
  retailers
• 2:11
  and
• 2:11
  marketplaces
• 2:12
  because
• 2:12
  they
• 2:12
  were
• 2:13
  no
• 2:13
  longer
• 2:13
  able
• 2:13
  to,
• 2:14
  to
• 2:14
  use
• 2:14
  that
• 2:14
  vendor
• 2:15
  to
• 2:15
  move
• 2:15
  that
• 2:16
  volume
• 2:16
  southbound.
• 2:17
  So
• 2:17
  it,
• 2:18
  it
• 2:18
  really
• 2:18
  highlights
• 2:19
  the
• 2:19
  fact
• 2:19
  that
• 2:20
  doing
• 2:20
  these
• 2:21
  things
• 2:21
  in
• 2:21
  a
• 2:21
  compliant
• 2:21
  manner,
• 2:22
  you
• 2:22
  can
• 2:22
  do
• 2:22
  it
• 2:22
  fast
• 2:22
  and
• 2:23
  you
• 2:23
  can
• 2:23
  do
• 2:23
  it
• 2:23
  efficiently
• 2:24
  and
• 2:24
  you
• 2:24
  can
• 2:24
  do
• 2:24
  it
• 2:25
  cheaply.
• 2:25
  But
• 2:25
  if
• 2:25
  you're
• 2:25
  not
• 2:26
  doing
• 2:26
  it
• 2:26
  according
• 2:26
  to
• 2:26
  the
• 2:27
  law
• 2:27
  and
• 2:27
  the
• 2:27
  way
• 2:27
  that
• 2:27
  these
• 2:27
  things
• 2:28
  are
• 2:28
  set
• 2:28
  up,
• 2:29
  you
• 2:30
  really
• 2:30
  set
• 2:30
  yourself
• 2:30
  up
• 2:31
  for
• 2:31
  a
• 2:31
  risk
• 2:31
  of
• 2:32
  losing
• 2:32
  the
• 2:32
  ability
• 2:32
  to
• 2:32
  operate
• 2:33
  and
• 2:33
  losing
• 2:34
  your
• 2:34
  license
• 2:35
  to
• 2:35
  do
• 2:35
  it.
• 2:35
  As
• 2:35
  a
• 2:35
  customs
• 2:36
  broker
• 2:36
  or
• 2:36
  as
• 2:37
  a
• 2:37
  vendor
• 2:37
  like,
• 2:38
  like
• 2:38
  Ascendia,
• 2:39
  who's
• 2:39
  going
• 2:39
  to
• 2:40
  facilitate
• 2:41
  that
• 2:41
  transaction
• 2:42
  with
• 2:42
  a
• 2:42
  customs
• 2:42
  broker.
• 2:43
  Maintaining
• 2:44
  your
• 2:45
  level
• 2:45
  of
• 2:45
  compliance
• 2:45
  and
• 2:46
  your
• 2:46
  compliance
• 2:46
  posture
• 2:47
  in
• 2:47
  the
• 2:47
  view
• 2:47
  of
• 2:47
  a
• 2:47
  regulator
• 2:48
  is
• 2:48
  vital
• 2:49
  because
• 2:49
  that
• 2:49
  your
• 2:49
  license
• 2:50
  to
• 2:50
  operate
• 2:50
  is
• 2:51
  absolutely
• 2:52
  your
• 2:52
  lifeblood.
• 2:53
  Because
• 2:53
  we
• 2:53
  could
• 2:54
  have
• 2:54
  the
• 2:54
  most
• 2:54
  efficient
• 2:55
  system
• 2:55
  set
• 2:55
  up,
• 2:55
  but
• 2:55
  if
• 2:55
  we
• 2:56
  don't
• 2:56
  have
• 2:56
  the
• 2:56
  ability
• 2:56
  to
• 2:58
  do
• 2:58
  it
• 2:58
  legally,
• 2:58
  then
• 2:59
  it's
• 3:00
  worth
• 3:00
  nothing.
