Latest / The Entrepreneur's Logbook: Lessons from Growing Businesses
Building an Empire: Athin Cassiotis Reveals Business & AI Strategies
In this episode of The Entrepreneur’s Logbook, Zachary speaks with Athin Cassiotis, a high-school dropout-turned-MBA, certified NLP master practitioner and global business-growth expert. Athin shares how he went from working in waste management to consulting for brands like Westfield, Coles and even the U.S. Department of Defense, and why sales is the single most important skill every entrepreneur must master. He walks us through his foundational three-phase system (Design, Deal and Deliver), breaking down the nine keys of mindset, strategy, branding, marketing, sales, numbers, systems and…
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