Latest / Ambitious Podcast / EP 41: Finding Alignment in Business: A Journey to Success with Jasmine Sawaged

Transcript

EP 41: Finding Alignment in Business: A Journey to Success with Jasmine Sawaged · Ambitious Podcast

• 0:08
  Hello and welcome back to Ambitious.
• 0:10
  I am very excited for today's guest because today's guest I am
• 0:15
  joined by Jazz and Jazz is someone I have the absolute
• 0:18
  honor of calling a client, a friend, and truly somebody that
• 0:23
  I will say I am so insanely inspired by.
• 0:26
  She has an incredible story that I really was just so excited to
• 0:31
  share. When I heard it myself, it made
• 0:33
  me, to be honest, really emotional because it made me
• 0:36
  really realize what it means to truly seek full, deep,
• 0:41
  undeniable alignment in your business.
• 0:44
  And today we're going to be unpacking what alignment in
• 0:47
  business really looks like. Jazz is going to be sharing the
• 0:49
  one O 1 of what it meant to have a business that she blew up on
• 0:53
  TikTok to then shutting it down, removing herself from the
• 0:57
  Internet, taking a sabbatical to come back and recreate herself
• 1:01
  and her business to be truly in alignment.
• 1:04
  We're going to talk about what to do if you're maybe in a
• 1:06
  similar situation, how to know if you are actually aligned with
• 1:09
  your business, and most importantly, what are some of
• 1:12
  the things that you can do to ensure that as you're creating
• 1:15
  your business and you're developing it and going to the
• 1:17
  next level, that you're always in alignment.
• 1:19
  So without further ado, let's get into today's episode.
• 1:22
  Hello everybody, and welcome back to Ambitious.
• 1:25
  As you heard in the intro, I'm very excited about today's
• 1:28
  episode because we just did a little while ago an episode
• 1:31
  about what to do if you are out of love with your business or
• 1:34
  maybe even, dare I say, hate your business.
• 1:36
  And today's guest, as you heard in the intro, has a lot of
• 1:41
  understanding of business and the behind the scenes of
• 1:43
  businesses, works with a lot of different industries.
• 1:45
  And so she is genuinely one of the best people to be able to
• 1:49
  speak to this and also has her own journey that I'm really
• 1:51
  excited for her to dive into. So Jazz, welcome to the show.
• 1:54
  I'm so excited to be here. This is amazing, I cannot wait
• 1:58
  to dive in. Honestly, I feel like we were
• 2:01
  just saying before we start pressing record, we could
• 2:03
  probably go for like 3 1/2 hours.
• 2:04
  So we're gonna have to, you and I, with our gift of gab, dial it
• 2:07
  in today to make sure that we stay on course, which for us is
• 2:11
  not typical, but. We are certified.
• 2:13
  Yappers no 1000 percent, 1000% you get to see us when we're in
• 2:17
  person. OK, so as a starting point, I
• 2:19
  would love because obviously in the in the aspect of alignment,
• 2:23
  which by the way, I feel like alignment is a very like soofy
• 2:25
  word. It's a non tangible.
• 2:27
  People are like, you know, I see people talk on social media all
• 2:30
  the time, but alignment be aligned in your business, be
• 2:33
  aligned in your life and you're like, what the heck does that
• 2:35
  even mean? And so for me, I feel like I
• 2:40
  define alignment as the ability to feel like everything is in
• 2:45
  flow and doesn't feel resistant and feels clear.
• 2:50
  So like you're not doubting your decision.
• 2:51
  It doesn't feel like everything is 10 times harder.
• 2:54
  Like you feel like you see what you need to do, you're doing it
• 2:58
  and it just in your body doesn't feel resistant.
• 3:01
  Like it's kind of like inner knowing when you kind of feel
• 3:03
  like you need to, you know you need to pick the red shirt over
• 3:06
  the blue, but you end up somehow picking the blue.
• 3:08
  Alignment is just trusting your gut, trusting your intuition,
• 3:11
  and also realizing that in certain situations you may
• 3:13
  already be in that if that feeling of resistance is coming
• 3:16
  up, it could mean you're out of alignment.
• 3:18
  So I'm curious because obviously you do use a lot of clients and
• 3:20
  you're going to be sharing your own story today, like when we're
• 3:23
  using the word alignment in today's show, what do you want
• 3:26
  someone to kind of take from that or what does that mean you
• 3:28
  symbolize to you? Yeah, that's a great question.
• 3:32
  I think there's nuances for every person, but at the core of
• 3:36
  it, resistance is a great word. I like to think of it like going
• 3:40
  against the current in a river. Even if you're making progress
• 3:44
  and you're seeing results, like you're moving, every step feels
• 3:48
  hard and you feel like you don't want to keep going at some
• 3:51
  points. Versus when you're in alignment,
• 3:54
  it's kind of like the opposite. You're flowing with the current
• 3:56
  of a river. And so sometimes you don't even
• 4:01
  have to think about moving, you're just moving.
• 4:03
  And so I think that that's how I like to envision it is like the
• 4:05
  people who are out of alignment feel like they're going against
• 4:07
  the current and in alignment feel like they're going with and
• 4:11
  the current just symbolizes resistance or avoidance or a
• 4:14
  disdain for the effort that you have to put in.
• 4:17
  And so it's not that you're not moving, it's just like the way
• 4:19
  that it feels in the process. Also, we love a good analogy, so
• 4:24
  I could not be. More obsessed.
• 4:26
  I wanted to speak your love language.
• 4:29
  I was gonna say I was like speaking my love language now.
• 4:32
  OK, So obviously I, I so agree with that.
• 4:35
  And I love, I love the visual as well because I feel like it's a
• 4:37
  really easy thing for people to latch on to and an easy
• 4:39
  explanation. Obviously you had your own
• 4:42
  journey, which is why you do this.
• 4:43
  And kind of like what started or, you know, sparked a lot of
• 4:46
  the pivot of the work that you do with clients.
• 4:48
  Now. Tell me a little bit about kind
• 4:50
  of like your experience or your journey when it comes to like
• 4:53
  understanding alignment specifically in business?
• 4:55
  Because obviously I've seen you grow and develop and have so
• 4:59
  much even deeper clarity that you now than you ever did even
• 5:02
  when we first started meeting. And like it's been constantly
• 5:04
  evolving, getting even deeper and deeper and deeper, more
• 5:06
  specific even as to what alignment specifically looks
• 5:08
  like for you. And so, yeah, curious if you
• 5:11
  could just share a little bit about your journey and really
• 5:14
  how alignment came to be like your purpose.
• 5:17
  Yeah, I think that when Kate and I started working together, like
• 5:21
  when we started working together, I wanted to build a
• 5:25
  business that I loved because I had came to you feeling like I
• 5:30
  had built a business successfully, but it didn't feel
• 5:33
  right and I didn't know why. And I even like went so far as
• 5:37
  to hire people for like my mindset and all these things and
• 5:40
  none of it helped. I like 10X my business and felt
• 5:44
  like I wasn't happy, I wasn't fulfilled.
• 5:46
  And then I felt guilty for those feelings because I was achieving
• 5:50
  things that I knew a lot of people wanted.
• 5:54
  And so when we started together, we had like an initial VIP day
• 5:59
  and we wrote things on a whiteboard that like looked like
• 6:02
  an aligned business. But the process I realized,
• 6:05
  wasn't like a logical strategic one.
• 6:07
  A lot of it is like feeling and going through it emotionally.
• 6:11
  And so I essentially realized through working together and
• 6:15
  then in this past, I guess year, that going through finding
• 6:20
  alignment in your life and in your business isn't one that
• 6:22
  gets done on paper or on a whiteboard or as you always say,
• 6:25
  like in a Google document, because that's where a lot of us
• 6:27
  go. You can write out all the things
• 6:30
  that seem like the things you want or what is supposed to be
• 6:34
  an aligned business or like aligned with your passions and
• 6:37
  your zone of genius and whatever else you want to give textbook
• 6:39
  definitions of. But the process was actually
• 6:41
  extremely emotional and something more in my body and
• 6:46
  through conversation and mirroring back and reflections
• 6:49
  and iterations and step by step over time.
• 6:52
  So I could talk about the whole journey of this past year or two
• 6:56
  forever. But I think if I could bundle up
• 6:58
  what it felt like to go through the process, it was the
• 7:01
  realization that the logic and the strategy, which is I think
• 7:04
  where you and I and A lot of other entrepreneurs default to,
• 7:07
  wasn't the process that it actually took.
• 7:11
  And it was really uncomfortable for that reason because I'm
• 7:13
  usually the person that can like out think and out strategize
• 7:16
  everything and I couldn't avoid it.
• 7:20
  Yeah. Well, I think like for me when
• 7:23
  even when I work with a lot of entrepreneurs, like they come to
• 7:25
  you just wanting something different, right?
• 7:27
  Like, OK, like I just want something different than what I
• 7:28
  had, different than what I had. Would you say that you knew from
• 7:32
  the beginning that you weren't aligned to it?
• 7:34
  Or were you just kind of like, yeah, I want to do it a
• 7:35
  different way and not really maybe realizing, like, the root
• 7:39
  or the depth of what was disconnected for you?
• 7:43
  Because I feel like for me, there's been moments in my
• 7:45
  journey where like, I went to a coach or hired somebody based
• 7:49
  off like, yeah, I just want to like, kind of like change a
• 7:51
  couple things, do things a little bit differently.
• 7:53
  Like, I wouldn't have labeled it as I'm not aligned with my
• 7:57
  business. I'm like, I'm massively out of
• 7:59
  alignment here and I need a massive shift.
• 8:01
  Like it didn't seem so monumental to me when I searched
• 8:03
  out support. And so because of that, I think
• 8:06
  like for myself, I ended up in the same pattern.
• 8:08
  I had moments where I was like trying to problem solve and work
• 8:11
  the pieces on a whiteboard or on a Google Doc only to go deep
• 8:15
  into the process and realize, oh, it actually wasn't about the
• 8:17
  fact I wanted a different strategy.
• 8:19
  It was actually about the fact that I needed a different
• 8:22
  perspective on myself to then therefore shift into the way
• 8:27
  that I was doing business. So do you feel when you were
• 8:29
  doing kind of an initially like say, OK, like I don't feel like
• 8:34
  I'm excited about my business and I want to do something
• 8:36
  different. Why do you think your mind went
• 8:38
  to like, OK, let's change the strategy versus alignment, would
• 8:41
  you say? That's a fantastic question.
• 8:44
  I think that defaulting to changing the strategy is just
• 8:49
  something that's the common narrative.
• 8:50
  Like, I honestly don't hear much about what alignment really
• 8:55
  means. Are people going through it?
• 8:57
  Like people are always just selling the next framework, the
• 8:59
  next strategy, the next steps. They're going to help you
• 9:02
  achieve XY and Z. And so I think I just defaulted
• 9:05
  to like, that's always the answer.
• 9:07
  And it was hard for it to not be that.
• 9:10
  So like when you asked if I knew that I was out of alignment, I
• 9:14
  didn't. I remember distinctly months of
• 9:18
  me crying and then like forcing myself to work and then having a
• 9:21
  breakdown and crying and being in this cycle and not knowing
• 9:24
  what it was. And I thought there was
• 9:25
  something wrong with me. Like that's all I thought.
• 9:28
  Like I didn't think that there was a alignment thing.
• 9:32
  Like I didn't know what that was.
• 9:33
  And I just thought that there was something wrong with myself
• 9:36
  or something wrong with the strategy of my business.
• 9:40
  It was like either one or the other.
• 9:42
  So I would default to like, OK, let's change the strategy or
• 9:46
  like, let's look at myself and see like, what's wrong with me
• 9:49
  because I'm having these breakdowns.
• 9:51
  I don't know where they're coming from.
• 9:52
  So I would have never defined it that way before going through
• 9:55
  the process. And I remember when I came to
• 9:57
  you, I think I said like, I think I set up my offers in a
• 10:01
  way where I don't really know what I like.
• 10:02
  And so I just want to like go back to the drawing board.
• 10:04
  Like I had no idea this was like a deeper thing.
• 10:07
  And so I blame I, there was a lot of shame and blame too,
• 10:09
  which I don't know how much of that you experienced as well
• 10:13
  through the process of just like thinking there's something wrong
• 10:16
  with us because we're feeling things that nobody else talks
• 10:18
  about. Well, yeah.
• 10:20
  And I mean, even you, you sharing that just as you were
• 10:23
  saying that kind of like light bulb for me, because I like at
• 10:28
  all stages, like I'm not even going to say that.
• 10:30
  I would say I'm done with it at this point because every stage I
• 10:33
  feel like at new levels you tap into new comparison and new
• 10:37
  ideas and new versions of yourself.
• 10:40
  And my kind of like, I guess I would say awareness came from
• 10:46
  the fact that I was at an event and I was like to, to your
• 10:50
  point, like in my opinion, I was oblivious.
• 10:53
  Like I, I genuinely thought like this is I need another funnel.