• 3:00
  So
• 3:01
  as
• 3:01
  far
• 3:01
  as
• 3:02
  our
• 3:02
  customers
• 3:02
  are
• 3:02
  concerned,
• 3:04
  the
• 3:04
  way
• 3:04
  that
• 3:04
  we
• 3:05
  better
• 3:05
  help
• 3:06
  them
• 3:06
  and
• 3:06
  better
• 3:06
  protect
• 3:06
  them
• 3:07
  is
• 3:07
  by
• 3:07
  making
• 3:07
  sure
• 3:08
  that
• 3:08
  we're
• 3:08
  always
• 3:08
  on
• 3:09
  the
• 3:09
  right
• 3:09
  side
• 3:09
  of
• 3:10
  these
• 3:10
  regulations
• 3:10
  and
• 3:11
  making
• 3:12
  sure
• 3:12
  that
• 3:12
  we
• 3:12
  maintain
• 3:13
  our
• 3:13
  license
• 3:13
  to
• 3:13
  operate
• 3:15
  in
• 3:15
  a
• 3:15
  certified
• 3:16
  way
• 3:16
  so
• 3:16
  that
• 3:16
  we
• 3:17
  can
• 3:17
  always
• 3:17
  be
• 3:17
  there
• 3:17
  for
• 3:18
  our
• 3:18
  customers
• 3:18
  and
• 3:18
  not
• 3:18
  have
• 3:19
  to
• 3:19
  put
• 3:19
  them
• 3:19
  in
• 3:20
  a
• 3:20
  position
• 3:20
  that
• 3:20
  some
• 3:20
  of
• 3:20
  these
• 3:21
  retailers
• 3:21
  have
• 3:21
  been
• 3:21
  put
• 3:22
  in
• 3:22
  lately.
• 3:23
  I'm
• 3:23
  glad
• 3:24
  to
• 3:24
  say
• 3:24
  that
• 3:25
  we
• 3:25
  have
• 3:25
  a
• 3:25
  product
• 3:26
  that
• 3:26
  I
• 3:26
  think
• 3:27
  can
• 3:27
  really
• 3:27
  start
• 3:27
  helping
• 3:28
  people
• 3:28
  in
• 3:29
  a
• 3:29
  quick
• 3:29
  and
• 3:30
  efficient
• 3:30
  way,
• 3:30
  but
• 3:30
  also
• 3:31
  in
• 3:31
  a
• 3:32
  legal
• 3:32
  way.
• 3:33
  I
• 3:33
  love
• 3:33
  that.
• 3:34
  See
• 3:34
  everybody
• 3:34
  on
• 3:35
  right
• 3:35
  now.
• 3:35
  This
• 3:35
  is
• 3:35
  exactly
• 3:36
  why
• 3:36
  sales
• 3:36
  and
• 3:37
  operations
• 3:37
  are
• 3:37
  just
• 3:38
  like
• 3:38
  this.
• 3:38
  And
• 3:38
  I'm
• 3:39
  kidding.
• 3:39
  So
• 3:41
  typically,
• 3:41
  like,
• 3:41
  you
• 3:42
  know,
• 3:42
  and
• 3:42
  just
• 3:43
  real
• 3:43
  life
• 3:43
  example,
• 3:44
  I
• 3:44
  have
• 3:44
  a
• 3:44
  client,
• 3:44
  a
• 3:44
  longtime
• 3:45
  client
• 3:46
  that,
• 3:46
  you
• 3:47
  know,
• 3:47
  entrusted
• 3:47
  us
• 3:48
  to
• 3:48
  move
• 3:48
  to
• 3:49
  switch
• 3:49
  some
• 3:49
  product
• 3:50
  from
• 3:50
  another
• 3:50
  vendor
• 3:51
  that
• 3:51
  they
• 3:52
  were
• 3:52
  using
• 3:52
  for
• 3:52
  this
• 3:52
  move
• 3:53
  over
• 3:53
  to
• 3:53
  us.
