Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How a Local Paint Store Uses Google Maps for Color Matching
Lucas and Luna dive into how a local paint store in Portland uses Google Maps to drive color-matching appointments and contractor referrals. They explore the store's strategy of optimizing the Google Business Profile with photo updates of custom color swatches, leveraging reviews from professional painters, and using Google Posts to highlight seasonal color trends. The hosts break down how the store generates 40% of its weekly leads through Maps searches for 'paint color matching near me' and how it converted a 4.8-star rating into a steady stream of B2B accounts. A concrete…
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