• 10:56
  I need another hire, I need another strategy.
• 11:00
  I need to move around my cash flow and investments.
• 11:03
  Like I was like, not even in the arena of the fact that it was
• 11:06
  alignment. And I remember being in an event
• 11:09
  and saying something about my business that I was frustrated
• 11:11
  with. And someone just saying
• 11:13
  literally, I remember the line like gives me chills, which was
• 11:15
  like, what if you just did it your way?
• 11:18
  And instantly, which I know for most people, like I don't
• 11:21
  understand, but instantly I just started crying.
• 11:23
  And I think it's because of what you mentioned it was.
• 11:25
  It was the fact that I had Tuesdays where it was 11:00 at
• 11:30
  night. And I was bawling about
• 11:32
  something in the sense of either, you know, whether you
• 11:35
  want to call it a breakthrough, a breakdown, whatever.
• 11:38
  But I was having such an intense emotional reaction.
• 11:41
  And then for me at least, I felt like I went on social media and
• 11:44
  everybody was killing it. And everyone was like, I've
• 11:46
  never been so happy about my business.
• 11:47
  Nothing's ever been in so flow for me.
• 11:50
  And I thought like, exactly to your point, I was like, oh, this
• 11:53
  is not a, this is not a business owner problem.
• 11:55
  This is not an entrepreneur problem.
• 11:57
  This is a me problem. So I felt so much shame.
• 12:00
  And because of that, I didn't want to talk to anybody about it
• 12:03
  because I was like, OK, well, if I tell somebody, then that means
• 12:07
  I'm, you know, not doing something right or I need to be
• 12:10
  worried about it. What if they don't agree?
• 12:12
  What if they're not experiencing it?
• 12:13
  And then obviously, which you and I know now and like some of
• 12:16
  the the female circles and stuff that we all hang out in, there's
• 12:19
  so many of us that are in this process and yet we feel shame
• 12:23
  around it, even though so many of us are experiencing the exact
• 12:26
  same thing individually. 100% I think that I've even realized
• 12:32
  like the people who like when we like all collectively gather,
• 12:37
  there's people who are going through it that they don't even
• 12:39
  realize they're going through it like those earlier levels of
• 12:41
  like being unaware. And so they show up and they ask
• 12:44
  strategy questions. And I think like you and I just
• 12:47
  being only a couple steps ahead in the process, can look back
• 12:50
  and see ourselves in those people.
• 12:53
  And so like to your point, like it's a never ending, a never
• 12:57
  ending journey. But I have noticed that even the
• 13:01
  women who are asking strategy questions and are trying to,
• 13:05
  like grow and win, a lot of times they're actually
• 13:07
  experiencing these things without even realizing it.
• 13:10
  Yeah, if only I knew that so long ago.
• 13:12
  But there's we're so I would say.
• 13:15
  Like for you were like the core, the core symptoms, if you will,
• 13:20
  or like the signs that told you. OK.
• 13:23
  Like obviously, as you said, like I'm having nights where I
• 13:24
  felt like I was just constantly crying and I couldn't really
• 13:27
  label it, couldn't really figure out why.
• 13:29
  Was there other things that came up for you that made you
• 13:31
  realize, OK, like I really need to revisit this because, you
• 13:34
  know, you took a step away for a short period of time from your
• 13:37
  business. And so I feel like there must
• 13:38
  have been a series of things or maybe something that came up
• 13:42
  that made you realize, OK, you know what, like I need to reset
• 13:45
  here. Like I need to re evaluate what
• 13:48
  I'm doing. Yeah, there are so many things
• 13:51
  that were signs that I didn't even realize for a long time.
• 13:54
  And even when I took time away, I couldn't even see it because I
• 13:57
  was still, I think people think when if they take a break from
• 13:59
  their business that like they'll gain clarity, But I was actually
• 14:02
  just like avoiding and not feeling anything.
• 14:05
  So the signs I, I think now when I look back, the first thing was
• 14:09
  no matter what I changed about my business, I changed my
• 14:11
  offers, I changed my title, I changed my whatever else in my
• 14:14
  messaging, I still felt the same.
• 14:17
  It didn't feel like any of those strategic changes on the
• 14:21
  external front changed my internal world.
• 14:23
  And every iteration felt like I was dancing in a circle and
• 14:28
  avoiding like the core thing. Like I wasn't feeling like I was
• 14:30
  gaining clarity or moving forward.
• 14:33
  It was just like a new thing to try feeling the same over and
• 14:36
  over again. That was huge.
• 14:39
  I think also, I was on a vacation with my husband in
• 14:43
  Costa Rica last year when I was feeling this and I was hitting
• 14:47
  the highest cash months I'd ever made.
• 14:49
  And throughout that trip in Costa Rica, I was struggling to
• 14:52
  be present the entire time. It was like a three-week trip.
• 14:56
  And I noticed like how much it was affecting my relationship
• 15:00
  with my husband because I was just not present.
• 15:04
  And I was doing like mental gymnastics in my head constantly
• 15:07
  and overthinking and ruminating. And then I'd have like these
• 15:09
  breakdowns on the beach in this beautiful place, and I'm like,
• 15:12
  OK, something's going on. Like, what the fuck?
• 15:14
  Is this like mental illness? Like, I don't know what's
• 15:16
  happening. So it would be like in these
• 15:19
  random moments, it wasn't even just in my business.
• 15:21
  It was like in the best possible situation, like a dream vacation
• 15:25
  that we had been looking forward to forever.
• 15:26
  I still had this weird weirdness going on.
• 15:31
  So that was another sign, I think also the the difficulty of
• 15:36
  not being able to see the future anymore.
• 15:38
  So like I, if somebody had asked me where I was going in my
• 15:41
  business, it was like a black wall.
• 15:43
  That's like the way I described it.
• 15:45
  And that didn't change until very recently.
• 15:47
  I had experienced that for months or even a year where
• 15:49
  people asked like, what's your plan with your business?
• 15:51
  And I'm like, I don't fucking know, don't ask me that.
• 15:53
  So it was just like a black wall in my head And I'd actually
• 15:58
  panic and freak out and be like, maybe I'm just somebody who,
• 16:01
  like lives in the moment and I just like to create all these
• 16:03
  narratives around it instead of realizing that I couldn't see
• 16:06
  the future because I wasn't being present in the current or
• 16:09
  enjoying the current. And so like, extrapolating into
• 16:11
  the future was hard for me because I didn't want more of
• 16:14
  the same of what was happening now.
• 16:17
  And so I think those are the few key signs that come up for me.
• 16:20
  But I'm interested to hear, like in your experience, what were
• 16:23
  signs that you saw that maybe they're more recent revelations
• 16:28
  with your new level of awareness that you didn't see were signs
• 16:30
  in the past? Yeah, yeah, I was going to say
• 16:33
  too. I I think like, you know, even
• 16:36
  the aspect that you said there of like the narratives that are
• 16:39
  happening because I think what also happens with labels is
• 16:44
  like, say someone says like, oh, I do passive or I do high ticket
• 16:48
  or I'm masculine or I am in the feminine or I do XYZ And like
• 16:52
  all these labels and boxes. I think there's also this aspect
• 16:55
  when we're building business, when we tell ourselves like this
• 16:57
  is who I am and that's how I operate and this is how I think
• 17:00
  or these are the moves I make. And then you're getting this
• 17:04
  sign or you're getting this message internally of like kind
• 17:07
  of feel like I want to go a different way, Kind of feel like
• 17:09
  I don't. I don't know if this is actually
• 17:10
  me. It's almost like an identity
• 17:13
  crisis as much as it is a business decision because you're
• 17:15
  starting to have to acknowledge that this thing you've
• 17:18
  programmed yourself to say I am or that I do or that I'm going
• 17:22
  to be is no longer. And I see it's a lot actually
• 17:25
  with women who are going for seven figures and multiple 7
• 17:29
  figures. I've actually seen time after
• 17:31
  time people who go for this financial target and then they
• 17:34
  get closer and closer and they realize like I don't even want
• 17:36
  that. Like I don't even care about
• 17:38
  that. I realized I don't even care
• 17:40
  about the number. I don't care about it looking
• 17:42
  this way or that way. Like it's just that's not
• 17:45
  important to me. What's important to me is being
• 17:46
  home with my kids or what's important to me is travel or
• 17:49
  what's important to me is, you know, working 3 hours a day.
• 17:52
  And like if I do that and I make multi 6 figures, I am content.
• 17:56
  Like I do not care. And so I think I really love
• 17:59
  that aspect that you added of the narrative because I also
• 18:01
  think sometimes we sort the information that's coming up for
• 18:04
  us based off of oh, Nope, that doesn't fit this box.
• 18:06
  So therefore I'm not going to address it.
• 18:09
  You know, it's a great question about the symptoms.
• 18:10
  I think for myself like 100% when you noted I couldn't see
• 18:16
  the future. I so agree.
• 18:17
  People be like, so like, where are you going with the business?
• 18:19
  Like what are you going to be creating?
• 18:20
  And I'm like, I don't know, like I, I had the, I had the mission
• 18:24
  of what I wanted to do. Like I always knew that I wanted
• 18:26
  to help women and like, that was not going to change.
• 18:28
  But what that looked like didn't feel clear.
• 18:29
  The steps didn't feel clear. And I think most importantly, I
• 18:34
  started to have massive resentment around things that
• 18:37
  really typically should have no charge to them.
• 18:40
  So like, you know, even for me, and it's going to sound really
• 18:43
  weird, but I'm just going to be really transparent and
• 18:45
  vulnerable with you guys. I literally remember like
• 18:48
  wanting more and more and more sales and being OK, like the
• 18:52
  next target, the next target again.
• 18:54
  And then I literally am I, my team will test this.
• 18:56
  I had DMS full of people who wanted to work with me and I
• 19:00
  didn't want to answer them. Like I was like, I could see
• 19:03
  them there. I could see them being like,
• 19:04
  hey, can I learn about your mastermind?
• 19:05
  Hey, can I learn about your coaching?
• 19:07
  And they would just sit there for seven weeks and like, I
• 19:10
  could see them. I was aware of them, but I
• 19:12
  didn't want to open them because opening them meant I had to have
• 19:16
  the conversation to sell them, and to sell them meant I had to
• 19:18
  serve them. To serve them meant I was
• 19:20
  staying longer in this business structure that I had that I
• 19:26
  wasn't excited by. Or I also saw it for myself in
• 19:29
  launching offers and then killing the launch because I got
• 19:32
  into it and I was like, no, no, no, I don't want to do this.
• 19:34
  I don't want to do this. And having that come up a couple
• 19:36
  times or having ideas were things that I wanted to do and
• 19:39
  then backing out and then being like, OK, now I'm ready.
• 19:42
  And I thought it was all a matter of like, oh, I was
• 19:44
  mentally exhausted or I wasn't prepped or whatever.
• 19:47
  What it really came down to was everything that I was
• 19:50
  procrastinating were really things that frankly I just
• 19:53
  wasn't passionate about. And I refused to acknowledge
• 19:57
  that because to me, it meant that to be transparent, I felt
• 20:01
  like I was giving up. I felt like it was like.
• 20:04
  There's so much opportunity and I think this is something people
• 20:07
  struggle with, right? Like even for you before taking
• 20:09
  your pause, like for an outside person, they might argue like,
• 20:13
  how could you take a pause when there was so much momentum and
• 20:16
  there was so much, you know, movement and energy around your
• 20:20
  brand and sales and clients coming in and all these things.
• 20:23
  And for the average person right now who might be listening is
• 20:25
  like, I don't even have like, Kate, how could you say you have
• 20:27
  inquiries and not answer them? What are you talking about?
• 20:30
  Like for you, when you were in that moment, how did that feel
• 20:34
  for you to feel like you were in like this peak of momentum and
• 20:37
  that was the, the moment where you decided like, no, I'm
• 20:40
  choosing myself and I'm getting recentered.
• 20:44
  It was immediate relief and then spiraling.
• 20:49
  That's what happened was like I chose myself, which I actually,
• 20:53
  I love that you put it that way because I probably would have
• 20:55
  never defined it that way. I think there was a lot of shame
• 20:58
  I felt around taking the break because I knew I was stepping
• 21:01
  away from what so many people wanted, the inquiries, the
• 21:04
  sales, the momentum. But to your point, and I saw
• 21:08
  you, I heard you say this recently today and it just
• 21:10
  really resonated. I actually said last year, at
• 21:13
  the end of last year, I was like, I don't care how much
• 21:15
  money I make. I can make a quarter, I can make
• 21:17
  a third or I can make a fraction of what I'm making and I just
• 21:21
  want to feel better. Like that's it.
• 21:23
  Like that's all I was saying, but I didn't know how.
• 21:26
  And so I got really frustrated by trying all the strategies,
• 21:29
  trying all the changes to my business.