• 3:53
  And
• 3:54
  it
• 3:54
  was
• 3:55
  a
• 3:55
  new
• 3:55
  process
• 3:55
  for
• 3:56
  me.
• 3:56
  Some
• 3:57
  of
• 3:57
  the
• 3:57
  questions
• 3:57
  that
• 3:57
  were
• 3:57
  being
• 3:58
  asked,
• 3:58
  I
• 3:58
  thought,
• 3:59
  whoa,
• 3:59
  you
• 4:00
  know,
• 4:00
  this
• 4:00
  is
• 4:01
  it
• 4:01
  pretty
• 4:02
  in
• 4:02
  depth
• 4:02
  on
• 4:02
  the
• 4:02
  compliance
• 4:03
  side.
• 4:03
  And
• 4:04
  it
• 4:04
  was
• 4:04
  something
• 4:05
  that,
• 4:05
  you
• 4:05
  know,
• 4:05
  we
• 4:05
  had
• 4:05
  to
• 4:06
  get
• 4:06
  answers
• 4:06
  in
• 4:06
  order
• 4:06
  to
• 4:07
  properly
• 4:08
  clear
• 4:08
  this
• 4:08
  material.
• 4:09
  And
• 4:10
  it
• 4:10
  was
• 4:10
  great.
• 4:10
  It
• 4:10
  was
• 4:11
  a
• 4:11
  great
• 4:11
  experience,
• 4:11
  a
• 4:12
  learning
• 4:12
  experience.
• 4:12
  But
• 4:13
  now
• 4:13
  I
• 4:13
  know
• 4:14
  we're
• 4:15
  certainly
• 4:15
  not
• 4:15
  messing
• 4:15
  around,
• 4:16
  right?
• 4:16
  It's
• 4:16
  not
• 4:16
  just
• 4:16
  like,
• 4:17
  hey,
• 4:17
  we're
• 4:17
  just
• 4:17
  going
• 4:17
  to
• 4:17
  throw
• 4:17
  it
• 4:17
  over
• 4:18
  there,
• 4:18
  hope
• 4:18
  for
• 4:18
  the
• 4:18
  best
• 4:19
  and,
• 4:19
  you
• 4:19
  know,
• 4:19
  all
• 4:19
  that
• 4:19
  stuff.
• 4:20
  So.
• 4:20
  No,
• 4:21
  that's
• 4:21
  wonderful.
• 4:22
  And
• 4:22
  you
• 4:22
  mentioned
• 4:23
  market
• 4:23
  and,
• 4:23
  you
• 4:23
  know,
• 4:24
  some
• 4:24
  known
• 4:24
  challenges.
• 4:26
  It's.
• 4:26
  Would
• 4:27
  it
• 4:27
  be
• 4:27
  possible,
• 4:27
  do
• 4:27
  you
• 4:27
  think,
• 4:28
  on
• 4:28
  the
• 4:28
  call
• 4:28
  that
• 4:29
  we
• 4:29
  have
• 4:29
  coming
• 4:29
  up
• 4:29
  with
• 4:29
  Leslie
• 4:30
  and
• 4:30
  Mike
• 4:30
  to
• 4:31
  talk
• 4:31
  about,
• 4:31
  you
• 4:31
  know,
• 4:32
  what
• 4:32
  some
• 4:32
  of
• 4:33
  the
• 4:33
  breakdown
• 4:33
  was
• 4:33
  that
• 4:34
  caused
• 4:34
  this
• 4:34
  retailer
• 4:35
  or
• 4:35
  these
• 4:35
  retailers
• 4:36
  to
• 4:37
  have
• 4:37
  this
• 4:37
  fallout?
• 4:38
  Yeah,
• 4:38
  I
• 4:38
  think
• 4:38
  that's
• 4:38
  all.
• 4:39
  Leslie
• 4:39
  will
• 4:40
  probably
• 4:40
  have
• 4:40
  some
• 4:40
  great
• 4:40
  insight
• 4:41
  there.
