Latest / The Scene Projects / Exploring Rock Tours, New Music, and Independent Artistry with Clayton Ryan and Zander

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Exploring Rock Tours, New Music, and Independent Artistry with Clayton Ryan and Zander · The Scene Projects

• 0:00
  Welcome into another exciting episode of the scene.
• 0:03
  I'm your host Bubba Starts, and with me today is Clayton Ryan and Xander from the Clayton
• 0:07
  Ryan Band, boys.
• 0:09
  You're in Sioux Falls.
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  And I'm not being held here against my will.
• 0:12
  Yeah.
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  Not like the last time,
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  No.
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  It's good to be back in South Dakota.
• 0:19
  Yeah.
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  It's good to see you in South Dakota, man.
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  You guys have been doing a lot of work on the road.
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  Obviously, you're up in the cities playing everywhere.
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  But you're on the road now with Liam St.
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  John and, just kicking this one off.
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  How many dates on this tour?
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  Just three.
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  I guess you could count it was four, but we played Wednesday night back at home in
• 0:37
  Minneapolis.
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  And then we're just going in for three dates.
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  And then, everyone goes about their ways doing their own stuff, but it's gonna be fun.
• 0:43
  It's a good old Minnesota or a Midwestern trifecta.
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  Got South Dakota, Minnesota, Wisconsin.
• 0:49
  There you go.
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  Three days.
• 0:50
  So you
• 0:51
  guys got a little bit of traveling to do tomorrow then?
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  Overnight tonight?
• 0:54
  No.
• 0:54
  Actually, we're going home tonight.
• 0:56
  Okay.
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  Because everyone's got
• 0:57
  a red bag.
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  Everyone has responsibilities, back at home.
• 1:01
  We You might get
• 1:02
  around, what, 4AM or something like that, sit in our own beds
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  and just
• 1:05
  hang out?
• 1:06
  Yeah.
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  That'll be good.
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  Get home early and then, just hang out until the show, take it easy pace.
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  And then actually tomorrow night's night, we all get to hang out.
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  Actually, you know, hang out with William and his band and then show them a little bit of the
• 1:19
  Minneapolis Saint Paul.
• 1:22
  And then we got a drive back too from Wisconsin on Monday, so that'll be
• 1:28
  Yeah.
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  Metro Basis has a 7AM flight, so we have we have to leave right
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  away.
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  Nice.
• 1:32
  Yeah.
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  Nice.
• 1:34
  Yeah.
• 1:34
  Everybody looks at us like, man, you guys get to live that sweet rock life.
• 1:38
  You're like, yeah.
• 1:38
  Awesome.
• 1:39
  A lot of windshield time, a lot of nothing on top of nothing driving through the cornfields,
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  and now all the corn's gone too.
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  It's harvest season.
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  Yeah.
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  You smelled it on the way here.
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  That's for sure.
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  The corn's gone.
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  It's like, what do we have to look at anymore?
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  Crap.
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  Not much.
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  So what's been new, man?
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  We just finished the summer.
• 1:58
  You guys had a busy one.
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  I know you've been all over the place.
• 2:01
  New music.
• 2:02
  I saw you just got a new song out with Molly Brandt.
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  Sounds incredible.
• 2:06
  Clayton, congratulations on that.
• 2:08
  But, yeah, what what's been happening, man?
• 2:10
  It's been a while since we got to chat with you.
• 2:12
  Brother, are just running around doing the thing as we always have been.
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  It's just a matter of keep presenting a better product every time.
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  And then I've actually I'm on less social medias than I was the last time we talked.
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  I've successfully removed almost all my music from Spotify.
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  I had a crash out the other night on TikTok, and I think I'm done with it.
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  You know, I just I'm realizing that everyone is always saying you gotta do this and this and
• 2:36
  that.
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  Make it keep your videos going.
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  And I I don't know if anyone has ever stopped to think like do I?
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  Do I have to do this?
