Latest / The Action Catalyst / REMASTERED: He Walked His Talk, with Tom Ziglar (Motivation, Inspiration, Success, Sales)

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REMASTERED: He Walked His Talk, with Tom Ziglar (Motivation, Inspiration, Success, Sales) · The Action Catalyst

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  Host: Today, we are talking with the son of legendary Zig Ziglar,
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  a man who has become a legend in his own right, Tom Ziglar. He's
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  the CEO of Ziglar, Inc, and has been bent a career in in sales
• 0:37
  and has been working with Zig Ziglar Corporation since 1987.
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  As obviously spoken all across, really the planet and you know,
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  the Ziglar roots run deep and wide, and everybody who does
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  anything significant in the speaking world, and the training
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  world is somehow tied to this wonderful family. And so Tom,
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  man, it's good to have you. Thank you so much for being on
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  the show. I appreciate you just being open to kind of give us a
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  little insight or access into your life. I mean, what was it
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  like growing up as a Zig Ziglar son? Like, can you talk to us
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  about that just a little bit?
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  Tom Ziglar: Well, first off, it was amazing. As much as dad was
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  loved on stage, and through his books, and people who've met
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  him, he was even better at home. I mean, he, one of my friend
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  said, you know, your dad walks his talk, and he's a really good
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  talker. And so he was kind and consider that a love mob like
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  you wouldn't believe. And I always had time for me. We
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  played many, many, many hours of golf together, we took golf
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  trips together. I know, because I've seen somebody, my friend go
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  through, you know, challenges and their family life. We just
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  didn't I didn't add that. Also, I don't know what another
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  experience would be like. So it's just coming from my
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  perspective. But he's the real deal. He never said anything on
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  stage that he didn't back up. And then so that whole, I
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  remember is a boy and come up to me and apologizing. And I didn't
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  even really think he'd done anything wrong. He wanted me to
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  know that he wasn't bigger than an apology. You know, he wanted
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  me to know that he he wanted to follow the board and do what was
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  right. And if he got out of line a little bit, he prayed out and
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  go mica right. And whoever was so that was just, I was shut
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  down.
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  Host: What's your favorite memory of your dad?
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  Tom Ziglar: Oh, my gosh, I have so many of them. Playing golf,
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  always just a special time looking forward to. Oh, he'd
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  love to compete. He'd had so much fun. And man, he would
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  literally he did a good shot. And he would lick his lips and
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  the intensity of the of the joy that came out of that. Probably,
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  you know, there's favorite memories, and there's meaningful
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  memories. And one of them did have to do with golf. I was
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  about 22 or 23 years old, I've just been married. And we were
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  playing golf. And in those days, I would a lot of times he'd say,
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  Hey, you want to play and I deal by his house and pick him up
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  that he lives right next to the golf course we drive over there.
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  And we play and if you don't my mind at that time, he liked the
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  best dad who ever lived, right? So we come home, I dropped him
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  off, I get down, I take his bag into the garage. And I'm saying
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  goodbye to it. And he says, Wait a second thought I'd turn
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  around, and I look him in the eye. And he says I need to tell
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  you something. And he put his hand on my shoulder. And he
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  says, I don't know if I've told you now that I love you. And I'm
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  proud of. And it just like the intentionality of that. You
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  know, you could tell that he'd been thinking about it, praying
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  about it. And of course, if you'd asked me I'd have been
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  like, Dad, wait a second, he told me costal you told me
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  verbally you tell me, Sharon, what you do. Just imagine doing
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  this with your child or your father putting their hands at a
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  quiet moment, one hand on one shoulder the other hand on the
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  other tool, just the impact.
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  Host: It's such a simple moment.
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  Tom Ziglar: And it's funny because earlier today, I was
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  talking to a good friend and we were talking about the Masters
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  golf tournament and he said, Have you ever been there? I
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  said, Yeah, he goes to the tournament. No, I've got to play
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  there. And he said, we'll do it. I said, Well, my dad, and it was
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  beyond awesome. But it wasn't as meaningful as the story I told
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  you about a normal rounded off finish by an intimate
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  conversation. And that just serves that we don't have to
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  have special circumstances or events or memorable places to
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  add a life changing conversation. It just needs to
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  be intentional.
