3510: Orange Business and the Rise of Digital Innovation Across IMEA
Did you know that when many people hear "Orange," they still ask if it involves SIM cards? That was the perfect place to begin my conversation with Sahem Azzam, President for IMEA and Inner Asia at Orange Business. Once we cleared that up, it opened the door to a much richer story about what enterprise innovation looks like across one of the fastest-moving regions on the planet. Sahem joined me from Dubai, a city that has become a living case study for what happens when a region refuses to think small. As we compared notes from Gitex Global, it became clear that what is happening across the…
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