Mapping NBC's Production and Profit Plans for the Winter Games
With the Winter Olympics quickly approaching, expectations are high — both in terms of the potential US medal count and the viewership and revenue opportunities for US rightsholder NBCUniversal.
"MediaTalk" host Mike Reynolds is joined by Gary Zenkel, president of NBC Olympics to discuss his outlook for this year's Winter Games. NBC anticipates strong audience interest, robust advertiser participation, and a Peacock experience that converts Olympic demand into sustained streaming usage.
The network says Olympic ad inventory was sold out about a month before opening day, reinforcing the Games'…
The skinny
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