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  Right.
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  And I'm starting to think that maybe the answer is no.
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  At least not in the capacity I've been working on it.
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  Right.
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  That's a big experiment.
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  We only have so much time.
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  Right?
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  And I think your time is better spent writing new music and, know, performing or in the
• 2:54
  recording studio.
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  But all of that gets expensive too.
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  But at the expense of what?
• 3:00
  Right?
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  All the social media time at the expense of your sanity isn't doing anyone any good.
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  Yep.
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  And is it really advancing your career?
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  Right?
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  Especially, you know, I I appreciate one of the videos you made.
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  You were on the road for a bit thinking too much and you stopped to at some gas station or
• 3:15
  somewhere along the way and it was really the big the break from Spotify.
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  And I've been saying it for a long time now to a lot of our artists and I say it on the
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  podcast quite a bit where it's like, man, these companies ain't doing nothing for you.
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  You're spending all your time driving people to this Spotify list.
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  It's never gonna make you a single freaking penny.
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  There's better ways to spend your time doing something productive for yourself.
• 3:34
  Yeah.
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  Well, I mean, even just
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  not having to look at that number every morning and wonder, gee, I wonder if could get that
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  number 10 people higher or even I don't know.
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  Yeah.
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  I won't be peddling the the pre save link in the bio anymore.
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  And honestly too, I'm starting to think that maybe there's a tact to it.
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  Like, I don't I don't need a million people to like me, but I need like 200 that'll show up to
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  shows and check-in on me and treat me like an actual person and not just like a hot
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  commodity, which I've never been one by the way.
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  Never never there's never been a viral commodity status yet.
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  So I'm not saying like I'm too good or nothing, but literally, I don't know.
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  If you make people it's like when my mom would make dinner and if we had one thing to eat at
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  night, I love that salmon or whatever she cooked.
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  But if you give people a whole buffet, they eat till their stomachs are hurt.
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  I'd rather just try and give people a nice steak every single time.
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  And they might have to save up for it, or they might have to find it, the best place to get
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  it.
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  I'm tired of the buffet that is just endless exposure to me and my endless exposure to the
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  Internet.
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  And it's just it's making my stomach full.
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  Yeah.
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  It's time to start eating lean and healthy.
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  I think that's the the method going forward.
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  It'll take me twice as long, three times as long.
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  It might not ever happen for me because of this method.
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  But I don't if you can't tell, I don't care anymore.
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  I'm weird.
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  I make a living for your sanity.
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  I make a living doing this and it's on my terms and I'm I hope that people we can look back at
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  this one day and people will be like, wow.
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  I could have done that too or I'm glad that I listened to him and did it too.
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  Or I can look back at it day and like, God, I was so wrong.
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  I was so wrong.
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  Should have kept doing my lip syncing videos, I should have kept asking people to presave the
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  link in the bio.
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  I'm sure that life would be a whole lot better had I done that.
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  Well, you know what?
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  I made an album with some good friends of ours.
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  Tom Freer, obviously, one half of the Cottonwood Boys.
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  And we we worked with Tom, Diame Giroux, incredible musician, Johnny Hastings who just
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  won the regional song competition at the Wild West Songwriters festival.
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  So I got to work with some of my favorite musicians in the world.
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  And instead of playing the game, I said, screw it.
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  I have a website.
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  I know how to make this a product on my website.
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  I'm going to put it out there.
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  I had three people buy the record in the first day.
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  I was like, that's more money than I've ever made Spotify.
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  And not that I pushed it as hard as you do.
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  I had a few singles that came out, but then the podcast started kinda taking over.
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  But even with the podcast, I mean, I got 300 episodes out.
• 6:02
  Right?
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  I'm not doing it for the likes and the things in the follows.
• 6:05
  Right?
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  I mean, we have over a quarter million views on the YouTube now, but that's because we just
• 6:10
  flood the content.
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  Right?