• 4:41
  So
• 4:41
  I
• 4:41
  think
• 4:41
  that's
• 4:41
  a
• 4:41
  great
• 4:42
  discussion
• 4:42
  we
• 4:42
  can
• 4:42
  have
• 4:43
  with
• 4:43
  her
• 4:43
  that
• 4:44
  day.
• 4:45
  I
• 4:45
  think
• 4:45
  there's
• 4:46
  a
• 4:46
  lot
• 4:46
  of
• 4:47
  advice
• 4:47
  that
• 4:47
  we
• 4:47
  would
• 4:48
  be
• 4:48
  able
• 4:48
  to
• 4:48
  give
• 4:48
  to
• 4:49
  customers
• 4:49
  not
• 4:50
  necessarily
• 4:50
  on
• 4:50
  how
• 4:51
  they
• 4:51
  should
• 4:51
  be
• 4:51
  doing
• 4:51
  their
• 4:51
  business,
• 4:52
  but
• 4:52
  just
• 4:52
  on
• 4:52
  things
• 4:53
  to
• 4:53
  avoid
• 4:53
  red
• 4:54
  flags
• 4:54
  that
• 4:54
  you
• 4:54
  can
• 4:54
  see
• 4:55
  in
• 4:55
  an
• 4:55
  operation
• 4:56
  and
• 4:56
  things
• 4:56
  that
• 4:57
  could
• 4:58
  tip
• 4:58
  you
• 4:58
  off
• 4:58
  to
• 4:58
  the
• 4:59
  idea
• 4:59
  that
• 4:59
  maybe
• 4:59
  something
• 4:59
  isn't
• 5:00
  right
• 5:00
  with
• 5:00
  the
• 5:00
  way
• 5:00
  your
• 5:00
  material
• 5:01
  is
• 5:01
  being
• 5:01
  handled.
• 5:03
  Yeah,
• 5:04
  I
• 5:04
  love
• 5:04
  that
• 5:04
  because
• 5:05
  that,
• 5:05
  that's
• 5:05
  what
• 5:05
  people
• 5:06
  need
• 5:06
  to
• 5:06
  know
• 5:06
  is,
• 5:06
  you
• 5:07
  know,
• 5:07
  like
• 5:07
  what,
• 5:07
  you
• 5:07
  know,
• 5:09
  let's
• 5:09
  say
• 5:09
  you
• 5:09
  have,
• 5:10
  you
• 5:10
  know,
• 5:10
  some
• 5:10
  type
• 5:11
  of
• 5:11
  clothing
• 5:11
  coming
• 5:11
  in
• 5:12
  from
• 5:12
  another
• 5:12
  country.
• 5:12
  Can
• 5:13
  it
• 5:13
  be,
• 5:13
  can
• 5:13
  you
• 5:14
  send
• 5:14
  it
• 5:14
  into
• 5:14
  for
• 5:15
  Mexico
• 5:15
  citizens
• 5:15
  or
• 5:16
  you
• 5:16
  know,
• 5:17
  you
• 5:17
  know,
• 5:17
  toys
• 5:17
  or
• 5:18
  what.
• 5:18
  What
• 5:18
  are
• 5:18
  some
• 5:18
  limitations
• 5:19
  and,
• 5:19
  and
• 5:20
  different
• 5:20
  things
• 5:20
  that
• 5:20
  are
• 5:20
  going
• 5:21
  on
• 5:21
  when
• 5:21
  it
• 5:21
  comes
• 5:21
  to
• 5:21
  just
• 5:22
  clearing
• 5:22
  product
• 5:22
  into
• 5:23
  Mexico.
• 5:23
  Right.
• 5:24
  You
• 5:24
  know,
• 5:25
  what,
• 5:25
  what
• 5:25
  does
• 5:25
  it
• 5:25
  look
• 5:25
  like
• 5:26
  for
• 5:26
  Nutraceuticals
• 5:26
  or
• 5:27
  you
• 5:27
  know,
• 5:27
  cosmetics,
• 5:28
  supplements
• 5:28
  different.