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  Host: What was the height of your dad's career? I know that
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  you weren't always in the business. But you've been I
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  mean, you've been in business since 1987. So what do you think
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  he thought was the height of his career?
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  Tom Ziglar: Oh my God. He always thought at the height of his
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  career was in front of it. And so I think it finally came true
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  on November 28 2012. When he went ahead that's the height of
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  his career. The public would say either, you know, when he was
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  speaking in the in the 80s and 90s and 2000s to the, you know,
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  the arena's that had had 20,000 30,000 the biggest event he ever
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  did had 82,000 people in a in a, in a dome stadium. That's pretty
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  cool. He went to Brazil and filled up soccer stadiums down
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  there, in the course of the book sold millions of copies. So we
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  had so many of those career pipe highlights. But if you would ask
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  dad, he had always done it. It was still in front of it.
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  Host: 82,000 people good night.
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  Tom Ziglar: After the first 20,000 they all look the same,
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  right?
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  Host: What were some of the favorite things that were more
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  random? Like I had no idea. I didn't know that. I didn't know
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  that he loved golfing that much. I mean, I knew he was
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  competitor. So that makes total sense.
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  Tom Ziglar: Oh my gosh, well, he loved Well, golf. Definitely. He
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  beloved, just hanging out with the family, having the whole
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  family in the house activity going on him. Now this isn't
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  going to surprise you either. But him with a book that has no
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  pad reading and a chair or working on his next presentation
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  or his next book while all the family gets going on. That's
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  life happened to him. Even better to the lake house with
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  the fire in the fireplace that he'd built out of in the piney
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  woods, you know, just a really quiet serene place. He loved ice
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  cream. I mean, he you know whether it's French talk that
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  Auburn or vanilla or whenever it was he just loved it. And
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  another another thing that he loved was cornbread, buttermilk,
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  so he would have that for dinner. We'd go to Luby's
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  cafeteria. If they had crispy cornbread there. He'd ask for
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  buttermilk in the back and he'd have a glass of cornbread
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  buttered dough.
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  Host: I think he read something like two hours a day?
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  Tom Ziglar: Yeah actually he did study and research and reading
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  at least three hours. He got so excited. I mean, he could just
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  see it when he had a new idea. And his sole purpose of that
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  idea was, if he could translate it into simple language that
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  somebody else can apply, they could change their life. He got
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  so excited about having a little part of that. So he was always
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  on that cliff. I remember this was kind of a flashback slowly
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  that I remember when he would come home from the road. And
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  this is what he was in his 70s Because he was still traveling
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  all over the 70s speaking and even like 70s And so you're
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  getting in and out of airplanes. You don't treat as well on the
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  road. He come home and he walks through the door and it's in his
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  shoulders would be flooding from physical exhaustion. And his
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  face will be lit up with complete emotional contentment.
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  God well done energized emotionally, he do it all you
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  want to do and and he was Hoh. It I used to think how does that
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  happen to somebody as a kid and growing up in Washington due to
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  the IRS? How did that happen? Last year, I had one of those
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  leaks, you know, or maybe two years ago, we're outside of the
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  three different cities and I came home. And I was physically
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  worn out. But emotionally I was I was excited. And then I
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  realized that a secret. Think about this. And he did prepare
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  three hours every day. And then three hours for that specific
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  talk before he gave. So that means he was putting the right
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  information in his mind that old time. And then he gave the talk.
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  Well, when you think guess who else hears that of the side of
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  the audience, the speaker, and then he would get feedback
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  before he left because people autographed and so on, you know
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  about talking about how they read his book, is that cool, we
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  can all do that in our own way we can, we can study to make
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  somebody else better. That builds us. We can share it with
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  somebody that builds up. And then when they give us feedback
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  about the success that add whether that builds us to that's
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  what I understood that thicker, he wasn't being drained, he
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  would be filled up by what he did.
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  Host: That's so cool.
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  Tom Ziglar: And no matter what career we have, you know, if we
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  have a career that has to do with things and products and
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  technical things, then it's draining. But if we realized
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  that our career is really about the relationships that we have
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  inside that career, and those we work with and those we serve,
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  all of a sudden it can be filling out because ours are
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  still there. And we can't hope to get filled up in the process
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  of filling them up.