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  I don't care who's watching.
• 6:13
  Right?
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  It's about this.
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  It's about connecting with other musicians and connecting with people.
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  And I I feel like that's where that's where you're getting to.
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  Right?
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  You've played the game.
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  You realize you were never going to win that game.
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  And even when you won, somebody was gonna be there to take it from you at a moment's notice.
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  I don't know if you had any situation where some of your songs got pulled down off of
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  there, but I know several friends that are dealing with that now.
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  They've invested all this time into building this listener base, and then their music's
• 6:38
  getting taken out off the platform anyway.
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  I mean, how freaking heartfaking would that be?
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  Yeah.
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  Or they're paying fines for all the bot listens, is out of their control.
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  Right.
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  Right.
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  So why play the game at at that point.
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  Right?
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  And and I think pulling away from it like you did, it gave me a lot more confidence to tell
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  everyone else.
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  Hey.
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  Look.
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  If one of the best musicians that I know is pulling the shit off, maybe you should follow
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  suit.
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  Right?
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  And I know some people that make a little bit of money off of it.
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  Maybe they're making enough of it to pay their rent every month.
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  And if you are, God bless you.
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  You're right.
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  Like, you're you're doing well, and and you've, you know, you found something that a lot of us
• 7:11
  are never going to.
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  Right?
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  But I think there's another way.
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  You know, I followed guys like Indipreneur and Rick Barker that have all been a direct to fan
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  method from the get go.
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  So what we're trying to teach people with the Midwest Original Music Organization and what
• 7:23
  we're doing is like, hey.
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  There's a different way.
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  You can get out.
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  You can just play your shows.
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  You can connect with those people.
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  It's all about connecting and having some, attachment to those people from there and then
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  just selling them your products individually.
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  Right?
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  And granted digital or, you know, physical album sales aren't what they used to be.
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  They're never going to get back to where they used to be.
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  I have a I have a How they will.
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  Ghost town vinyl in my They will.
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  I don't listen to it.
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  Right?
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  That's not how I consume it.
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  Trust will go back.
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  The internet's
• 7:49
  about to be an unusable feature,
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  man.
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  I don't know you've seen the rapid a like generation oldest Yep.
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  And I won't get into it because Alec knows.
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  I'll just Yep.
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  Will and then I'll
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  I'll say wrap it up guys for going home.
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  But I think I think the Internet has become so absolutely unusable.
• 8:08
  You won't be able to trust a single thing and it's already kind
• 8:10
  of there.
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  Right.
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  And it's
• 8:11
  not like in a gear like that.
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  It'll be so untrust worthy, unusable that people will have to we're gonna go to the new
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  internet which is just outside and like Right.
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  It was just real music again.
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  Right?
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  We're gonna be like,
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  what is this thing called a handshake?
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  Right.
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  And we're heading that direction.
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  And I see a lot of people I talk about AI a lot on the podcast with musicians.
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  And I use it for a lot of my editing and different things like that that we're using it.
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  And I see people that use it for music creation, and and God bless them.
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  A lot of what I see it in is people that are that have written stuff, but they have no idea
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  and don't have the ten years to dedicate to learning an instrument, but they're able to get
• 8:46
  this out of themselves.
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  And I think that's great because none of us are making any freaking use any money with our
• 8:51
  music online.
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  God bless you.
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  Put it out there.
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  That's awesome.
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  It's only making what we do even more valuable because once it's full like you're saying,
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  nobody's gonna wanna swim in that pool.
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  It's full of it's full of turds.
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  You know what I mean?
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  Like, it's just
• 9:04
  who's gonna wanna jump in that pool?
• 9:06
  Right?
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  So people are gonna wanna come out and see good live music again.
• 9:09
  And I think it's at that tipping point.
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  Right?
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  So I think you're just ahead of the curve.
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  I think you're where a lot of people are going to be.
