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242: Architecture, And: Killing the Profession's Ego with George Valdes
How can killing the profession’s collective ego unlock new business models, elevate client experience, and modernize business development across the AEC industry?
In this episode of Practice Disrupted, host Evelyn Lee welcomes back George Valdes, co-founder of ToolBlocks and marketing and design lead at companies such as Monograph, IrisVR, Paperspace, and WeWork. Five years after his initial appearance on the podcast, George returns to reflect on his non-linear trajectory, from studying landscape architecture at FIU and earning an M.Arch at Columbia GSAPP to navigating the tech startup…
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