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  Host: Absolutely. Well, what's going on with Ziglar? Now like
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  what do you guys really focused on? And what is what is the plan
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  for the future of sort of the Ziglar brand and the Ziglar
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  business?
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  Tom Ziglar: Well, as everybody can imagine, we been going
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  through a transition for for a number of years, even before dad
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  graduated to his ultimate goal which was to get him in because
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  he wasn't speaking the last few years that he was here. But we
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  have been really laser focused on attracting and connecting
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  with all the people who've been impacted by him through the
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  years and now our Facebook is going nuts. The littler fanpage
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  is the place to go. If you need a checkup from the neck up. You
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  just want to get some Zukul vote and some inspiration. It's the
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  community it's just amazing. But there's nothing about dads
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  simple saying his clones that are viral that hit home, that
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  even though you've heard it before, you need to hear him
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  again, you know, there's just something about it. That's been
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  really cool because the legacy lives on. I mean, let's face it,
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  we are in a better position today than ever to reach the
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  world. And so if we know that the principles that dad taught
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  this philosophy work, then we have a bigger opportunity than
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  we've ever had. So, so we are now taking our core programs,
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  and allowing people to be certified to teach and try knows
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  wherever they are in the world. There are three core areas, the
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  dad is known for one in personal development. One is relationship
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  building, and one is goal setting. And so if you're a
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  trainer, speaker, or consultant, or coach, you know, your
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  audience or your customer is going to want information in
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  those areas. And so we realized that, hey, if we can equip
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  people to teach dad's core material, how fast and how cool
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  is that? Well, they can just take the best of the best and
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  use it in their own way. And so we created a five day
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  certification class, where you come through, you learn how to
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  teach it, you're giving them the materials, the Leaders Guide,
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  the student manuals, the PowerPoint is everything, you
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  need to be turned key, so that you can go back to your
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  audience. And then we went one step further, we kind of almost
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  adopted these folks into the family. And we give them the
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  logo because it will ever get the certification logo, so that
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  they can call themselves by that name, which gives a huge amount
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  of credibility when you're going into associations or businesses
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  or things like that. He wants to bring in somebody who's really
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  there maybe from the local community, but they want to know
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  what credibility they bring to the table. So this means that
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  he's got the Ziglar stamp of approval on it. I love it
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  because it's like finding brothers and sisters I didn't
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  know I had I mean that's the coolest part.
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  Host: Yeah, and so where do they go, just ziglar.com for that?
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  Tom Ziglar: Or you could call the office, all those are good
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  places.
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  Host: Last little thing Tom, I just wanted to get kind of your
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  ideas; what is one of the most lasting principles that he
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  always promoted offstage that you that you really you know, as
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  you look back on your time with him, this is one of the one of
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  the biggest things that I learned from my dad that I carry
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  with me forever.
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  Tom Ziglar: God, it was all Conoco you can have everything
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  in water, if you want, it will just help enough other people
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  get what they want. The motive needs to be to help other people
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  be do and have more than they thought possible. And dad kind
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  of coined the beat you in hand philosophy, you gotta be before
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  you can do or you got to do before you can have, and our
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  culture is so wrapped up into the do have to have, right, I
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  want to have the car, I want to have the house, I'm gonna have
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  to burn it. I want to get I want to do this cool job. I want the
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  applause. I want the big stage. And that's the duty. And dad
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  always said, no, no, no, that's good. But what you want to focus
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  on first is being the right kind of person. And we'll give the
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  right kind of person first, and then you didn't do the right
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  things. Eventually, you'll have all a lot of fast offer. And
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  that's why lottery winners lose their money so fast, because
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  they weren't the right person to handle in the first place. If
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  we're going to achieve success and fame and keep it because
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  believe me, you've seen the track record of speakers that
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  are industry who do very well for a time and then kind of
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  disappear. It's not their speaking talent that goes away.
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  It's usually an integrity issue. They lose their credibility from
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  that perspective. So maintain and develop and work on your
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  integrity every day. Adapt to defer that will pass
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  sustainability.
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  Host: If you help enough other people get what they want. You
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  will always get what you want. Tom thanks for stopping by on
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  the show.
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  Tom Ziglar: Alright, thank you.