• 21:31
  And so I literally just take took time away because I thought
• 21:33
  there was no other option. It wasn't like I was choosing it
• 21:36
  like it out of empowerment. It felt like maybe a sense of
• 21:40
  like giving up or like feeling like nothing was going to
• 21:42
  change. And so maybe I just need time
• 21:44
  away and it was really hard. I literally made a list that
• 21:49
  week of like part time jobs that I can, I can get because I was
• 21:54
  like, I maybe I'm just not meant to be a business owner.
• 21:55
  Like I'm just going to go be a part time teacher or like do
• 21:59
  something else. And so I would, I wouldn't even
• 22:02
  say it was me choosing myself. It was literally just, I wanted
• 22:06
  to feel relief from the the friction and the resistance and
• 22:12
  I didn't know what other path there was to fixing it or to go
• 22:17
  through it because I didn't even know what was going on.
• 22:20
  And I really like what you mentioned about the labels
• 22:22
  because that's something you really helped me with.
• 22:25
  And I think a lot of clients of mine struggle with this too, is
• 22:28
  they build their business for a certain amount of time based off
• 22:31
  of a label with success. Like I was the TikTok person and
• 22:34
  there were other people I know who labeled themselves as the
• 22:38
  person who's going to XY or Z thing.
• 22:40
  And they change as people, their identity changes and then they
• 22:43
  have a crisis because there's no, they're no longer connected
• 22:46
  to the thing that they have a reputation around, have success
• 22:49
  around, and they don't know how to change it.
• 22:52
  And so like you saw with me for months, I would just flip flop
• 22:57
  between my new identity and the old one because I felt so
• 23:01
  comfortable with the labels that I knew that they got me a proven
• 23:04
  result, quote UN quote. That being into like stepping
• 23:07
  into the new identity that was unknown without really labels,
• 23:12
  that I think it's more like values and beliefs rather than
• 23:15
  labels. It was hard because those things
• 23:18
  felt less concrete and more like I can do anything with it.
• 23:23
  And that was scary as hell. Well, I'm picturing as you're
• 23:25
  saying that I'm like, I don't know why my brain went to like
• 23:29
  like seeing you and seeing like on the left this path, like to
• 23:32
  your point of like getting to this result.
• 23:34
  And like you see all these perfectly curated stones that
• 23:37
  you step on to get to that place and you can see it at the end of
• 23:39
  the road, like choose option A and like this has been
• 23:42
  successful for you. You have proof of concept.
• 23:44
  You know this generates sales. You know this works in your
• 23:47
  marketing. You know, it generates as much
• 23:49
  money. Like just go this way.
• 23:50
  It's well lit, there's perfect stones.
• 23:52
  You can see the end destination, beautiful.
• 23:55
  And then to be aligned sometimes means the right path, which has
• 23:59
  sticks and branches covering it and you can't see the end of it
• 24:03
  and it's not well lit and there are no stones.
• 24:06
  And yet you're like, hey, choose alignment.
• 24:09
  And it's like, duh, the average person struggles with this
• 24:13
  because to your point, which I love and I definitely want to
• 24:16
  dive into, there's a mindset that has to happen to seek to go
• 24:22
  down that path, right? Like the natural inclination in
• 24:26
  US is if we have proof of concept, our brains are always
• 24:29
  trying to keep us safe. They're always trying to avoid
• 24:31
  hurt or upset or resistance. And so it's pretty standard,
• 24:35
  especially in business, that we would seek to go the path of
• 24:38
  least resistance, right? Especially when we have,
• 24:40
  especially when someone's scaling a business, you already
• 24:42
  have proof of concept of something that's worked.
• 24:44
  And so then to say, hey, no, no, you know what?
• 24:46
  If you want the ultimate experience potentially being the
• 24:50
  main word, you have to go down this path of discovery of
• 24:54
  alignment and what that looks like for you.
• 24:56
  And here's the thing, like it's not carved out, you have to
• 24:58
  create it. And so obviously, I know that
• 25:02
  like this last say six months has been a ton of like personal
• 25:05
  development and mindset work. And as to your point earlier,
• 25:09
  kind of ended up not like there was strategy pieces, but it
• 25:13
  really actually ended up being that that was a domino after the
• 25:16
  discovery of alignment. And so I'm curious, like,
• 25:18
  obviously you've walked that path on the right with the no
• 25:21
  stones and the no destination and not well lit.
• 25:24
  If someone is listening to this and they're like, I'm not
• 25:26
  aligned and I'm freaking terrified to consider going down
• 25:29
  that path because I feel like I've already seen the one on the
• 25:32
  left and it feels like it's much easier and it's already proven.
• 25:36
  Talk to me a little bit about kind of what you've been
• 25:38
  experiencing internally or what you feel has maybe been
• 25:41
  supportive for you to go down in the last couple months that's
• 25:45
  kind of allows you to feel more and more clarity unlocking.
• 25:49
  Yeah, that's an amazing question.
• 25:51
  And to think about what helped me continue to take steps on
• 25:55
  that path rather than like avoiding it or like
• 25:59
  backtracking, having like a support system has been #1 and
• 26:04
  that doesn't always have to be like a business coach or
• 26:08
  whatever. I think just somebody who gets
• 26:10
  it, like somebody who either has been there or is in the same
• 26:15
  world as you and can understand what you're going through.
• 26:18
  That's like the number one thing.
• 26:19
  Because the ultimate difficulty is like you mentioned, like your
• 26:25
  body and your mind trying to protect you and keep you safe.
• 26:29
  And so you will have like these overrides.
• 26:32
  Like I had these overrides of like overwhelming emotion and
• 26:35
  overwhelming feeling of fear. Like I would literally, to be
• 26:39
  transparent, I would literally cry in bed like this year at
• 26:43
  multiple points and just say I feel like a failure.
• 26:45
  Like I feel like a loser because I felt like I was doing feeling
• 26:48
  all these things and going through so much hardship and
• 26:50
  wasn't seeing like the quote UN quote success, conventionally
• 26:54
  successful things that I was seeing last year.
• 26:56
  And so I just felt like an absolute failure.
• 26:58
  And so you're going to have these feelings like it may not
• 27:01
  be exactly that, but your own variation of like all of the
• 27:04
  built up emotions and limiting beliefs.
• 27:06
  And they could be extremely overwhelming if you don't have
• 27:08
  somebody to create the space for you to feel them.
• 27:11
  So that way you can continue to move forward because that's the
• 27:14
  only way I was able to continue was by feeling those things and
• 27:17
  not avoiding them like I always used to do.
• 27:19
  So I think that's the first thing.
• 27:21
  And the second is the emotional regulation and processing, and
• 27:27
  that's just literally creating space to feel things and not
• 27:29
  making a story about it and not doing mental gymnastics about
• 27:32
  what it means about you or your business or the world or your
• 27:34
  life. And so that's been a huge thing
• 27:36
  for me too, is like just feeling the things and allowing that and
• 27:40
  giving myself space too. And whether that's like me doing
• 27:43
  breath work in the morning and then like crying and then be
• 27:45
  like, OK, let's go film content or me having a breakdown or, or
• 27:49
  a breakthrough laying in bed and just like crying about whatever,
• 27:54
  about the fact that I was feeling stressed the whole week
• 27:57
  or whatever. It was just like not trying to
• 27:59
  find the why and just feeling it like the emotional processing is
• 28:02
  another thing that helps you keep going.
• 28:04
  And these are all like things that feel like they're signs
• 28:07
  that you're failing because you're like crying and you're
• 28:10
  doing all the things that people label as bad.
• 28:12
  But these are actually the things that help.
• 28:14
  That's like the the first couple that come to mind to support
• 28:16
  emotional processing. I think also a third thing is
• 28:20
  like creating commitments to yourself.
• 28:22
  I know we were talking about this recently, but you are
• 28:25
  probably going to experience shifts in your engagement and
• 28:30
  your sales and the metrics. And it can be really hard for
• 28:34
  your body to look at the numbers and not panic or feel like
• 28:38
  you're making a mistake because you're going down the unbeaten
• 28:41
  path. And you have to trust yourself
• 28:43
  over numbers, which can be really hard because you feel
• 28:46
  like the numbers are concrete and whatever you're feeling is
• 28:49
  like made-up in your head. Like that's how I always felt.
• 28:51
  And so making like commitments, like I'm going to take these
• 28:55
  actions, like XY and Z actions for X amount of days without
• 29:00
  analyzing, without looking at how it's affecting the bottom
• 29:03
  line. And then potentially finding new
• 29:05
  metrics to define success, whether that's how often you're
• 29:08
  showing up or the difference in people that you're attracting,
• 29:13
  like the more qualitative things that you potentially would never
• 29:16
  really look at because you're always focused on sales.
• 29:18
  So I think redefining success and sticking to commitments and
• 29:23
  all of those things help with continuing to chart your own
• 29:27
  path. Yeah.
• 29:28
  I mean, I think like you hit on something massive there, which
• 29:31
  is like, I think those also too can be connected and they
• 29:34
  compound when they're connected. Because sometimes when we are in
• 29:38
  this like dysregulated state and we feel like we're really raw
• 29:42
  and we're feeling, we like anything basically tips us off.
• 29:46
  And then you're like, OK, like I'm going to take that
• 29:48
  commitment to myself and I'm going to go take that action.
• 29:50
  And, you know, try as much as I can not to look at the the
• 29:54
  outputs and sense of what it generates is the hardest thing
• 29:57
  to do. But then when we do, sometimes
• 29:59
  it's like if you try something new and you're like, OK, like I
• 30:03
  wasn't aligned to the way that I was doing things, I'm going to
• 30:05
  try something different. Then you try something different
• 30:08
  to some people, depending on the state in which you're looking at
• 30:12
  it. The thing that happens ends up
• 30:15
  becoming evidence to you of oopsie, this was not good.
• 30:19
  This is not safe, this is not right.
• 30:20
  Like there's something going on. And I used to have that.
• 30:23
  I used to have it that if I took a new action and the the launch
• 30:27
  I did didn't work out the way that I wanted, I'm like, see,
• 30:29
  people don't want it, right? Like it was always like me
• 30:32
  trying and seeking to collect evidence or for me it would be,
• 30:37
  you know, when as to your point, when I feel these really intense
• 30:40
  emotions around like a resistance in my business.
• 30:44
  I used to be like, oh, that's a sign.
• 30:45
  Oh, that's a sign. And I feel like even now, like,
• 30:48
  you know, we've had a lot of conversations about like
• 30:51
  emotions and I think we've probably cried a stupid amount
• 30:54
  of times to each other. Not even about the fact it's
• 30:57
  interesting because not even about, I would say being sad,
• 31:01
  but just genuinely like to your point with emotional regulation,
• 31:04
  like releasing. And I think that the thing that
• 31:07
  has been for me the the most helpful in my kind of navigating
• 31:13
  in that path was number one, like setting the expectation of
• 31:17
  like you chose to walk down it and you knew there were no
• 31:20
  lights. Like you chose to walk down and
• 31:23
  you knew there were no steps and you knew you couldn't see the
• 31:25
  end destination. So once you're 4 steps in, you
• 31:28
  don't get to say, Oh my God, it's dark.
• 31:30
  Like you knew that before you started walking.
• 31:33
  So like, I think setting a fair expectation, like when you're
• 31:36
  trying to find alignment in your business, it's going to be
• 31:38
  really messy. Like to your point where you're
• 31:40
  like, I feel like I'm kind of, you know, pivoting to me.
• 31:43
  I find pivoting really beautiful because I feel like it's kind
• 31:46
  of, to me a matter of like collecting little pieces of
• 31:49
  evidence along the way of like, that fits, that doesn't fit.
• 31:52
  A part of that fits that definitely is not me.
• 31:55
  And like with all those little pieces of collection, you feel
• 31:58
  so much more confident when you reach the end of like, OK, like
• 32:01
  this really feels right. Like this feels like it really
• 32:04
  is who I am or what I'm supposed to do or who I'm supposed to be.
• 32:08
  And the thing that I would say for me was like the most
• 32:12
  impactful 100% was having support in that.
• 32:14
  And like, yes, of course, like, can you have a coach and all
• 32:16
  those things? Sure.
• 32:17
  But I actually feel like what's been the most like insanely
• 32:22
  healing for me was having other women around me who were going
• 32:27
  through similar things. Like you and I both know we have
• 32:30
  a circle of women who are like, it's all on the table and
• 32:33
  they're like, I hate this. This is pissing me off about my
• 32:35
  business. Like they're just so real and
• 32:37
  raw about what they're navigating.
• 32:40
  And I think sometimes being witnessed in your transformation
• 32:44
  and then most importantly, witnessing others going through
• 32:47
  the same thing has been so healing because you start to
• 32:50
  realize like you're not alone. And that shame I feel like
• 32:53
  starts to dissipate and that, you know, Oh my gosh, this is
• 32:56
  wrong. That's what it means about me.
• 32:57
  You're like, well, I have six or seven other women who are going
• 32:59
  to the exact same thing. And I was like a firm believer
• 33:03
  that I was like in a solo journey until I started to have
• 33:07
  all of our gatherings basically of all of us coming together and
• 33:10
  telling each other openly and vulnerably what was going on.
