#485 - Amazon PPC Extreme Makeover Workshop
In this episode, we audit the Project X Amazon ads account's bidding rules, keyword harvesting, placements, dayparting, AMC audiences, and retargeting to lift profit.
Bradley goes live from London for an “Amazon Ads Account Extreme Makeover Workshop,” bringing in PPC expert Vincenzo Toscano of Ecomcy to audit Helium 10’s real Project X Amazon Ads account. The twist: Project X has been run more like a testing playground than a growth-focused brand, so while it’s still producing sales, there’s a long list of modern PPC levers that haven’t been fully pulled. Together, they break down what’s…
The skinny
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