• 5:29
  And
• 5:30
  hopefully
• 5:30
  we'll
• 5:30
  be
• 5:30
  able
• 5:31
  to
• 5:31
  touch
• 5:31
  on
• 5:31
  some
• 5:31
  of
• 5:31
  those
• 5:31
  more
• 5:32
  specific
• 5:32
  things
• 5:34
  on
• 5:34
  that
• 5:34
  future
• 5:34
  call.
• 5:35
  So
• 5:35
  I
• 5:35
  just
• 5:35
  have
• 5:35
  one
• 5:36
  more
• 5:36
  thing
• 5:36
  which
• 5:36
  we've
• 5:37
  covered
• 5:37
  quite
• 5:37
  a
• 5:37
  bit,
• 5:38
  but.
• 5:39
  Well,
• 5:40
  actually,
• 5:40
  quick
• 5:40
  sidebar.
• 5:41
  So
• 5:41
  what
• 5:42
  about
• 5:42
  rural
• 5:42
  deliveries?
• 5:43
  Is
• 5:43
  that
• 5:43
  something
• 5:44
  that
• 5:44
  we're
• 5:44
  able
• 5:44
  to
• 5:45
  stay
• 5:46
  in
• 5:46
  front
• 5:46
  of
• 5:46
  with
• 5:46
  our
• 5:46
  network
• 5:47
  too?
• 5:47
  Is
• 5:47
  that,
• 5:47
  are
• 5:48
  there
• 5:48
  any
• 5:48
  challenges
• 5:48
  with.
• 5:48
  That,
• 5:49
  with
• 5:49
  Final
• 5:50
  Mile
• 5:50
  Delivery?
• 5:51
  Yeah,
• 5:52
  yeah,
• 5:53
  sorry
• 5:53
  you
• 5:54
  cut
• 5:54
  out
• 5:54
  there
• 5:54
  for
• 5:54
  a
• 5:54
  sec.
• 5:55
  No,
• 5:55
  I
• 5:55
  don't
• 5:56
  know
• 5:56
  of
• 5:56
  any
• 5:56
  challenges
• 5:57
  that
• 5:57
  we're
• 5:57
  having
• 5:57
  currently.
• 5:57
  And
• 5:58
  with
• 5:58
  the
• 5:58
  way
• 5:58
  that
• 5:58
  we
• 5:59
  have
• 5:59
  our
• 5:59
  vendor
• 5:59
  network
• 6:00
  set
• 6:00
  up,
• 6:00
  we.
• 6:02
  In
• 6:02
  the
• 6:02
  past,
• 6:02
  we've
• 6:03
  done
• 6:03
  it
• 6:03
  a
• 6:04
  lot
• 6:04
  with,
• 6:04
  with
• 6:04
  other
• 6:04
  vendors
• 6:05
  when
• 6:05
  we
• 6:05
  and
• 6:06
  customers
• 6:06
  who
• 6:06
  have
• 6:06
  asked
• 6:07
  us
• 6:07
  to
• 6:07
  go
• 6:07
  down
• 6:07
  into
• 6:08
  Mexico
• 6:08
  City
• 6:09
  and
• 6:09
  have
• 6:09
  discussions
• 6:10
  with
• 6:10
  these
• 6:10
  Final
• 6:10
  Mile
• 6:11
  vendors
• 6:11
  to
• 6:11
  make
• 6:11
  sure
• 6:12
  that
• 6:12
  they're
• 6:13
  protecting
• 6:13
  material
• 6:14
  properly,
• 6:14
  that
• 6:14
  they're
• 6:15
  locking
• 6:15
  things
• 6:15
  up
• 6:15
  when
• 6:16
  they're
• 6:16
  in
• 6:16
  transit
• 6:17
  and
• 6:17
  that
• 6:17
  their
• 6:17
  drivers
• 6:18
  are
• 6:18
  trained
• 6:18
  and
• 6:19
  they're
• 6:19
  aware
• 6:19
  of
• 6:19
  all
• 6:20
  these
• 6:20
  different
• 6:20
  security
• 6:20
  requirements
• 6:21
  and
• 6:21
  expectations
• 6:22
  that
• 6:22
  Ascendia
• 6:23
  has
• 6:23
  on
• 6:23
  the
• 6:24
  way
• 6:24
  that
• 6:24
  they
• 6:24
  should
• 6:24
  be
• 6:25
  treating
• 6:26
  that
• 6:26
  material
• 6:26
  once
• 6:27
  they
• 6:27
  get
• 6:28
  their
• 6:28
  hands
• 6:28
  on
• 6:29
  it.