• 33:14
  And the thing I know that you can attest to too, is like, it
• 33:17
  also doesn't have a stage of business.
• 33:20
  It's not like this milestone of like, once you get here, the
• 33:23
  constant chase for alignment stops.
• 33:26
  Like I think because we're always changing in who we are in
• 33:28
  our businesses, that what's aligned to us is also changing.
• 33:34
  So the thing that's really interesting is you're always on
• 33:36
  the path. Like the path really doesn't
• 33:38
  have this like you've achieved and you've got here.
• 33:41
  It's just like this constant discovery I feel like.
• 33:44
  Yeah, I love what you said about like, you don't get to go 4
• 33:48
  steps in and then complain that there's no lights because that's
• 33:51
  so that's so valid. That's exactly what it feels
• 33:53
  like. It's like you're like, yeah, I'm
• 33:55
  going to be so confident. I'm going to be brave.
• 33:57
  I'm going to tackle all these things.
• 33:58
  And then you take a few steps and you're like, Oh my God, this
• 34:00
  is so scary. And it does feel exactly like
• 34:04
  that. And I think what really helped
• 34:07
  and the biggest accelerator for this process for me was going to
• 34:13
  your retreat. Because it's so easy to be in a
• 34:16
  vacuum online and to not really feel anything because you're on
• 34:20
  like an hour of long call. And like, we're all scratching
• 34:23
  the surface and nobody's really witnessing you or seeing like
• 34:27
  the million other data points of like how you move and your
• 34:30
  facial expressions and like just being in the moment with you.
• 34:33
  And so being at the retreat, I was like, oh, this is going to
• 34:36
  be great for like, just getting a little bit more clarity on
• 34:40
  like, my business. And I don't even know what I
• 34:41
  thought. I think I just, like, went into
• 34:43
  it just like, being like, this is going to be fun.
• 34:45
  And then I cried the entire time.
• 34:47
  So being an added retreat where I was able to be around other
• 34:52
  women, where we were witnessing each other and seeing each other
• 34:57
  because we often do not feel seen in the online world.
• 35:00
  And a lot of what we put out is curated.
• 35:03
  Even if we are sharing a hard thing online, it is still
• 35:06
  curated and we're still filtering ourselves to a certain
• 35:09
  extent. So like to release all of that
• 35:12
  and just be able to be seen and supported and witnessed and go
• 35:17
  through a transformation in person was like the biggest
• 35:20
  thing and the most helpful thing for me.
• 35:23
  And I didn't even realize that I needed it or what would happen.
• 35:26
  It kind of just like unfolded the way it was meant to, I
• 35:28
  think. Well, because like you and I, I
• 35:31
  feel like we'll be connected on a million and one things, but I
• 35:33
  feel like one of the things that we connect on is the fact that
• 35:37
  both of us were very like self-proclaimed like masculine
• 35:42
  strategy nerds who like love structure and like guys.
• 35:45
  She has a background engineering.
• 35:46
  Like she's literally physically wired this way, right?
• 35:49
  And so even with you mentioning that, because I, I've shared in
• 35:52
  other episodes, you know, my perspective on kind of like how
• 35:54
  I started to tap into this area, someone listening to this who's
• 35:58
  like deep in strategy. She's somebody who's like, I
• 36:01
  want to scale. I want to go for these big
• 36:02
  milestones. And these girls are on this
• 36:04
  podcast right now telling me to cry in front of a group of other
• 36:08
  people. I don't know, this sounds like
• 36:11
  Nope, I'm not interested. I think about old Kate and like
• 36:15
  her hearing that would be like these people are so foofy and
• 36:18
  like I don't this does not resonate with me would have been
• 36:21
  my old perspective until I had put myself in those
• 36:25
  environments. I'm like obviously like
• 36:27
  yourself, like you go to a lot of retreats just like I do.
• 36:30
  We both go to a lot of coaching events and conferences.
• 36:33
  And the thing that I, I will say is like it's interesting now
• 36:38
  because I actually desire it. I don't know if you've gone to
• 36:41
  this place yet, but like I feel like I kind of crave it.
• 36:43
  Like I kind of want to go release.
• 36:46
  I want to go be in those safe spaces because it's kind of like
• 36:50
  an anything like when you feel like you're just super
• 36:52
  frustrated and you're kind of you're feeling resistant or
• 36:54
  feeling pent up and then you're like, I just need to like
• 36:58
  release this. It feels like there's like this
• 37:00
  kind of build up of energy in me and then you cry or then you go
• 37:03
  do whatever and you instantly feel this calm.
• 37:06
  Like that's how I feel when I'm around other people who
• 37:09
  experience the same thing. But I can so see the person
• 37:12
  listening being like, OK, so Jazz is telling me to go get in
• 37:16
  a room of other women and cry. This does not sound like a good
• 37:18
  plan or a good idea. Talk me through maybe how your
• 37:23
  relationship with that emotional regulation side of things has
• 37:27
  changed because I would hazard to guess probably typically
• 37:30
  before this whole world, you probably weren't going to be the
• 37:34
  first person to jump in and say, hey, let's cry together.
• 37:37
  Because again, to your point, which we've talked about, you
• 37:40
  know, crying is usually associated with something
• 37:42
  negative is happening. And I think the rewiring of the
• 37:45
  relationship to releasing an emotional regulation myself, I
• 37:48
  agree with you, has been such a big part of my journey.
• 37:50
  But like, what was that like for you going from that masculine
• 37:54
  belief of like, you know, crying means something's wrong to now
• 37:57
  learning how to emotionally regulate and not involving
• 38:00
  crying. Yeah, the, I think my answer is
• 38:03
  a little bit convoluted or complicated because there's like
• 38:06
  so much that went into my perspective on it.
• 38:10
  Like I grew up in a immigrant family, Middle Eastern family.
• 38:14
  And so if anybody knows, that's like a one of the cultures where
• 38:18
  like emotions are just like, not a thing.
• 38:21
  And if somebody feels them, it's like ignored or they think that
• 38:23
  there's something like going on. It's just kind of avoided and
• 38:27
  that's fine. Like my, my parents, I, I love
• 38:29
  them very much, but the, I think the environment was because I
• 38:33
  would grow up and I would feel all these feelings.
• 38:35
  It was just kind of like shoved aside or I felt like villainized
• 38:39
  maybe for having a feeling. And so I had all these labels
• 38:42
  and these things that I carried around what it meant to have an
• 38:46
  emotion or to express it to other people.
• 38:48
  And then later in my life, I are really passionate about learning
• 38:52
  about emotions. And so I will write a lot of
• 38:54
  personal development books. I think a lot of first
• 38:56
  generation Americans go through this where I know a lot of my
• 38:59
  cousins, like especially the oldest daughters of all of them,
• 39:01
  they go through this thing of like, OK, I feel like there's so
• 39:04
  much weight I carried in my life and I want to like learn more
• 39:06
  about myself. So you like go on this personal
• 39:08
  development journey. You read about all the different
• 39:10
  things related to mindset and emotions.
• 39:12
  And I thought that made me emotionally intelligent or emot
• 39:18
  like be able to process emotions better.
• 39:20
  But all it did was give me the tools and the language to do
• 39:24
  mental gymnastics around my feelings.
• 39:26
  And so I would like have all these labels and have all these
• 39:29
  things that would pop up in my head when I had an emotion.
• 39:32
  And I would turn it into like this fun story in my head or
• 39:37
  like think I was being really self aware because I was
• 39:40
  thinking about it. But thinking about it is
• 39:42
  different than feeling it. And I didn't know that.
• 39:44
  And so I think that that if I had like listened to myself now
• 39:50
  a couple of years ago, I would have thought that I was doing it
• 39:52
  right. And I would be so confused about
• 39:54
  what I'm talking about now or just think like, what kind of
• 39:57
  woo woo path is Jasmine on? Like, what?
• 39:59
  What the hell is she talking about?
• 40:00
  Because I also valued logic and strategy and intelligence over
• 40:05
  everything because that's also the environment I grew up in
• 40:08
  where like that was the elite form or the elite quality.
• 40:11
  So I think that it's hard to, I still have that voice in my head
• 40:15
  sometimes of like, what the fuck are you talking about?
• 40:18
  Like, is this even worth spending time on and explaining
• 40:23
  or working with on with other people on.
• 40:25
  And the evidence that every time that it is worth it is just how
• 40:29
  different I feel, how different my relationships are, how
• 40:32
  different I operate, how much my energy has changed.
• 40:36
  Like my husband the other day was telling me, like, I feel
• 40:39
  like your light is back. And that just made me cry
• 40:42
  because I didn't realize it was gone.
• 40:44
  It was just, I was living in my head and so disconnected.
• 40:46
  So yeah, it's a weird thing to look at from a past version of
• 40:51
  myself. But a lot of it you only really
• 40:55
  start to understand when you kind of, like, RIP the Band-Aid
• 41:00
  off and start taking little steps.
• 41:01
  And you realize there's like, so much to uncover.
• 41:03
  And it's you have to feel it to understand it.
• 41:06
  And I love that you noted that because I think that one of the,
• 41:10
  one of the things that I was like not ready for was the fact
• 41:13
  that alignment was to be centered to be like, if you
• 41:20
  think about literally like 2 pieces aligning, like clicking
• 41:23
  together, all the pieces have to be in place for that to happen
• 41:29
  in the sense of like all pieces have to shift.
• 41:31
  Like it's a domino effect of like if you move one piece, the
• 41:35
  other pieces move as well. And I think what I realized was
• 41:38
  like for me when I started to get more aligned in the way I
• 41:41
  was doing business and, you know, seeing what I wanted to do
• 41:45
  with my offers and seeing what I wanted to do with marketing.
• 41:48
  And you know, for some tangible examples, like I, I realize like
• 41:52
  alignment for me, I really didn't love a certain way that I
• 41:57
  was being taught to scale programs.
• 41:59
  And like, it was like taught that like you're nowhere to be
• 42:01
  found. You don't have access to
• 42:03
  clients, like you're not anywhere.
• 42:04
  And like, obviously, if you guys have heard me talking past
• 42:06
  episodes, like I have private clients, which is considered the
• 42:09
  no no of business coaches because you're trading time for
• 42:11
  money and blah, blah, blah, blah.
• 42:13
  But I was like, my heart loves that.
• 42:15
  Like I love doing it literally lights me up.
• 42:17
  So I was so conflicted because I was like, I'm told it's not the
• 42:19
  right way and yet this is what I want to do.
• 42:23
  Or for example, like it might have been marketing wise, I was
• 42:26
  really being so, so curated in marketing.
• 42:29
  Really what I thought was from the lens again, strategy brain
• 42:33
  of like, Oh, this is the right thing.
• 42:35
  And like it's getting the outcomes, it's getting the sales
• 42:36
  and it was getting us great results to get scaled to our
• 42:38
  company. But like I felt like sometimes I
• 42:40
  looked at my feet and I'm like, I don't even know who that is.
• 42:42
  Like I don't need, that's not, that's not me.
• 42:44
  Like it's part of me. It's a, it's a subsection of me,
• 42:48
  but it didn't feel like the full essence of me.
• 42:50
  And it was interesting because we had a retreat in Toronto
• 42:53
  actually, which is where that came up.
• 42:55
  And I realized like one of my clients, it was interesting.
• 42:58
  One of my clients had said to me, like you just don't seem
• 43:01
  like you ever have like a bad day.
• 43:03
  You don't really seem like you have, like you don't struggle
• 43:05
  like you don't seem like you ever struggle with a sale.
• 43:07
  You don't really ever struggle with marketing.
• 43:08
  You probably don't have mindset issues.
• 43:10
  You don't really have comparison.
• 43:12
  And I was like, what are you talking about?
• 43:14
  And so I started to realize I was like, people literally think
• 43:17
  I don't poop. Like people literally think that
• 43:20
  I'm just like, not, not normal. People think I'm not normal.
• 43:25
  And I was like, but that's my responsibility.
• 43:26
  It's like the fact that like there's this image and I'm going
• 43:29
  to be honest that the lack of alignment and therefore like the
• 43:32
  breakdowns and all of that, where that came from was the
• 43:35
  fact that I had built my business in such a structure of
• 43:37
  what was successful that when it was so hard for me to do, I had
• 43:42
  to maintain it to maintain the results, even though that wasn't
• 43:46
  entirely fully to my core me. So for example, if I was like,
• 43:51
  like, for example, a year from not even a year, nine months
• 43:54
  ago, Kate would never fathom recording a podcast and a sweat
• 43:59
  suit. Is it still neutral?
• 44:00
  Yes, it's still on red. But other than that, I would
• 44:03
  never fathom it. I would never even consider it.
• 44:06
  And you know, even crying in front of clients, I would have
• 44:10
  previously seen that to be like, oh, that's weak.
