Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How Customer Journey Maps Miss the Product-Led Growth Funnel
Episode 47 of Customer Journey with Fexingo dives into a blind spot many maps share: the product-led growth funnel. Lucas and Luna explore how a PLG model flips the traditional journey by putting the product itself as the main acquisition channel. Using the example of a fictional SaaS company, CloudBoard, they show how standard journey maps overlook trial-to-paid conversion, in-product feature adoption, and the viral loop. Listeners learn one concrete fix: adding a 'product experience' layer to their journey map that tracks in-app behaviors like time-to-value and feature stickiness…
The skinny
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