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Branding Expert: What Most People Get Wrong About Branding | Peter-Jan Grech
Why would anyone pay four times as much for the same black T-shirt?
Peter-Jan Grech is the CEO of BRND WGN, the Malta branding agency he set up in 2006, and has spent 25 years in the marketing industry helping entrepreneurs and business owners build brands.
He has run BRND WGN for the last 19 of his 25 years in marketing. He is a father of three who does triathlon, by his own account not very well, and he admits he is far more comfortable in a helmet, riding around, than at a networking event. He built a personal brand anyway, because the company needed it.
He starts by taking apart what a…
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