• 44:12
  That's not OK. And I love what you added about
• 44:15
  the connection with your husband because I have also seen
• 44:19
  alignment in my business create that domino in other parts of my
• 44:23
  life. Like I've never been so clear
• 44:26
  and open and connected with the close people in my circle and
• 44:29
  some of my closest friends. I've never been so connected in
• 44:33
  relationships and with family. Like if there's just, there's
• 44:37
  been this domino that it's kind of like when I shifted the
• 44:40
  pieces, I couldn't help but the almost like backlash in a
• 44:44
  positive way that that had on the other parts of my life.
• 44:47
  And so I love that you mentioned that because I think something
• 44:50
  that many people don't recognize is when you're out of alignment,
• 44:53
  really it starts with you to your point, your energy changes,
• 44:57
  your perspective changes, your behavior changes.
• 45:00
  And so because you change, your reality in every bucket changes
• 45:05
  as well. Yep, 100%.
• 45:07
  And I think that that is because business is usually a
• 45:10
  manifestation of a lot of the things that already exist.
• 45:14
  And so it's like a huge mirror. Just like I think when people
• 45:17
  have kids, it's a big mirror for them of like their patterns and
• 45:22
  their beliefs because their kids mirror back to them.
• 45:24
  I think business does the same for people in that where you are
• 45:28
  AT and who you are will be mirrored back in the business
• 45:31
  you create. And I think 'cause people think
• 45:32
  business is for others or this like strategic thing that can be
• 45:37
  formulated that that won't happen.
• 45:39
  Or if that's if something's wrong, it's a formula problem.
• 45:41
  But it almost always is the fact that it's just mirroring back
• 45:46
  something that's existing. And it's existing probably in
• 45:50
  all areas of your life because it is all connected to your
• 45:52
  point. And so I think a part of it too,
• 45:56
  to go to your point of like being curated online and like
• 45:59
  looking like you don't poop, which like, if you don't look
• 46:01
  like you poop online, then let's ask, let's have a conversation.
• 46:05
  But it's really, it's really about being like, I think, OK,
• 46:11
  so the way I would love to explain it is something I
• 46:14
  realized this past year is I think when people come across
• 46:16
  like they have it all together online.
• 46:18
  And I don't know if you experienced this, but business
• 46:20
  coaches who like to look like they have like all the pieces
• 46:23
  together. Sometimes it attracts people who
• 46:27
  idolize you and then put you on a pedestal to like save them
• 46:31
  because you're not positioning yourself as somebody who is
• 46:34
  figuring it out. Also, it's like, I have the
• 46:37
  answers and I've gone through this as well.
• 46:39
  It's like I positioned myself of like somebody who like had all
• 46:42
  the answers and didn't make it look like I struggled with
• 46:45
  marketing or sales or any of the things.
• 46:47
  And so I think I inadvertently created this relationship with
• 46:51
  other people that like, I can save their business and I can
• 46:53
  save them. And that really like disempowers
• 46:57
  the person. It creates like a weird
• 47:00
  relationship with your clients. And I also saw that was mirrored
• 47:03
  in how I was investing and like investing in people and
• 47:06
  idolizing them instead of like now I've completely shifted how
• 47:10
  I see it, like being teammates. And it's been so much more
• 47:13
  empowering to like see that shift.
• 47:15
  And so like a lot of my clients struggle when they come to me to
• 47:19
  like be more authentic about the struggles they're experiencing,
• 47:23
  the challenges they have because they're like, that completely
• 47:25
  diminishes my authority. Like authorities like that
• 47:27
  buzzword that everybody wants online.
• 47:30
  They want to be an authority figure.
• 47:32
  And so they think that means showing the ways that you can
• 47:36
  you kill it and that you're amazing and not seeming like you
• 47:39
  have bad days or struggles, which like, I thought it was
• 47:41
  like that too. But in reality, the best people
• 47:44
  who like actually build authority in the way that you
• 47:47
  see them as somebody that inspires you rather than can
• 47:50
  save you, are the people who share their struggles and can
• 47:54
  say, I've been there and I have to constantly work at this.
• 47:57
  And so that's why I understand and I want to support you in
• 47:59
  doing that rather than save you because I've have these magic
• 48:02
  answers. And so I think the way that you
• 48:04
  show up completely changes the way that people see you, your
• 48:07
  relationships, the clients and the business.
• 48:09
  And it's a really common thing I see across coaching and the
• 48:12
  online world in general. Yeah, I mean, I, I love that,
• 48:15
  you know that because like for me, I agree.
• 48:18
  I think my, my belief used to be like, I don't poop.
• 48:22
  And that's just what it is. I was just like, I no one can
• 48:27
  know I poop. No, I, I, I was definitely of
• 48:31
  the mindset that like, I had to be on like I was someone that
• 48:34
  people were looking up to. I was someone that had to have
• 48:36
  the answers. I was somebody who had to never
• 48:39
  struggle and never cry and never have issues and never XYZ.
• 48:42
  I was like deeply ingrained that people were not going to hire me
• 48:46
  if I had a resistance or people weren't going to, you know,
• 48:49
  whatever it might be. And I think, you know, one of
• 48:53
  the initial pieces that broke that for me was when I share
• 48:57
  with like my innermost circle that my engagement was no
• 49:00
  longer. And I with that circle, it was
• 49:04
  people who were very close to me and like literally best friends,
• 49:07
  but also people who were clients like, and even just seeing the
• 49:11
  way that my clients had received that.
• 49:14
  And it wasn't like it wasn't this aspect of, you know, seeing
• 49:19
  me as weak or seeing me as broken or seeing me as like, oh,
• 49:22
  do you need a break? Do you want to step away from
• 49:24
  coaching? Like that wasn't even, I was so
• 49:26
  skewed about what the response was going to be.
• 49:29
  And so to have the response from people be almost like, wow,
• 49:32
  that's so inspiring that you've been showing up this entire
• 49:35
  time, even with XYZ happening, Like that's really inspiring to
• 49:40
  us to show that, hey, what we're navigating, we can keep going.
• 49:44
  And now kind of my perspective around authority is like for me,
• 49:47
  and even with some of the mentors that I've hired, like
• 49:49
  I've actually hired them because of their vulnerability.
• 49:52
  I've hired them because of their quote UN quote flaws, if you
• 49:55
  will, of what they perceive to be their flaws at the moment.
• 49:58
  And so for me, I really have re evaluated authority to really be
• 50:03
  the ability for someone to continue to persevere, not in
• 50:07
  the absence of resistance, but in the presence of resistance.
• 50:10
  Like it's like the, you know, someone killing it and, you
• 50:14
  know, crushing it with certain milestones or making money or
• 50:17
  whatever it might be. In a way, I'm like, OK, well,
• 50:20
  like if your life is a fairy tale, that's great.
• 50:22
  And like, well, technically for 30 seconds when you're scrolling
• 50:24
  on TikTok, that feels good. The reality is when you're in
• 50:27
  it, you want a coach or you want a friend or you want a support
• 50:30
  system that gets it not just in the highs but also in the lows.
• 50:34
  And so for me, it's changed the way that I invested as well,
• 50:38
  because like, I, I am both of us, both of us very familiar
• 50:43
  with George's crying at the retreat.
• 50:45
  Like he's a very emotionally expressive person.
• 50:48
  And again, it's like, hey, if he feels something, you're going to
• 50:50
  know it and he's going to express it.
• 50:52
  But the thing that that actually taught me in our mentorship was
• 50:56
  like, seeing him cry for the first time made me wildly
• 51:00
  uncomfortable. Like, wildly.
• 51:01
  Like, I was like, I got to get out of here because I didn't
• 51:03
  know how to handle it. I was like, this person.
• 51:06
  Yeah. Like, supposed to be the
• 51:07
  authority, supposed to be the person who's, like, got it all
• 51:09
  together. But then when all the judgement
• 51:11
  and the story started to dwindle away, I was like, whoa, this
• 51:14
  person's human, like super successful, has built billion
• 51:17
  dollar companies, but is also just human and is experiencing
• 51:22
  resistance or is experiencing overwhelm or imposter syndrome
• 51:26
  just like all of us. And I feel like more than it was
• 51:29
  a disconnection of people don't want to hire me for that reason.
• 51:32
  People don't want to work with me.
• 51:33
  I feel like it was actually the opposite.
• 51:35
  It brings people so much closer to you realizing how real and
• 51:40
  connected you really are because your lives are much more similar
• 51:43
  in your experience of them, even though the outcome is different.
• 51:47
  I think that's what gets me inspired now is like, we're
• 51:49
  going through the same things, but this person I'm hiring is
• 51:53
  getting different outcomes in the same reality.
• 51:56
  So again, kind of back to our past, we're both in the same
• 51:59
  path, but they're experiencing it in a much lighter way than I
• 52:02
  am. And now I'm curious to learn how
• 52:04
  they're doing that. And so I feel like it shifted
• 52:05
  100% for me as well in like how I was investing and also how I
• 52:10
  was understanding like what I wanted to be around to really
• 52:13
  figure out how I wanted to do business.
• 52:16
  Yeah. And also like to your point
• 52:19
  around George, like setting a precedent for like expressing
• 52:22
  emotions that like translates so much to business and clients.
• 52:26
  Because like if you have a client tell you as you mentioned
• 52:29
  that you seems like you don't have a bad day and you just
• 52:32
  like, you know, you don't struggle with this and this and
• 52:34
  this. It probably defaults to them
• 52:36
  because I experienced this too, asking strategy questions only
• 52:40
  constantly because they think, well, if Jasmine or if Kate or
• 52:44
  whoever else that at that level is focused on the strategy And
• 52:48
  like we don't show them first to like make them feel seen or
• 52:51
  create the emotion as part of the conversation that the
• 52:54
  conversation would consistently go back to strategy and like the
• 52:58
  business steps. When as you've probably seen it
• 53:03
  with myself and now with my clients, like I'll tell them,
• 53:05
  hey, like this is how I'm feeling.
• 53:07
  I've been like struggling with this.
• 53:08
  I kind of like I'm working through this.
• 53:09
  This is how this is what I've been going through and the chat
• 53:12
  and our group will blow up with all of them being like, Oh my
• 53:15
  God, I feel this way too where I just went through this or like
• 53:17
  he told me more about it. And it's like the most
• 53:19
  engagement in my coaching that I see is when I open up the door
• 53:24
  and I and I talk about all the things that are allowed because
• 53:27
  I think when we don't do that first, a lot of people think
• 53:30
  that that's not the direction they should be focusing on.
• 53:33
  And so they just default to the strategy.
• 53:34
  They're like, OK, that's what everybody talks about.
• 53:36
  Clearly like you've made this money, you've been successful
• 53:39
  with strategy. So like, that's where they will
• 53:41
  default in the conversation and it doesn't create the allowing,
• 53:44
  the allowingness, the willingness, the permission for
• 53:47
  it to go in that direction. And there were times where I
• 53:50
  realized like a client will be like, I had a client who was
• 53:54
  making like 6 figures per month and she was like on the verge of
• 53:57
  burning it all down. And she like called me on my
• 54:00
  phone, which like usually she'll never do.
• 54:02
  And she's like, hey, I just need to ask like, if you've ever felt
• 54:04
  this way? And I'm like, no, fucking should
• 54:06
  have felt that way. And I realized I wasn't sharing
• 54:08
  it because I thought it would weaken myself.
• 54:11
  But all it did was take away that option of that being a
• 54:14
  conversation off the table. And so over time, I realized a
• 54:17
  lot of my clients were asking me questions based off of strategy.
• 54:21
  And if I actually went deeper, like, for instance, one of my
• 54:24
  clients was asking me about going live on TikTok and like
• 54:27
  how to do it in a way that like calls in the right people and
• 54:30
  like can make sales while going live on TikTok because I think
• 54:32
  people are always talking about making sales live.
• 54:35
  And when I was asking her questions, what ended up
• 54:36
  happening was she was opening up about the fact that she's afraid
• 54:40
  to be seen because of certain things in her past.
• 54:42
  And she was like, I don't know who's going to come on my life.
• 54:44
  I don't know who's going to pop up and what questions they're
• 54:46
  going to ask. It makes me feel really
• 54:47
  uncomfortable. And so it was actually all that
• 54:49
  stuff. It wasn't like a strategy
• 54:51
  question. And so a lot of times when
• 54:52
  people ask a question, it's not 100% rooted in strategy.
• 54:56
  Like they can probably Google a lot of the answers or figure it
• 54:58
  out themselves. And I think coaches get
• 55:00
  frustrated because they're like, why is somebody asking me this?
• 55:02
  Like they know the answer to this, but there's probably
• 55:03
  deeper things going on. And we haven't created the
• 55:06
  safety or the permission for that to be part of the
• 55:09
  conversation or be a valid question to ask in the 1st
• 55:11
  place. And so that was a big shift I
• 55:13
  had to make this year. Yeah.
• 55:15
  I mean, I, I think that many times we, their strategy
• 55:20
  changes. Obviously as we know, like both
• 55:21
  of us live in the strategy bucket with people and there's a
• 55:24
  lot of things that in marketing and sales and offers and all of
• 55:27
  that can be refined 100%. But you know, it was, it's been
• 55:30
  really interesting because for me I was having the clarity.
