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Is It Really Worth Going After Long-tail Keywords? | Ep. #112
In Episode #112 Eric and Neil share their insights on when and where it’s worth investing your time in the pursuit of long tail keywords. Listen to understand what long-tail keywords are, what they are compared to, and how their strategic implementation can always help you rank.
Time Stamped Show Notes:
00:27 – Today’s topic: Is it really worth going after long tail keywords?
00:36 – Long tail keywords are 3-5 word phrases people are searching for
01:06 – Head term vs long tail keywords
01:35 – Wikipedia’s Abraham Lincoln page as an example
02:35 – Brian Dean’s 1M search results
03:28 – Long…
The skinny
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