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Broken CRMs, Marketing Automation and Why AI Still Gets It Wrong | The Systems of Business Podcast - Episode 9
Welcome to episode nine of the Systems of Business Podcast.
This week, Tony & Damon discuss:
Why CRM and marketing automation projects fail
The hidden complexity behind supposedly simple software
Why AI assistants still need someone who knows what they are doing
Businesses are sold CRM and automation platforms with the promise that they will simplify sales, marketing and customer management. In reality, plenty end up paying for expensive systems they barely use, or automating processes that were already broken.
Tony and Damon get into where these implementations go wrong, why choosing…
The skinny
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