• 55:34
  I was like, again, like some of the core tools I would say was
• 55:37
  starting to like question my beliefs and ask like, where did
• 55:41
  they come from and where were these perspectives and beliefs
• 55:45
  and values that I had ultimately built my business based off of?
• 55:48
  So I started to evaluate those. I started to really look at
• 55:51
  emotional regulation, which was when I was having resistance,
• 55:54
  realizing that pushing it down was only making it worse.
• 55:57
  And so because of that, the whole idea of like, Oh my God,
• 55:59
  I'm so sorry. I don't know why I'm crying.
• 56:01
  Those moments. Wow.
• 56:03
  Haha, funny. And me joking around, you know,
• 56:06
  I'm so like, I don't know why I'm crying and almost making it
• 56:09
  weird that I was upset were further reinforcing that me
• 56:13
  feeling and experiencing emotions were odd and therefore
• 56:15
  again, creating a narrative and a story around that when they
• 56:17
  came up again. But I think in in the business
• 56:20
  bucket. And I was curious as to your
• 56:23
  kind of thoughts on this. I feel like when I was out of
• 56:26
  alignment, I was like, F this. I'm not doing it this way.
• 56:30
  And I was going to bolt to the other side, like I was like, I
• 56:33
  was really in the very strategy bucket and I was OK, like I have
• 56:37
  these certain offers. If I was high ticket, I'm like,
• 56:38
  I'm going to go the other side. I'm going to build out a
• 56:40
  membership. And like, obviously, as you guys
• 56:41
  listen to this, I don't have a membership.
• 56:43
  So you know how that went down. But basically I had, you know,
• 56:46
  these clarity pieces of like, I'm going to do a course, I'm
• 56:48
  going to do a membership. And like, keep in mind guys,
• 56:50
  like I've told you over and over again, like I really love high
• 56:52
  touch point and high ticket. And so it was very like, if I
• 56:55
  don't want to feel this way, I got to get out of the feeling
• 56:58
  and I also, therefore I get to get got to get out of the
• 57:00
  structure that caused this feeling to occur.
• 57:03
  But what ended up happening is over this process, which right
• 57:06
  now, I would say I'm probably about nine months into like
• 57:08
  really deep discovery of making my business even more aligned.
• 57:12
  I'm not necessarily in the friction piece of it anymore.
• 57:15
  But what I've realized is like I kind of had to go from 1 extreme
• 57:18
  to the other extreme to then recenter to the middle and be
• 57:22
  like, OK, like this feels like home.
• 57:23
  And it was really like a hybrid of what I was doing before and
• 57:27
  some of the new ideas that I have.
• 57:29
  But it was interesting because it really strategically hasn't
• 57:32
  been like I thought it would be this like huge, monumental,
• 57:36
  total new business. To your point earlier, burn it
• 57:39
  to the ground, start over. Like I think when we think
• 57:42
  alignment, we think about which I again, when I was kind of
• 57:46
  having a smack in the face if I wasn't aligned.
• 57:48
  That's why I started crying because I thought I saw all the
• 57:50
  work that had to be done or that I thought had to be done in the
• 57:53
  path in front of me, when really they're actually it wasn't as
• 57:56
  much of the work in the business because the offers have pretty
• 57:59
  well stayed the same. I've made some adjustments when
• 58:02
  it comes to marketing. They're very small tweaks, yet
• 58:04
  I've never felt so aligned in my business as I do today.
• 58:07
  And so I'm curious for you, like that evolution from I don't love
• 58:11
  it. Like how do you feel you kind of
• 58:13
  experienced getting to center? Yeah.
• 58:16
  And I wanna know one of the most brilliant things you've said,
• 58:20
  which, I mean, the list of brilliant things you've said is
• 58:22
  1,000,000 miles long. But saying, like, the constant
• 58:24
  recalibration has been so accurate to what it feels like.
• 58:28
  And you also gave an analogy to, like, a swinging pendulum is
• 58:31
  like when you lift a ball on a pendulum and you release it,
• 58:34
  it'll have like, these big drastic swings back and forth at
• 58:37
  first until it just like has small swings trying to find
• 58:40
  center. And that's what business feels
• 58:41
  like. I think a lot of people feel
• 58:43
  like if they're out of alignment or they hate things or they're
• 58:45
  not feeling good, that they have to go back to the drawing board,
• 58:48
  burn it all to the ground, which is literally what I did.
• 58:50
  And it only made matters worse because now I like removed all
• 58:53
  the mirrors and I couldn't. It feels like I was starting
• 58:55
  from scratch instead of taking iterative action on the
• 58:58
  foundation I've built. And so it becomes a lot harder
• 59:01
  when you try to reinvent the wheel.
• 59:04
  And sometimes you have to maybe go through your own version of
• 59:07
  that to like find your center, but it's really hard to build it
• 59:12
  from your brain. You have to take the messy
• 59:14
  action, realize what doesn't feel good, and you will probably
• 59:17
  come back to some semblance of what you originally had with
• 59:20
  nuances and how you execute. And so it brings me back to a
• 59:25
  book I was given at one of our retreats.
• 59:27
  The 10X is easier than two X where I think a big part of it
• 59:32
  is talking about, it's not about doing more work or doing things,
• 59:36
  quote UN quote, a completely different way.
• 59:38
  It's usually just the the steps that we were taking, taking them
• 59:41
  differently, and it's about who we are being in the process and
• 59:46
  how we are doing things and how we hit the notes instead of
• 59:49
  completely changing the song. So I think that a lot of people
• 59:52
  think when they want to find alignment or they want to build
• 59:54
  something that feels different, that they have to reinvent the
• 59:57
  wheel like you mentioned for yourself, but for myself too.
• 1:00:00
  You've seen me think I have to reinvent everything about
• 1:00:03
  myself. When I've come back to some
• 1:00:05
  semblance of what I've always had, just with slight
• 1:00:08
  differences in the identity of what it looks like and what it
• 1:00:12
  feels like and the nuances and subtleties that feel a little
• 1:00:16
  bit more aligned with myself. And it is a longer process.
• 1:00:19
  And I think people feel better with the idea of scratching
• 1:00:22
  things and restarting because it's like they can just get rid
• 1:00:26
  of everything that doesn't feel good.
• 1:00:27
  And you could just like throw it all away.
• 1:00:29
  But then you'll look around and be like, wait, I don't even know
• 1:00:31
  where to go now because I have nothing to work with.
• 1:00:34
  When in reality, it's probably not the entire structure.
• 1:00:36
  It's just like it's, it's like instead of tearing down the
• 1:00:39
  entire house, you probably just need to like paint the walls
• 1:00:41
  different color and like change some of the furniture.
• 1:00:44
  Yeah, yeah. And I, I, I realized that like,
• 1:00:48
  even for me, it was less about the evaluation of the pieces and
• 1:00:52
  then also more a matter of seeing how those pieces made me
• 1:00:56
  feel. So like, if it's like, you know,
• 1:00:59
  I like for me, I total transparency, had, you know, Co
• 1:01:06
  coaches and stuff like that and had I had moments in my business
• 1:01:10
  where I wasn't as deep in my offers as I am now.
• 1:01:13
  And what I realized was like, I thrive off of being like, which
• 1:01:18
  I know as I say that people can be like, Kate, you're so weird.
• 1:01:20
  But I thrive off of being on Zoom.
• 1:01:23
  Like I love being on calls. I love being behind the curtain
• 1:01:26
  of people's businesses. Like, and the idea of as I
• 1:01:29
  scale, which was like my old kind of, you know, motto, which
• 1:01:33
  was like, scale up. Pull yourself out of this, pull
• 1:01:35
  yourself out of that. I really needed to give myself
• 1:01:39
  the permission to say like, listen, if there's like this
• 1:01:41
  subsection of your business that you really fucking love, stay in
• 1:01:45
  it. Like that's your choice.
• 1:01:46
  It's yours. You're making it right.
• 1:01:48
  So I think the thing that also has really helped me was
• 1:01:50
  realizing like, I feel like I knew this, but I just needed the
• 1:01:53
  reminder really aggressively because I was so deep in the
• 1:01:56
  weeds of everything was to realize that like there really
• 1:01:59
  isn't a right way. Like there's ways that have data
• 1:02:03
  connected to them to say like, hey, this has worked for XYZ
• 1:02:06
  people. X percentage of people who do
• 1:02:07
  this see a lot of success with it.
• 1:02:10
  But I also again see like that as the left path.
• 1:02:13
  And it's like if you decide to carve your own way of like your
• 1:02:15
  offers work a certain way because that's what feels good
• 1:02:18
  to you, or you sell a certain way because that's what feels
• 1:02:20
  good to you, at the end of the day, it's your business.
• 1:02:25
  And I think the thing that has been a big word that I know both
• 1:02:28
  of us have shared, like in our conversations, both in my own
• 1:02:30
  journey and your journey, is this word of permission.
• 1:02:34
  Because I think sometimes when we have so much, so many
• 1:02:37
  narratives of like, this is business and this is business
• 1:02:40
  and this is a mastermind, this is a course and this is how it's
• 1:02:42
  done. You're like, OK, got it, got it,
• 1:02:43
  got it. And you go, go, go.
• 1:02:46
  But you never really take a second to be like, do I like
• 1:02:48
  this? Like, does this feel good to me?
• 1:02:51
  Because even though it might get outcomes, it may not feel right.
• 1:02:55
  And so sometimes when someone just goes, yeah, that's OK.
• 1:02:58
  Like if you don't want to do AB and C, like you could do that.
• 1:03:01
  And again, that that moment for me of that question of what if
• 1:03:03
  you did it your way? That was asked at 11:00 at night
• 1:03:06
  at a conference. I did not know that was going to
• 1:03:09
  be like my pivotal like type moment.
• 1:03:12
  And yet that's when it all broke in my brain.
• 1:03:16
  I never even allowed myself the opportunity to consider, wait a
• 1:03:21
  second, what if I just said, screw what's right, screw what
• 1:03:25
  XYZ is doing or this person tells me, or this one mentor
• 1:03:28
  says, like, what if I just was like, here's what feels good.
• 1:03:31
  I'm going to explore that. Not even say I'm going to do it,
• 1:03:34
  but I'm explore it. And I think that word of
• 1:03:36
  permission has been huge. And I again, to your point
• 1:03:39
  earlier, I feel like I needed this from a mentor.
• 1:03:42
  I needed to hear it from somebody else outside of myself
• 1:03:46
  to kind of give myself that like inner validation of like trust
• 1:03:49
  your gut, trust your gut. And even being around someone
• 1:03:51
  like yourself and seeing you put this into practice as well was
• 1:03:55
  like testaments. The fact of other people
• 1:03:58
  embodying these values of do it your way, do it your way.
• 1:04:02
  And I feel like when you get enough of a momentum, and to
• 1:04:05
  your point earlier, a support system, they kind of let you
• 1:04:08
  borrow their confidence in permission while you build your
• 1:04:12
  own. And that's really how I see it
• 1:04:14
  is like the people that I've hired or the people I have in my
• 1:04:17
  surroundings when I don't feel right, when I don't feel
• 1:04:20
  confident have been my support system that gives me the power
• 1:04:26
  to like, OK, like stay the course, trust yourself.
• 1:04:28
  And like, obviously you guys have even done that in personal
• 1:04:30
  buckets, right? Like I'm starting a whole new
• 1:04:32
  chapter of my life of what technically maybe some people
• 1:04:36
  would say is like getting more aligned and the pieces are
• 1:04:38
  starting to move together. But like, do I feel aligned
• 1:04:40
  right now yet? No, because it's just like, it's
• 1:04:43
  so messy to me. I'm so in that discovery, but
• 1:04:46
  I've borrowed the confidence of people who have the confidence
• 1:04:49
  in me. And so, you know, I'm curious
• 1:04:52
  for you, like, how much of this was permission for you?
• 1:04:56
  Like, do you feel like you always kind of knew, but you
• 1:04:58
  were just like, I just need someone to tell me it's OK?
• 1:05:01
  Or do you feel like it was just really a discovery thing of
• 1:05:04
  like, I didn't even know? Yeah, emotions are coming up all
• 1:05:08
  you say that cuz that really hits home.
• 1:05:10
  It the absolutely was like always there and I, I, I needed
• 1:05:13
  the permission, I think, and I got to have the permission by
• 1:05:17
  being in like the circles or in the world with people who are
• 1:05:22
  connecting more with people who don't have the structures and
• 1:05:25
  the boxes and allowing me to be me and seeing me and validating
• 1:05:30
  that the things that they saw. Like, I think so many business
• 1:05:33
  owners like are they're, they're missing out on a huge thing of
• 1:05:38
  like not being seen because they're being told to do things
• 1:05:40
  other people's ways. And so like the confidence gets
• 1:05:44
  kind of like dwindled because I see this all the time.
• 1:05:47
  They are being told to do it somebody else's way.
• 1:05:50
  And so they don't feel like they've been given the
• 1:05:52
  permission to be themselves, given the permission to do
• 1:05:54
  things the way they want to do it.