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  I'm going down to Nashville next week to cover the Josie Music Awards, and I think I'm gonna
• 9:18
  hear a lot of the same stuff from them too.
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  It's the same thing where it's like, hey.
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  We're pulling away from that.
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  It's all about the live stuff again.
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  It's about the songwriters.
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  It it's about, you know, stuff like you're doing, Xander.
• 9:29
  Talk a little bit about what you've got.
• 9:30
  I know you have a weekly at Greenway that you're doing now, and you guys were just
• 9:33
  playing there yesterday, a really cool studio effect.
• 9:35
  Like, talk about the vibe that you're building in in the Greenway studio.
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  Studio.
• 9:39
  Absolutely.
• 9:40
  Yeah.
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  The first Wednesdays of the month over at Greenway Recording in Northeast Minneapolis.
• 9:44
  I just host a little song right around.
• 9:46
  So it's it's essentially four local artists coming together to play three songs, talk about
• 9:50
  the stories and the muse and whatever they wanna talk about regarding the song.
• 9:54
  And it is 100% acoustic.
• 9:56
  Like, we have microphones and cameras set up, but it's just for the recording purposes to
• 10:00
  capture the moment.
• 10:02
  Otherwise, all the artists get to, like, sing to the room.
• 10:05
  So the twenty, twenty five people in the room get to hear the most raw, intimate version of
• 10:09
  this song, which is super cool.
• 10:11
  It's been a great way like, I always tell people like, maybe maybe you hear a song on the
• 10:15
  radio that reminds you of your grandma, and then you come to find out later that that song
• 10:20
  was written for their long lost dog or something like that.
• 10:23
  And that's kind of the beauty behind songwriting is like what that song means to me,
• 10:27
  what the lyrics mean to me might mean something completely different to somebody else.
• 10:31
  And so these songwriter rounds are a perfect way to hear about the story from the artists
• 10:35
  themselves.
• 10:36
  Talk about the song, talk about the muse behind it.
• 10:38
  And what I've noticed is like it shows this cool connection, not only from the community to
• 10:43
  the musicians and having this little thing go on, but also people who have heard these songs
• 10:48
  before are like, oh, I've always really enjoyed that song that you wrote Bubba, but now I get
• 10:53
  this like intimate like connection to that song because I get to hear it straight from you,
• 10:58
  straight from your mouth and what the song means to you.
• 11:01
  It kinda gives like the song a different kind of feeling, a different meaning, and all that
• 11:06
  jazz.
• 11:07
  So just been trying to cultivate that a little bit.
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  I love it.
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  So you you said you had cameras and stuff set up.
• 11:12
  Are you streaming it?
• 11:12
  Are are you broadcasting it somewhere?
• 11:14
  Where where is it?
• 11:15
  Yeah.
• 11:15
  On Greenway Recordings Twitch account.
• 11:17
  We're streaming it live on
• 11:18
  Twitch whenever whenever it it happens. Happens.
• 11:19
  Happens.
• 11:20
  Yeah.
• 11:20
  Yeah.
• 11:20
  Sweet.
• 11:20
  Are they capturing those recordings as well so you have them after the fact?
• 11:23
  Awesome.
• 11:23
  I mean, that's how that's what I did all weekend when I was at the Wild West Summers,
• 11:27
  but I had two rounds both days.
• 11:29
  So I'm like, well, I'm sending my freaking cameras, man.
• 11:31
  I'm playing with some of my favorites.
• 11:32
  Right?
• 11:32
  I'm playing with Andrew Jan and Nevada Ellison, and I'm like, I'm not wasting this opportunity.
• 11:36
  Bobby Joe Cool, a good friend of ours, Laura Mills, who is incredible.
• 11:40
  Like, I'm not wasting an opportunity.
• 11:42
  Sure.
• 11:42
  It's fun.
• 11:42
  I get to capture myself, I think that's what most people think.
• 11:44
  They're like, oh, yeah.
• 11:45
  You wanna capture your around like, don't care about my size.
