Latest / Dealer Talk With Jen Suzuki
Stop Selling the Car They Asked About | Expand the Buy & Win More Deals
The first car a customer asks about is rarely the one they actually buy.
So why do so many salespeople build the entire opportunity around ONE vehicle?
A customer calls about a black Tahoe they found online and immediately the salesperson locks in: availability, price, features, photos, incentives and appointment.
Meanwhile, that customer may be looking at multiple vehicles and talking to multiple dealerships.
In this episode of Dealer Talk with Jen Suzuki, automotive sales coach and trainer Jen Suzuki breaks down a strategy she calls EXPAND THE BUY.
The goal isn't to talk customers out of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.