• 1:05:56
  And previously very confident people lose their confidence in
• 1:05:59
  the process, even it only takes like a year of that in business
• 1:06:03
  for it to be completely like hard for them to make a move
• 1:06:06
  without the permission. And I definitely felt that.
• 1:06:08
  I think also IA part of me knew that I wanted to help people
• 1:06:11
  with something that wasn't 100% a hard skill and more on the
• 1:06:14
  softer side. And growing up in the
• 1:06:17
  environment I grew up in where like if you were good at math
• 1:06:20
  and science or a brainiac or good at school, like you were
• 1:06:23
  the ultimate child or person. I didn't realize the value of
• 1:06:26
  what I was doing. I thought I was doing it because
• 1:06:28
  I felt like I needed it, not because it was valuable to the
• 1:06:31
  world. And I think I had a shame that
• 1:06:33
  something was wrong with me. And so I needed this thing that
• 1:06:37
  wasn't actually like good to need.
• 1:06:39
  When I realized that being in this these past few months
• 1:06:43
  together, that like the confidence and the the
• 1:06:47
  permission and being seen at all those things and seeing how
• 1:06:50
  helpful it is, not only for myself, but other people going
• 1:06:52
  through similar processes has been huge.
• 1:06:54
  And I didn't have that confidence when I first made the
• 1:06:56
  choices. And so that's why I like wavered
• 1:06:59
  so much and sticking to it. And so I love your term
• 1:07:02
  borrowing confidence because that's really what it was.
• 1:07:05
  And the ability to be seen for who I am for the first time was
• 1:07:09
  was was huge too. And so I think that's a lot,
• 1:07:11
  what a lot of people are struggling with is they're like
• 1:07:15
  born as these unique human beings and they have these
• 1:07:17
  unique gifts and this mission and they start the business with
• 1:07:20
  like this thing that they want to share with others.
• 1:07:22
  And they're like so passionate about this unique thing.
• 1:07:25
  And it just gets put into a box and then the color comes out of
• 1:07:29
  it and it's just black and white.
• 1:07:30
  And it's another variation of like all the other things in
• 1:07:33
  that niche or every other way people are doing it.
• 1:07:36
  And then they become really disconnected and they lose the
• 1:07:40
  confidence and they wonder what they're doing because that spark
• 1:07:43
  and that uniqueness that they started with is not there
• 1:07:45
  anymore. And so I think it's all, it's
• 1:07:48
  all connected in a way, but the borrowing confidence has been
• 1:07:52
  huge. And I also realize now that like
• 1:07:56
  when I was doing content strategy for people last year,
• 1:07:59
  which, you know, my business has changed, a lot of what I was
• 1:08:02
  doing wasn't even content strategy.
• 1:08:04
  Like I would give them strategy and modules and stuff.
• 1:08:07
  And then I'd be on calls and what I would do is like tell
• 1:08:09
  them what I saw that made them different.
• 1:08:12
  And I'd be like, oh, client XY and Z, like you're saying these
• 1:08:15
  things and then you put up this content and it's like, so like
• 1:08:18
  everybody else, but then you're sitting here with this sense of
• 1:08:20
  humor, with this unique perspective and like none of it
• 1:08:22
  is online. And so that's why so many of
• 1:08:24
  them were able to like, multiply online was not because I had
• 1:08:29
  like this special formula was because I gave them permission
• 1:08:32
  and it let them borrow my confidence in them.
• 1:08:34
  And then also saw them for who they are and allowed that to be
• 1:08:37
  translated into their brands because that's really what
• 1:08:41
  builds real personal brands is being yourself.
• 1:08:43
  So, as floofy as that sounds, but yeah, be yourself A.
• 1:08:50
  Totally a little bit of a, a pivot question.
• 1:08:53
  Yeah. So I feel like obviously, you
• 1:08:54
  know, in in knowing you and and your journey and all of the
• 1:08:58
  pieces I'm thinking back to, I don't know why.
• 1:09:02
  And you guys always hear me joke about this.
• 1:09:03
  And also, if this is your name. Hi.
• 1:09:05
  But I have an avatar named Sarah.
• 1:09:07
  Don't ask me why her name's Sarah.
• 1:09:08
  Years ago, I decided her name was Sarah.
• 1:09:09
  And that's just what it's been ever since.
• 1:09:10
  So if you're Sarah, hello. But if you're like a Sarah, for
• 1:09:13
  example, who is out of alignment with her business, she's like,
• 1:09:18
  OK, like these gives me these give me some things to consider.
• 1:09:20
  I have to consider my perspective around how I'm
• 1:09:23
  envisioning the path I need to consider, you know, the
• 1:09:26
  strategies that I'm taking, considering getting that support
• 1:09:28
  system, really start to get those those tools in my toolbox
• 1:09:31
  for self regulation jazz. You're now really just like
• 1:09:39
  myself. I wouldn't say I am on the other
• 1:09:40
  side because again, I think it's constantly a work in
• 1:09:42
  development, but I feel like we are so leaps and bounds on the
• 1:09:46
  other side of if we were thinking about the two sides of
• 1:09:48
  like non aligned in line. I feel like it's a constant
• 1:09:51
  discovery. So I don't want to say it's
• 1:09:52
  done, but I feel like we like leaps and bounds from where I
• 1:09:56
  once was. I'm curious for the woman who's
• 1:09:59
  feeling right now listening to this, like she kind of knows her
• 1:10:01
  business is just not clicking and she wants to feel aligned,
• 1:10:06
  but she's like, how will I know that I've gotten there?
• 1:10:09
  Like, how will I know that I've really unlocked?
• 1:10:13
  Yeah, this is me. Like this, This feels good.
• 1:10:16
  Like, when you tap into who you are now and how you feel now
• 1:10:19
  compared to how you used to feel, what does it feel like
• 1:10:23
  when you're kind of in the zone of being fully aligned in your
• 1:10:28
  business? Like, how would you say that the
• 1:10:29
  what's the contrast? What's the after state?
• 1:10:31
  If you could describe it for someone who's really just
• 1:10:34
  feeling like she needs to tap into that, to borrow a little
• 1:10:37
  bit of your confidence right now because she might not feel like
• 1:10:40
  she has it like in this moment. Yeah, I think my question, I
• 1:10:47
  mean my answer might be limited because I truly have only felt
• 1:10:50
  more aligned within the last month since the last retreat we
• 1:10:53
  went on. Because before that I was just
• 1:10:54
  feeling a lot of after effects and like things I had to go
• 1:10:58
  through. But what how I feel now is I
• 1:11:03
  think it's even evident in how I ask questions.
• 1:11:05
  So like, I don't know if whoever's listening maybe may
• 1:11:08
  feel called out, but even as a client, like to Kate or to
• 1:11:12
  mentors, I would ask questions that would take like minutes to
• 1:11:15
  ask. And I would go around in circles
• 1:11:18
  and then say, I know, I'm sorry I'm taking so long.
• 1:11:20
  And then I have this thing and I didn't trust myself to even ask
• 1:11:23
  a question, let alone execute. And it was really evident in the
• 1:11:27
  way that I asked questions. And so if I listened back, I
• 1:11:30
  didn't even want to hear what I sent because I'm like, that just
• 1:11:34
  sounded like a, a vomit of all of the ways in which I already
• 1:11:38
  doubted myself before I can even even ask a simple question about
• 1:11:41
  marketing or whatever it was. And I think now it's not to say
• 1:11:44
  I'm perfect. Like I do send long voice notes,
• 1:11:46
  but I do feel like when I send them, it's just because I'm, I
• 1:11:48
  like to talk, not because I'm like spiraling.
• 1:11:51
  And so instead of feeling like a torpedo, I feel a little bit
• 1:11:54
  more like less spinning and more straight in the way that I
• 1:11:59
  communicate. And even something as small as
• 1:12:01
  that effects so much because it's it's a manifestation of my
• 1:12:05
  internal world. So like not only when I ask
• 1:12:07
  questions that way, but when I created content or made a
• 1:12:10
  decision, it was very like spiraling and back and forth and
• 1:12:14
  not confident and taking 2 steps forward, one step back and kind
• 1:12:17
  of like not being able to stick to consistent action.
• 1:12:19
  Whereas now I feel that I'm able to take actions without making
• 1:12:25
  it a story, making it proof that something's not right, making it
• 1:12:29
  evidence that I'm not good enough.
• 1:12:31
  I'm able to just like take the steps now and be able to like,
• 1:12:35
  outline what I need to do and stick to it instead of creating
• 1:12:38
  all the narratives and jumping to not knowing anything and
• 1:12:41
  jumping to labels and shame and connecting myself to every step.
• 1:12:47
  I also noticed that a big thing is I, when I was really out of
• 1:12:51
  alignment, I used to like hyper fixate on like what things were
• 1:12:54
  supposed to look like. And I insisted that every action
• 1:12:57
  and every input needed to have a certain output.
• 1:13:00
  And I insisted that every part of my business needed to look a
• 1:13:04
  certain way. And so I'd fixate on like step
• 1:13:06
  100 instead of even like taking step one or two.
• 1:13:09
  Whereas now I can see that I'm just like taking the steps and
• 1:13:12
  like, whatever happens out of it, I will deal with it when it
• 1:13:14
  comes instead of like I need to reinvent all my offers.
• 1:13:17
  Now I'm like, OK, let's just like market ourselves and like
• 1:13:20
  sell and like evaluate as we go. And then if the marketing isn't
• 1:13:23
  getting the results, let's just like go back to the drawing
• 1:13:25
  board instead of enveloping everything together and like
• 1:13:29
  making it a story and trying to look years down in the future
• 1:13:32
  and like see if it's the actual thing I'm supposed to do.
• 1:13:35
  Which I think people think seeking alignment is that when
• 1:13:37
  it's actually when you're aligned, you're just like taking
• 1:13:39
  the steps you need to take every day to move the needle forward
• 1:13:42
  and regulating yourself and moving like just .01% every day
• 1:13:47
  and then like seeing what happens.
• 1:13:50
  Which is like the opposite of what I think people envision it
• 1:13:52
  as. There is a huge piece of this
• 1:13:58
  which is like, I, I really think that there's this aspect.
• 1:14:03
  The huge overarching piece to me is this aspect of trust.
• 1:14:07
  Like it's a trust in yourself. It's a trust in the process.
• 1:14:10
  It's a trust in the path. It's a trust in yourself to
• 1:14:12
  figure it out. It's a trust in yourself of if
• 1:14:14
  it doesn't feel right, you'll navigate it.
• 1:14:16
  If it does feel right, you'll feel it.
• 1:14:18
  It's a trust in the feelings that are coming up right now.
• 1:14:20
  It's a trust that you might actually know what's better for
• 1:14:23
  your business than someone else who tells you this is the right
• 1:14:25
  way for your business. Which I know for a lot of people
• 1:14:28
  is very confusing because they're like, well, then why
• 1:14:30
  would I hire a mentor? The thing that I was going to
• 1:14:33
  say, because you mentioned it earlier about, you know,
• 1:14:36
  discovery of these pieces is I think the other thing is too,
• 1:14:38
  when you mentioned that you are enough, you help people to
• 1:14:41
  realize that they are enough in the way they are and that that's
• 1:14:43
  enough to market, that's enough for their offer, that's enough
• 1:14:45
  for their brand. And it's not about becoming
• 1:14:47
  somebody else or being something else.
• 1:14:49
  The thing that I I also want to know, which I know you're very
• 1:14:52
  aware of as well, is that there's a big section of the
• 1:14:55
  industry that really benefits from telling us that we're not
• 1:14:57
  enough and having us being convinced or not enough, right?
• 1:15:01
  And so I think, you know, obviously for both of us being
• 1:15:04
  business mentors, the thing that I think is really important is
• 1:15:07
  that we recognize that like the the mentors job is not to fix
• 1:15:11
  you, right? It's to I love you guys here.
• 1:15:16
  We talk about this in other episodes and I just love it
• 1:15:18
  because it sparked when you shared it of like the mirror.
• 1:15:20
  Like I find my clients even are a mirror for me and the areas of
• 1:15:24
  improvement for myself. You know, I am a mirror for some
• 1:15:28
  other people in their world, right?
• 1:15:29
  Or my mentors are a mirror for me like we really are.
• 1:15:34
  The goal of a mentor should be to help you to see what's
• 1:15:37
  already in the mirror because you just have a distorted view
• 1:15:41
  of it. Not because I need to change
• 1:15:42
  who's in front of it. And so I think I just really
• 1:15:46
  wanted to highlight that because I think it's really important
• 1:15:48
  for people who say, well, but I'm not enough, right?
• 1:15:50
  Like I'm consuming so and so on the Internet and they're here
• 1:15:53
  and they're doing this and they're hitting these milestones
• 1:15:55
  and they've got the big following and they've got the
• 1:15:57
  big sales. Like clearly I'm not enough
• 1:15:59
  because if I was enough, I would do that or be that or have that.