• 11:48
  Right?
• 11:48
  Like, I care about all these people that I can sit with and the stories from them.
• 11:52
  I love that you guys are doing that.
• 11:53
  It's right in line with what we're doing.
• 11:54
  And now we're very fortunate that we have a a connection to Roku channels and some of the
• 11:58
  fast streaming networks that we're putting our songwriter showcase, what I call our premium
• 12:02
  content.
• 12:02
  We're taking it straight to Roku.
• 12:04
  Right?
• 12:04
  So like we've taken it from YouTube and and, you know, a small podcast.
• 12:08
  And now we are on fucking TV.
• 12:10
  Right?
• 12:10
  And people still need to download the app and to do that.
• 12:12
  But I'd much rather drive that than driving Spotify to push.
• 12:15
  Right?
• 12:15
  Like driving people that come see something real.
• 12:17
  I love the acoustic nature of what you guys are doing too.
• 12:20
  The the not plugged in nature of it.
• 12:21
  I know you guys were plugged in for your set yesterday.
• 12:24
  Yeah.
• 12:25
  It was really cool.
• 12:26
  It would have sounded a lot like this on the stream without Damn.
• 12:30
  There were some
• 12:30
  live videos that people got in the room and you just you see me playing guitar but you
• 12:34
  can't hear anything.
• 12:35
  Right.
• 12:35
  The amp's in a different room isolated.
• 12:37
  The headphones aren't on.
• 12:38
  That one's pretty funny.
• 12:39
  It was like those shreds videos on YouTube where it's just like where they put the sound
• 12:43
  over a famous video of a famous man.
• 12:44
  It's just like Yeah.
• 12:49
  I I I love it though.
• 12:50
  I I think what you guys have been doing up there is cool.
• 12:52
  I think it speaks a lot of what we're talking about.
• 12:55
  Get in the room with these real moments and and to be part of that.
• 12:58
  Capturing those moments is still important, but it's not for the it's not for the large
• 13:03
  conglomerates.
• 13:03
  Right?
• 13:04
  It's not for the Spotify, and it's not for these other things.
• 13:06
  It's for our own TV channel.
• 13:07
  Like, we are the media.
• 13:08
  Right.
• 13:08
  We are we are
• 13:10
  investing in everything.
• 13:11
  Bring the people to us, like, because that's the best way to connect with these people too.
• 13:14
  Live and on the the ground grassroots like we're doing right here while we're touring and
• 13:18
  stuff like that, but also with the Bandcamp.
• 13:20
  Forcing people to go to Bandcamp, we're just changing the narrative.
• 13:22
  Like, Spotify doesn't take care of artists at all, why have
• 13:25
  our music on there?
• 13:26
  You know?
• 13:26
  So let's bring them to a place where I mean, Bandcamp literally has an app.
• 13:30
  It's super easy to use.
• 13:31
  You can listen to our songs on there or buy it directly and download it straight to your
• 13:34
  phone.
• 13:35
  Like Right.
• 13:35
  It's a great way to support artists.
• 13:37
  Yeah.
• 13:37
  I didn't know how to download more than one file on my phone, so I just made I just cut the
• 13:42
  album, put all the songs together with a two, three second gap, so you get one file.
• 13:45
  Nice.
• 13:45
  Right?
• 13:46
  You get a twenty two minute album, right, or EP or whatever you wanna call it.
• 13:49
  So your download is like, here, listen to the whole thing but you're supporting me directly.
• 13:53
  I don't
• 13:53
  have to cut anybody into that.
• 13:55
  Right?
• 13:55
  And it was just an interesting way.
• 13:57
  I just had those things.
• 13:58
  Right?
• 13:58
  So why not use what you have instead of worrying about that.
• 14:00
  I'll probably put it on the Bandcamp.
• 14:02
  I have it going out on the streaming and stuff too but I'm not gonna waste any time marketing
• 14:06
  today.
