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Dutch Bros’ torrid pace, McDonald’s bumpy road, low-income consumers tighten belts
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss recent earnings reports from major restaurant companies, results of which have so far been a mixed bag. First up is Dutch Bros, which just crossed the 1,000-unit mark and enjoyed massive sales growth in 2024. Could its ceiling be even higher than the 4,000-unit goal it set for itself? On the other hand there’s McDonald’s, where sales have continued to be sluggish in the wake of its E. coli outbreak in the fall. Could the real issue be low-income consumers, who seem to be pulling back on…
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