• 6:29
  Right.
• 6:29
  So
• 6:30
  those
• 6:30
  kinds
• 6:31
  of
• 6:31
  in
• 6:31
  country
• 6:32
  audits
• 6:32
  are
• 6:32
  done.
• 6:33
  They're
• 6:33
  done
• 6:34
  not
• 6:34
  only
• 6:34
  by
• 6:35
  us,
• 6:35
  but
• 6:35
  by
• 6:35
  our
• 6:36
  vendors
• 6:36
  and
• 6:36
  by
• 6:36
  our
• 6:37
  customers
• 6:38
  expect
• 6:38
  them
• 6:39
  of
• 6:39
  us
• 6:39
  to
• 6:39
  be
• 6:39
  honest.
• 6:40
  And
• 6:40
  yeah,
• 6:41
  we
• 6:41
  really
• 6:41
  keep
• 6:42
  a
• 6:42
  close
• 6:42
  eye
• 6:42
  on
• 6:42
  those
• 6:43
  relationships
• 6:43
  with
• 6:43
  that,
• 6:44
  with
• 6:44
  the
• 6:44
  vendors
• 6:44
  down
• 6:44
  in
• 6:45
  Mexico
• 6:45
  and,
• 6:46
  and
• 6:46
  everywhere.
• 6:47
  Right.
• 6:47
  It's
• 6:47
  not
• 6:47
  just,
• 6:48
  not
• 6:48
  just
• 6:48
  something
• 6:48
  that
• 6:49
  we
• 6:49
  do
• 6:49
  for,
• 6:50
  for
• 6:50
  that
• 6:50
  market.
• 6:51
  But
• 6:51
  no,
• 6:52
  right
• 6:52
  now
• 6:52
  we're
• 6:53
  not
• 6:53
  having
• 6:53
  any,
• 6:54
  any
• 6:54
  issues
• 6:54
  with
• 6:55
  Final
• 6:55
  Mile.
• 6:56
  And
• 6:56
  the
• 6:57
  material
• 6:57
  that
• 6:57
  we
• 6:57
  are
• 6:57
  currently
• 6:58
  putting
• 6:58
  through
• 6:58
  the
• 6:59
  Laredo
• 6:59
  facility
• 6:59
  is
• 7:00
  seeing,
• 7:00
  seeing
• 7:00
  great
• 7:01
  results
• 7:01
  and
• 7:01
  seeing
• 7:01
  great
• 7:02
  SLAs
• 7:04
  and,
• 7:04
  and,
• 7:05
  and
• 7:05
  not
• 7:06
  a
• 7:06
  lot
• 7:06
  of
• 7:06
  dwell
• 7:06
  time,
• 7:06
  not
• 7:07
  a
• 7:07
  lot
• 7:07
  of
• 7:07
  staging
• 7:08
  time
• 7:08
  and,
• 7:09
  and
• 7:09
  it's
• 7:09
  really
• 7:10
  been
• 7:10
  a
• 7:10
  really
• 7:10
  successful
• 7:11
  launch
• 7:11
  of
• 7:11
  a
• 7:11
  product
• 7:11
  so
• 7:11
  far.
• 7:13
  Awesome.
• 7:13
  Okay,
• 7:14
  look,
• 7:15
  that's
• 7:15
  all
• 7:15
  I
• 7:15
  have
• 7:15
  for
• 7:16
  today.