• 14:06
  Right?
• 14:06
  Like, I couldn't get it from Spotify without putting it out in other places, and I do want
• 14:10
  people to be able to hear it and to go out.
• 14:12
  And I've had some friends that have made, you know, at some point.
• 14:15
  So like, hey,
• 14:16
  people are gonna find
• 14:17
  you where they find you.
• 14:18
  So at least give them the when when
• 14:22
  you have that product and you have the where
• 14:23
  we call to make it happen, you you just have to go and do it.
• 14:26
  I can't let you go without talking about Wildman TV.
• 14:31
  You know what?
• 14:32
  Here's what I'm gonna say it.
• 14:34
  Go watch it if you wanna know what it is.
• 14:36
  It's a
• 14:36
  reality show.
• 14:37
  It's free.
• 14:38
  It's a free TV show on YouTube about what it's like to actually be in a band.
• 14:42
  Not all the fake stuff like this.
• 14:43
  You've seen this CBS show coming up called The Road where it's
• 14:46
  like place.
• 14:48
  10 hopeful 10 hopeful musicians
• 14:50
  competing like they're on a tour bus.
• 14:52
  Yeah.
• 14:53
  Do mean hopeful?
• 14:54
  They've made it.
• 14:55
  They're hanging out with Blake Shelton.
• 14:56
  Yeah.
• 14:57
  Literally on a bus and all of them have like thousand like ten, thirty thousand followers.
• 15:02
  Like, those are not people trying to make it.
• 15:05
  Those are
• 15:05
  people like Right.
• 15:06
  Those are people like on The Voice Room.
• 15:08
  We are the real the road.
• 15:10
  Without Blake Shelton or Keith Urban
• 15:13
  and without sold out Shelton.
• 15:14
  So go check that out.
• 15:15
  It's way more fun.
• 15:16
  Well, that's what this is.
• 15:17
  Right?
• 15:18
  It is this.
• 15:19
  We'll capture a little bit of footage I
• 15:20
  saw that.
• 15:21
  Got so mad.
• 15:22
  We've been doing this already.
• 15:24
  What do you mean you made a new thing?
• 15:26
  We'll go
• 15:26
  with the wild man.
• 15:27
  Clayton Wright.
• 15:28
  Yeah.
• 15:28
  Search bar.
• 15:29
  I think too.
• 15:30
  Yeah.
• 15:30
  Check check it out on YouTube, guys.
• 15:32
  I'm a huge fan.
• 15:33
  I'm always tuning into it.
• 15:34
  I'm always sharing it when I see it as well and getting people out there.
• 15:38
  And and that's really what the scene projects has always been about.
• 15:40
  It is supporting people that are already out there creating and to to promote that stuff.
• 15:45
  And right.
• 15:46
  Is it gonna take us twice as long to get there?
• 15:48
  It's already taking me twice as long.
• 15:49
  Yeah, dude.
• 15:50
  I'm almost 40 now, boys.
• 15:51
  Like, I've been at this a long time.
• 15:53
  Just now hitting my stride.
• 15:55
  62.
• 15:56
  62.
• 15:58
  two.
• 16:01
  Boys, I hear a warm and off.
• 16:02
  We're gonna get your sound checked.
• 16:03
  We're looking forward to a great show here tonight.
• 16:05
  I appreciate you guys.
• 16:06
  Thank you for being on the show, man.
• 16:08
  It was a blast time.
• 16:09
  That's Clayton Ryan Zander.
• 16:10
  Check them out on the road with the wild man on YouTube.
• 16:14
  Zander's got some great stuff going on at Greenway Recording.
• 16:17
  First Wednesday,
• 16:18
  you said?
• 16:19
  First Wednesdays of the month.
• 16:20
  First Wednesdays of the month.
• 16:21
  So awesome stuff, man.
• 16:23
  We'll see you guys next
• 16:24
  time on the scene projects.