• 1:16:03
  And what I've realized is like, it's actually not about you
• 1:16:07
  becoming someone different, but actually realizing who the hell
• 1:16:10
  you are. That is actually the difference
• 1:16:12
  maker in you achieving that or having any of those things that
• 1:16:17
  you ultimately desire. But you have to recognize that
• 1:16:19
  when you do get that support, you have to make sure that it's
• 1:16:23
  not to the point of someone actually benefiting from you
• 1:16:27
  being broken. Like it's not the idea of like,
• 1:16:31
  hey, you're not enough until you work with me.
• 1:16:33
  It's like, hey, you are enough right now, but I really want to
• 1:16:37
  help you just like to see that and experience that and embody
• 1:16:40
  that. Do you want to take that journey
• 1:16:42
  with me? And so I just wanted to kind of
• 1:16:44
  add that distinction because I think sometimes even for myself
• 1:16:47
  in chapters in business, like I felt like I'm not enough unless
• 1:16:51
  I have what this mentor has in their toolbox.
• 1:16:54
  And then come to find out we all actually have the same toolbox.
• 1:16:58
  We just have different understandings of how the manual
• 1:17:00
  works. And so I think it really is it
• 1:17:03
  just an important piece because if someone, if you're out of
• 1:17:05
  place and I feel like jazz, you probably would agree with this.
• 1:17:09
  If you're at a place of lack of alignment in your business, you
• 1:17:11
  have to actually be very careful because you're very open, right?
• 1:17:14
  You're open and receptive, receptive to new ideas.
• 1:17:18
  You're open and receptive to new strategies.
• 1:17:19
  You're open and receptive to like, OK, like show me the way,
• 1:17:21
  show me the way, show me the way.
• 1:17:23
  And so back to those two paths again, if we have a person who
• 1:17:27
  says, hey, come with me, I have this path, it's perfectly lit.
• 1:17:30
  It's not it's not the option A or option BI have option C over
• 1:17:33
  here. And this is what you can do.
• 1:17:35
  And it's well lit and this is what it looks like and everyone
• 1:17:37
  goes down it and it's much easier.
• 1:17:39
  It can feel really easy, right to have somebody say like this
• 1:17:42
  is the way, because all you're looking for in those moments of
• 1:17:46
  alignment is like, just tell me, just tell me, just tell me.
• 1:17:48
  And I think one of the things that, you know, both of us have
• 1:17:50
  experienced is like, sometimes the best transformation hasn't
• 1:17:54
  actually been from someone telling you the right answer.
• 1:17:56
  It's from them letting you sit and help you discover what your
• 1:17:59
  answer was. And again, to your point
• 1:18:00
  earlier, that's not the answer that most people want to hear on
• 1:18:03
  this podcast. They're like, no, just give me
• 1:18:04
  the fucking blueprint, right? But that's a blueprint that's
• 1:18:07
  only going to last you 6090 days if you want to be in business
• 1:18:10
  for the next 6 to 9 years or 60 years, whatever it may be, pass
• 1:18:15
  it down a generation if you want to.
• 1:18:17
  It's going to really require you to understand it at a much
• 1:18:20
  deeper level and not take over someone else's belief of what's
• 1:18:23
  right for you, but you actually understand your own.
• 1:18:25
  So I just really want to add that because we said that
• 1:18:27
  earlier, I feel like that really just landed for me and started
• 1:18:30
  to get me going on. You know how I've really been
• 1:18:34
  selective about making sure when I'm not in alignment that I'm
• 1:18:37
  also conscious of how vulnerable I am in those moments and being
• 1:18:40
  really cautious about who I surround myself with and what
• 1:18:44
  their advice is in the pursuit of discovering what's right for
• 1:18:47
  me. Yeah, that was bars, Kate.
• 1:18:50
  That was that was, I was like I said, some of that stuff.
• 1:18:53
  That's crazy. That was so good we did earlier.
• 1:18:57
  And I'm like, what fucking point?
• 1:18:59
  Because that was so good. Anyway, I was going to say too,
• 1:19:02
  that I think that there's a narrative that you touched on
• 1:19:05
  perfectly and eloquently. I might be a little bit more
• 1:19:07
  blunt, but I've seen in the business mentorship world,
• 1:19:11
  people ask like how do they ask how do I scale like you did?
• 1:19:14
  How did I, how do I get the results that you got?
• 1:19:17
  And I see coaches say you hire me and I'm like, that's, that's
• 1:19:20
  kind of crazy that that's a response because that's not
• 1:19:23
  totally the long term sustainable option.
• 1:19:26
  Like you mentioned. It's a great point that you told
• 1:19:30
  me before when we were talking about tool boxes that everybody
• 1:19:32
  has the same and we use them differently and we have
• 1:19:35
  different paths. You it's kind of like borrowing
• 1:19:38
  somebody's clothes and wearing their clothes.
• 1:19:39
  Like it just doesn't feel right. And maybe you'll be able to like
• 1:19:42
  put together an outfit for two, but you or two, but you can't
• 1:19:45
  really like make it work long term or build your own closet
• 1:19:47
  with their clothes. And so I do think that there is
• 1:19:50
  a narrative that people portray or that is bought into that
• 1:19:55
  somebody else has the blueprint or framework and they market to
• 1:19:57
  that because they see that it's selling when they blueprint to
• 1:20:01
  or they market to the fact that they have the answers and they
• 1:20:03
  have the formula. It's been proven again and
• 1:20:06
  again. But I am of the very strong
• 1:20:09
  belief that every single person, as floofy as that sounds, has
• 1:20:12
  been put onto this earth for a special mission and for a
• 1:20:15
  special purpose. And so all it does when you buy
• 1:20:20
  into somebody telling you that they have the way to to see
• 1:20:22
  success is it robs you of the of the journey of being able to
• 1:20:28
  explore what you were really meant to do.
• 1:20:30
  And I think I even had that experience of like borrowing
• 1:20:34
  other people's ways for so long. And it took a while for me to
• 1:20:38
  come back home. And so I'm grateful like, I
• 1:20:40
  found you and did certain things in my life this past year to
• 1:20:44
  even recenter myself and come back home because that was a
• 1:20:47
  really hard thing to go through. And it will feel good in the
• 1:20:50
  moment when you're like making sales or you're winning and you
• 1:20:52
  like send the Slack message and they post it on their story.
• 1:20:55
  But all you'll feel later in the line when you are no longer with
• 1:20:58
  working with that coach or where you're sitting alone and you're
• 1:21:00
  left with the business is this isn't me and it's a sucky
• 1:21:05
  feeling to have. But I want to say that if
• 1:21:07
  anybody feels that, it's an empowering thing because
• 1:21:10
  awareness is the first step. And when you become aware of it,
• 1:21:12
  that's when you can change the pattern.
• 1:21:15
  And I, I love that you ended on awareness because awareness is
• 1:21:18
  also, you know, and I've talked to this in other episodes like
• 1:21:20
  once and Jazz and I could RIP on this for another hour.
• 1:21:23
  But when you see something in your business, you'll never
• 1:21:26
  Unsee. So that's the other thing when
• 1:21:29
  she says awareness is the first step, just to expand on that.
• 1:21:32
  When you see something that doesn't fit in your business
• 1:21:35
  anymore, it will continue to show up and it will continue in
• 1:21:39
  the frequency and the intensity of which it shows up until you
• 1:21:42
  address it. And so when she says awareness
• 1:21:45
  is the first step, when you become aware, that's an
• 1:21:48
  invitation for you to do something about it.
• 1:21:50
  If you're aware, you don't love your offer, if you are aware
• 1:21:52
  that maybe your team dynamics not working, if you're aware
• 1:21:55
  that your marketing kind of doesn't really feel like you,
• 1:21:57
  but it is getting results. So it feels a little confusing.
• 1:21:59
  You're aware that a certain dynamic or a friendship or a
• 1:22:02
  relationship or maybe a mentor that you're working with doesn't
• 1:22:05
  feel quote UN quote aligned, you know, to Jazz's point of home.
• 1:22:08
  I love that because that's how it felt in my business.
• 1:22:12
  Like I finally for the first time in a very long time, feel
• 1:22:15
  at home in my business in a way that I really haven't been for
• 1:22:18
  years, even though in those years I had massive success on
• 1:22:22
  what would consider to be like financially and all of these
• 1:22:25
  other aspects in me. The success wasn't there because
• 1:22:29
  it was a matter of the fact again, that home didn't feel, I
• 1:22:31
  didn't feel as safe and secure and excited and calm and present
• 1:22:36
  and centered as I do now. And so I just, I love all of
• 1:22:40
  that just so much. I also feel like guys, as we
• 1:22:42
  told you at the beginning, we can go for like 3-4 hours.
• 1:22:44
  Like there's definitely. You said four things and I was
• 1:22:46
  like, OK, I was like, OK, shut up.
• 1:22:49
  We have to, we have to put a pin in it because I could have, I
• 1:22:52
  could have responded that for another hour or two and asked
• 1:22:54
  you 4 questions. So.
• 1:22:58
  Yeah, no, we can just keep going and going and going.
• 1:23:00
  So maybe we'll have to do a Part 2 Jazz.
• 1:23:03
  But thank you so much for today. Like I feel like today was just
• 1:23:06
  it was such a good conversation. There were so many pieces and
• 1:23:09
  Nuggets here for for anybody who feels like they either are not
• 1:23:12
  aligned in their business or seeking deeper alignment in what
• 1:23:14
  they're doing. And so obviously, I am sure and
• 1:23:17
  you guys listening to Jazz, you're like, OK, like I want to
• 1:23:19
  consume all of her things. Where can somebody find you?
• 1:23:22
  Where can someone dive into just like hearing more of all of your
• 1:23:25
  goodness and wisdom? My Instagram is at Jasmine
• 1:23:29
  Swaggid, which I'm sure will be somewhere, but I don't have a
• 1:23:34
  website because as Kate knows, we've operated for a long time
• 1:23:37
  without websites and it's been fine, but now I kind of wish I
• 1:23:40
  have one. It's in the, it's in, it's under
• 1:23:41
  construction, so we're getting there.
• 1:23:43
  So yeah, my Instagram's at Jasmine Swaggid.
• 1:23:46
  That's like the best place to DM me, even if you just want to say
• 1:23:49
  hey, have a question or loved this or I hated what you said
• 1:23:53
  about that because it triggered me, DM me it.
• 1:23:55
  Let's chat. Or if you're like, I don't think
• 1:23:57
  I poop on social media, let's talk about it.
• 1:24:01
  Let's show people that you poop. So there you go.
• 1:24:05
  Yeah, yeah, that's what she does, guys.
• 1:24:07
  She did it for me. She did it for me and just for
• 1:24:09
  everyone who's going to be looking for her, because I know
• 1:24:11
  you're going to be looking it up.
• 1:24:12
  It is Jasmine, Jasmine. And the last name is SAWAGED.
• 1:24:19
  And so if you want to look her up on Instagram, highly
• 1:24:21
  recommend, go consume her stuff. This is like everything today is
• 1:24:25
  just jazz 24/7. By the way, this is not podcast
• 1:24:27
  jazz. It's just jazz Monday to Friday,
• 1:24:29
  Sunday morning, Saturday night, doesn't matter.
• 1:24:32
  This is just like basically what our conversations are when we
• 1:24:35
  don't have microphones in one of us.
• 1:24:36
  And so also, please make sure to just shoot jazz, jazz a note on
• 1:24:40
  Instagram. Like if there's something that
• 1:24:41
  you feel like really landed for you, maybe something that came
• 1:24:45
  through as an awareness for you, something that you know, she
• 1:24:48
  shared or I shared that really allowed you to get clarity.
• 1:24:51
  One of the best things that again as to Jazz's note earlier,
• 1:24:54
  that can be really impactful is when you have awareness or when
• 1:24:57
  you have learnings to be quote UN quote witnessed in that.
• 1:25:00
  And what that means is when you stated to somebody else or you
• 1:25:03
  share it to somebody else, it really allows the the impact of
• 1:25:07
  that and the compound of what you just did to really be
• 1:25:10
  solidified, to really be rooted in something.
• 1:25:13
  And so if you have an awareness, take a second right now, just
• 1:25:17
  sent her into maybe like a light bulb that happened for you, a
• 1:25:19
  download that happened for you, or maybe even an action you're
• 1:25:21
  going to take. And feel free to reach out to
• 1:25:23
  her because one of the, you know, most impactful things that
• 1:25:26
  you can do is be witness in your clarity, not just having it.
• 1:25:28
  So all of that to be said, thank you so, so much Jazz for coming
• 1:25:31
  on today was so good. As always, you guys.
• 1:25:33
  Thank you so, so much for listening.
• 1:25:35
  And we will be having probably Jazz back for a Part 2 at some
• 1:25:39
  point down the line because there's so much more to unpack
• 1:25:41
  here. So thank you so much, Jazz for
• 1:25:43
  coming on. And as always, you guys, we will
• 1:25:46
  see you next week. And all that being said, as
• 1:25:48
  always, stay ambitious.