• 7:16
  I
• 7:16
  don't
• 7:17
  want
• 7:17
  to
• 7:17
  give
• 7:17
  away
• 7:17
  too
• 7:18
  much
• 7:18
  in
• 7:18
  prep
• 7:18
  for
• 7:18
  our
• 7:19
  next
• 7:19
  call,
• 7:19
  but
• 7:19
  for
• 7:19
  everybody
• 7:20
  listening,
• 7:20
  thank
• 7:20
  you
• 7:21
  very
• 7:21
  much
• 7:21
  for
• 7:22
  coming
• 7:22
  back
• 7:22
  to
• 7:23
  it's
• 7:23
  probably
• 7:23
  the
• 7:23
  17th,
• 7:24
  maybe
• 7:24
  18th
• 7:25
  episode
• 7:25
  of
• 7:25
  Between
• 7:25
  Two
• 7:26
  Ferns
• 7:26
  with
• 7:26
  Jason
• 7:26
  and
• 7:26
  Nick
• 7:27
  here
• 7:27
  and
• 7:28
  I'm
• 7:28
  just
• 7:28
  kidding
• 7:29
  again,
• 7:29
  it's
• 7:29
  outside
• 7:29
  the
• 7:30
  box
• 7:30
  with
• 7:30
  the
• 7:30
  Sendia
• 7:31
  USA
• 7:31
  podcast.
• 7:32
  Thank
• 7:32
  you
• 7:32
  so
• 7:32
  much
• 7:33
  for
• 7:33
  listening.
• 7:33
  Thank
• 7:34
  you
• 7:34
  for
• 7:34
  watching
• 7:35
  and
• 7:35
  let's
• 7:36
  I
• 7:36
  think
• 7:36
  it's
• 7:36
  it's
• 7:37
  important
• 7:37
  we
• 7:37
  get
• 7:37
  excited
• 7:38
  about
• 7:38
  Mexico
• 7:38
  and
• 7:39
  know
• 7:39
  that
• 7:39
  it
• 7:39
  doesn't
• 7:40
  have
• 7:40
  to
• 7:40
  be
• 7:40
  a
• 7:40
  pain
• 7:40
  in
• 7:41
  the
• 7:41
  butt
• 7:41
  to
• 7:41
  deliver
• 7:41
  packages
• 7:42
  into
• 7:42
  Mexico.
• 7:43
  And
• 7:43
  we're
• 7:43
  excited
• 7:43
  to
• 7:45
  future
• 7:45
  state
• 7:45
  here.
• 7:46
  Get
• 7:46
  with
• 7:46
  Leslie
• 7:46
  and
• 7:47
  Mike
• 7:47
  and
• 7:47
  talk
• 7:47
  about
• 7:47
  how
• 7:48
  we
• 7:48
  at
• 7:48
  Ascendia
• 7:48
  are
• 7:49
  really
• 7:49
  helping
• 7:49
  to
• 7:50
  reshape
• 7:50
  that
• 7:51
  that
• 7:51
  mindset
• 7:52
  and
• 7:53
  really
• 7:53
  just
• 7:53
  the
• 7:53
  experience
• 7:54
  that
• 7:54
  customers
• 7:54
  have
• 7:54
  with
• 7:55
  deliveries
• 7:55
  in
• 7:55
  New
• 7:55
  Mexico
• 7:56
  overall.
• 7:56
  So
• 7:57
  Jason,
• 7:57
  thanks
• 7:57
  so
• 7:57
  much.
• 7:58
  Yeah,
• 7:58
  no
• 7:58
  problem,
• 7:58
  Nick.
• 7:59
  Share
• 8:00
  subscribe
• 8:00
  and
• 8:01
  download
• 8:01
  our
• 8:01
  podcast
• 8:02
  to
• 8:02
  learn
• 8:03
  more
• 8:03
  about
• 8:03
  today's
• 8:04
  topic
• 8:04
  or
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