Why Bad CX is Your Greatest Leverage Point / Journey Management Playbook / S2E01
How do you get your boss to actually fund journey management? 💰
We’ve all felt the frustration of making an impressive map that everyone "likes" but nobody actually uses. when that happens, our practice loses credibility. Season 2 of the Journey Management Playbook is here to fix that by focusing on the BUSINESS CASE.
What we cover in this episode
Why journey management is a strategic asset, not a "nice-to-have."
how to calculate the actual cost of bad customer experience.
shifting the conversation from "fluffy" CX metrics to boardroom metrics.
getting stakeholders to embrace a journey-led…
The skinny
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